Rascasse Audience Intelligence

Dick's Drive-In Target Market in United States

A data profile of the people who buy, follow and care about Dick's Drive-In in United States — modelled from more than twelve digital signal sources. Dick's Drive-In has an estimated audience of 1,132,192 people in United States.

#2221among Brand in United States#1232in Food & Beverages

The average Dick's Drive-In fan in United States is 36.7 years old, balanced, and lives primarily in Washington.

The audience is concentrated in Washington, Florida, Texas.

Top brand affinities include Seattle Sounders FC, Seattle Seahawks, Subway, with strongest over-indexing on Seattle Sounders FC (27.68× the country average).

Demographically, the Dick's Drive-In audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dick's Drive-In fan in United States is balanced, around 36.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Seattle Sounders FC.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dick's Drive-In profile in United States.

Audience size
1.1M
in United States
Gender
50.4%♀
49.6% male
Age
36.7
average years
Country rank
#21733
Brand in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dick's Drive-In

50.4% are female, 49.6% are male, average age 36.7.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Dick's Drive-In audience in United States
MetricValue
Female50.4%
Male49.6%
Average age36.7
Estimated audience size1,132,192
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Dick's Drive-In audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3920%
40-4922%
50+14%
Fig. 04

Worldwide distribution

99.9%

of the worldwide Dick's Drive-In audience comes from United States.

Worldwide audience distribution share by country for Dick's Drive-In
CountryShare
United States99.9%
Germany0.1%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dick's Drive-In audience in United States is strongest.

Fig. 05

Top regions by affinity

Dick's Drive-In customers by region in United States
#RegionReachAffinity×
01Washington~800K47.11×
02Vermont~2K0.90×
03West Virginia~4K0.89×
04Rhode Island~3K0.89×
05Delaware~2K0.89×
06North Dakota~2K0.89×
07Mississippi~7K0.87×
08Maine~3K0.84×
09South Dakota~2K0.84×
10New Hampshire~3K0.82×
11Arkansas~7K0.79×
12Nebraska~4K0.77×
13New Mexico~4K0.74×
14Kansas~6K0.71×
15Washington, District of Columbia~2K0.71×
16Louisiana~9K0.70×
17Connecticut~7K0.70×
18Iowa~6K0.70×
19Wisconsin~10K0.67×
20Alaska~1K0.67×
21Alabama~9K0.66×
22Oklahoma~7K0.65×
23Montana~2K0.64×
24South Carolina~9K0.60×
25Idaho~3K0.51×
26Hawaii~2K0.51×
27Tennessee~10K0.50×
28Missouri~8K0.50×
29Maryland~9K0.49×
30Oregon~6K0.47×
31Utah~4K0.47×
32Michigan~10K0.44×
33Minnesota~6K0.44×
34Kentucky~6K0.44×
35Nevada~4K0.43×
36New Jersey~10K0.41×
37Georgia~10K0.39×
38Ohio~10K0.38×
39Massachusetts~8K0.38×
40Pennsylvania~10K0.36×
41Colorado~6K0.34×
42Virginia~8K0.30×
43Arizona~6K0.30×
44Indiana~6K0.30×
45Florida~20K0.26×
46Illinois~9K0.25×
47North Carolina~8K0.25×
48New York~10K0.21×
49Texas~20K0.18×
50California~10K0.13×
Fig. 06

Affinity by region

Affinity by region — Dick's Drive-In, United States
0.13×1.00×47.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dick's Drive-In audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dick's Drive-In audience
#·InterestCategoryAffinity×
01Seattle Sounders FCSports27.68×
02Seattle SeahawksSports6.26×
03PatagoniaFashion & Accessoires3.50×
04Renewable energyBusiness & Career2.98×
05Sustainable energyHome & Garden2.86×
06FedExBusiness & Career2.82×
07QVCMovies & TV2.80×
08SubwayFood & Beverages2.39×
09Mortgage loansBusiness & Career2.28×
10Pizza HutFood & Beverages2.12×
11AirbnbTravel & Leisure1.98×
12Trader Joe'sShopping1.94×
13Domino's PizzaFood & Beverages1.90×
14StarbucksFood & Beverages1.82×
15McDonald'sFood & Beverages1.80×
16IKEAHome & Garden1.78×
17PinterestInternet & Social Media1.75×
18T-MobileTechnology & Electronics1.75×
19Organic foodFood & Beverages1.63×
20BarbecueFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dick's Drive-In audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dick's Drive-In audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.99×
Urban LifestyleOPEN1.45×
Family OrientationCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dick's Drive-In audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.51×
Luxury OrientationPREMIUM0.63×
Need for SecurityCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dick's Drive-In's target market in United States?

Dick's Drive-In's target market in United States covers an estimated 1,132,192 people, concentrated in Washington and Florida.

02

What is the gender split and age of Dick's Drive-In customers?

50.4% of the Dick's Drive-In audience are female, 49.6% are male, with an average age of 36.7 years.

03

Which brands do Dick's Drive-In fans like most?

Dick's Drive-In fans show strongest brand affinity for Seattle Sounders FC (27.68×), Seattle Seahawks (6.26×), and Subway (2.39×) over the country average.

04

Where do Dick's Drive-In fans live in United States?

Dick's Drive-In fans in United States are most concentrated in Washington (reach ~800K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Dick's Drive-In fans also like?

Beyond Dick's Drive-In itself, the audience over-indexes on Seattle Seahawks (6.26×), Subway (2.39×), Mortgage loans (2.28×), and Airbnb (1.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Dick's Drive-In audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dick's Drive-In. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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