Rascasse Audience Intelligence

Digicel Target Market in United States

A data profile of the people who buy, follow and care about Digicel in United States — modelled from more than twelve digital signal sources. Digicel has an estimated audience of 303,380 people in United States.

#24among Mobile phone operator in United States#4978among Brand in United States#1220in Technology & Electronics

The average Digicel fan in United States is 36.9 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Florida, Georgia.

Top brand affinities include Key Food, Abt Electronics, Usain Bolt, with strongest over-indexing on Key Food (46.32× the country average).

Demographically, the Digicel audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Digicel fan in United States is balanced, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Key Food.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digicel profile in United States.

Audience size
303K
in United States
Gender
49.5%♀
50.5% male
Age
36.9
average years
Country rank
#48097
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Digicel

49.5% are female, 50.5% are male, average age 36.9.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Digicel audience in United States
MetricValue
Female49.5%
Male50.5%
Average age36.9
Estimated audience size303,380
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Digicel audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3922%
40-4918%
50+14%
Fig. 04

Worldwide distribution

45.4%

of the worldwide Digicel audience comes from United States.

Worldwide audience distribution share by country for Digicel
CountryShare
United States45.4%
United Kingdom10.8%
Canada9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digicel audience in United States is strongest.

Fig. 05

Top regions by affinity

Digicel customers by region in United States
#RegionReachAffinity×
01New York~80K4.79×
02Connecticut~10K3.88×
03Florida~80K3.87×
04New Jersey~20K2.30×
05Georgia~20K2.19×
06Washington, District of Columbia~2K2.08×
07Maryland~10K1.98×
08Massachusetts~10K1.79×
09Virginia~9K1.22×
10Vermont<1K1.20×
11Maine~1K1.04×
12Delaware<1K1.04×
13North Carolina~9K1.01×
14Pennsylvania~10K1.00×
15South Carolina~5K0.99×
16Alaska<1K0.98×
17Rhode Island<1K0.96×
18North Dakota<1K0.92×
19New Hampshire~1K0.91×
20South Dakota<1K0.91×
21Montana<1K0.89×
22Hawaii~1K0.87×
23West Virginia~1K0.86×
24Idaho~1K0.85×
25New Mexico~1K0.84×
26Mississippi~2K0.83×
27Nebraska~1K0.83×
28Louisiana~3K0.79×
29Arkansas~2K0.79×
30Kansas~2K0.79×
31Tennessee~5K0.76×
32Iowa~2K0.76×
33Alabama~3K0.75×
34Nevada~2K0.75×
35Texas~20K0.74×
36Oklahoma~2K0.74×
37Utah~2K0.73×
38Indiana~4K0.72×
39Kentucky~3K0.72×
40Illinois~7K0.71×
41Oregon~2K0.71×
42Missouri~3K0.69×
43Wisconsin~3K0.67×
44Ohio~6K0.66×
45Colorado~3K0.66×
46Minnesota~3K0.66×
47Washington~4K0.65×
48Arizona~4K0.63×
49Michigan~5K0.59×
50California~20K0.57×
Fig. 06

Affinity by region

Affinity by region — Digicel, United States
0.57×1.00×4.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digicel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digicel audience
#·InterestCategoryAffinity×
01Abt ElectronicsShopping74.40×
02Key FoodShopping46.32×
03Fannie MaeBusiness & Career38.40×
04AeroplanTravel & Leisure38.33×
05P. C. Richard & SonShopping32.99×
06Usain BoltSports32.50×
07WellCareHealth27.11×
08Helen MirrenMovies & TV20.06×
09AsurionBusiness & Career19.39×
10RaincoatFashion & Accessoires13.60×
11Holiday Inn ExpressTravel & Leisure9.56×
12CaribbeanTravel & Leisure6.22×
13GameStopGames4.76×
14YouTube MusicInternet & Social Media4.28×
15Las VegasTravel & Leisure3.79×
16FedExBusiness & Career3.64×
17Discount storesShopping3.33×
18Pizza HutFood & Beverages3.15×
19Mortgage loansBusiness & Career2.98×
20Shopping mallsShopping2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digicel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digicel audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.08×
Price SensitivityPREMIUM2.06×
IndulgenceJOY1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digicel audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.67×
Design AffinityPREMIUM0.72×
Early Adopter MentalityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Digicel's target market in United States?

Digicel's target market in United States covers an estimated 303,380 people, concentrated in New York and Florida.

02

What is the gender split and age of Digicel customers?

49.5% of the Digicel audience are female, 50.5% are male, with an average age of 36.9 years.

03

Which brands do Digicel fans like most?

Digicel fans show strongest brand affinity for Key Food (46.32×), Abt Electronics (74.4×), and Usain Bolt (32.5×) over the country average.

04

Where do Digicel fans live in United States?

Digicel fans in United States are most concentrated in New York (reach ~80K), Florida (reach ~80K), and Georgia (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Digicel fans also like?

Beyond Digicel itself, the audience over-indexes on Abt Electronics (74.4×), Usain Bolt (32.5×), Helen Mirren (20.06×), and Fannie Mae (38.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in United States

See Digicel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Digicel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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