Gabby Giffords Audience in United States

Gabby Giffords logo

Gabby Giffords has an estimated audience of 798,017 people in United States. 61.4% are female, 38.6% are male, average age 49.6. Top regions: California, Texas, New York. Top brand affinities: Israel, Natural rubber, Enfamil, Corona (band), Nebraska Cornhuskers football.

The average Gabby Giffords fan in United States is 49.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Natural rubber, Enfamil, with strongest over-indexing on Israel (2.72× the country average). Demographically, the Gabby Giffords audience skews more female with an average age of 49.6, and over-indexes on personality traits such as Individualism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Politician

Demographics of Gabby Giffords fans

Demographic split for Gabby Giffords audience in United States
MetricValue
Female61.4%
Male38.6%
Average age49.6
Estimated audience size798,017

Audience persona

The typical Gabby Giffords fan in United States is more female, around 49.6 years old, with strong Individualism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Gabby Giffords in United States
RegionReachAffinity
California79,4760.91×
Texas52,9980.77×
New York52,7551.18×
Florida42,8870.79×
Pennsylvania31,8621.19×
Illinois31,8251.2×
Arizona27,1361.67×
North Carolina26,8721.12×
Ohio25,5791.04×
New Jersey23,7371.17×
Massachusetts23,2641.48×
Virginia22,8481.18×
Georgia22,5120.92×
Michigan22,1671.06×
Washington17,5631.1×
Maryland16,2911.19×
Tennessee15,3770.96×
Wisconsin14,5561.21×
Colorado14,2231.13×
Indiana13,3810.92×
Minnesota13,0511.14×
Missouri12,7900.99×
South Carolina10,3570.86×
Oregon10,3521.13×
Connecticut9,2871.16×
Kentucky8,9410.89×
Alabama8,3590.75×
Louisiana7,7420.75×
Oklahoma7,4380.84×
Nevada6,1380.8×
Iowa5,8730.89×
Washington, District of Columbia5,7052.38×
Kansas5,4740.87×
Arkansas5,1900.79×
Utah4,8430.68×
Mississippi4,1940.64×
New Hampshire3,8301.22×
Maine3,6601.28×
New Mexico3,4220.86×
Nebraska3,2630.82×
Rhode Island3,0191.19×
Idaho2,8130.7×
West Virginia2,6530.71×
Delaware2,3971.09×
Hawaii2,3070.67×
Montana1,8080.82×
Vermont1,7391.24×
South Dakota1,2980.7×
Alaska1,0640.62×
North Dakota1,0620.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gabby Giffords audience
BrandAffinityCategory
Israel2.72×Travel & Leisure
Natural rubber1.98×Cars & Mobility
Enfamil5.03×Kids & Family
Corona (band)3.63×Music & Radio
Nebraska Cornhuskers football2.24×Sports
Home staging3.24×Home & Garden
Solo climbing4.21×Sports
Jesse Plemons1.95×Movies & TV
Steampunk2.76×Fashion & Accessoires
Hudson, New York6.87×Travel & Leisure
Urban horticulture1.86×Home & Garden
On the Border Mexican Grill & Cantina3.45×Food & Beverages
JamBase5.58×Music & Radio
Jeep Wagoneer2.73×Cars & Mobility
Canino12.35×Travel & Leisure
Goop2.44×Internet & Social Media
Nipsey Hussle2.3×Music & Radio
TeachHUB1.54×Business & Career
Emperor Entertainment Group4.59×Business & Career
WGN-TV2.11×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gabby Giffords audience
TraitClusterScore
IndividualismJOY1.94
Community OrientationOPEN1.83
PatriotismCONSERVATISM1.83
SustainabilityBALANCE1.49
SpiritualityBALANCE1.45
TraditionCONSERVATISM1.36

Worldwide distribution

Worldwide audience distribution share by country for Gabby Giffords
CountryShare
United States82.6%
Canada4.5%
Germany2.9%

See Gabby Giffords audiences in other countries

More Politician audiences in United States

Frequently asked questions

How many fans does Gabby Giffords have in United States?

Gabby Giffords has an estimated audience of 798,017 people in United States, concentrated in California and Texas.

What is the gender split and age of Gabby Giffords fans?

61.4% of Gabby Giffords fans are female, 38.6% are male, with an average age of 49.6 years.

Which brands do Gabby Giffords fans like most?

Gabby Giffords fans show strongest brand affinity for Israel (2.72×), Natural rubber (1.98×), and Enfamil (5.03×) over the country average.

Where do Gabby Giffords fans live in United States?

Gabby Giffords fans in United States are most concentrated in California (reach 79,476), Texas (reach 52,998), and New York (reach 52,755). These three regions account for the largest share of the active audience.

What other brands do Gabby Giffords fans also like?

Beyond Gabby Giffords itself, the audience over-indexes on Natural rubber (1.98×), Enfamil (5.03×), Corona (band) (3.63×), and Nebraska Cornhuskers football (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gabby Giffords. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.