Rascasse Audience Intelligence

Edmonton Audience in United States

A data profile of the people who buy, follow and care about Edmonton in United States — modelled from more than twelve digital signal sources. Edmonton has an estimated audience of 1,685,424 people in United States.

#229among City in United States#1317among POI in United States#1249in Travel & Leisure

The average Edmonton fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Taron Egerton, Ryanair, Walt Disney World, with strongest over-indexing on Taron Egerton (19.02× the country average).

Demographically, the Edmonton audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Edmonton fan in United States is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Taron Egerton.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Edmonton profile in United States.

Audience size
1.7M
in United States
Gender
59.4%♀
40.6% male
Age
40.0
average years
Country rank
#16259
POI in United States
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Edmonton fans

59.4% are female, 40.6% are male, average age 40.0.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Edmonton audience in United States
MetricValue
Female59.4%
Male40.6%
Average age40.0
Estimated audience size1,685,424
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Edmonton audience in United States
Age bracketShare%
16-1917%
20-2920%
30-3920%
40-4920%
50+22%
Fig. 04

Worldwide distribution

22.3%

of the worldwide Edmonton audience comes from United States.

Worldwide audience distribution share by country for Edmonton
CountryShare
Canada53.3%
United States22.3%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Edmonton audience in United States is strongest.

Fig. 05

Top regions by affinity

Edmonton fans by region: top regions in United States
#RegionReachAffinity×
01Montana~10K2.10×
02North Dakota~6K1.64×
03Alaska~6K1.62×
04Washington~50K1.60×
05Kentucky~30K1.52×
06Minnesota~40K1.48×
07Colorado~40K1.32×
08Massachusetts~40K1.30×
09Maine~8K1.24×
10New Hampshire~8K1.21×
11Washington, District of Columbia~6K1.17×
12Idaho~10K1.15×
13Utah~20K1.12×
14Oregon~20K1.11×
15Vermont~3K1.11×
16Florida~100K1.08×
17Wisconsin~30K1.08×
18South Dakota~4K1.06×
19California~200K1.05×
20New York~100K1.05×
21Illinois~60K1.04×
22Michigan~50K1.03×
23Nevada~20K1.00×
24Rhode Island~5K0.96×
25New Jersey~40K0.94×
26Nebraska~8K0.94×
27Pennsylvania~50K0.93×
28Connecticut~20K0.91×
29Arizona~30K0.89×
30Virginia~40K0.88×
31Texas~100K0.87×
32Ohio~50K0.87×
33Iowa~10K0.86×
34Hawaii~6K0.85×
35Oklahoma~20K0.82×
36North Carolina~40K0.80×
37Missouri~20K0.80×
38Kansas~10K0.80×
39Indiana~20K0.79×
40Maryland~20K0.78×
41New Mexico~7K0.78×
42Georgia~40K0.75×
43Tennessee~30K0.74×
44Delaware~3K0.73×
45South Carolina~20K0.68×
46Arkansas~9K0.67×
47Louisiana~10K0.64×
48West Virginia~5K0.62×
49Alabama~10K0.58×
50Mississippi~7K0.54×
Fig. 06

Affinity by region

Affinity by region — Edmonton, United States
0.54×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Edmonton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Edmonton audience
#·InterestCategoryAffinity×
01Taron EgertonMovies & TV19.02×
02CitizenMTravel & Leisure18.08×
03EasyJetTravel & Leisure14.72×
04RyanairTravel & Leisure14.39×
05Ice rinkTravel & Leisure8.76×
06Air CanadaTravel & Leisure4.92×
07TrivagoTravel & Leisure4.05×
08Gypsy styleFashion & Accessoires3.69×
09Touring motorcycleCars & Mobility3.10×
10Motorcycle accessoriesCars & Mobility2.73×
11Wildlife photographyTechnology & Electronics2.63×
12Diaper bagKids & Family2.17×
13Walt Disney WorldTravel & Leisure2.15×
14InnovationBusiness & Career2.03×
15Golf ChannelSports1.99×
16Real propertyHome & Garden1.95×
17Planet FitnessSports1.82×
18CanadaTravel & Leisure1.79×
19Five BelowShopping1.70×
20Ace HardwareHome & Garden1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Edmonton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Edmonton audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.30×
Community OrientationOPEN1.49×
TravellingTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Edmonton audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
Healthy LifestyleBALANCE0.90×
Quality AwarenessPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Edmonton have in United States?

Edmonton has an estimated audience of 1,685,424 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Edmonton fans?

59.4% of Edmonton fans are female, 40.6% are male, with an average age of 40.0 years.

03

Which brands do Edmonton fans like most?

Edmonton fans show strongest brand affinity for Taron Egerton (19.02×), Ryanair (14.39×), and Walt Disney World (2.15×) over the country average.

04

Where do Edmonton fans live in United States?

Edmonton fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Edmonton fans also like?

Beyond Edmonton itself, the audience over-indexes on Ryanair (14.39×), Walt Disney World (2.15×), Ice rink (8.76×), and Planet Fitness (1.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Edmonton audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Edmonton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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