Rascasse Audience Intelligence

Eggnog Audience in United States

A data profile of the people who buy, follow and care about Eggnog in United States — modelled from more than twelve digital signal sources. Eggnog has an estimated audience of 758,580 people in United States.

#61among Beverage in United States#9738among Topic in United States#1572in Food & Beverages

The average Eggnog fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Halloween costume, Kelly Osbourne, Cooking, with strongest over-indexing on Halloween costume (12.79× the country average).

Demographically, the Eggnog audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eggnog fan in United States is more female, around 38.2 years old, with strong Indulgence tendencies and a notable affinity for Halloween costume.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eggnog profile in United States.

Audience size
759K
in United States
Gender
74.0%♀
26.0% male
Age
38.2
average years
Country rank
#28431
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eggnog fans

74.0% are female, 26.0% are male, average age 38.2.

Fig. 02

Gender split

74.0%
Female
26.0%
Male
Demographic split for Eggnog audience in United States
MetricValue
Female74.0%
Male26.0%
Average age38.2
Estimated audience size758,580
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Eggnog audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3921%
40-4922%
50+16%
Fig. 04

Worldwide distribution

38.7%

of the worldwide Eggnog audience comes from United States.

Worldwide audience distribution share by country for Eggnog
CountryShare
United States38.7%
Germany8.6%
Japan8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eggnog audience in United States is strongest.

Fig. 05

Top regions by affinity

Eggnog fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~10K1.26×
02Alabama~10K1.23×
03Texas~80K1.22×
04Maryland~20K1.22×
05Mississippi~7K1.17×
06Florida~60K1.15×
07Georgia~30K1.15×
08North Carolina~30K1.15×
09Virginia~20K1.15×
10California~100K1.14×
11Washington~20K1.14×
12New York~50K1.11×
13Arkansas~7K1.11×
14Illinois~30K1.09×
15Massachusetts~20K1.06×
16Oklahoma~9K1.06×
17South Carolina~10K1.05×
18Connecticut~8K1.05×
19Indiana~10K1.03×
20Washington, District of Columbia~2K1.03×
21Michigan~20K1.02×
22Missouri~10K1.02×
23New Jersey~20K1.01×
24Nevada~7K1.01×
25Pennsylvania~30K1.00×
26Arizona~20K0.98×
27Kentucky~9K0.98×
28Oregon~9K0.98×
29Kansas~6K0.98×
30Hawaii~3K0.98×
31North Dakota~2K0.98×
32Nebraska~4K0.97×
33Delaware~2K0.97×
34Minnesota~10K0.96×
35Tennessee~10K0.95×
36South Dakota~2K0.95×
37New Mexico~4K0.94×
38Ohio~20K0.93×
39Wisconsin~10K0.92×
40Alaska~1K0.92×
41Iowa~6K0.91×
42Rhode Island~2K0.90×
43Colorado~10K0.89×
44West Virginia~3K0.87×
45Utah~6K0.86×
46Idaho~3K0.84×
47New Hampshire~2K0.81×
48Maine~2K0.78×
49Vermont~1K0.78×
50Montana~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Eggnog, United States
0.77×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eggnog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eggnog audience
#·InterestCategoryAffinity×
01Halloween costumeKids & Family12.79×
02Kelly OsbourneMusic & Radio9.20×
03Dunkin' DonutsFood & Beverages4.08×
04RedditInternet & Social Media2.75×
05Horror moviesMovies & TV2.69×
06PinterestInternet & Social Media2.67×
07BarbecueFood & Beverages2.65×
08WineFood & Beverages2.54×
09WalmartShopping2.52×
10CoffeeFood & Beverages2.52×
11RecipesFood & Beverages2.43×
12EBayShopping2.43×
13Beauty salonsBeauty & Wellness2.43×
14CouponsShopping2.42×
15Alcoholic beveragesFood & Beverages2.41×
16Home improvementHome & Garden2.38×
17XInternet & Social Media2.37×
18CookingFood & Beverages2.33×
19SmartphonesTechnology & Electronics2.29×
20Donald TrumpPolitics & Society2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eggnog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eggnog audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.87×
PatriotismCONSERVATISM1.84×
DIY MentalityTHRILL1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eggnog audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
SustainabilityBALANCE0.75×
Quality AwarenessPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eggnog have in United States?

Eggnog has an estimated audience of 758,580 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Eggnog fans?

74.0% of Eggnog fans are female, 26.0% are male, with an average age of 38.2 years.

03

Which brands do Eggnog fans like most?

Eggnog fans show strongest brand affinity for Halloween costume (12.79×), Kelly Osbourne (9.2×), and Cooking (2.33×) over the country average.

04

Where do Eggnog fans live in United States?

Eggnog fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Eggnog fans also like?

Beyond Eggnog itself, the audience over-indexes on Kelly Osbourne (9.2×), Cooking (2.33×), Alcoholic beverages (2.41×), and X (2.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Eggnog audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Eggnog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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