Fort Smith, Arkansas Audience in United States
Fort Smith, Arkansas has an estimated audience of 917,109 people in United States. 60.6% are female, 39.4% are male, average age 38.9. Top brand affinities: Whataburger, Reba McEntire, Speech recognition, Franklin Graham, Mercedes-Benz SLK-Class.
Top brand affinities include Whataburger, Reba McEntire, Speech recognition, with strongest over-indexing on Whataburger (1.83× the country average). Demographically, the Fort Smith, Arkansas audience skews more female with an average age of 38.9, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Fort Smith, Arkansas fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 38.9 |
| Estimated audience size | 917,109 |
Audience persona
The typical Fort Smith, Arkansas fan in United States is more female, around 38.9 years old, with strong DIY Mentality tendencies and a notable affinity for Whataburger.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 1.83× | Food & Beverages |
| Reba McEntire | 1.78× | Music & Radio |
| Speech recognition | 1.73× | Technology & Electronics |
| Franklin Graham | 2.03× | Politics & Society |
| Mercedes-Benz SLK-Class | 3.93× | Cars & Mobility |
| Mossy Oak | 2.21× | Fashion & Accessoires |
| The Mint Julep Boutique | 1.52× | Fashion & Accessoires |
| Opel Mokka | 1.53× | Cars & Mobility |
| Mercedes-Benz M-Class | 1.83× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.18 |
| Family Orientation | CONSERVATISM | 1.12 |
| Need for Security | CONSERVATISM | 1.07 |
| Tradition | CONSERVATISM | 1.03 |
| Price Sensitivity | PREMIUM | 1.02 |
| Risk Appetite | THRILL | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.7% |
| Australia | 0.3% |
See Fort Smith, Arkansas audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
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- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fort Smith, Arkansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.