Rascasse Audience Intelligence

Gaylord Palms Resort & Convention Center Target Market in United States

A data profile of the people who buy, follow and care about Gaylord Palms Resort & Convention Center in United States — modelled from more than twelve digital signal sources. Gaylord Palms Resort & Convention Center has an estimated audience of 502,875 people in United States.

#93among Hotel in United States#3763among Brand in United States#2936in Travel & Leisure

The average Gaylord Palms Resort & Convention Center fan in United States is 43.9 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Marriott Hotels & Resorts, Cooking, Home improvement, with strongest over-indexing on Marriott Hotels & Resorts (8.74× the country average).

Demographically, the Gaylord Palms Resort & Convention Center audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gaylord Palms Resort & Convention Center fan in United States is more female, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Marriott Hotels & Resorts.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gaylord Palms Resort & Convention Center profile in United States.

Audience size
503K
in United States
Gender
75.6%♀
24.4% male
Age
43.9
average years
Country rank
#36524
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gaylord Palms Resort & Convention Center

75.6% are female, 24.4% are male, average age 43.9.

Fig. 02

Gender split

75.6%
Female
24.4%
Male
Demographic split for Gaylord Palms Resort & Convention Center audience in United States
MetricValue
Female75.6%
Male24.4%
Average age43.9
Estimated audience size502,875
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Gaylord Palms Resort & Convention Center audience in United States
Age bracketShare%
16-196%
20-2914%
30-3928%
40-4930%
50+22%
Fig. 04

Worldwide distribution

91.8%

of the worldwide Gaylord Palms Resort & Convention Center audience comes from United States.

Worldwide audience distribution share by country for Gaylord Palms Resort & Convention Center
CountryShare
United States91.8%
Canada2.2%
United Kingdom1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gaylord Palms Resort & Convention Center audience in United States is strongest.

Fig. 05

Top regions by affinity

Gaylord Palms Resort & Convention Center customers by region in United States
#RegionReachAffinity×
01Florida~400K21.46×
02Georgia~20K1.16×
03Virginia~10K1.09×
04Michigan~10K0.93×
05Washington, District of Columbia~1K0.91×
06Maryland~8K0.88×
07New Jersey~10K0.86×
08Massachusetts~9K0.85×
09South Carolina~6K0.84×
10New Hampshire~2K0.84×
11North Carolina~10K0.83×
12Alaska<1K0.83×
13North Dakota<1K0.83×
14Connecticut~4K0.82×
15Rhode Island~1K0.82×
16Montana~1K0.82×
17Vermont<1K0.82×
18Illinois~10K0.80×
19Colorado~6K0.80×
20Iowa~3K0.80×
21South Dakota<1K0.80×
22Delaware~1K0.79×
23Tennessee~8K0.78×
24Alabama~5K0.75×
25Louisiana~5K0.75×
26Kentucky~5K0.75×
27Utah~3K0.75×
28Nebraska~2K0.75×
29Idaho~2K0.75×
30Ohio~10K0.74×
31Mississippi~3K0.74×
32Maine~1K0.74×
33Minnesota~5K0.73×
34Hawaii~2K0.73×
35New York~20K0.72×
36Arkansas~3K0.72×
37West Virginia~2K0.72×
38New Mexico~2K0.70×
39Pennsylvania~10K0.69×
40Kansas~3K0.69×
41Indiana~6K0.67×
42Wisconsin~5K0.67×
43Missouri~5K0.65×
44Oklahoma~4K0.62×
45Nevada~3K0.60×
46Oregon~3K0.58×
47Texas~20K0.55×
48Washington~6K0.55×
49Arizona~5K0.49×
50California~20K0.42×
Fig. 06

Affinity by region

Affinity by region — Gaylord Palms Resort & Convention Center, United States
0.42×1.00×21.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gaylord Palms Resort & Convention Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gaylord Palms Resort & Convention Center audience
#·InterestCategoryAffinity×
01Marriott Hotels & ResortsTravel & Leisure8.74×
02HyattTravel & Leisure8.35×
03Seattle MarinersSports5.29×
04Dunkin' DonutsFood & Beverages3.76×
05Theme parksTravel & Leisure3.19×
06EtsyFashion & Accessoires2.95×
07CocktailFood & Beverages2.90×
08Beauty salonsBeauty & Wellness2.77×
09WineFood & Beverages2.64×
10CouponsShopping2.57×
11Home improvementHome & Garden2.43×
12RecipesFood & Beverages2.43×
13PinterestInternet & Social Media2.39×
14WalmartShopping2.32×
15Alcoholic beveragesFood & Beverages2.26×
16CoffeeFood & Beverages2.25×
17CookingFood & Beverages2.24×
18Donald TrumpPolitics & Society2.16×
19MedicineBusiness & Career2.08×
20XInternet & Social Media1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gaylord Palms Resort & Convention Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gaylord Palms Resort & Convention Center audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.03×
Career OrientationPOWER1.82×
Price SensitivityPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gaylord Palms Resort & Convention Center audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.73×
Quality AwarenessPREMIUM0.89×
MindfulnessBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gaylord Palms Resort & Convention Center's target market in United States?

Gaylord Palms Resort & Convention Center's target market in United States covers an estimated 502,875 people, concentrated in Florida and Texas.

02

What is the gender split and age of Gaylord Palms Resort & Convention Center customers?

75.6% of the Gaylord Palms Resort & Convention Center audience are female, 24.4% are male, with an average age of 43.9 years.

03

Which brands do Gaylord Palms Resort & Convention Center fans like most?

Gaylord Palms Resort & Convention Center fans show strongest brand affinity for Marriott Hotels & Resorts (8.74×), Cooking (2.24×), and Home improvement (2.43×) over the country average.

04

Where do Gaylord Palms Resort & Convention Center fans live in United States?

Gaylord Palms Resort & Convention Center fans in United States are most concentrated in Florida (reach ~400K), Texas (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Gaylord Palms Resort & Convention Center fans also like?

Beyond Gaylord Palms Resort & Convention Center itself, the audience over-indexes on Cooking (2.24×), Home improvement (2.43×), Recipes (2.43×), and Donald Trump (2.16×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gaylord Palms Resort & Convention Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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