FreshDirect Audience in United States

FreshDirect logo

FreshDirect has an estimated audience of 1,696,400 people in United States. 63.4% are female, 36.6% are male, average age 41.3. Top regions: New York, New Jersey, California. Top brand affinities: Kia Sportage, Richard Madden, The Old Spaghetti Factory, Online food ordering, Stop & Shop.

The average FreshDirect fan in United States is 41.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Kia Sportage, Richard Madden, The Old Spaghetti Factory, with strongest over-indexing on Kia Sportage (31.58× the country average). Demographically, the FreshDirect audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of FreshDirect fans

Demographic split for FreshDirect audience in United States
MetricValue
Female63.4%
Male36.6%
Average age41.3
Estimated audience size1,696,400

Audience persona

The typical FreshDirect fan in United States is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for FreshDirect in United States
RegionReachAffinity
New York1,272,30124.94×
New Jersey288,3146.68×
California60,6620.33×
Connecticut58,0003.41×
Florida38,7960.34×
Pennsylvania34,2830.6×
Texas31,7060.22×
Virginia24,5290.59×
Massachusetts23,5590.7×
Illinois19,2930.34×
Georgia18,6160.36×
North Carolina16,0670.31×
Ohio12,4620.24×
Maryland12,0740.41×
Michigan10,7140.24×
Washington8,9570.26×
Colorado8,4490.32×
South Carolina7,2190.28×
Indiana6,5750.21×
Washington, District of Columbia6,5561.29×
Tennessee6,3230.19×
Arizona6,2120.18×
Missouri5,1830.19×
Minnesota5,0110.21×
Oregon4,8370.25×
Kentucky4,6280.22×
Wisconsin3,7860.15×
Louisiana3,7430.17×
Alabama3,4840.15×
Maine3,4220.56×
Rhode Island2,8970.54×
Oklahoma2,6130.14×
Iowa2,6120.19×
Utah2,5990.17×
Kansas2,4460.18×
Mississippi2,4060.17×
Arkansas2,3150.17×
Delaware2,2410.48×
West Virginia2,1520.27×
Nevada2,1190.13×
Alaska1,9820.55×
Vermont1,9430.65×
New Hampshire1,9090.29×
Idaho1,8340.22×
Hawaii1,7520.24×
Montana1,7280.37×
South Dakota1,7050.43×
North Dakota1,6600.48×
Wyoming1,6070.64×
Nebraska1,6020.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FreshDirect audience
BrandAffinityCategory
Kia Sportage31.58×Cars & Mobility
Richard Madden33.01×Movies & TV
The Old Spaghetti Factory33.55×Food & Beverages
Online food ordering7.31×Food & Beverages
Stop & Shop10.11×Shopping
Honda HR-V21.58×Cars & Mobility
Aldi2.85×Shopping
Pre-school playgroup23.53×Kids & Family
Outback Steakhouse5.11×Food & Beverages
Livemusic3.54×Music & Radio
Sunday Brunch7.33×Kids & Family
Houston Astros5.55×Sports
Ralphs6.83×Shopping
Take-out3×Food & Beverages
Jeep Grand Cherokee6.58×Cars & Mobility
Sprouts Farmers Market4.61×Shopping
Khan Academy4.86×Business & Career
Food Lion4.23×Shopping
Online learning community9.71×Business & Career
Brunch4.09×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FreshDirect audience
TraitClusterScore
IndulgenceJOY2.56
Design AffinityPREMIUM1.67
LGBTQ+ IdentityOPEN1.61
Luxury OrientationPREMIUM1.54
Healthy LifestyleBALANCE1.5
Price SensitivityPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for FreshDirect
CountryShare
United States99.3%
Saudi Arabia0.3%
India0.0%

See FreshDirect audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does FreshDirect have in United States?

FreshDirect has an estimated audience of 1,696,400 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of FreshDirect fans?

63.4% of FreshDirect fans are female, 36.6% are male, with an average age of 41.3 years.

Which brands do FreshDirect fans like most?

FreshDirect fans show strongest brand affinity for Kia Sportage (31.58×), Richard Madden (33.01×), and The Old Spaghetti Factory (33.55×) over the country average.

Where do FreshDirect fans live in United States?

FreshDirect fans in United States are most concentrated in New York (reach 1,272,301), New Jersey (reach 288,314), and California (reach 60,662). These three regions account for the largest share of the active audience.

What other brands do FreshDirect fans also like?

Beyond FreshDirect itself, the audience over-indexes on Richard Madden (33.01×), The Old Spaghetti Factory (33.55×), Online food ordering (7.31×), and Stop & Shop (10.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FreshDirect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.