Rascasse Audience Intelligence

FOX 4 News Audience in United States

A data profile of the people who buy, follow and care about FOX 4 News in United States — modelled from more than twelve digital signal sources. FOX 4 News has an estimated audience of 4,145,725 people in United States.

#75among TV Channel in United States#858in Movies & TV

The average FOX 4 News fan in United States is 40.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Missouri, Florida.

Top brand affinities include Whataburger, Radio, Real property, with strongest over-indexing on Whataburger (3.41× the country average).

Demographically, the FOX 4 News audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FOX 4 News fan in United States is more female, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Whataburger.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FOX 4 News profile in United States.

Audience size
4.1M
in United States
Gender
58.3%♀
41.7% male
Age
40.1
average years
Country rank
#7819
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of FOX 4 News

58.3% are female, 41.7% are male, average age 40.1.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for FOX 4 News audience in United States
MetricValue
Female58.3%
Male41.7%
Average age40.1
Estimated audience size4,145,725
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the FOX 4 News audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3922%
40-4923%
50+19%
Fig. 04

Worldwide distribution

99.0%

of the worldwide FOX 4 News audience comes from United States.

Worldwide audience distribution share by country for FOX 4 News
CountryShare
United States99.0%
Mexico0.5%
China0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FOX 4 News audience in United States is strongest.

Fig. 05

Top regions by affinity

FOX 4 News fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3M18.09×
02Kansas~400K12.75×
03Missouri~800K12.67×
04Florida~400K1.53×
05Rhode Island~10K0.82×
06Vermont~6K0.82×
07West Virginia~20K0.80×
08Maine~10K0.80×
09Delaware~9K0.79×
10South Dakota~7K0.76×
11North Dakota~6K0.76×
12Montana~9K0.75×
13Alaska~7K0.74×
14Oklahoma~30K0.73×
15New Hampshire~10K0.72×
16Connecticut~30K0.69×
17Idaho~10K0.62×
18Arkansas~20K0.58×
19Hawaii~10K0.54×
20Washington, District of Columbia~7K0.54×
21Oregon~30K0.53×
22Utah~20K0.53×
23New Mexico~10K0.52×
24Nebraska~10K0.52×
25Kentucky~30K0.49×
26Mississippi~20K0.49×
27Louisiana~20K0.45×
28Nevada~20K0.45×
29Iowa~20K0.44×
30Maryland~30K0.43×
31South Carolina~30K0.42×
32Massachusetts~30K0.41×
33New Jersey~40K0.39×
34Wisconsin~20K0.38×
35Alabama~20K0.37×
36Indiana~30K0.35×
37Minnesota~20K0.35×
38Washington~30K0.33×
39Colorado~20K0.33×
40Tennessee~30K0.32×
41Arizona~30K0.30×
42Pennsylvania~40K0.29×
43Michigan~30K0.29×
44Ohio~30K0.27×
45North Carolina~30K0.27×
46Virginia~30K0.26×
47Georgia~30K0.25×
48Illinois~30K0.23×
49New York~40K0.18×
50California~60K0.13×
Fig. 06

Affinity by region

Affinity by region — FOX 4 News, United States
0.13×1.00×18.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FOX 4 News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FOX 4 News audience
#·InterestCategoryAffinity×
01Dallas StarsSports5.37×
02ConocoPhillipsBusiness & Career5.37×
03Bored PandaInternet & Social Media4.24×
04WhataburgerFood & Beverages3.41×
05Jason MomoaMovies & TV2.99×
06Jersey Mike's SubsFood & Beverages2.87×
07Weather forecastingHome & Garden2.59×
08New York PostNews2.43×
09Real propertyHome & Garden2.42×
10Super BowlSports2.20×
11Chuck NorrisMovies & TV2.20×
12United AirlinesTravel & Leisure2.16×
13RadioTechnology & Electronics2.11×
14CBS NewsMovies & TV2.00×
15TMZInternet & Social Media1.78×
167-ElevenShopping1.75×
17Fox News ChannelMovies & TV1.70×
18GeneticsKids & Family1.61×
19Pizza HutFood & Beverages1.60×
20Texas RoadhouseFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FOX 4 News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FOX 4 News audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.54×
Convenience OrientationPREMIUM1.31×
Career OrientationPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FOX 4 News audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
SustainabilityBALANCE0.78×
MindfulnessBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FOX 4 News have in United States?

FOX 4 News has an estimated audience of 4,145,725 people in United States, concentrated in Texas and Missouri.

02

What is the gender split and age of FOX 4 News fans?

58.3% of FOX 4 News fans are female, 41.7% are male, with an average age of 40.1 years.

03

Which brands do FOX 4 News fans like most?

FOX 4 News fans show strongest brand affinity for Whataburger (3.41×), Radio (2.11×), and Real property (2.42×) over the country average.

04

Where do FOX 4 News fans live in United States?

FOX 4 News fans in United States are most concentrated in Texas (reach ~3M), Missouri (reach ~800K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do FOX 4 News fans also like?

Beyond FOX 4 News itself, the audience over-indexes on Radio (2.11×), Real property (2.42×), Super Bowl (2.2×), and United Airlines (2.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See FOX 4 News audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FOX 4 News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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