Rascasse Audience Intelligence

Franklin, Tennessee Audience in United States

A data profile of the people who buy, follow and care about Franklin, Tennessee in United States — modelled from more than twelve digital signal sources. Franklin, Tennessee has an estimated audience of 1,917,650 people in United States.

#37among Department store in United States#1163among POI in United States#1145in Travel & Leisure

The average Franklin, Tennessee fan in United States is 45.7 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, California, Florida.

Top brand affinities include Nashville Predators, Calgary Flames, Talk radio, with strongest over-indexing on Nashville Predators (29.4× the country average).

Demographically, the Franklin, Tennessee audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Franklin, Tennessee fan in United States is more female, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Nashville Predators.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Franklin, Tennessee profile in United States.

Audience size
1.9M
in United States
Gender
61.7%♀
38.3% male
Age
45.7
average years
Country rank
#14715
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Franklin, Tennessee fans

61.7% are female, 38.3% are male, average age 45.7.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Franklin, Tennessee audience in United States
MetricValue
Female61.7%
Male38.3%
Average age45.7
Estimated audience size1,917,650
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Franklin, Tennessee audience in United States
Age bracketShare%
16-197%
20-2913%
30-3919%
40-4927%
50+34%
Fig. 04

Worldwide distribution

79.0%

of the worldwide Franklin, Tennessee audience comes from United States.

Worldwide audience distribution share by country for Franklin, Tennessee
CountryShare
United States79.0%
Spain7.0%
Mexico2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Franklin, Tennessee audience in United States is strongest.

Fig. 05

Top regions by affinity

Franklin, Tennessee fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~500K12.31×
02Alabama~70K2.47×
03Kentucky~60K2.33×
04Mississippi~30K1.72×
05Arkansas~20K1.34×
06Georgia~80K1.30×
07Indiana~40K1.21×
08Illinois~70K1.03×
09Missouri~30K0.99×
10North Carolina~60K0.97×
11South Carolina~30K0.97×
12Florida~100K0.88×
13Montana~4K0.79×
14Ohio~50K0.78×
15Louisiana~20K0.78×
16Virginia~40K0.77×
17Wisconsin~20K0.77×
18Colorado~20K0.76×
19South Dakota~3K0.76×
20Iowa~10K0.75×
21North Dakota~3K0.75×
22Vermont~3K0.75×
23Kansas~10K0.74×
24Idaho~7K0.74×
25West Virginia~7K0.74×
26Alaska~3K0.73×
27Michigan~40K0.71×
28Minnesota~20K0.71×
29Utah~10K0.71×
30Arizona~30K0.70×
31Nebraska~7K0.70×
32Oklahoma~10K0.67×
33Washington, District of Columbia~4K0.67×
34New Hampshire~5K0.66×
35Maine~4K0.65×
36California~100K0.63×
37Texas~100K0.63×
38Delaware~3K0.62×
39Rhode Island~4K0.61×
40Connecticut~10K0.60×
41Oregon~10K0.59×
42Nevada~10K0.59×
43Washington~20K0.58×
44New Mexico~6K0.58×
45Hawaii~5K0.58×
46Massachusetts~20K0.50×
47Pennsylvania~30K0.49×
48New York~50K0.48×
49New Jersey~20K0.48×
50Maryland~20K0.48×
Fig. 06

Affinity by region

Affinity by region — Franklin, Tennessee, United States
0.48×1.00×12.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Franklin, Tennessee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Franklin, Tennessee audience
#·InterestCategoryAffinity×
01Nashville PredatorsSports29.40×
02Calgary FlamesSports20.00×
03Ottawa SenatorsSports14.40×
04Dolly PartonMusic & Radio4.25×
05Talk radioMusic & Radio3.87×
06Non-alcoholic beverageFood & Beverages2.94×
07Real propertyHome & Garden2.61×
08Diaper bagKids & Family2.50×
09Microwave ovenHome & Garden2.48×
10FedExBusiness & Career2.08×
11Hardware storeHome & Garden2.07×
12PharmacyBusiness & Career2.01×
13Hobby LobbyHome & Garden1.92×
14Chick-fil-AFood & Beverages1.85×
15Planet FitnessSports1.80×
16Mortgage loansBusiness & Career1.67×
17NatureHome & Garden1.64×
18MSNNews1.57×
19PinterestInternet & Social Media1.53×
20Home AppliancesHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Franklin, Tennessee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Franklin, Tennessee audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.20×
Community OrientationOPEN1.60×
Career OrientationPOWER1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Franklin, Tennessee audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
Quality AwarenessPREMIUM0.92×
Luxury OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Franklin, Tennessee have in United States?

Franklin, Tennessee has an estimated audience of 1,917,650 people in United States, concentrated in Tennessee and California.

02

What is the gender split and age of Franklin, Tennessee fans?

61.7% of Franklin, Tennessee fans are female, 38.3% are male, with an average age of 45.7 years.

03

Which brands do Franklin, Tennessee fans like most?

Franklin, Tennessee fans show strongest brand affinity for Nashville Predators (29.4×), Calgary Flames (20×), and Talk radio (3.87×) over the country average.

04

Where do Franklin, Tennessee fans live in United States?

Franklin, Tennessee fans in United States are most concentrated in Tennessee (reach ~500K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Franklin, Tennessee fans also like?

Beyond Franklin, Tennessee itself, the audience over-indexes on Calgary Flames (20×), Talk radio (3.87×), Ottawa Senators (14.4×), and Nature (1.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Franklin, Tennessee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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