EHow Audience in United States

EHow logo

EHow has an estimated audience of 292,610 people in United States. 78.2% are female, 21.8% are male, average age 44.6. Top regions: California, New York, Texas. Top brand affinities: Chase (bank), Pantone, MSN, Christy Turlington, Colette.

The average EHow fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Chase (bank), Pantone, MSN, with strongest over-indexing on Chase (bank) (11.79× the country average). Demographically, the EHow audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of EHow fans

Demographic split for EHow audience in United States
MetricValue
Female78.2%
Male21.8%
Average age44.6
Estimated audience size292,610

Audience persona

The typical EHow fan in United States is more female, around 44.6 years old, with strong Risk Appetite tendencies and a notable affinity for Chase (bank).

Top regions in United States

Top regions ranked by reach for EHow in United States
RegionReachAffinity
California29,3310.91×
New York15,8490.97×
Texas15,8130.63×
Florida14,4930.73×
Pennsylvania8,9540.91×
Illinois7,7530.8×
North Carolina7,7400.88×
Georgia6,7740.75×
Ohio6,5300.72×
Washington6,2791.07×
Virginia6,1180.86×
New Jersey6,0730.82×
Massachusetts5,9561.03×
Michigan5,2360.68×
Minnesota4,8141.15×
Arizona4,7560.8×
Maryland4,5240.9×
Tennessee3,9480.67×
Colorado3,7100.8×
Missouri3,6990.78×
Indiana3,6230.68×
South Carolina3,6180.82×
Oregon3,6001.07×
Wisconsin3,5020.8×
Louisiana3,3100.88×
Kentucky2,9640.81×
Alabama2,4440.6×
Connecticut2,3910.81×
Kansas2,2520.98×
Oklahoma2,1190.65×
Iowa1,9520.81×
Arkansas1,9390.8×
Mississippi1,7970.75×
Nevada1,6960.6×
Idaho1,5661.07×
New Mexico1,5311.04×
Utah1,4980.57×
Maine1,4331.37×
West Virginia1,3781.01×
Hawaii1,3091.04×
Alaska1,2692.03×
New Hampshire1,2231.06×
Montana1,1991.48×
Nebraska1,1970.82×
South Dakota1,1831.75×
Vermont1,1612.26×
Rhode Island1,0961.18×
North Dakota1,0631.77×
Wyoming1,0292.37×
Delaware9821.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for EHow audience
BrandAffinityCategory
Chase (bank)11.79×Business & Career
Pantone84.16×Business & Career
MSN5.97×News
Christy Turlington49.14×Fashion & Accessoires
Colette65.66×Literature
Day trading12.9×Business & Career
Horoscope9.26×Health
FaceTime15.37×Technology & Electronics
International education14.85×Business & Career
Pet insurance13.99×Pets & Animals
Hobby Lobby3.26×Home & Garden
Whole grain11.55×Food & Beverages
Changing Habits14.85×Health
General Hospital9.99×Movies & TV
Critical illness insurance13.76×Business & Career
Camel (cigarette)15.24×Food & Beverages
Aldi2.68×Shopping
Staples (Canada)3.54×Business & Career
Roulette10.07×Games
Boardwalk Empire16.45×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by EHow audience
TraitClusterScore
Risk AppetiteTHRILL2.38
Family OrientationCONSERVATISM1.95
Community OrientationOPEN1.82
LGBTQ+ IdentityOPEN1.68
Price SensitivityPREMIUM1.62
CreativityOPEN1.51

Worldwide distribution

Worldwide audience distribution share by country for EHow
CountryShare
United States85.6%
United Kingdom4.2%
Canada3.5%

See EHow audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does EHow have in United States?

EHow has an estimated audience of 292,610 people in United States, concentrated in California and New York.

What is the gender split and age of EHow fans?

78.2% of EHow fans are female, 21.8% are male, with an average age of 44.6 years.

Which brands do EHow fans like most?

EHow fans show strongest brand affinity for Chase (bank) (11.79×), Pantone (84.16×), and MSN (5.97×) over the country average.

Where do EHow fans live in United States?

EHow fans in United States are most concentrated in California (reach 29,331), New York (reach 15,849), and Texas (reach 15,813). These three regions account for the largest share of the active audience.

What other brands do EHow fans also like?

Beyond EHow itself, the audience over-indexes on Pantone (84.16×), MSN (5.97×), Christy Turlington (49.14×), and Colette (65.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for EHow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.