Edmonton Audience in United States

Edmonton logo

Edmonton has an estimated audience of 1,685,424 people in United States. 59.4% are female, 40.6% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Governor of Michigan, Minnesota, Goop, Wok.

The average Edmonton fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Governor of Michigan, Minnesota, with strongest over-indexing on Natural rubber (10.42× the country average). Demographically, the Edmonton audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Edmonton fans

Demographic split for Edmonton audience in United States
MetricValue
Female59.4%
Male40.6%
Average age40.0
Estimated audience size1,685,424

Audience persona

The typical Edmonton fan in United States is more female, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Edmonton in United States
RegionReachAffinity
California190,8251.03×
Texas138,0000.95×
Florida134,3471.18×
New York108,0451.15×
Illinois61,3681.09×
Pennsylvania56,8021×
Washington51,1391.51×
Michigan50,0061.13×
Ohio49,7220.96×
Massachusetts48,5431.46×
New Jersey44,2531.03×
North Carolina43,6710.86×
Georgia40,6730.78×
Colorado38,4651.45×
Virginia38,1620.93×
Minnesota37,3951.55×
Arizona30,4730.89×
Wisconsin28,8121.14×
Tennessee25,4150.75×
Indiana24,9160.81×
Missouri22,9350.84×
Maryland22,8750.79×
Oregon20,9231.08×
Kentucky18,7860.89×
South Carolina17,5500.69×
Nevada16,9361.04×
Utah16,8441.12×
Connecticut16,6980.99×
Oklahoma13,4120.72×
Louisiana12,8390.59×
Alabama12,7760.54×
Iowa12,2320.88×
Kansas10,1840.77×
Montana8,9901.92×
Idaho8,8711.05×
New Hampshire8,3571.26×
Arkansas8,1930.59×
Maine8,1791.35×
Nebraska8,1640.97×
Washington, District of Columbia6,3051.24×
New Mexico6,0910.72×
Mississippi6,0710.44×
North Dakota5,4571.58×
Hawaii5,4210.75×
Rhode Island5,4021.01×
Alaska5,0131.39×
West Virginia4,0090.51×
South Dakota3,8010.98×
Vermont3,3061.12×
Delaware3,1370.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Edmonton audience
BrandAffinityCategory
Natural rubber10.42×Cars & Mobility
Governor of Michigan19.33×Politics & Society
Minnesota3.92×Travel & Leisure
Goop11.31×Internet & Social Media
Wok11.89×Food & Beverages
Hibachi12.19×Food & Beverages
Grinch6.19×Movies & TV
Vocal harmony6.53×Music & Radio
headspace13.17×Health
Google Home8.89×Technology & Electronics
Cherish (group)14.75×Music & Radio
Grace Slick11.83×Music & Radio
Bank account3.01×Business & Career
El Paso County, Colorado15.24×Travel & Leisure
Nebraska Cornhuskers football3.7×Sports
Electrolyte4.8×Health
TV Fanatic10.72×Movies & TV
Fairy godmother7.48×Literature
Hipster9.53×Politics & Society
Jesse Plemons3.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Edmonton audience
TraitClusterScore
Design AffinityPREMIUM1.64
PatriotismCONSERVATISM1.6
Community OrientationOPEN1.58
TravellingTHRILL1.57
SustainabilityBALANCE1.5
ExtroversionTHRILL1.46

Worldwide distribution

Worldwide audience distribution share by country for Edmonton
CountryShare
Canada53.3%
United States22.3%
United Kingdom5.7%

See Edmonton audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Edmonton have in United States?

Edmonton has an estimated audience of 1,685,424 people in United States, concentrated in California and Texas.

What is the gender split and age of Edmonton fans?

59.4% of Edmonton fans are female, 40.6% are male, with an average age of 40.0 years.

Which brands do Edmonton fans like most?

Edmonton fans show strongest brand affinity for Natural rubber (10.42×), Governor of Michigan (19.33×), and Minnesota (3.92×) over the country average.

Where do Edmonton fans live in United States?

Edmonton fans in United States are most concentrated in California (reach 190,825), Texas (reach 138,000), and Florida (reach 134,347). These three regions account for the largest share of the active audience.

What other brands do Edmonton fans also like?

Beyond Edmonton itself, the audience over-indexes on Governor of Michigan (19.33×), Minnesota (3.92×), Goop (11.31×), and Wok (11.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Edmonton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.