Food Network Audience in United States

Food Network logo

Food Network has an estimated audience of 8,651,952 people in United States. 64.2% are female, 35.8% are male, average age 41.0. Top regions: California, Florida, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Food Network fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Food Network audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: TV Channel

Demographics of Food Network fans

Demographic split for Food Network audience in United States
MetricValue
Female64.2%
Male35.8%
Average age41.0
Estimated audience size8,651,952

Audience persona

The typical Food Network fan in United States is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Food Network in United States
RegionReachAffinity
California794,2040.83×
Florida642,5331.1×
Texas531,2010.71×
New York516,9471.07×
Pennsylvania386,6041.33×
Ohio316,2801.19×
New Jersey286,1981.3×
Illinois277,3370.96×
North Carolina276,5491.06×
Michigan249,6971.1×
Georgia229,2450.86×
Virginia217,8571.03×
Massachusetts212,7061.25×
Arizona182,2161.03×
Washington177,9751.03×
Wisconsin160,5031.23×
Maryland154,2041.04×
Colorado150,5191.1×
South Carolina143,6181.1×
Tennessee139,7500.81×
Indiana137,5600.87×
Minnesota133,8821.08×
Missouri130,9250.94×
Connecticut122,4281.41×
Oregon106,2411.07×
Alabama94,9640.79×
Louisiana87,0890.78×
Kentucky85,0800.78×
Oklahoma80,5060.84×
Nevada73,9340.88×
Kansas58,8030.86×
Iowa56,9500.8×
Arkansas53,8680.76×
New Hampshire50,7631.49×
Utah48,7720.63×
Mississippi45,7100.64×
Nebraska43,9091.01×
Maine43,2731.4×
Idaho41,2470.95×
Rhode Island39,8271.45×
West Virginia36,9650.92×
New Mexico35,8510.83×
Delaware29,0821.22×
Montana28,5401.19×
Hawaii24,4570.66×
Vermont19,7671.3×
South Dakota18,1410.91×
Alaska17,7270.96×
North Dakota16,8690.95×
Washington, District of Columbia15,2930.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Food Network audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
MSN2.68×News
Hobby Lobby2.45×Home & Garden
Aldi2.23×Shopping
D&R11.3×Technology & Electronics
Best Buy1.98×Shopping
Staples (Canada)2.6×Business & Career
Aubrey Plaza5.95×Movies & TV
Nature1.51×Home & Garden
Taco Bell1.98×Food & Beverages
Houston Astros3.96×Sports
Happiness1.5×Health
Payment card8.17×Fashion & Accessoires
Scooby-Doo2.48×Movies & TV
Great Clips2.6×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Food Network audience
TraitClusterScore
IndulgenceJOY1.55
Price SensitivityPREMIUM1.18
ExtroversionTHRILL1.17
Design AffinityPREMIUM1.14
Healthy LifestyleBALANCE1.13
Social Media UsageJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Food Network
CountryShare
United States91.4%
Mexico2.4%
Japan0.5%

See Food Network audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Food Network have in United States?

Food Network has an estimated audience of 8,651,952 people in United States, concentrated in California and Florida.

What is the gender split and age of Food Network fans?

64.2% of Food Network fans are female, 35.8% are male, with an average age of 41.0 years.

Which brands do Food Network fans like most?

Food Network fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Food Network fans live in United States?

Food Network fans in United States are most concentrated in California (reach 794,204), Florida (reach 642,533), and Texas (reach 531,201). These three regions account for the largest share of the active audience.

What other brands do Food Network fans also like?

Beyond Food Network itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Food Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.