Rascasse Audience Intelligence

General contractor Audience in United States

A data profile of the people who buy, follow and care about General contractor in United States — modelled from more than twelve digital signal sources. General contractor has an estimated audience of 15,351,459 people in United States.

#1540among Topic in United States#238in Business & Career

The average General contractor fan in United States is 42.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Ohio, Texas.

Top brand affinities include Renovation, Real property, Ace Hardware, with strongest over-indexing on Renovation (2.99× the country average).

Demographically, the General contractor audience skews more male with an average age of 42.1, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical General contractor fan in United States is more male, around 42.1 years old, with strong DIY Mentality tendencies and a notable affinity for Renovation.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the General contractor profile in United States.

Audience size
15.4M
in United States
Gender
39.5%♀
60.5% male
Age
42.1
average years
Country rank
#2267
Topic in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of General contractor fans

39.5% are female, 60.5% are male, average age 42.1.

Fig. 02

Gender split

39.5%
Female
60.5%
Male
Demographic split for General contractor audience in United States
MetricValue
Female39.5%
Male60.5%
Average age42.1
Estimated audience size15,351,459
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the General contractor audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3921%
40-4925%
50+24%
Fig. 04

Worldwide distribution

38.5%

of the worldwide General contractor audience comes from United States.

Worldwide audience distribution share by country for General contractor
CountryShare
United States38.5%
Canada5.0%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the General contractor audience in United States is strongest.

Fig. 05

Top regions by affinity

General contractor fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~2M4.19×
02Oregon~300K1.93×
03Tennessee~600K1.91×
04Kansas~200K1.80×
05California~3M1.73×
06Colorado~400K1.68×
07Iowa~200K1.62×
08Washington~500K1.60×
09Florida~1.5M1.40×
10Arizona~400K1.30×
11Texas~1.5M1.29×
12Utah~200K1.17×
13North Carolina~500K1.08×
14Kentucky~200K1.06×
15Alaska~30K1.06×
16Wyoming~20K1.05×
17New York~900K1.02×
18Georgia~500K1.02×
19New Hampshire~60K1.00×
20New Jersey~400K0.99×
21Nevada~100K0.99×
22Idaho~80K0.99×
23Indiana~300K0.93×
24Virginia~300K0.92×
25South Dakota~30K0.92×
26Pennsylvania~500K0.91×
27Illinois~500K0.91×
28Maryland~200K0.91×
29Mississippi~100K0.91×
30South Carolina~200K0.88×
31Nebraska~70K0.86×
32Minnesota~200K0.83×
33Massachusetts~200K0.82×
34Montana~30K0.82×
35Maine~40K0.80×
36Louisiana~100K0.76×
37Oklahoma~100K0.73×
38Missouri~200K0.72×
39New Mexico~60K0.72×
40Alabama~200K0.71×
41West Virginia~50K0.71×
42Hawaii~50K0.71×
43Wisconsin~200K0.70×
44North Dakota~20K0.69×
45Delaware~30K0.68×
46Connecticut~100K0.67×
47Washington, District of Columbia~30K0.67×
48Arkansas~80K0.66×
49Rhode Island~30K0.66×
50Michigan~300K0.65×
Fig. 06

Affinity by region

Affinity by region — General contractor, United States
0.65×1.00×4.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the General contractor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for General contractor audience
#·InterestCategoryAffinity×
01Real propertyHome & Garden3.15×
02RenovationHome & Garden2.99×
03Residential areaHome & Garden2.53×
04Lawn mowerHome & Garden2.48×
05Ace HardwareHome & Garden2.31×
06MenardsHome & Garden2.09×
07Hardware storeHome & Garden1.94×
08Advance Auto PartsCars & Mobility1.89×
09Air conditioningTechnology & Electronics1.87×
10AuctionShopping1.86×
11First-time buyerShopping1.85×
12InnovationBusiness & Career1.79×
13Property finderHome & Garden1.79×
14Discount TireShopping1.78×
15KitchenwareHome & Garden1.74×
16Home AppliancesHome & Garden1.69×
17Solar energyHome & Garden1.68×
18AutoZoneCars & Mobility1.66×
19The UPS StoreShopping1.64×
20United Parcel ServiceBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the General contractor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by General contractor audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.96×
Quality AwarenessPREMIUM1.66×
Career OrientationPOWER1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by General contractor audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.72×
Social Media UsageJOY0.83×
TraditionCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does General contractor have in United States?

General contractor has an estimated audience of 15,351,459 people in United States, concentrated in California and Ohio.

02

What is the gender split and age of General contractor fans?

39.5% of General contractor fans are female, 60.5% are male, with an average age of 42.1 years.

03

Which brands do General contractor fans like most?

General contractor fans show strongest brand affinity for Renovation (2.99×), Real property (3.15×), and Ace Hardware (2.31×) over the country average.

04

Where do General contractor fans live in United States?

General contractor fans in United States are most concentrated in California (reach ~3M), Ohio (reach ~2M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do General contractor fans also like?

Beyond General contractor itself, the audience over-indexes on Real property (3.15×), Ace Hardware (2.31×), Menards (2.09×), and Home Appliances (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See General contractor audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for General contractor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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