GE Appliances Audience in United States

GE Appliances has an estimated audience of 1,180,513 people in United States. 58.8% are female, 41.2% are male, average age 38.1. Top regions: Texas, Florida, California. Top brand affinities: Kitchenware, Downy, Dishwasher, Autism Awareness, Diabetes mellitus awareness.

The average GE Appliances fan in United States is 38.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Kitchenware, Downy, Dishwasher, with strongest over-indexing on Kitchenware (13.97× the country average). Demographically, the GE Appliances audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of GE Appliances fans

Demographic split for GE Appliances audience in United States
MetricValue
Female58.8%
Male41.2%
Average age38.1
Estimated audience size1,180,513

Audience persona

The typical GE Appliances fan in United States is more female, around 38.1 years old, with strong Quality Awareness tendencies and a notable affinity for Kitchenware.

Top regions in United States

Top regions ranked by reach for GE Appliances in United States
RegionReachAffinity
Texas101,4111×
Florida95,7631.2×
California93,7730.72×
New York55,3270.84×
Kentucky47,2603.19×
Pennsylvania41,6021.05×
North Carolina38,3781.08×
Georgia36,8431.01×
Ohio35,3560.97×
Virginia34,7211.21×
Michigan33,4981.09×
Illinois32,9420.84×
New Jersey29,5840.99×
Tennessee28,3431.2×
Arizona23,3010.97×
Alabama22,9531.39×
South Carolina22,8451.29×
Maryland22,5981.11×
Indiana21,7421.01×
Massachusetts20,4990.88×
Washington19,7190.83×
Missouri17,9160.94×
Wisconsin16,8290.95×
Colorado16,6970.9×
Louisiana16,3241.07×
Minnesota15,0960.89×
Connecticut12,5961.06×
Mississippi12,2911.26×
Arkansas11,2111.15×
Oregon11,0890.82×
Iowa10,5351.08×
Oklahoma10,1410.77×
Kansas8,4590.91×
Utah8,4170.8×
Nevada8,3860.73×
Nebraska5,6060.95×
Idaho4,9280.83×
New Hampshire4,6010.99×
Delaware4,2401.3×
New Mexico4,1940.71×
West Virginia4,1240.75×
Maine4,1040.97×
South Dakota3,6651.34×
Hawaii3,5820.71×
Montana2,9630.9×
Rhode Island2,7990.74×
Washington, District of Columbia2,4950.7×
North Dakota2,0070.83×
Vermont1,8480.89×
Alaska1,2260.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for GE Appliances audience
BrandAffinityCategory
Kitchenware13.97×Home & Garden
Downy53.01×Home & Garden
Dishwasher12.38×Home & Garden
Autism Awareness10.93×Health
Diabetes mellitus awareness7.36×Health
Capital One4.08×Business & Career
Indeed.com4.02×Business & Career
Google Maps3.71×Internet & Social Media
Renovation4.02×Home & Garden
Lowe's3.3×Shopping
Singer-songwriter3.48×Music & Radio
Microblogging7.45×Technology & Electronics
CarGurus4.22×Cars & Mobility
Home Appliances2.85×Home & Garden
AEG47.73×Home & Garden
Bachelor of Business Administration25.67×Business & Career
Income tax7.81×Business & Career
Google News3.4×News
Hobby Lobby2.17×Home & Garden
Enterprise Rent-A-Car3.34×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by GE Appliances audience
TraitClusterScore
Quality AwarenessPREMIUM2.27
DIY MentalityTHRILL2.04
IndulgenceJOY1.93
Family OrientationCONSERVATISM1.86
Need for SecurityCONSERVATISM1.81
Design AffinityPREMIUM1.71

Worldwide distribution

Worldwide audience distribution share by country for GE Appliances
CountryShare
United States93.8%
Canada3.4%
Mexico0.4%

See GE Appliances audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does GE Appliances have in United States?

GE Appliances has an estimated audience of 1,180,513 people in United States, concentrated in Texas and Florida.

What is the gender split and age of GE Appliances fans?

58.8% of GE Appliances fans are female, 41.2% are male, with an average age of 38.1 years.

Which brands do GE Appliances fans like most?

GE Appliances fans show strongest brand affinity for Kitchenware (13.97×), Downy (53.01×), and Dishwasher (12.38×) over the country average.

Where do GE Appliances fans live in United States?

GE Appliances fans in United States are most concentrated in Texas (reach 101,411), Florida (reach 95,763), and California (reach 93,773). These three regions account for the largest share of the active audience.

What other brands do GE Appliances fans also like?

Beyond GE Appliances itself, the audience over-indexes on Downy (53.01×), Dishwasher (12.38×), Autism Awareness (10.93×), and Diabetes mellitus awareness (7.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for GE Appliances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.