Ford Fusion (Americas) Audience in United States

Ford Fusion (Americas) has an estimated audience of 1,124,411 people in United States. 37.1% are female, 62.9% are male, average age 38.4. Top regions: Texas, California, Florida. Top brand affinities: AutoZone, CarMax, Mazda6, Kelley Blue Book, Ford Focus.

The average Ford Fusion (Americas) fan in United States is 38.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include AutoZone, CarMax, Mazda6, with strongest over-indexing on AutoZone (4.89× the country average). Demographically, the Ford Fusion (Americas) audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Ford Fusion (Americas) fans

Demographic split for Ford Fusion (Americas) audience in United States
MetricValue
Female37.1%
Male62.9%
Average age38.4
Estimated audience size1,124,411

Audience persona

The typical Ford Fusion (Americas) fan in United States is more male, around 38.4 years old, with strong Need for Security tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Ford Fusion (Americas) in United States
RegionReachAffinity
Texas110,9401.15×
California99,3270.8×
Florida69,3790.91×
Michigan52,8861.8×
Illinois48,0221.28×
Ohio45,6311.32×
New York40,5440.65×
Georgia37,5841.09×
North Carolina36,7711.09×
Pennsylvania36,1230.95×
Indiana29,4721.43×
Missouri29,2711.61×
Tennessee27,1381.2×
Virginia25,1970.92×
Arizona22,4120.98×
New Jersey20,8480.73×
Kentucky20,4401.45×
Alabama19,6481.25×
Minnesota18,8601.17×
Wisconsin18,7051.11×
Washington18,0720.8×
Massachusetts17,1260.77×
South Carolina16,5400.98×
Louisiana15,9471.1×
Oklahoma15,4731.24×
Maryland15,3140.79×
Colorado14,0120.79×
Iowa13,4631.45×
Kansas13,1481.48×
Mississippi11,9361.29×
Arkansas9,8151.06×
Oregon9,3900.73×
Utah9,1500.91×
Nevada8,6360.79×
Connecticut7,7870.69×
Nebraska7,3061.3×
West Virginia5,3461.02×
New Mexico5,1760.92×
Idaho5,0630.9×
Maine3,2230.8×
South Dakota3,0791.18×
New Hampshire2,8870.65×
Delaware2,6590.86×
Hawaii2,4380.5×
North Dakota2,3951.04×
Montana2,3060.74×
Rhode Island2,2470.63×
Washington, District of Columbia2,2000.65×
Alaska1,8020.75×
Wyoming1,3260.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ford Fusion (Americas) audience
BrandAffinityCategory
AutoZone4.89×Cars & Mobility
CarMax6.78×Cars & Mobility
Mazda624.33×Cars & Mobility
Kelley Blue Book6.68×Movies & TV
Ford Focus18.29×Cars & Mobility
Used car4.18×Cars & Mobility
Honda Pilot13.88×Cars & Mobility
Acura MDX15.49×Cars & Mobility
Advance Auto Parts5.18×Cars & Mobility
Honda Accord11.14×Cars & Mobility
O'Reilly Auto Parts4.66×Cars & Mobility
Ford Explorer11.66×Cars & Mobility
Toyota Highlander9.61×Cars & Mobility
Chase (bank)3.35×Business & Career
Nissan Sentra16.83×Cars & Mobility
Toyota Camry8.67×Cars & Mobility
Enterprise Rent-A-Car4.14×Cars & Mobility
Kia Forte20×Cars & Mobility
Nissan Rogue10.76×Cars & Mobility
Acura RDX20×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ford Fusion (Americas) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.99
Quality AwarenessPREMIUM1.54
Family OrientationCONSERVATISM1.33
Career OrientationPOWER1.15
Luxury OrientationPREMIUM1.13
Price SensitivityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Ford Fusion (Americas)
CountryShare
United States43.6%
Brazil14.8%
Poland5.5%

See Ford Fusion (Americas) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Ford Fusion (Americas) have in United States?

Ford Fusion (Americas) has an estimated audience of 1,124,411 people in United States, concentrated in Texas and California.

What is the gender split and age of Ford Fusion (Americas) fans?

37.1% of Ford Fusion (Americas) fans are female, 62.9% are male, with an average age of 38.4 years.

Which brands do Ford Fusion (Americas) fans like most?

Ford Fusion (Americas) fans show strongest brand affinity for AutoZone (4.89×), CarMax (6.78×), and Mazda6 (24.33×) over the country average.

Where do Ford Fusion (Americas) fans live in United States?

Ford Fusion (Americas) fans in United States are most concentrated in Texas (reach 110,940), California (reach 99,327), and Florida (reach 69,379). These three regions account for the largest share of the active audience.

What other brands do Ford Fusion (Americas) fans also like?

Beyond Ford Fusion (Americas) itself, the audience over-indexes on CarMax (6.78×), Mazda6 (24.33×), Kelley Blue Book (6.68×), and Ford Focus (18.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Fusion (Americas). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.