Eggnog Audience in United States
Eggnog has an estimated audience of 758,580 people in United States. 74.0% are female, 26.0% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: AccuWeather, StubHub, DocuSign, OpenTable, Kelly Osbourne.
The average Eggnog fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AccuWeather, StubHub, DocuSign, with strongest over-indexing on AccuWeather (15.97× the country average). Demographically, the Eggnog audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Eggnog fans
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 38.2 |
| Estimated audience size | 758,580 |
Audience persona
The typical Eggnog fan in United States is more female, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for AccuWeather.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 95,809 | 1.15× |
| Texas | 79,160 | 1.21× |
| Florida | 65,032 | 1.27× |
| New York | 48,735 | 1.15× |
| Illinois | 29,088 | 1.15× |
| Georgia | 27,639 | 1.18× |
| North Carolina | 27,115 | 1.19× |
| Pennsylvania | 25,749 | 1.01× |
| Virginia | 22,799 | 1.23× |
| Ohio | 22,033 | 0.94× |
| Michigan | 21,277 | 1.07× |
| New Jersey | 20,297 | 1.05× |
| Washington | 18,194 | 1.2× |
| Massachusetts | 16,525 | 1.11× |
| Maryland | 16,244 | 1.25× |
| Arizona | 15,653 | 1.01× |
| Tennessee | 14,661 | 0.96× |
| Indiana | 14,083 | 1.02× |
| Missouri | 13,082 | 1.07× |
| Alabama | 12,999 | 1.23× |
| Louisiana | 12,537 | 1.28× |
| Colorado | 11,199 | 0.94× |
| South Carolina | 11,076 | 0.97× |
| Minnesota | 10,839 | 1× |
| Wisconsin | 9,910 | 0.87× |
| Oklahoma | 9,222 | 1.09× |
| Kentucky | 8,894 | 0.94× |
| Oregon | 8,697 | 1× |
| Connecticut | 8,032 | 1.06× |
| Nevada | 7,382 | 1.01× |
| Mississippi | 6,985 | 1.12× |
| Arkansas | 6,961 | 1.11× |
| Kansas | 5,954 | 1× |
| Iowa | 5,692 | 0.91× |
| Utah | 5,617 | 0.83× |
| Nebraska | 3,496 | 0.92× |
| New Mexico | 3,355 | 0.88× |
| Idaho | 3,003 | 0.79× |
| Hawaii | 2,983 | 0.91× |
| West Virginia | 2,787 | 0.79× |
| Washington, District of Columbia | 2,468 | 1.08× |
| New Hampshire | 2,385 | 0.8× |
| Rhode Island | 2,114 | 0.88× |
| Maine | 2,022 | 0.74× |
| Delaware | 1,961 | 0.94× |
| Montana | 1,533 | 0.73× |
| South Dakota | 1,483 | 0.85× |
| North Dakota | 1,345 | 0.86× |
| Alaska | 1,272 | 0.78× |
| Vermont | 957 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Kelly Osbourne | 12.79× | Music & Radio |
| Flickr | 12.66× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.6× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Pierce Brosnan | 13.9× | Movies & TV |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Natalie Portman | 11.42× | Movies & TV |
| Cotton On | 15.99× | Fashion & Accessoires |
| Orange | 17.89× | Technology & Electronics |
| Google Maps | 3.95× | Internet & Social Media |
| Jake Gyllenhaal | 11.04× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.72 |
| Extroversion | THRILL | 1.4 |
| Indulgence | JOY | 1.38 |
| Price Sensitivity | PREMIUM | 1.26 |
| Travelling | THRILL | 1.19 |
| DIY Mentality | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.1% |
| Germany | 8.7% |
| Japan | 8.2% |
See Eggnog audiences in other countries
More Beverage audiences in United States
- Water (86,611,458)
- Tea (58,182,528)
- Milk (40,663,348)
- Soft drinks (32,655,793)
- Fresh water (18,920,863)
Frequently asked questions
How many fans does Eggnog have in United States?
Eggnog has an estimated audience of 758,580 people in United States, concentrated in California and Texas.
What is the gender split and age of Eggnog fans?
74.0% of Eggnog fans are female, 26.0% are male, with an average age of 38.2 years.
Which brands do Eggnog fans like most?
Eggnog fans show strongest brand affinity for AccuWeather (15.97×), StubHub (15.69×), and DocuSign (15.07×) over the country average.
Where do Eggnog fans live in United States?
Eggnog fans in United States are most concentrated in California (reach 95,809), Texas (reach 79,160), and Florida (reach 65,032). These three regions account for the largest share of the active audience.
What other brands do Eggnog fans also like?
Beyond Eggnog itself, the audience over-indexes on StubHub (15.69×), DocuSign (15.07×), OpenTable (15.85×), and Kelly Osbourne (12.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Eggnog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.