Fairmont San Francisco Audience in United States

Fairmont San Francisco logo

Fairmont San Francisco has an estimated audience of 642,079 people in United States. 70.5% are female, 29.5% are male, average age 42.4. Top regions: California, New York, Texas. Top brand affinities: Stamp collecting, Meals on Wheels, JDM Cars, St. Ives, Redemption (theology).

The average Fairmont San Francisco fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Stamp collecting, Meals on Wheels, JDM Cars, with strongest over-indexing on Stamp collecting (20× the country average). Demographically, the Fairmont San Francisco audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Fairmont San Francisco fans

Demographic split for Fairmont San Francisco audience in United States
MetricValue
Female70.5%
Male29.5%
Average age42.4
Estimated audience size642,079

Audience persona

The typical Fairmont San Francisco fan in United States is more female, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Fairmont San Francisco in United States
RegionReachAffinity
California481,55910.65×
New York58,8121.64×
Texas42,9660.78×
Florida32,2780.74×
Washington23,1001.79×
Illinois20,4330.96×
Georgia15,9630.81×
Massachusetts15,5231.23×
New Jersey14,5800.89×
Oregon14,3871.95×
Virginia13,8060.88×
Arizona13,6791.04×
Colorado13,0681.29×
North Carolina12,6120.65×
Pennsylvania12,4090.57×
Nevada12,3641.99×
Ohio9,6200.49×
Michigan8,1390.48×
Maryland8,0790.73×
Tennessee7,7980.61×
Minnesota7,1730.78×
South Carolina6,7810.7×
Hawaii6,1332.22×
Connecticut6,1130.95×
Missouri5,1900.5×
Utah5,1160.89×
Louisiana4,9420.6×
Indiana4,9000.42×
Wisconsin4,7120.49×
Washington, District of Columbia4,6602.41×
Idaho3,1550.98×
Oklahoma3,1360.44×
Kentucky3,0860.38×
Kansas2,9360.58×
Alabama2,9080.32×
Arkansas2,5440.48×
New Mexico2,2160.69×
Iowa2,0030.38×
Mississippi1,9970.38×
Nebraska1,7310.54×
Montana1,5550.87×
New Hampshire1,3750.54×
Maine1,3740.6×
Rhode Island1,1700.57×
West Virginia8740.29×
Delaware7780.44×
Alaska7730.56×
Vermont7150.63×
Wyoming5620.59×
South Dakota4780.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fairmont San Francisco audience
BrandAffinityCategory
Stamp collecting20×Home & Garden
Meals on Wheels11.3×Food & Beverages
JDM Cars12.19×Cars & Mobility
St. Ives20×Travel & Leisure
Redemption (theology)12.06×Politics & Society
Historic site5.31×Arts & Culture
Pantsuit12.86×Fashion & Accessoires
Elsword20×Games
Natural rubber2.03×Cars & Mobility
Fairy godmother7.11×Literature
Israel1.95×Travel & Leisure
Governor of Michigan6.5×Politics & Society
Emigrate (band)7.51×Music & Radio
Goop4.15×Internet & Social Media
Nationality1.63×Politics & Society
Regional styles of Mexican music2.15×Music & Radio
Cherish (group)7.75×Music & Radio
Jeep Wagoneer3.98×Cars & Mobility
Wok4.48×Food & Beverages
Kendra Scott1.94×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fairmont San Francisco audience
TraitClusterScore
IndulgenceJOY1.85
TravellingTHRILL1.76
Design AffinityPREMIUM1.59
Luxury OrientationPREMIUM1.58
Career OrientationPOWER1.47
Family OrientationCONSERVATISM1.44

Worldwide distribution

Worldwide audience distribution share by country for Fairmont San Francisco
CountryShare
United States87.3%
Canada4.1%
United Kingdom2.7%

See Fairmont San Francisco audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Fairmont San Francisco have in United States?

Fairmont San Francisco has an estimated audience of 642,079 people in United States, concentrated in California and New York.

What is the gender split and age of Fairmont San Francisco fans?

70.5% of Fairmont San Francisco fans are female, 29.5% are male, with an average age of 42.4 years.

Which brands do Fairmont San Francisco fans like most?

Fairmont San Francisco fans show strongest brand affinity for Stamp collecting (20×), Meals on Wheels (11.3×), and JDM Cars (12.19×) over the country average.

Where do Fairmont San Francisco fans live in United States?

Fairmont San Francisco fans in United States are most concentrated in California (reach 481,559), New York (reach 58,812), and Texas (reach 42,966). These three regions account for the largest share of the active audience.

What other brands do Fairmont San Francisco fans also like?

Beyond Fairmont San Francisco itself, the audience over-indexes on Meals on Wheels (11.3×), JDM Cars (12.19×), St. Ives (20×), and Redemption (theology) (12.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fairmont San Francisco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.