Rascasse Audience Intelligence

Ford Fusion (Americas) Audience in United States

A data profile of the people who buy, follow and care about Ford Fusion (Americas) in United States — modelled from more than twelve digital signal sources. Ford Fusion (Americas) has an estimated audience of 1,116,287 people in United States.

#170among Car Model in United States#694in Cars & Mobility

The average Ford Fusion (Americas) fan in United States is 38.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Honda Pilot, Acura MDX, Mazda6, with strongest over-indexing on Honda Pilot (19.41× the country average).

Demographically, the Ford Fusion (Americas) audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ford Fusion (Americas) fan in United States is more male, around 38.4 years old, with strong Need for Security tendencies and a notable affinity for Honda Pilot.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Fusion (Americas) profile in United States.

Audience size
1.1M
in United States
Gender
37.1%♀
62.9% male
Age
38.4
average years
Country rank
#21965
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford Fusion (Americas) fans

37.1% are female, 62.9% are male, average age 38.4.

Fig. 02

Gender split

37.1%
Female
62.9%
Male
Demographic split for Ford Fusion (Americas) audience in United States
MetricValue
Female37.1%
Male62.9%
Average age38.4
Estimated audience size1,116,287
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Ford Fusion (Americas) audience in United States
Age bracketShare%
16-1927%
20-2916%
30-3916%
40-4920%
50+21%
Fig. 04

Worldwide distribution

42.1%

of the worldwide Ford Fusion (Americas) audience comes from United States.

Worldwide audience distribution share by country for Ford Fusion (Americas)
CountryShare
United States42.1%
Brazil13.9%
Poland5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Fusion (Americas) audience in United States is strongest.

Fig. 05

Top regions by affinity

Ford Fusion (Americas) fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~50K1.78×
02Missouri~30K1.57×
03Kansas~10K1.49×
04Iowa~10K1.48×
05Kentucky~20K1.44×
06Indiana~30K1.41×
07Mississippi~10K1.35×
08Nebraska~7K1.33×
09Ohio~50K1.31×
10Alabama~20K1.29×
11South Dakota~3K1.29×
12Oklahoma~20K1.25×
13Illinois~50K1.22×
14Tennessee~30K1.19×
15Minnesota~20K1.15×
16North Dakota~3K1.14×
17Louisiana~20K1.12×
18Wisconsin~20K1.10×
19Texas~100K1.08×
20Arkansas~10K1.08×
21West Virginia~6K1.07×
22North Carolina~40K1.05×
23Georgia~40K1.04×
24Arizona~20K0.96×
25South Carolina~20K0.96×
26New Mexico~5K0.94×
27Pennsylvania~40K0.93×
28Idaho~5K0.93×
29Delaware~3K0.91×
30Utah~9K0.89×
31Virginia~20K0.88×
32Florida~70K0.87×
33Wyoming~1K0.85×
34Maine~3K0.82×
35Alaska~2K0.82×
36Montana~2K0.79×
37Washington~20K0.78×
38Maryland~20K0.78×
39Colorado~10K0.77×
40Nevada~8K0.77×
41California~90K0.76×
42Massachusetts~20K0.74×
43Oregon~9K0.72×
44New Hampshire~3K0.70×
45New Jersey~20K0.69×
46Connecticut~8K0.69×
47Rhode Island~2K0.68×
48Washington, District of Columbia~2K0.67×
49New York~40K0.62×
50Hawaii~3K0.54×
Fig. 06

Affinity by region

Affinity by region — Ford Fusion (Americas), United States
0.54×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Fusion (Americas) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Fusion (Americas) audience
#·InterestCategoryAffinity×
01Mazda6Cars & Mobility27.75×
02Acura MDXCars & Mobility20.00×
03Acura TLXCars & Mobility20.00×
04Acura RDXCars & Mobility20.00×
05Ford EscapeCars & Mobility19.78×
06Honda PilotCars & Mobility19.41×
07Ford FocusCars & Mobility19.39×
08Ford EcoSportCars & Mobility16.86×
09Kia SoulCars & Mobility16.35×
10Nissan SentraCars & Mobility15.72×
11Hyundai ElantraCars & Mobility14.37×
12Ford ExplorerCars & Mobility14.06×
13Ford ExpeditionCars & Mobility13.22×
14Toyota HighlanderCars & Mobility12.50×
15Nissan RogueCars & Mobility11.68×
16Honda AccordCars & Mobility11.34×
17CarMaxCars & Mobility4.63×
18Enterprise Rent-A-CarCars & Mobility4.52×
19Used carCars & Mobility3.93×
20AutoZoneCars & Mobility3.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Fusion (Americas) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Fusion (Americas) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.49×
Quality AwarenessPREMIUM1.66×
Career OrientationPOWER1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Fusion (Americas) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.60×
MindfulnessBALANCE0.69×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford Fusion (Americas) have in United States?

Ford Fusion (Americas) has an estimated audience of 1,116,287 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Ford Fusion (Americas) fans?

37.1% of Ford Fusion (Americas) fans are female, 62.9% are male, with an average age of 38.4 years.

03

Which brands do Ford Fusion (Americas) fans like most?

Ford Fusion (Americas) fans show strongest brand affinity for Honda Pilot (19.41×), Acura MDX (20×), and Mazda6 (27.75×) over the country average.

04

Where do Ford Fusion (Americas) fans live in United States?

Ford Fusion (Americas) fans in United States are most concentrated in Texas (reach ~100K), California (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Fusion (Americas) fans also like?

Beyond Ford Fusion (Americas) itself, the audience over-indexes on Acura MDX (20×), Mazda6 (27.75×), Ford Escape (19.78×), and Ford Focus (19.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Fusion (Americas). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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