Dune Audience in United States

Dune has an estimated audience of 2,196,256 people in United States. 43.1% are female, 56.9% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, CarGurus, Indeed.com, Enterprise Rent-A-Car, Capital One.

The average Dune fan in United States is 37.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, CarGurus, Indeed.com, with strongest over-indexing on Google Maps (4.54× the country average). Demographically, the Dune audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Dune fans

Demographic split for Dune audience in United States
MetricValue
Female43.1%
Male56.9%
Average age37.5
Estimated audience size2,196,256

Audience persona

The typical Dune fan in United States is more male, around 37.5 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Dune in United States
RegionReachAffinity
California301,7941.25×
Texas198,6301.05×
Florida149,0551×
New York126,1411.03×
Arizona119,7142.67×
Illinois72,7010.99×
Pennsylvania66,5990.9×
Georgia64,9050.96×
North Carolina63,5480.96×
Ohio60,5640.9×
Washington60,2401.37×
Michigan56,0070.98×
New Jersey54,9380.98×
Virginia54,0241.01×
Alabama49,8261.62×
Massachusetts46,2411.07×
Colorado41,6131.2×
Indiana40,0951×
Tennessee39,1950.89×
Maryland37,0530.98×
Missouri32,9540.93×
Minnesota32,4841.03×
Oregon31,9751.27×
Wisconsin29,7450.9×
South Carolina27,0470.82×
Utah25,5841.3×
Oklahoma23,1940.95×
Kentucky22,6710.82×
Louisiana22,6610.8×
Nevada21,3951.01×
Kansas15,4580.89×
Arkansas14,8660.82×
Iowa14,4410.8×
Mississippi12,0190.66×
Idaho11,9711.09×
Connecticut11,9650.54×
Alaska9,9412.12×
New Mexico9,7640.89×
Hawaii9,0970.96×
Nebraska9,0230.82×
New Hampshire8,0650.93×
Maine7,2980.93×
West Virginia7,1070.69×
Washington, District of Columbia6,5821×
Rhode Island5,6810.81×
Montana5,4560.9×
Delaware4,7990.79×
South Dakota3,8910.77×
North Dakota3,6160.8×
Vermont3,0320.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dune audience
BrandAffinityCategory
Google Maps4.54×Internet & Social Media
CarGurus6.11×Cars & Mobility
Indeed.com3.81×Business & Career
Enterprise Rent-A-Car5.45×Cars & Mobility
Capital One3.5×Business & Career
Lana Del Rey10.86×Music & Radio
Circle K4.75×Shopping
Aaron Rodgers3.7×Sports
Apple Store4.42×Shopping
Google News3.05×News
AccuWeather3.32×Home & Garden
DuckDuckGo4.58×Internet & Social Media
AutoZone2.02×Cars & Mobility
Honda Accord7.16×Cars & Mobility
Beetlejuice2.3×Movies & TV
Ozzy Osbourne4.33×Music & Radio
Singer-songwriter1.87×Music & Radio
StubHub4.15×Travel & Leisure
Livemusic2.33×Music & Radio
Alexandra Daddario4.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dune audience
TraitClusterScore
Quality AwarenessPREMIUM2.02
PatriotismCONSERVATISM1.5
Need for SecurityCONSERVATISM1.37
TravellingTHRILL1.34
Design AffinityPREMIUM1.31
DIY MentalityTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Dune
CountryShare
United States23.6%
United Kingdom7.3%
France4.6%

See Dune audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Dune have in United States?

Dune has an estimated audience of 2,196,256 people in United States, concentrated in California and Texas.

What is the gender split and age of Dune fans?

43.1% of Dune fans are female, 56.9% are male, with an average age of 37.5 years.

Which brands do Dune fans like most?

Dune fans show strongest brand affinity for Google Maps (4.54×), CarGurus (6.11×), and Indeed.com (3.81×) over the country average.

Where do Dune fans live in United States?

Dune fans in United States are most concentrated in California (reach 301,794), Texas (reach 198,630), and Florida (reach 149,055). These three regions account for the largest share of the active audience.

What other brands do Dune fans also like?

Beyond Dune itself, the audience over-indexes on CarGurus (6.11×), Indeed.com (3.81×), Enterprise Rent-A-Car (5.45×), and Capital One (3.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dune. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.