Rascasse Audience Intelligence

Food Network Audience in United States

A data profile of the people who buy, follow and care about Food Network in United States — modelled from more than twelve digital signal sources. Food Network has an estimated audience of 8,645,352 people in United States.

#45among TV Channel in United States#310in Food & Beverages

The average Food Network fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Cookbook, Trader Joe's, Pastry, with strongest over-indexing on Cookbook (2.29× the country average).

Demographically, the Food Network audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Food Network fan in United States is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Cookbook.

Category: Food & Beverages · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food Network profile in United States.

Audience size
8.6M
in United States
Gender
64.2%♀
35.8% male
Age
41.0
average years
Country rank
#4115
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Food Network

64.2% are female, 35.8% are male, average age 41.0.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Food Network audience in United States
MetricValue
Female64.2%
Male35.8%
Average age41.0
Estimated audience size8,645,352
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Food Network audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

91.3%

of the worldwide Food Network audience comes from United States.

Worldwide audience distribution share by country for Food Network
CountryShare
United States91.3%
Mexico2.4%
Japan0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food Network audience in United States is strongest.

Fig. 05

Top regions by affinity

Food Network fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~50K1.55×
02Rhode Island~40K1.50×
03Maine~50K1.45×
04Connecticut~100K1.44×
05Vermont~20K1.31×
06Pennsylvania~400K1.27×
07New Jersey~300K1.26×
08Delaware~30K1.24×
09Massachusetts~200K1.19×
10Wisconsin~200K1.17×
11Montana~30K1.17×
12Ohio~300K1.16×
13South Carolina~100K1.11×
14Florida~600K1.08×
15Michigan~200K1.08×
16Colorado~100K1.07×
17Minnesota~100K1.04×
18Oregon~100K1.03×
19New York~500K1.02×
20North Carolina~300K1.02×
21Maryland~200K1.02×
22Nebraska~40K1.02×
23West Virginia~40K1.02×
24Virginia~200K1.01×
25Idaho~40K1.01×
26North Dakota~20K1.00×
27Arizona~200K0.99×
28Alaska~20K0.98×
29Washington~200K0.96×
30Illinois~300K0.93×
31Kansas~60K0.92×
32Missouri~100K0.91×
33South Dakota~20K0.89×
34Nevada~70K0.88×
35Iowa~60K0.85×
36New Mexico~40K0.85×
37Georgia~200K0.84×
38Indiana~100K0.84×
39Tennessee~100K0.82×
40Oklahoma~80K0.82×
41Louisiana~90K0.81×
42Kentucky~90K0.81×
43Alabama~100K0.80×
44California~700K0.79×
45Arkansas~60K0.79×
46Mississippi~50K0.71×
47Texas~500K0.67×
48Hawaii~20K0.66×
49Utah~50K0.65×
50Washington, District of Columbia~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Food Network, United States
0.60×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food Network audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food Network audience
#·InterestCategoryAffinity×
01CookbookFood & Beverages2.29×
02PastryFood & Beverages2.20×
03BrunchFood & Beverages2.03×
04Non-alcoholic beverageFood & Beverages1.99×
05Online food orderingFood & Beverages1.93×
06DoughFood & Beverages1.83×
07Italian cuisineFood & Beverages1.82×
08KitchenwareHome & Garden1.80×
09FoodieFood & Beverages1.74×
10BreakfastFood & Beverages1.65×
11Local foodFood & Beverages1.64×
12Fast casual restaurantsFood & Beverages1.62×
13Trader Joe'sShopping1.59×
14MilkFood & Beverages1.59×
15Organic farmingFood & Beverages1.58×
16DinnerFood & Beverages1.57×
17SupermarketShopping1.56×
18LunchFood & Beverages1.55×
19BakeryFood & Beverages1.55×
20Subscription business modelShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food Network audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Food Network audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.85×
Community OrientationOPEN1.29×
Price SensitivityPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Food Network audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.96×
Social Media UsageJOY0.97×
Pet OwnershipJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Food Network have in United States?

Food Network has an estimated audience of 8,645,352 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Food Network fans?

64.2% of Food Network fans are female, 35.8% are male, with an average age of 41.0 years.

03

Which brands do Food Network fans like most?

Food Network fans show strongest brand affinity for Cookbook (2.29×), Trader Joe's (1.59×), and Pastry (2.2×) over the country average.

04

Where do Food Network fans live in United States?

Food Network fans in United States are most concentrated in California (reach ~700K), Florida (reach ~600K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Food Network fans also like?

Beyond Food Network itself, the audience over-indexes on Trader Joe's (1.59×), Pastry (2.2×), Foodie (1.74×), and Italian cuisine (1.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Food Network audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Food Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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