Dick's Drive-In Audience in United States

Dick's Drive-In logo

Dick's Drive-In has an estimated audience of 1,018,705 people in United States. 50.4% are female, 49.6% are male, average age 36.7. Top regions: Washington, California, Wisconsin. Top brand affinities: Seattle Seahawks, Seattle Sounders FC, Patagonia, Buffalo Bills, T-Mobile.

The average Dick's Drive-In fan in United States is 36.7 years old, balanced, and lives primarily in Washington. The audience is concentrated in Washington, California, Wisconsin. Top brand affinities include Seattle Seahawks, Seattle Sounders FC, Patagonia, with strongest over-indexing on Seattle Seahawks (9.44× the country average). Demographically, the Dick's Drive-In audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Dick's Drive-In fans

Demographic split for Dick's Drive-In audience in United States
MetricValue
Female50.4%
Male49.6%
Average age36.7
Estimated audience size1,018,705

Audience persona

The typical Dick's Drive-In fan in United States is balanced, around 36.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Seattle Seahawks.

Top regions in United States

Top regions ranked by reach for Dick's Drive-In in United States
RegionReachAffinity
Washington764,02944.91×
California17,5360.16×
Wisconsin13,6210.89×
North Carolina9,0180.29×
Oregon8,9210.76×
Texas5,9760.07×
Indiana4,0690.22×
New York3,8070.07×
Florida3,3590.05×
Arizona2,7450.13×
Illinois2,7280.08×
Virginia2,3400.09×
Pennsylvania1,8330.05×
Colorado1,7830.11×
Ohio1,7690.06×
Georgia1,7040.05×
Kentucky1,4270.11×
Michigan1,3690.05×
Hawaii1,3470.31×
Massachusetts1,3360.07×
Nevada1,3080.13×
Idaho1,2350.24×
New Jersey1,1400.04×
Tennessee1,1230.05×
Utah1,0610.12×
Minnesota1,0020.07×
Maryland9330.05×
Missouri9190.06×
Alaska7550.35×
South Carolina6410.04×
Oklahoma6110.05×
Montana5880.21×
Louisiana4660.04×
Iowa4500.05×
Kansas4240.05×
Alabama4200.03×
Connecticut3480.03×
Washington, District of Columbia3480.11×
New Mexico3360.07×
Mississippi2780.03×
Nebraska2730.05×
Arkansas2330.03×
West Virginia1890.04×
North Dakota1810.09×
Maine1720.05×
New Hampshire1670.04×
Rhode Island1610.05×
South Dakota1510.06×
Wyoming1420.09×
Vermont1370.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dick's Drive-In audience
BrandAffinityCategory
Seattle Seahawks9.44×Sports
Seattle Sounders FC22.01×Sports
Patagonia4.66×Fashion & Accessoires
Buffalo Bills3.06×Sports
T-Mobile1.71×Technology & Electronics
Houston Astros3.41×Sports
Local food1.72×Food & Beverages
Los Angeles Dodgers2.42×Sports
Alpine skiing2.35×Sports
Backstreet Boys5.95×Music & Radio
Pet store1.57×Pets & Animals
Film festival2.6×Movies & TV
Arc'teryx3.69×Fashion & Accessoires
Volleyball1.54×Sports
Green Bay Packers1.57×Sports
Major League Soccer1.76×Sports
Magic: The Gathering2.87×Games
Birkenstock1.99×Fashion & Accessoires
Espresso1.79×Food & Beverages
Pub1.61×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dick's Drive-In audience
TraitClusterScore
Early Adopter MentalityPOWER1.5
Sports ActivityPOWER1.31
Urban LifestyleOPEN1.27
TravellingTHRILL1.26
SustainabilityBALANCE1.25
LGBTQ+ IdentityOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Dick's Drive-In
CountryShare
United States99.9%
Germany0.1%
Italy0.0%

See Dick's Drive-In audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Dick's Drive-In have in United States?

Dick's Drive-In has an estimated audience of 1,018,705 people in United States, concentrated in Washington and California.

What is the gender split and age of Dick's Drive-In fans?

50.4% of Dick's Drive-In fans are female, 49.6% are male, with an average age of 36.7 years.

Which brands do Dick's Drive-In fans like most?

Dick's Drive-In fans show strongest brand affinity for Seattle Seahawks (9.44×), Seattle Sounders FC (22.01×), and Patagonia (4.66×) over the country average.

Where do Dick's Drive-In fans live in United States?

Dick's Drive-In fans in United States are most concentrated in Washington (reach 764,029), California (reach 17,536), and Wisconsin (reach 13,621). These three regions account for the largest share of the active audience.

What other brands do Dick's Drive-In fans also like?

Beyond Dick's Drive-In itself, the audience over-indexes on Seattle Sounders FC (22.01×), Patagonia (4.66×), Buffalo Bills (3.06×), and T-Mobile (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dick's Drive-In. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.