FOX 4 News Audience in United States

FOX 4 News logo

FOX 4 News has an estimated audience of 4,157,917 people in United States. 58.3% are female, 41.7% are male, average age 40.1. Top regions: Texas, Missouri, Florida. Top brand affinities: Nebraska, Pillow, Jingoism, Corona (band), Goop.

The average FOX 4 News fan in United States is 40.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Missouri, Florida. Top brand affinities include Nebraska, Pillow, Jingoism, with strongest over-indexing on Nebraska (4.52× the country average). Demographically, the FOX 4 News audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of FOX 4 News fans

Demographic split for FOX 4 News audience in United States
MetricValue
Female58.3%
Male41.7%
Average age40.1
Estimated audience size4,157,917

Audience persona

The typical FOX 4 News fan in United States is more female, around 40.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for FOX 4 News in United States
RegionReachAffinity
Texas3,118,43818.02×
Missouri843,93812.59×
Florida480,9011.71×
Kansas433,63013.23×
Oklahoma29,7000.64×
California27,4110.06×
Louisiana20,3960.38×
Illinois18,5510.13×
Arkansas18,0960.53×
New York17,1800.07×
Colorado14,7780.23×
Virginia13,1170.13×
Georgia10,9390.09×
Alabama9,1470.16×
Ohio9,0320.07×
Michigan8,6750.08×
Tennessee8,5620.1×
North Carolina7,8390.06×
Arizona7,5310.09×
Indiana6,9600.09×
Pennsylvania6,6360.05×
Minnesota5,8220.1×
Mississippi5,3980.16×
Washington5,1210.06×
Wisconsin4,9440.08×
Iowa4,7910.14×
South Carolina4,2760.07×
New Jersey4,1070.04×
Nevada3,7350.09×
Maryland3,5410.05×
Hawaii3,2760.18×
Nebraska3,0820.15×
Kentucky2,9670.06×
Massachusetts2,6630.03×
New Mexico2,4690.12×
Washington, District of Columbia2,4290.19×
Utah2,3320.06×
Oregon2,0530.04×
New Hampshire1,2680.08×
Montana1,0610.09×
Connecticut1,0260.02×
North Dakota1,0200.12×
Alaska9530.11×
South Dakota8650.09×
Idaho7840.04×
West Virginia6900.04×
Wyoming5580.09×
Maine5480.04×
Rhode Island5060.04×
Vermont4980.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FOX 4 News audience
BrandAffinityCategory
Nebraska4.52×Travel & Leisure
Pillow1.96×Home & Garden
Jingoism1.59×Politics & Society
Corona (band)4.21×Music & Radio
Goop3.56×Internet & Social Media
Grinch2.5×Movies & TV
Historic site2.56×Arts & Culture
Home staging3.11×Home & Garden
Fairy godmother4.27×Literature
Mathcore4.49×Music & Radio
Nebraska Cornhuskers football1.8×Sports
Governor of Michigan3.62×Politics & Society
Karbala4.34×Travel & Leisure
Vocal harmony2.07×Music & Radio
Guitarist (magazine)5.18×Music & Radio
La Jolla4.17×Travel & Leisure
Hibachi3.52×Food & Beverages
Google Home2.86×Technology & Electronics
Steampunk2.15×Fashion & Accessoires
Urban horticulture1.5×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FOX 4 News audience
TraitClusterScore
Luxury OrientationPREMIUM1.12
Risk AppetiteTHRILL1.1
Convenience OrientationPREMIUM1.04
ExtroversionTHRILL1.03
Family OrientationCONSERVATISM1.01
Quality AwarenessPREMIUM1

Worldwide distribution

Worldwide audience distribution share by country for FOX 4 News
CountryShare
United States99.1%
Mexico0.5%
China0.1%

See FOX 4 News audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does FOX 4 News have in United States?

FOX 4 News has an estimated audience of 4,157,917 people in United States, concentrated in Texas and Missouri.

What is the gender split and age of FOX 4 News fans?

58.3% of FOX 4 News fans are female, 41.7% are male, with an average age of 40.1 years.

Which brands do FOX 4 News fans like most?

FOX 4 News fans show strongest brand affinity for Nebraska (4.52×), Pillow (1.96×), and Jingoism (1.59×) over the country average.

Where do FOX 4 News fans live in United States?

FOX 4 News fans in United States are most concentrated in Texas (reach 3,118,438), Missouri (reach 843,938), and Florida (reach 480,901). These three regions account for the largest share of the active audience.

What other brands do FOX 4 News fans also like?

Beyond FOX 4 News itself, the audience over-indexes on Pillow (1.96×), Jingoism (1.59×), Corona (band) (4.21×), and Goop (3.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FOX 4 News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.