Rascasse Audience Intelligence

Dillon Brooks Audience in United States

A data profile of the people who buy, follow and care about Dillon Brooks in United States — modelled from more than twelve digital signal sources. Dillon Brooks has an estimated audience of 2,495,519 people in United States.

#123among Basketball in United States#2028among Person in United States#1067in Sports

The average Dillon Brooks fan in United States is 31.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Arizona.

Top brand affinities include Memphis Grizzlies, Houston Rockets, Minnesota Timberwolves, with strongest over-indexing on Memphis Grizzlies (24.91× the country average).

Demographically, the Dillon Brooks audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dillon Brooks fan in United States is more male, around 31.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Memphis Grizzlies.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dillon Brooks profile in United States.

Audience size
2.5M
in United States
Gender
39.0%♀
61.0% male
Age
31.6
average years
Country rank
#11940
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dillon Brooks fans

39.0% are female, 61.0% are male, average age 31.6.

Fig. 02

Gender split

39.0%
Female
61.0%
Male
Demographic split for Dillon Brooks audience in United States
MetricValue
Female39.0%
Male61.0%
Average age31.6
Estimated audience size2,495,519
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Dillon Brooks audience in United States
Age bracketShare%
16-1943%
20-2920%
30-3915%
40-4912%
50+10%
Fig. 04

Worldwide distribution

63.9%

of the worldwide Dillon Brooks audience comes from United States.

Worldwide audience distribution share by country for Dillon Brooks
CountryShare
United States63.9%
Canada6.7%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dillon Brooks audience in United States is strongest.

Fig. 05

Top regions by affinity

Dillon Brooks fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~200K4.83×
02Oklahoma~40K1.53×
03Texas~300K1.33×
04Louisiana~40K1.32×
05California~300K1.27×
06Tennessee~60K1.24×
07Maryland~50K1.24×
08Mississippi~20K1.23×
09Georgia~90K1.22×
10New York~200K1.20×
11Oregon~30K1.16×
12Illinois~90K1.11×
13New Jersey~70K1.11×
14Massachusetts~50K1.09×
15North Carolina~80K1.08×
16Washington, District of Columbia~8K1.08×
17Florida~200K1.06×
18Nevada~20K1.06×
19Arkansas~20K1.05×
20Ohio~80K1.04×
21Indiana~40K1.02×
22Minnesota~30K1.02×
23Michigan~60K1.01×
24Connecticut~20K1.01×
25Virginia~60K1.00×
26South Carolina~30K0.95×
27Kentucky~30K0.94×
28Delaware~6K0.94×
29Pennsylvania~70K0.91×
30Alabama~30K0.91×
31Rhode Island~7K0.91×
32Hawaii~9K0.89×
33Missouri~30K0.88×
34Colorado~30K0.85×
35Wisconsin~30K0.85×
36Kansas~20K0.81×
37North Dakota~4K0.81×
38Washington~40K0.79×
39Alaska~4K0.79×
40Utah~20K0.78×
41New Mexico~9K0.77×
42Iowa~10K0.73×
43South Dakota~4K0.73×
44New Hampshire~7K0.72×
45Maine~6K0.72×
46Nebraska~8K0.71×
47West Virginia~8K0.69×
48Vermont~3K0.67×
49Montana~4K0.65×
50Idaho~8K0.64×
Fig. 06

Affinity by region

Affinity by region — Dillon Brooks, United States
0.64×1.00×4.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dillon Brooks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dillon Brooks audience
#·InterestCategoryAffinity×
01Memphis GrizzliesSports24.91×
02NBA draftSports12.81×
03Houston RocketsSports10.34×
04Larry BirdSports9.79×
05Indiana PacersSports9.76×
06Minnesota TimberwolvesSports9.44×
07Washington WizardsSports9.31×
08Phoenix SunsSports8.69×
09New Orleans PelicansSports8.63×
10Utah JazzSports8.46×
11Charlotte HornetsSports8.23×
12Chris PaulSports8.23×
13Brooklyn NetsSports7.82×
14Luka DončićSports7.20×
15Klay ThompsonSports7.03×
16Carmelo AnthonySports6.03×
17Giannis AntetokounmpoSports4.79×
18San Antonio SpursSports4.57×
19Sneaker collectingFashion & Accessoires4.46×
20Detroit PistonsSports4.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dillon Brooks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dillon Brooks audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.37×
PatriotismCONSERVATISM1.34×
Family OrientationCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dillon Brooks audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
Quality AwarenessPREMIUM0.78×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dillon Brooks have in United States?

Dillon Brooks has an estimated audience of 2,495,519 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dillon Brooks fans?

39.0% of Dillon Brooks fans are female, 61.0% are male, with an average age of 31.6 years.

03

Which brands do Dillon Brooks fans like most?

Dillon Brooks fans show strongest brand affinity for Memphis Grizzlies (24.91×), Houston Rockets (10.34×), and Minnesota Timberwolves (9.44×) over the country average.

04

Where do Dillon Brooks fans live in United States?

Dillon Brooks fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Arizona (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dillon Brooks fans also like?

Beyond Dillon Brooks itself, the audience over-indexes on Houston Rockets (10.34×), Minnesota Timberwolves (9.44×), Phoenix Suns (8.69×), and Utah Jazz (8.46×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dillon Brooks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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