Dillon Brooks Audience in United States

Dillon Brooks has an estimated audience of 2,501,064 people in United States. 39.4% are female, 60.6% are male, average age 34.1. Top regions: Texas, California, Florida. Top brand affinities: Memphis Grizzlies, Autism Awareness, Google Maps, Diabetes mellitus awareness, Aaron Rodgers.

The average Dillon Brooks fan in United States is 34.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Memphis Grizzlies, Autism Awareness, Google Maps, with strongest over-indexing on Memphis Grizzlies (30.73× the country average). Demographically, the Dillon Brooks audience skews more male with an average age of 34.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Dillon Brooks fans

Demographic split for Dillon Brooks audience in United States
MetricValue
Female39.4%
Male60.6%
Average age34.1
Estimated audience size2,501,064

Audience persona

The typical Dillon Brooks fan in United States is more male, around 34.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Memphis Grizzlies.

Top regions in United States

Top regions ranked by reach for Dillon Brooks in United States
RegionReachAffinity
Texas367,6741.71×
California359,8811.31×
Florida200,5451.18×
New York180,3101.29×
Georgia110,6731.44×
Illinois105,8921.27×
Ohio89,3631.16×
North Carolina87,9611.17×
Pennsylvania81,0470.96×
New Jersey75,1781.18×
Tennessee71,6451.43×
Virginia68,2261.12×
Massachusetts66,5631.35×
Michigan64,7440.99×
Maryland57,2841.33×
Indiana49,9311.09×
Louisiana47,5131.47×
South Carolina39,6041.05×
Minnesota39,5521.1×
Washington39,1150.78×
Wisconsin37,0770.99×
Missouri36,2670.9×
Colorado35,8360.91×
Oregon33,2421.16×
Kentucky32,7021.04×
Oklahoma27,9121×
Mississippi26,6831.29×
Connecticut25,7441.03×
Nevada23,9680.99×
Arkansas22,0611.07×
Utah17,8250.8×
Kansas16,7110.85×
Iowa15,3240.74×
Washington, District of Columbia9,3681.25×
Nebraska9,1240.73×
Hawaii8,4720.79×
Rhode Island8,2721.04×
New Hampshire7,7680.79×
New Mexico7,5200.6×
West Virginia7,3720.63×
Idaho6,8080.54×
Maine6,6560.74×
Delaware6,1940.9×
North Dakota3,8800.76×
South Dakota3,5060.61×
Montana3,1430.45×
Vermont2,6200.6×
Wyoming1,5440.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dillon Brooks audience
BrandAffinityCategory
Memphis Grizzlies30.73×Sports
Autism Awareness19.03×Health
Google Maps7.49×Internet & Social Media
Diabetes mellitus awareness12.48×Health
Aaron Rodgers11.56×Sports
Capital One6.57×Business & Career
Houston Rockets12.1×Sports
Indeed.com6.54×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Minnesota Timberwolves11.24×Sports
Kia Sportage26.56×Cars & Mobility
CarGurus7.39×Cars & Mobility
Indiana Pacers12.07×Sports
Luka Dončić12.87×Sports
Enterprise Rent-A-Car7.17×Cars & Mobility
Phoenix Suns9.82×Sports
Houston Astros9.47×Sports
Income tax13.19×Business & Career
Circle K7.19×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dillon Brooks audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.74
Early Adopter MentalityPOWER1.23
Family OrientationCONSERVATISM1.14
Social Media UsageJOY1.12
ExtroversionTHRILL1.06
Sports ActivityPOWER0.99

Worldwide distribution

Worldwide audience distribution share by country for Dillon Brooks
CountryShare
United States63.5%
Canada6.3%
Brazil4.5%

See Dillon Brooks audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Dillon Brooks have in United States?

Dillon Brooks has an estimated audience of 2,501,064 people in United States, concentrated in Texas and California.

What is the gender split and age of Dillon Brooks fans?

39.4% of Dillon Brooks fans are female, 60.6% are male, with an average age of 34.1 years.

Which brands do Dillon Brooks fans like most?

Dillon Brooks fans show strongest brand affinity for Memphis Grizzlies (30.73×), Autism Awareness (19.03×), and Google Maps (7.49×) over the country average.

Where do Dillon Brooks fans live in United States?

Dillon Brooks fans in United States are most concentrated in Texas (reach 367,674), California (reach 359,881), and Florida (reach 200,545). These three regions account for the largest share of the active audience.

What other brands do Dillon Brooks fans also like?

Beyond Dillon Brooks itself, the audience over-indexes on Autism Awareness (19.03×), Google Maps (7.49×), Diabetes mellitus awareness (12.48×), and Aaron Rodgers (11.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dillon Brooks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.