El Nuevo Herald Audience in United States

El Nuevo Herald logo

El Nuevo Herald has an estimated audience of 574,100 people in United States. 51.5% are female, 48.5% are male, average age 39.5. Top regions: Florida, Texas, California. Top brand affinities: Minnesota, Panama, Home construction, Penn & Teller, St Matthew Passion.

The average El Nuevo Herald fan in United States is 39.5 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Minnesota, Panama, Home construction, with strongest over-indexing on Minnesota (5.92× the country average). Demographically, the El Nuevo Herald audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of El Nuevo Herald fans

Demographic split for El Nuevo Herald audience in United States
MetricValue
Female51.5%
Male48.5%
Average age39.5
Estimated audience size574,100

Audience persona

The typical El Nuevo Herald fan in United States is balanced, around 39.5 years old, with strong Risk Appetite tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for El Nuevo Herald in United States
RegionReachAffinity
Florida430,57628.91×
Texas46,4260.94×
California24,5100.39×
New York22,0270.69×
Georgia17,9561.02×
New Jersey17,5541.2×
North Carolina13,6630.79×
Kentucky11,9681.66×
Pennsylvania8,6180.45×
Illinois7,5560.4×
Nevada6,9001.24×
Virginia6,6570.48×
Arizona5,9530.51×
Maryland5,0980.52×
South Carolina4,8490.56×
Massachusetts4,6080.41×
Colorado3,7560.42×
Louisiana3,6260.49×
Indiana3,5640.34×
Nebraska3,4651.2×
Tennessee3,2500.28×
Ohio3,2070.18×
Washington3,0340.26×
Michigan3,0070.2×
Connecticut2,5360.44×
Alabama2,5360.32×
Missouri1,8720.2×
Minnesota1,8320.22×
Utah1,7570.34×
Oregon1,7250.26×
Arkansas1,6250.34×
Washington, District of Columbia1,5450.9×
New Mexico1,4750.51×
Wisconsin1,4030.16×
Rhode Island1,2310.67×
Oklahoma1,1300.18×
Iowa8940.19×
Kansas8740.19×
Mississippi6830.14×
New Hampshire6600.29×
Wyoming4420.52×
Hawaii3690.15×
Maine3620.18×
West Virginia3460.13×
Idaho3190.11×
Delaware2720.17×
Alaska2540.21×
Montana2220.14×
North Dakota2130.18×
South Dakota2030.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for El Nuevo Herald audience
BrandAffinityCategory
Minnesota5.92×Travel & Leisure
Panama12.22×Travel & Leisure
Home construction2.2×Home & Garden
Penn & Teller9.88×Movies & TV
St Matthew Passion47.06×
Mackenzie Foy7.75×Fashion & Accessoires
JTV (Indonesia)5.29×
Natural rubber2.01×Cars & Mobility
Bank account2.25×Business & Career
Litter box1.87×Pets & Animals
Justice2.41×Politics & Society
Isabela (province)11.24×
Pillow1.62×Home & Garden
Mad About You8.38×Movies & TV
Mothercare2.15×Kids & Family
Dental hygienist4.36×Health
Toros de Tijuana16.93×Sports
Shelby Foote8.36×Literature
Mortgage insurance2.61×Business & Career
Grand Prairie, Texas4.39×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by El Nuevo Herald audience
TraitClusterScore
Risk AppetiteTHRILL1.84
Urban LifestyleOPEN1.83
SustainabilityBALANCE1.68
TravellingTHRILL1.66
Convenience OrientationPREMIUM1.66
Design AffinityPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for El Nuevo Herald
CountryShare
United States66.9%
Mexico11.7%
Spain4.9%

See El Nuevo Herald audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does El Nuevo Herald have in United States?

El Nuevo Herald has an estimated audience of 574,100 people in United States, concentrated in Florida and Texas.

What is the gender split and age of El Nuevo Herald fans?

51.5% of El Nuevo Herald fans are female, 48.5% are male, with an average age of 39.5 years.

Which brands do El Nuevo Herald fans like most?

El Nuevo Herald fans show strongest brand affinity for Minnesota (5.92×), Panama (12.22×), and Home construction (2.2×) over the country average.

Where do El Nuevo Herald fans live in United States?

El Nuevo Herald fans in United States are most concentrated in Florida (reach 430,576), Texas (reach 46,426), and California (reach 24,510). These three regions account for the largest share of the active audience.

What other brands do El Nuevo Herald fans also like?

Beyond El Nuevo Herald itself, the audience over-indexes on Panama (12.22×), Home construction (2.2×), Penn & Teller (9.88×), and St Matthew Passion (47.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for El Nuevo Herald. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.