Franklin, Tennessee Audience in United States

Franklin, Tennessee logo

Franklin, Tennessee has an estimated audience of 1,917,650 people in United States. 61.7% are female, 38.3% are male, average age 45.7. Top regions: Tennessee, California, Florida. Top brand affinities: Israel, Jeep Wagoneer, Rajasthan, Gauri Khan, Jesse Plemons.

The average Franklin, Tennessee fan in United States is 45.7 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, California, Florida. Top brand affinities include Israel, Jeep Wagoneer, Rajasthan, with strongest over-indexing on Israel (4.05× the country average). Demographically, the Franklin, Tennessee audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Franklin, Tennessee fans

Demographic split for Franklin, Tennessee audience in United States
MetricValue
Female61.7%
Male38.3%
Average age45.7
Estimated audience size1,917,650

Audience persona

The typical Franklin, Tennessee fan in United States is more female, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Franklin, Tennessee in United States
RegionReachAffinity
Tennessee461,00011.98×
California134,1820.64×
Florida123,1440.95×
Texas110,6470.67×
Georgia82,8741.4×
Illinois71,2281.11×
Alabama66,9462.5×
North Carolina60,7511.05×
Kentucky59,4092.47×
New York52,8790.49×
Ohio48,0520.81×
Indiana44,7691.28×
Michigan37,1890.74×
Virginia36,4610.78×
Missouri33,8591.1×
Pennsylvania30,0430.47×
South Carolina29,2251.01×
Arizona27,6610.71×
Mississippi27,3781.73×
Colorado24,6000.81×
Wisconsin21,7590.75×
Arkansas21,0051.33×
New Jersey20,6800.42×
Washington20,2860.53×
Louisiana20,2110.82×
Massachusetts18,0870.48×
Minnesota17,8860.65×
Maryland14,0860.43×
Oklahoma13,4610.63×
Oregon12,3740.56×
Iowa12,0410.76×
Utah11,2650.66×
Nevada10,7670.58×
Connecticut10,3320.54×
Kansas9,9790.66×
Idaho6,4190.67×
Nebraska5,9820.62×
West Virginia5,5820.63×
New Hampshire4,0630.54×
New Mexico4,0270.42×
Montana3,5000.66×
Washington, District of Columbia3,4710.6×
Maine3,3220.48×
Hawaii3,3080.4×
South Dakota2,7350.62×
Rhode Island2,2890.37×
North Dakota2,1900.56×
Delaware2,0500.39×
Wyoming1,7730.62×
Alaska1,7090.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Franklin, Tennessee audience
BrandAffinityCategory
Israel4.05×Travel & Leisure
Jeep Wagoneer7.75×Cars & Mobility
Rajasthan20×Travel & Leisure
Gauri Khan22.24×Movies & TV
Jesse Plemons2.22×Movies & TV
Jeep Grand Cherokee (WJ)3.88×Cars & Mobility
Lulu 黃路梓茵1.64×Movies & TV
Nebraska Cornhuskers football1.88×Sports
Jill Scott2.9×Music & Radio
edureka16.95×Business & Career
Urban horticulture1.63×Home & Garden
Charlamagne Tha God3.84×Movies & TV
JamBase4.58×Music & Radio
Strategic human resource planning3.57×Business & Career
KiwiCo2.65×Kids & Family
Glossier1.95×Beauty & Wellness
Mackenzie Foy2.78×Fashion & Accessoires
Insulin index5×Health
Home staging1.82×Home & Garden
Golden Gate10.82×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Franklin, Tennessee audience
TraitClusterScore
Community OrientationOPEN1.36
DIY MentalityTHRILL1.34
PatriotismCONSERVATISM1.29
TraditionCONSERVATISM1.24
Career OrientationPOWER1.21
Family OrientationCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Franklin, Tennessee
CountryShare
United States79.1%
Spain7.0%
Mexico2.5%

See Franklin, Tennessee audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Franklin, Tennessee have in United States?

Franklin, Tennessee has an estimated audience of 1,917,650 people in United States, concentrated in Tennessee and California.

What is the gender split and age of Franklin, Tennessee fans?

61.7% of Franklin, Tennessee fans are female, 38.3% are male, with an average age of 45.7 years.

Which brands do Franklin, Tennessee fans like most?

Franklin, Tennessee fans show strongest brand affinity for Israel (4.05×), Jeep Wagoneer (7.75×), and Rajasthan (20×) over the country average.

Where do Franklin, Tennessee fans live in United States?

Franklin, Tennessee fans in United States are most concentrated in Tennessee (reach 461,000), California (reach 134,182), and Florida (reach 123,144). These three regions account for the largest share of the active audience.

What other brands do Franklin, Tennessee fans also like?

Beyond Franklin, Tennessee itself, the audience over-indexes on Jeep Wagoneer (7.75×), Rajasthan (20×), Gauri Khan (22.24×), and Jesse Plemons (2.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Franklin, Tennessee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.