Deptford Mall Audience in United States
Deptford Mall has an estimated audience of 415,961 people in United States. 71.8% are female, 28.2% are male, average age 33.2. Top regions: New Jersey, Pennsylvania, New York. Top brand affinities: Goop, Grinch, Governor of Michigan, Wok, Hipster.
The average Deptford Mall fan in United States is 33.2 years old, more female, and lives primarily in New Jersey. The audience is concentrated in New Jersey, Pennsylvania, New York. Top brand affinities include Goop, Grinch, Governor of Michigan, with strongest over-indexing on Goop (4.73× the country average). Demographically, the Deptford Mall audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Shopping mall
Demographics of Deptford Mall fans
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 33.2 |
| Estimated audience size | 415,961 |
Audience persona
The typical Deptford Mall fan in United States is more female, around 33.2 years old, with strong Extroversion tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New Jersey | 311,971 | 36.44× |
| Pennsylvania | 87,699 | 6.26× |
| New York | 5,869 | 0.25× |
| Delaware | 4,484 | 3.91× |
| Florida | 2,275 | 0.08× |
| Massachusetts | 1,920 | 0.23× |
| Maryland | 1,651 | 0.23× |
| Virginia | 1,620 | 0.16× |
| Texas | 1,230 | 0.03× |
| California | 1,137 | 0.02× |
| North Carolina | 972 | 0.08× |
| Georgia | 912 | 0.07× |
| Ohio | 851 | 0.07× |
| Washington, District of Columbia | 774 | 0.62× |
| Indiana | 598 | 0.08× |
| South Carolina | 543 | 0.09× |
| Michigan | 498 | 0.05× |
| Connecticut | 481 | 0.12× |
| Illinois | 379 | 0.03× |
| Tennessee | 356 | 0.04× |
| Kentucky | 322 | 0.06× |
| Arizona | 294 | 0.03× |
| West Virginia | 224 | 0.12× |
| Alabama | 187 | 0.03× |
| Mississippi | 181 | 0.05× |
| Washington | 164 | 0.02× |
| Louisiana | 161 | 0.03× |
| Arkansas | 161 | 0.05× |
| Minnesota | 160 | 0.03× |
| Oklahoma | 157 | 0.03× |
| Missouri | 156 | 0.02× |
| Colorado | 154 | 0.02× |
| Alaska | 149 | 0.17× |
| Wisconsin | 148 | 0.02× |
| Hawaii | 143 | 0.08× |
| Nevada | 139 | 0.03× |
| Rhode Island | 139 | 0.1× |
| Kansas | 138 | 0.04× |
| Idaho | 138 | 0.07× |
| New Hampshire | 133 | 0.08× |
| Iowa | 131 | 0.04× |
| Montana | 130 | 0.11× |
| Maine | 129 | 0.09× |
| South Dakota | 128 | 0.13× |
| North Dakota | 125 | 0.15× |
| Wyoming | 121 | 0.2× |
| Nebraska | 120 | 0.06× |
| New Mexico | 120 | 0.06× |
| Oregon | 118 | 0.02× |
| Utah | 117 | 0.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 4.73× | Internet & Social Media |
| Grinch | 3.44× | Movies & TV |
| Governor of Michigan | 6.05× | Politics & Society |
| Wok | 4.64× | Food & Beverages |
| Hipster | 6.38× | Politics & Society |
| Fairy godmother | 4.74× | Literature |
| Vocal harmony | 2.82× | Music & Radio |
| Hibachi | 4.77× | Food & Beverages |
| Mathcore | 4.79× | Music & Radio |
| Google Home | 3.86× | Technology & Electronics |
| Historic site | 2.42× | Arts & Culture |
| ARCO | 1.63× | Cars & Mobility |
| headspace | 5.08× | Health |
| Cherish (group) | 5.77× | Music & Radio |
| Grace Slick | 4.43× | Music & Radio |
| Home staging | 2.56× | Home & Garden |
| El Paso County, Colorado | 6× | Travel & Leisure |
| Noodle (Gorillaz) | 1.64× | Music & Radio |
| Gran Torino | 3.06× | Movies & TV |
| TV Fanatic | 4.6× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.54 |
| Family Orientation | CONSERVATISM | 1.42 |
| Luxury Orientation | PREMIUM | 1.36 |
| Urban Lifestyle | OPEN | 1.34 |
| DIY Mentality | THRILL | 1.26 |
| Price Sensitivity | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.9% |
| Germany | 0.0% |
| Italy | 0.0% |
See Deptford Mall audiences in other countries
More Shopping mall audiences in United States
- Galeries Lafayette (1,480,216)
- Park Place (Tucson, Arizona) (1,450,000)
- Bayview Village Shopping Centre (1,407,851)
- Queens Center (1,302,912)
- Brea Mall (1,285,802)
Frequently asked questions
How many fans does Deptford Mall have in United States?
Deptford Mall has an estimated audience of 415,961 people in United States, concentrated in New Jersey and Pennsylvania.
What is the gender split and age of Deptford Mall fans?
71.8% of Deptford Mall fans are female, 28.2% are male, with an average age of 33.2 years.
Which brands do Deptford Mall fans like most?
Deptford Mall fans show strongest brand affinity for Goop (4.73×), Grinch (3.44×), and Governor of Michigan (6.05×) over the country average.
Where do Deptford Mall fans live in United States?
Deptford Mall fans in United States are most concentrated in New Jersey (reach 311,971), Pennsylvania (reach 87,699), and New York (reach 5,869). These three regions account for the largest share of the active audience.
What other brands do Deptford Mall fans also like?
Beyond Deptford Mall itself, the audience over-indexes on Grinch (3.44×), Governor of Michigan (6.05×), Wok (4.64×), and Hipster (6.38×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Deptford Mall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.