A data profile of the people who buy, follow and care about Fort Smith, Arkansas in United States — modelled from more than twelve digital signal sources. Fort Smith, Arkansas has an estimated audience of 917,109 people in United States.
Fort Smith, Arkansas has an estimated audience of 917,109 people in United States. 60.6% are female, 39.4% are male, average age 38.9. Top brand affinities: Hardware store, Pharmacy, Nonprofit organization, Grilling, Whataburger.
Top brand affinities include Hardware store, Pharmacy, Nonprofit organization, with strongest over-indexing on Hardware store (2.58× the country average).
Demographically, the Fort Smith, Arkansas audience skews more female with an average age of 38.9, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
The typical Fort Smith, Arkansas fan in United States is more female, around 38.9 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.
The key figures that characterise the Fort Smith, Arkansas profile in United States.
60.6% are female, 39.4% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 38.9 |
| Estimated audience size | 917,109 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Fort Smith, Arkansas audience comes from United States.
| Country | Share |
|---|---|
| United States | 99.7% |
| Australia | 0.3% |
The strongest cross-interests of the Fort Smith, Arkansas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hardware store | Home & Garden | 2.58× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.24× | ||
| 03 | Whataburger | Food & Beverages | 2.19× | ||
| 04 | Pharmacy | Business & Career | 2.13× | ||
| 05 | Efficient energy use | Technology & Electronics | 2.07× | ||
| 06 | Dolly Parton | Music & Radio | 2.04× | ||
| 07 | Rail transport | Travel & Leisure | 1.98× | ||
| 08 | Air pollution | Health | 1.95× | ||
| 09 | True Detective | Movies & TV | 1.90× | ||
| 10 | Life insurance | Business & Career | 1.82× | ||
| 11 | Discount Tire | Shopping | 1.82× | ||
| 12 | Britney Spears | Music & Radio | 1.71× | ||
| 13 | Charitable organization | Politics & Society | 1.69× | ||
| 14 | Health insurance | Business & Career | 1.67× | ||
| 15 | Tradition | Politics & Society | 1.64× | ||
| 16 | Personalisation | Home & Garden | 1.56× | ||
| 17 | Nonprofit organization | Politics & Society | 1.53× | ||
| 18 | Veterinary medicine | Business & Career | 1.52× | ||
| 19 | Online newspaper | News | 1.52× | ||
| 20 | Grilling | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.84× | |
| Community Orientation | OPEN | 1.69× | |
| Tradition | CONSERVATISM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.41× | |
| Sports Activity | POWER | 0.54× | |
| Luxury Orientation | PREMIUM | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Fort Smith, Arkansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.