Rascasse Audience Intelligence

Deptford Mall Target Market in United States

A data profile of the people who buy, follow and care about Deptford Mall in United States — modelled from more than twelve digital signal sources. Deptford Mall has an estimated audience of 425,526 people in United States.

#19among Shopping mall in United States#4153among Brand in United States#559in Shopping

The average Deptford Mall fan in United States is 33.2 years old, more female, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, Pennsylvania, California.

Top brand affinities include Pinterest, McDonald's, Garden centre, with strongest over-indexing on Pinterest (2.16× the country average).

Demographically, the Deptford Mall audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Deptford Mall fan in United States is more female, around 33.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Pinterest.

Category: Shopping · Type: Brand · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deptford Mall profile in United States.

Audience size
426K
in United States
Gender
71.8%♀
28.2% male
Age
33.2
average years
Country rank
#40189
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Deptford Mall

71.8% are female, 28.2% are male, average age 33.2.

Fig. 02

Gender split

71.8%
Female
28.2%
Male
Demographic split for Deptford Mall audience in United States
MetricValue
Female71.8%
Male28.2%
Average age33.2
Estimated audience size425,526
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Deptford Mall audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3920%
40-4918%
50+7%
Fig. 04

Worldwide distribution

99.9%

of the worldwide Deptford Mall audience comes from United States.

Worldwide audience distribution share by country for Deptford Mall
CountryShare
United States99.9%
Germany0.0%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deptford Mall audience in United States is strongest.

Fig. 05

Top regions by affinity

Deptford Mall customers by region in United States
#RegionReachAffinity×
01New Jersey~300K37.36×
02Pennsylvania~80K5.89×
03Delaware~5K4.34×
04Montana~1K0.87×
05North Dakota<1K0.87×
06Idaho~2K0.86×
07Alaska<1K0.86×
08South Dakota<1K0.85×
09Utah~3K0.84×
10Vermont<1K0.84×
11Mississippi~3K0.83×
12Oklahoma~4K0.82×
13New Mexico~2K0.82×
14Nebraska~2K0.82×
15Hawaii~1K0.82×
16Louisiana~4K0.81×
17Oregon~4K0.81×
18Arkansas~3K0.81×
19Iowa~3K0.81×
20Kansas~3K0.81×
21Rhode Island~1K0.81×
22Missouri~5K0.80×
23Alabama~5K0.78×
24New Hampshire~1K0.78×
25Maine~1K0.78×
26Wisconsin~5K0.77×
27Colorado~5K0.76×
28West Virginia~1K0.76×
29Minnesota~4K0.74×
30Washington~6K0.72×
31Nevada~3K0.71×
32Kentucky~4K0.69×
33Washington, District of Columbia<1K0.65×
34Tennessee~5K0.62×
35Arizona~5K0.60×
36Indiana~4K0.55×
37South Carolina~3K0.55×
38Connecticut~2K0.54×
39Illinois~7K0.52×
40Michigan~6K0.51×
41Ohio~6K0.43×
42North Carolina~5K0.38×
43Georgia~5K0.37×
44Massachusetts~3K0.37×
45Maryland~3K0.36×
46Virginia~3K0.31×
47Texas~10K0.27×
48New York~6K0.26×
49California~10K0.24×
50Florida~7K0.23×
Fig. 06

Affinity by region

Affinity by region — Deptford Mall, United States
0.23×1.00×37.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deptford Mall audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deptford Mall audience
#·InterestCategoryAffinity×
01Garden centreHome & Garden6.90×
02HyundaiCars & Mobility4.18×
03QVCMovies & TV3.86×
04Weather forecastingHome & Garden3.37×
05FedExBusiness & Career3.14×
06Scooby-DooMovies & TV2.75×
07McDonald'sFood & Beverages2.45×
08TV game showsMovies & TV2.40×
09Solar energyHome & Garden2.34×
10Vehicle insuranceCars & Mobility2.32×
11Shopping mallsShopping2.29×
12Discount storesShopping2.17×
13PinterestInternet & Social Media2.16×
14SubwayFood & Beverages2.12×
15TMZInternet & Social Media2.05×
16TV talkshowsMovies & TV1.83×
17United States Postal ServiceBusiness & Career1.72×
18Mortgage loansBusiness & Career1.71×
19The UPS StoreShopping1.71×
20RedditInternet & Social Media1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deptford Mall audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deptford Mall audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.81×
Urban LifestyleOPEN1.38×
Community OrientationOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deptford Mall audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.74×
Pet OwnershipJOY0.88×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Deptford Mall's target market in United States?

Deptford Mall's target market in United States covers an estimated 425,526 people, concentrated in New Jersey and Pennsylvania.

02

What is the gender split and age of Deptford Mall customers?

71.8% of the Deptford Mall audience are female, 28.2% are male, with an average age of 33.2 years.

03

Which brands do Deptford Mall fans like most?

Deptford Mall fans show strongest brand affinity for Pinterest (2.16×), McDonald's (2.45×), and Garden centre (6.9×) over the country average.

04

Where do Deptford Mall fans live in United States?

Deptford Mall fans in United States are most concentrated in New Jersey (reach ~300K), Pennsylvania (reach ~80K), and California (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Deptford Mall fans also like?

Beyond Deptford Mall itself, the audience over-indexes on McDonald's (2.45×), Garden centre (6.9×), FedEx (3.14×), and QVC (3.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping mall audiences in United States

See Deptford Mall audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Deptford Mall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →