Rascasse Audience Intelligence

GE Appliances Target Market in United States

A data profile of the people who buy, follow and care about GE Appliances in United States — modelled from more than twelve digital signal sources. GE Appliances has an estimated audience of 1,184,533 people in United States.

#2161among Brand in United States#1040in Home & Garden

The average GE Appliances fan in United States is 38.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Kitchenware, Dishwasher, FedEx, with strongest over-indexing on Kitchenware (14.36× the country average).

Demographically, the GE Appliances audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical GE Appliances fan in United States is more female, around 38.1 years old, with strong Family Orientation tendencies and a notable affinity for Kitchenware.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GE Appliances profile in United States.

Audience size
1.2M
in United States
Gender
58.8%♀
41.2% male
Age
38.1
average years
Country rank
#21061
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of GE Appliances

58.8% are female, 41.2% are male, average age 38.1.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for GE Appliances audience in United States
MetricValue
Female58.8%
Male41.2%
Average age38.1
Estimated audience size1,184,533
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the GE Appliances audience in United States
Age bracketShare%
16-1927%
20-2915%
30-3920%
40-4918%
50+21%
Fig. 04

Worldwide distribution

93.8%

of the worldwide GE Appliances audience comes from United States.

Worldwide audience distribution share by country for GE Appliances
CountryShare
United States93.8%
Canada3.5%
Mexico0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GE Appliances audience in United States is strongest.

Fig. 05

Top regions by affinity

GE Appliances customers by region in United States
#RegionReachAffinity×
01Kentucky~50K3.24×
02Alabama~30K1.84×
03Mississippi~10K1.39×
04South Dakota~4K1.33×
05Delaware~4K1.32×
06South Carolina~20K1.28×
07Tennessee~30K1.18×
08Florida~90K1.15×
09Virginia~30K1.13×
10Arkansas~10K1.13×
11Maryland~20K1.09×
12Louisiana~20K1.09×
13Iowa~10K1.08×
14Michigan~30K1.05×
15North Carolina~40K1.03×
16Connecticut~10K1.02×
17Indiana~20K1.00×
18Georgia~40K0.99×
19Vermont~2K0.98×
20Pennsylvania~40K0.97×
21Nebraska~6K0.97×
22North Dakota~2K0.97×
23New Hampshire~4K0.96×
24Maine~4K0.96×
25Texas~100K0.94×
26Arizona~20K0.94×
27Wisconsin~20K0.94×
28Montana~3K0.94×
29New Jersey~30K0.92×
30Missouri~20K0.92×
31Ohio~30K0.91×
32Kansas~8K0.91×
33Colorado~20K0.90×
34Idaho~5K0.88×
35Minnesota~10K0.87×
36Massachusetts~20K0.82×
37West Virginia~5K0.82×
38Illinois~30K0.80×
39Washington~20K0.78×
40Utah~8K0.78×
41Rhode Island~3K0.78×
42Oregon~10K0.77×
43Oklahoma~10K0.77×
44New York~50K0.76×
45Nevada~8K0.74×
46Hawaii~4K0.74×
47New Mexico~4K0.73×
48Washington, District of Columbia~3K0.71×
49California~90K0.68×
50Alaska~2K0.67×
Fig. 06

Affinity by region

Affinity by region — GE Appliances, United States
0.67×1.00×3.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GE Appliances audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GE Appliances audience
#·InterestCategoryAffinity×
01DownyHome & Garden40.88×
02KitchenwareHome & Garden14.36×
03DishwasherHome & Garden11.19×
04Information securityBusiness & Career9.43×
05QVCMovies & TV7.67×
06LotteryGames6.42×
07FedExBusiness & Career6.21×
08Weather forecastingHome & Garden5.57×
09Home automationTechnology & Electronics5.38×
10Sustainable energyHome & Garden5.06×
11Renewable energyBusiness & Career4.74×
12Discount storesShopping4.33×
13Mortgage loansBusiness & Career4.24×
14Vehicle insuranceCars & Mobility4.08×
15RenovationHome & Garden3.54×
16Home AppliancesHome & Garden3.20×
17SubwayFood & Beverages2.80×
18Pizza HutFood & Beverages2.72×
19PinterestInternet & Social Media2.62×
20McDonald'sFood & Beverages2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GE Appliances audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GE Appliances audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.96×
Quality AwarenessPREMIUM2.76×
Convenience OrientationPREMIUM2.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GE Appliances audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.72×
Risk AppetiteTHRILL0.81×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is GE Appliances's target market in United States?

GE Appliances's target market in United States covers an estimated 1,184,533 people, concentrated in Texas and Florida.

02

What is the gender split and age of GE Appliances customers?

58.8% of the GE Appliances audience are female, 41.2% are male, with an average age of 38.1 years.

03

Which brands do GE Appliances fans like most?

GE Appliances fans show strongest brand affinity for Kitchenware (14.36×), Dishwasher (11.19×), and FedEx (6.21×) over the country average.

04

Where do GE Appliances fans live in United States?

GE Appliances fans in United States are most concentrated in Texas (reach ~100K), Florida (reach ~90K), and California (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do GE Appliances fans also like?

Beyond GE Appliances itself, the audience over-indexes on Dishwasher (11.19×), FedEx (6.21×), QVC (7.67×), and Downy (40.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See GE Appliances audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for GE Appliances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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