EHow Audience in United States
EHow has an estimated audience of 292,610 people in United States. 78.2% are female, 21.8% are male, average age 44.6. Top regions: California, New York, Texas. Top brand affinities: Jorge Salinas, Nationality, Pillow, Steampunk, Whataburger.
The average EHow fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Jorge Salinas, Nationality, Pillow, with strongest over-indexing on Jorge Salinas (65.66× the country average). Demographically, the EHow audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of EHow fans
| Metric | Value |
|---|---|
| Female | 78.2% |
| Male | 21.8% |
| Average age | 44.6 |
| Estimated audience size | 292,610 |
Audience persona
The typical EHow fan in United States is more female, around 44.6 years old, with strong Risk Appetite tendencies and a notable affinity for Jorge Salinas.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 29,331 | 0.91× |
| New York | 15,849 | 0.97× |
| Texas | 15,813 | 0.63× |
| Florida | 14,493 | 0.73× |
| Pennsylvania | 8,954 | 0.91× |
| Illinois | 7,753 | 0.8× |
| North Carolina | 7,740 | 0.88× |
| Georgia | 6,774 | 0.75× |
| Ohio | 6,530 | 0.72× |
| Washington | 6,279 | 1.07× |
| Virginia | 6,118 | 0.86× |
| New Jersey | 6,073 | 0.82× |
| Massachusetts | 5,956 | 1.03× |
| Michigan | 5,236 | 0.68× |
| Minnesota | 4,814 | 1.15× |
| Arizona | 4,756 | 0.8× |
| Maryland | 4,524 | 0.9× |
| Tennessee | 3,948 | 0.67× |
| Colorado | 3,710 | 0.8× |
| Missouri | 3,699 | 0.78× |
| Indiana | 3,623 | 0.68× |
| South Carolina | 3,618 | 0.82× |
| Oregon | 3,600 | 1.07× |
| Wisconsin | 3,502 | 0.8× |
| Louisiana | 3,310 | 0.88× |
| Kentucky | 2,964 | 0.81× |
| Alabama | 2,444 | 0.6× |
| Connecticut | 2,391 | 0.81× |
| Kansas | 2,252 | 0.98× |
| Oklahoma | 2,119 | 0.65× |
| Iowa | 1,952 | 0.81× |
| Arkansas | 1,939 | 0.8× |
| Mississippi | 1,797 | 0.75× |
| Nevada | 1,696 | 0.6× |
| Idaho | 1,566 | 1.07× |
| New Mexico | 1,531 | 1.04× |
| Utah | 1,498 | 0.57× |
| Maine | 1,433 | 1.37× |
| West Virginia | 1,378 | 1.01× |
| Hawaii | 1,309 | 1.04× |
| Alaska | 1,269 | 2.03× |
| New Hampshire | 1,223 | 1.06× |
| Montana | 1,199 | 1.48× |
| Nebraska | 1,197 | 0.82× |
| South Dakota | 1,183 | 1.75× |
| Vermont | 1,161 | 2.26× |
| Rhode Island | 1,096 | 1.18× |
| North Dakota | 1,063 | 1.77× |
| Wyoming | 1,029 | 2.37× |
| Delaware | 982 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jorge Salinas | 65.66× | Movies & TV |
| Nationality | 4.04× | Politics & Society |
| Pillow | 2.3× | Home & Garden |
| Steampunk | 5.18× | Fashion & Accessoires |
| Whataburger | 1.83× | Food & Beverages |
| Electrolyte | 4.71× | Health |
| Voter registration | 4.56× | Politics & Society |
| Home equity | 1.75× | Home & Garden |
| Jeep Wagoneer | 4.66× | Cars & Mobility |
| Renzo Gracie | 16.83× | Sports |
| Wedgwood | 12.89× | Home & Garden |
| 3D printing | 1.96× | Technology & Electronics |
| Israel | 1.58× | Travel & Leisure |
| Scratching post | 5.44× | Pets & Animals |
| JamBase | 6.27× | Music & Radio |
| Home staging | 2.8× | Home & Garden |
| Layne Staley | 3.18× | Music & Radio |
| Urban horticulture | 1.76× | Home & Garden |
| KiwiCo | 3.13× | Kids & Family |
| Iron Man (film) | 2.13× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.38 |
| Family Orientation | CONSERVATISM | 1.95 |
| Community Orientation | OPEN | 1.82 |
| LGBTQ+ Identity | OPEN | 1.68 |
| Price Sensitivity | PREMIUM | 1.62 |
| Creativity | OPEN | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 85.6% |
| United Kingdom | 4.2% |
| Canada | 3.5% |
See EHow audiences in other countries
More Internet & Social Media audiences in United States
Frequently asked questions
How many fans does EHow have in United States?
EHow has an estimated audience of 292,610 people in United States, concentrated in California and New York.
What is the gender split and age of EHow fans?
78.2% of EHow fans are female, 21.8% are male, with an average age of 44.6 years.
Which brands do EHow fans like most?
EHow fans show strongest brand affinity for Jorge Salinas (65.66×), Nationality (4.04×), and Pillow (2.3×) over the country average.
Where do EHow fans live in United States?
EHow fans in United States are most concentrated in California (reach 29,331), New York (reach 15,849), and Texas (reach 15,813). These three regions account for the largest share of the active audience.
What other brands do EHow fans also like?
Beyond EHow itself, the audience over-indexes on Nationality (4.04×), Pillow (2.3×), Steampunk (5.18×), and Whataburger (1.83×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for EHow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.