General contractor Audience in United States

General contractor logo

General contractor has an estimated audience of 15,351,459 people in United States. 39.5% are female, 60.5% are male, average age 42.1. Top regions: California, Florida, Texas. Top brand affinities: MK, N1 road (South Africa), Eagan, Minnesota, Northrop Grumman, Hebe.

The average General contractor fan in United States is 42.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include MK, N1 road (South Africa), Eagan, Minnesota, with strongest over-indexing on MK (1.87× the country average). Demographically, the General contractor audience skews more male with an average age of 42.1, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of General contractor fans

Demographic split for General contractor audience in United States
MetricValue
Female39.5%
Male60.5%
Average age42.1
Estimated audience size15,351,459

Audience persona

The typical General contractor fan in United States is more male, around 42.1 years old, with strong DIY Mentality tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for General contractor in United States
RegionReachAffinity
California2,209,5121.31×
Florida1,742,4771.68×
Texas1,603,0321.21×
New York861,0831×
Washington616,2362×
North Carolina579,0081.25×
Georgia573,8991.21×
Illinois541,5951.06×
Pennsylvania538,3771.04×
Arizona442,7461.41×
New Jersey420,7791.08×
Colorado388,7381.61×
Oregon385,7982.19×
Virginia377,0721.01×
Ohio367,9660.78×
Indiana343,1111.22×
Massachusetts303,4891×
Michigan292,6870.73×
Tennessee291,1870.95×
Maryland247,4810.94×
South Carolina242,2391.05×
Missouri238,7060.96×
Kentucky221,5251.15×
Utah214,3801.56×
Minnesota198,1220.9×
Wisconsin180,3790.78×
Louisiana169,4960.86×
Nevada166,6851.12×
Alabama161,2290.75×
Oklahoma131,1150.77×
Connecticut126,3250.82×
Kansas113,2820.94×
Iowa97,9250.77×
Mississippi94,3140.75×
Arkansas86,6520.69×
Idaho78,6931.02×
New Hampshire67,6231.12×
Nebraska58,7820.76×
New Mexico57,0320.74×
Hawaii56,2150.85×
Maine50,4660.92×
West Virginia49,9710.7×
Washington, District of Columbia33,1480.72×
Rhode Island32,3470.66×
Montana32,0900.75×
South Dakota30,0260.85×
Delaware29,5770.7×
Alaska28,9190.88×
North Dakota19,8350.63×
Vermont17,4460.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for General contractor audience
BrandAffinityCategory
MK1.87×Music & Radio
N1 road (South Africa)1.58×Travel & Leisure
Eagan, Minnesota5.97×Shopping
Northrop Grumman1.89×Business & Career
Hebe1.54×Home & Garden
Tech News1.73×Technology & Electronics
Irrigation sprinkler1.75×Home & Garden
Vijesti.ba3.22×News
Harry Potter and the Goblet of Fire1.56×Movies & TV
education.com2.22×Kids & Family
Alaskan Husky2.45×Pets & Animals
The Godfather Part II2.01×Movies & TV
Parasyte2.29×Literature
Cadillac Ranch1.66×Cars & Mobility
Employee retention2.06×Business & Career
Earth Fare1.66×Shopping
Voltron: Legendary Defender2.08×Movies & TV
Cultural studies1.57×Business & Career
Jonah1.87×
Iyanla Vanzant1.8×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by General contractor audience
TraitClusterScore
DIY MentalityTHRILL2.09
Quality AwarenessPREMIUM1.54
Family OrientationCONSERVATISM1.38
Design AffinityPREMIUM1.36
Need for SecurityCONSERVATISM1.31
Luxury OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for General contractor
CountryShare
United States38.5%
Canada5.0%
United Kingdom4.7%

See General contractor audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does General contractor have in United States?

General contractor has an estimated audience of 15,351,459 people in United States, concentrated in California and Florida.

What is the gender split and age of General contractor fans?

39.5% of General contractor fans are female, 60.5% are male, with an average age of 42.1 years.

Which brands do General contractor fans like most?

General contractor fans show strongest brand affinity for MK (1.87×), N1 road (South Africa) (1.58×), and Eagan, Minnesota (5.97×) over the country average.

Where do General contractor fans live in United States?

General contractor fans in United States are most concentrated in California (reach 2,209,512), Florida (reach 1,742,477), and Texas (reach 1,603,032). These three regions account for the largest share of the active audience.

What other brands do General contractor fans also like?

Beyond General contractor itself, the audience over-indexes on N1 road (South Africa) (1.58×), Eagan, Minnesota (5.97×), Northrop Grumman (1.89×), and Hebe (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for General contractor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.