Rascasse Audience Intelligence

Disney's All-Star Sports Resort Target Market in United States

A data profile of the people who buy, follow and care about Disney's All-Star Sports Resort in United States — modelled from more than twelve digital signal sources. Disney's All-Star Sports Resort has an estimated audience of 632,908 people in United States.

#74among Hotel in United States#3278among Brand in United States#2485in Travel & Leisure

The average Disney's All-Star Sports Resort fan in United States is 45.6 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, New York.

Top brand affinities include Disney Store, Theme parks, Cupcake, with strongest over-indexing on Disney Store (7.75× the country average).

Demographically, the Disney's All-Star Sports Resort audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Career Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Disney's All-Star Sports Resort fan in United States is more female, around 45.6 years old, with strong Career Orientation tendencies and a notable affinity for Disney Store.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Disney's All-Star Sports Resort profile in United States.

Audience size
633K
in United States
Gender
61.3%♀
38.7% male
Age
45.6
average years
Country rank
#31801
Brand in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Disney's All-Star Sports Resort

61.3% are female, 38.7% are male, average age 45.6.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Disney's All-Star Sports Resort audience in United States
MetricValue
Female61.3%
Male38.7%
Average age45.6
Estimated audience size632,908
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Disney's All-Star Sports Resort audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3918%
40-4922%
50+38%
Fig. 04

Worldwide distribution

84.1%

of the worldwide Disney's All-Star Sports Resort audience comes from United States.

Worldwide audience distribution share by country for Disney's All-Star Sports Resort
CountryShare
United States84.1%
Brazil5.7%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Disney's All-Star Sports Resort audience in United States is strongest.

Fig. 05

Top regions by affinity

Disney's All-Star Sports Resort customers by region in United States
#RegionReachAffinity×
01Florida~500K12.21×
02Alabama~10K1.46×
03New Jersey~20K1.39×
04Louisiana~10K1.39×
05Kentucky~10K1.35×
06Mississippi~7K1.28×
07Pennsylvania~30K1.26×
08West Virginia~4K1.26×
09South Carolina~10K1.25×
10Georgia~20K1.24×
11Rhode Island~2K1.23×
12Tennessee~20K1.22×
13Delaware~2K1.16×
14New Hampshire~3K1.10×
15North Carolina~20K1.05×
16Connecticut~7K1.04×
17Indiana~10K1.03×
18Massachusetts~10K1.02×
19Ohio~20K1.00×
20New York~30K0.92×
21Maine~2K0.88×
22Arkansas~5K0.87×
23Alaska~1K0.84×
24Vermont<1K0.82×
25North Dakota~1K0.80×
26Virginia~10K0.79×
27Wisconsin~8K0.79×
28Maryland~8K0.78×
29South Dakota~1K0.78×
30Michigan~10K0.76×
31Montana~1K0.76×
32Illinois~10K0.70×
33Missouri~7K0.70×
34Nebraska~2K0.68×
35Washington, District of Columbia~1K0.68×
36Hawaii~2K0.67×
37Texas~40K0.66×
38Utah~4K0.66×
39Iowa~3K0.66×
40Kansas~3K0.66×
41Idaho~2K0.66×
42Oklahoma~5K0.65×
43New Mexico~2K0.64×
44Minnesota~5K0.57×
45Nevada~3K0.52×
46Colorado~5K0.50×
47Oregon~4K0.49×
48Arizona~6K0.43×
49Washington~5K0.40×
50California~20K0.32×
Fig. 06

Affinity by region

Affinity by region — Disney's All-Star Sports Resort, United States
0.32×1.00×12.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Disney's All-Star Sports Resort audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Disney's All-Star Sports Resort audience
#·InterestCategoryAffinity×
01Disney StoreShopping7.75×
02Holiday InnTravel & Leisure7.53×
03Non-alcoholic beverageFood & Beverages4.46×
04CupcakeFood & Beverages4.40×
05Breakfast televisionMovies & TV3.76×
06LegoKids & Family3.55×
07SteakhouseFood & Beverages3.43×
08ZooKids & Family3.18×
09Theme parksTravel & Leisure3.17×
10Dunkin' DonutsFood & Beverages3.15×
11KFCFood & Beverages2.98×
12RadioTechnology & Electronics2.90×
13BakeryFood & Beverages2.68×
14CoffeehousesFood & Beverages2.21×
15Wendy'sFood & Beverages2.19×
16Beauty salonsBeauty & Wellness1.85×
17BarbecueFood & Beverages1.85×
18RecipesFood & Beverages1.61×
19WalmartShopping1.61×
20FurnitureHome & Garden1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Disney's All-Star Sports Resort audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Disney's All-Star Sports Resort audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.19×
SpiritualityBALANCE1.88×
Family OrientationCONSERVATISM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Disney's All-Star Sports Resort audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.47×
Quality AwarenessPREMIUM0.47×
Luxury OrientationPREMIUM0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Disney's All-Star Sports Resort's target market in United States?

Disney's All-Star Sports Resort's target market in United States covers an estimated 632,908 people, concentrated in Florida and Texas.

02

What is the gender split and age of Disney's All-Star Sports Resort customers?

61.3% of the Disney's All-Star Sports Resort audience are female, 38.7% are male, with an average age of 45.6 years.

03

Which brands do Disney's All-Star Sports Resort fans like most?

Disney's All-Star Sports Resort fans show strongest brand affinity for Disney Store (7.75×), Theme parks (3.17×), and Cupcake (4.4×) over the country average.

04

Where do Disney's All-Star Sports Resort fans live in United States?

Disney's All-Star Sports Resort fans in United States are most concentrated in Florida (reach ~500K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Disney's All-Star Sports Resort fans also like?

Beyond Disney's All-Star Sports Resort itself, the audience over-indexes on Theme parks (3.17×), Cupcake (4.4×), Radio (2.9×), and Non-alcoholic beverage (4.46×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Disney's All-Star Sports Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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