Digicel Audience in United States
Digicel has an estimated audience of 303,842 people in United States. 49.5% are female, 50.5% are male, average age 36.9. Top regions: New York, Florida, Georgia. Top brand affinities: Lulu 黃路梓茵, Lindy Hop, Mangaka, Historic site, Product design.
The average Digicel fan in United States is 36.9 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Florida, Georgia. Top brand affinities include Lulu 黃路梓茵, Lindy Hop, Mangaka, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Digicel audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of Digicel fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 36.9 |
| Estimated audience size | 303,842 |
Audience persona
The typical Digicel fan in United States is balanced, around 36.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Lulu 黃路梓茵.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 90,167 | 5.31× |
| Florida | 83,908 | 4.08× |
| Georgia | 21,783 | 2.33× |
| Texas | 19,596 | 0.75× |
| New Jersey | 19,502 | 2.52× |
| California | 19,036 | 0.57× |
| Connecticut | 12,406 | 4.07× |
| Massachusetts | 12,072 | 2.02× |
| Maryland | 10,579 | 2.03× |
| Pennsylvania | 10,079 | 0.99× |
| Virginia | 9,731 | 1.31× |
| North Carolina | 9,082 | 0.99× |
| Illinois | 6,915 | 0.68× |
| Ohio | 5,672 | 0.61× |
| South Carolina | 4,706 | 1.03× |
| Tennessee | 3,766 | 0.62× |
| Indiana | 3,455 | 0.62× |
| Michigan | 3,417 | 0.43× |
| Washington | 3,132 | 0.51× |
| Arizona | 2,663 | 0.43× |
| Missouri | 2,525 | 0.52× |
| Washington, District of Columbia | 2,413 | 2.64× |
| Colorado | 2,330 | 0.49× |
| Alabama | 2,283 | 0.54× |
| Louisiana | 2,233 | 0.57× |
| Minnesota | 2,007 | 0.46× |
| Wisconsin | 1,958 | 0.43× |
| Oregon | 1,638 | 0.47× |
| Nevada | 1,523 | 0.52× |
| Kentucky | 1,303 | 0.34× |
| Utah | 1,254 | 0.46× |
| Mississippi | 1,194 | 0.48× |
| Iowa | 1,133 | 0.45× |
| Oklahoma | 1,109 | 0.33× |
| Maine | 1,027 | 0.94× |
| Arkansas | 915 | 0.37× |
| Delaware | 848 | 1.01× |
| New Hampshire | 812 | 0.68× |
| Hawaii | 810 | 0.62× |
| Kansas | 785 | 0.33× |
| Rhode Island | 784 | 0.81× |
| Vermont | 771 | 1.45× |
| Alaska | 509 | 0.78× |
| Nebraska | 494 | 0.32× |
| West Virginia | 442 | 0.31× |
| Montana | 414 | 0.49× |
| Idaho | 408 | 0.27× |
| New Mexico | 382 | 0.25× |
| South Dakota | 350 | 0.5× |
| North Dakota | 341 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 20× | Movies & TV |
| Lindy Hop | 20× | Music & Radio |
| Mangaka | 5.41× | Literature |
| Historic site | 5.1× | Arts & Culture |
| Product design | 2.04× | Business & Career |
| Jesse Plemons | 3.27× | Movies & TV |
| Harlow | 10.61× | Travel & Leisure |
| Nebraska Cornhuskers football | 3.11× | Sports |
| Sears | 3.43× | Shopping |
| Guillermo Francella | 28.22× | Movies & TV |
| Vocal harmony | 3.35× | Music & Radio |
| Fairy godmother | 5.46× | Literature |
| La Opinión | 5.19× | News |
| Governor of Michigan | 4.99× | Politics & Society |
| TV Fanatic | 7.13× | Movies & TV |
| Hipster | 6.21× | Politics & Society |
| Grinch | 2.58× | Movies & TV |
| Laneige | 3.31× | Beauty & Wellness |
| Gilt.com | 4.91× | Shopping |
| Emigrate (band) | 5.33× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.51 |
| Risk Appetite | THRILL | 1.91 |
| Patriotism | CONSERVATISM | 1.39 |
| Indulgence | JOY | 1.35 |
| Price Sensitivity | PREMIUM | 1.32 |
| Quality Awareness | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.1% |
| United Kingdom | 10.8% |
| Canada | 9.3% |
See Digicel audiences in other countries
More Mobile phone operator audiences in United States
- T-Mobile (63,191,821)
- AT&T (41,299,611)
- verizon (40,950,624)
- Verizon Wireless (17,052,479)
- Comcast (14,260,976)
Frequently asked questions
How many fans does Digicel have in United States?
Digicel has an estimated audience of 303,842 people in United States, concentrated in New York and Florida.
What is the gender split and age of Digicel fans?
49.5% of Digicel fans are female, 50.5% are male, with an average age of 36.9 years.
Which brands do Digicel fans like most?
Digicel fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Lindy Hop (20×), and Mangaka (5.41×) over the country average.
Where do Digicel fans live in United States?
Digicel fans in United States are most concentrated in New York (reach 90,167), Florida (reach 83,908), and Georgia (reach 21,783). These three regions account for the largest share of the active audience.
What other brands do Digicel fans also like?
Beyond Digicel itself, the audience over-indexes on Lindy Hop (20×), Mangaka (5.41×), Historic site (5.1×), and Product design (2.04×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Digicel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.