Digicel Audience in United States

Digicel has an estimated audience of 303,842 people in United States. 49.5% are female, 50.5% are male, average age 36.9. Top regions: New York, Florida, Georgia. Top brand affinities: Helen Mirren, Method Man, Key Food, Autism Awareness, Diabetes mellitus awareness.

The average Digicel fan in United States is 36.9 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Florida, Georgia. Top brand affinities include Helen Mirren, Method Man, Key Food, with strongest over-indexing on Helen Mirren (47.98× the country average). Demographically, the Digicel audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

Demographics of Digicel fans

Demographic split for Digicel audience in United States
MetricValue
Female49.5%
Male50.5%
Average age36.9
Estimated audience size303,842

Audience persona

The typical Digicel fan in United States is balanced, around 36.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Helen Mirren.

Top regions in United States

Top regions ranked by reach for Digicel in United States
RegionReachAffinity
New York90,1675.31×
Florida83,9084.08×
Georgia21,7832.33×
Texas19,5960.75×
New Jersey19,5022.52×
California19,0360.57×
Connecticut12,4064.07×
Massachusetts12,0722.02×
Maryland10,5792.03×
Pennsylvania10,0790.99×
Virginia9,7311.31×
North Carolina9,0820.99×
Illinois6,9150.68×
Ohio5,6720.61×
South Carolina4,7061.03×
Tennessee3,7660.62×
Indiana3,4550.62×
Michigan3,4170.43×
Washington3,1320.51×
Arizona2,6630.43×
Missouri2,5250.52×
Washington, District of Columbia2,4132.64×
Colorado2,3300.49×
Alabama2,2830.54×
Louisiana2,2330.57×
Minnesota2,0070.46×
Wisconsin1,9580.43×
Oregon1,6380.47×
Nevada1,5230.52×
Kentucky1,3030.34×
Utah1,2540.46×
Mississippi1,1940.48×
Iowa1,1330.45×
Oklahoma1,1090.33×
Maine1,0270.94×
Arkansas9150.37×
Delaware8481.01×
New Hampshire8120.68×
Hawaii8100.62×
Kansas7850.33×
Rhode Island7840.81×
Vermont7711.45×
Alaska5090.78×
Nebraska4940.32×
West Virginia4420.31×
Montana4140.49×
Idaho4080.27×
New Mexico3820.25×
South Dakota3500.5×
North Dakota3410.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Digicel audience
BrandAffinityCategory
Helen Mirren47.98×Movies & TV
Method Man56.48×Music & Radio
Key Food44.49×Shopping
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Indeed.com6.06×Business & Career
Microblogging12.67×Technology & Electronics
Google Maps5.55×Internet & Social Media
Singer-songwriter5.51×Music & Radio
Enterprise Rent-A-Car7.42×Cars & Mobility
Aruba20.68×Travel & Leisure
Income tax13.19×Business & Career
P. C. Richard & Son39.07×Shopping
Abt Electronics46.88×Shopping
Usain Bolt25.26×Sports
Private bank21.66×Business & Career
Capital One3.9×Business & Career
YouTube Music4.93×Internet & Social Media
Trinidad and Tobago10.7×Travel & Leisure
Apple Store6.57×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Digicel audience
TraitClusterScore
Luxury OrientationPREMIUM2.51
Risk AppetiteTHRILL1.91
PatriotismCONSERVATISM1.39
IndulgenceJOY1.35
Price SensitivityPREMIUM1.32
Quality AwarenessPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Digicel
CountryShare
United States46.1%
United Kingdom10.8%
Canada9.3%

See Digicel audiences in other countries

More Mobile phone operator audiences in United States

Frequently asked questions

How many fans does Digicel have in United States?

Digicel has an estimated audience of 303,842 people in United States, concentrated in New York and Florida.

What is the gender split and age of Digicel fans?

49.5% of Digicel fans are female, 50.5% are male, with an average age of 36.9 years.

Which brands do Digicel fans like most?

Digicel fans show strongest brand affinity for Helen Mirren (47.98×), Method Man (56.48×), and Key Food (44.49×) over the country average.

Where do Digicel fans live in United States?

Digicel fans in United States are most concentrated in New York (reach 90,167), Florida (reach 83,908), and Georgia (reach 21,783). These three regions account for the largest share of the active audience.

What other brands do Digicel fans also like?

Beyond Digicel itself, the audience over-indexes on Method Man (56.48×), Key Food (44.49×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Digicel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.