Rascasse Audience Intelligence

Dune Audience in United States

A data profile of the people who buy, follow and care about Dune in United States — modelled from more than twelve digital signal sources. Dune has an estimated audience of 2,196,256 people in United States.

#6015among Topic in United States#1041in Travel & Leisure

The average Dune fan in United States is 37.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lana Del Rey, Trader Joe's, AutoZone, with strongest over-indexing on Lana Del Rey (9.24× the country average).

Demographically, the Dune audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dune fan in United States is more male, around 37.5 years old, with strong Quality Awareness tendencies and a notable affinity for Lana Del Rey.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dune profile in United States.

Audience size
2.2M
in United States
Gender
43.1%♀
56.9% male
Age
37.5
average years
Country rank
#13215
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dune fans

43.1% are female, 56.9% are male, average age 37.5.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Dune audience in United States
MetricValue
Female43.1%
Male56.9%
Average age37.5
Estimated audience size2,196,256
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Dune audience in United States
Age bracketShare%
16-1928%
20-2915%
30-3918%
40-4920%
50+18%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Dune audience comes from United States.

Worldwide audience distribution share by country for Dune
CountryShare
United States23.4%
United Kingdom7.2%
France4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dune audience in United States is strongest.

Fig. 05

Top regions by affinity

Dune fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~100K2.65×
02Alaska~10K2.30×
03Alabama~50K1.64×
04Washington~60K1.32×
05Utah~30K1.30×
06Oregon~30K1.26×
07California~300K1.22×
08Colorado~40K1.17×
09Idaho~10K1.10×
10Massachusetts~40K1.03×
11Washington, District of Columbia~7K1.02×
12Minnesota~30K1.01×
13Texas~200K1.00×
14Nevada~20K1.00×
15Virginia~50K0.98×
16Indiana~40K0.98×
17Maryland~40K0.98×
18Florida~100K0.97×
19New York~100K0.97×
20Hawaii~9K0.97×
21Michigan~50K0.96×
22Illinois~70K0.95×
23New Jersey~50K0.95×
24New Hampshire~8K0.95×
25Maine~7K0.95×
26Oklahoma~20K0.94×
27Georgia~60K0.93×
28North Carolina~60K0.92×
29Montana~6K0.92×
30Missouri~30K0.91×
31New Mexico~10K0.91×
32Pennsylvania~60K0.88×
33Tennessee~40K0.88×
34Wisconsin~30K0.88×
35Kansas~20K0.88×
36Ohio~60K0.87×
37North Dakota~4K0.87×
38Arkansas~20K0.84×
39Rhode Island~6K0.84×
40Nebraska~9K0.83×
41Kentucky~20K0.82×
42Delaware~5K0.82×
43Vermont~3K0.82×
44South Carolina~30K0.81×
45South Dakota~4K0.81×
46Louisiana~20K0.80×
47Iowa~10K0.79×
48West Virginia~8K0.73×
49Mississippi~10K0.69×
50Connecticut~10K0.49×
Fig. 06

Affinity by region

Affinity by region — Dune, United States
0.49×1.00×2.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dune audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dune audience
#·InterestCategoryAffinity×
01Lana Del ReyMusic & Radio9.24×
02Toyota CrownCars & Mobility7.46×
03MotorboatCars & Mobility3.59×
04Winona RyderMovies & TV3.07×
05Mineral waterFood & Beverages2.93×
06Ryder CupSports2.87×
07Bath and BodyworksShopping2.46×
08RokuMovies & TV2.45×
09Microwave ovenHome & Garden2.33×
10Discount TireShopping2.24×
11Rail transportTravel & Leisure2.11×
12Masters TournamentSports2.03×
13Real propertyHome & Garden2.02×
14Ace HardwareHome & Garden1.71×
15MenardsHome & Garden1.70×
16AuctionShopping1.69×
17Hardware storeHome & Garden1.68×
18AutoZoneCars & Mobility1.65×
19Trader Joe'sShopping1.60×
20The UPS StoreShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dune audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dune audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.86×
PatriotismCONSERVATISM1.68×
Need for SecurityCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dune audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Social Media UsageJOY0.80×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dune have in United States?

Dune has an estimated audience of 2,196,256 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dune fans?

43.1% of Dune fans are female, 56.9% are male, with an average age of 37.5 years.

03

Which brands do Dune fans like most?

Dune fans show strongest brand affinity for Lana Del Rey (9.24×), Trader Joe's (1.6×), and AutoZone (1.65×) over the country average.

04

Where do Dune fans live in United States?

Dune fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dune fans also like?

Beyond Dune itself, the audience over-indexes on Trader Joe's (1.6×), AutoZone (1.65×), Real property (2.02×), and Motorboat (3.59×) compared to the United States average.

Appendix

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See Dune audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dune. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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