Rascasse Audience Intelligence

Genre art Audience in United States

A data profile of the people who buy, follow and care about Genre art in United States — modelled from more than twelve digital signal sources. Genre art has an estimated audience of 802,916 people in United States.

#42among Art movement in United States#9518among Topic in United States#264in Arts & Culture

The average Genre art fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mineral water, Non-alcoholic beverage, Microwave oven, with strongest over-indexing on Mineral water (5.32× the country average).

Demographically, the Genre art audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Genre art fan in United States is more female, around 42.3 years old, with strong Career Orientation tendencies and a notable affinity for Mineral water.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Genre art profile in United States.

Audience size
803K
in United States
Gender
86.8%♀
13.2% male
Age
42.3
average years
Country rank
#27396
Topic in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Genre art fans

86.8% are female, 13.2% are male, average age 42.3.

Fig. 02

Gender split

86.8%
Female
13.2%
Male
Demographic split for Genre art audience in United States
MetricValue
Female86.8%
Male13.2%
Average age42.3
Estimated audience size802,916
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Genre art audience in United States
Age bracketShare%
16-195%
20-2920%
30-3928%
40-4930%
50+16%
Fig. 04

Worldwide distribution

44.0%

of the worldwide Genre art audience comes from United States.

Worldwide audience distribution share by country for Genre art
CountryShare
United States44.0%
Italy8.3%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Genre art audience in United States is strongest.

Fig. 05

Top regions by affinity

Genre art fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K1.21×
02Vermont~2K1.16×
03North Dakota~2K1.15×
04South Dakota~2K1.14×
05Montana~2K1.12×
06Idaho~4K1.09×
07Rhode Island~3K1.07×
08Delaware~2K1.07×
09West Virginia~4K1.06×
10Utah~8K1.05×
11Mississippi~7K1.03×
12New Mexico~4K1.03×
13Hawaii~4K1.03×
14Washington, District of Columbia~2K1.03×
15Maine~3K1.02×
16New Hampshire~3K1.01×
17California~90K0.97×
18Nebraska~4K0.97×
19Illinois~30K0.96×
20Arkansas~6K0.96×
21Louisiana~10K0.95×
22Kansas~6K0.95×
23Maryland~10K0.94×
24Kentucky~9K0.94×
25Oklahoma~8K0.94×
26Tennessee~20K0.93×
27Virginia~20K0.92×
28Missouri~10K0.92×
29Alabama~10K0.92×
30Iowa~6K0.92×
31Georgia~20K0.91×
32Oregon~8K0.91×
33Connecticut~7K0.91×
34Nevada~7K0.91×
35Indiana~10K0.90×
36South Carolina~10K0.90×
37Minnesota~10K0.90×
38Texas~60K0.89×
39New York~40K0.88×
40Michigan~20K0.88×
41Washington~10K0.88×
42Colorado~10K0.88×
43Arizona~10K0.87×
44Massachusetts~10K0.87×
45Wisconsin~10K0.87×
46North Carolina~20K0.86×
47New Jersey~20K0.85×
48Pennsylvania~20K0.84×
49Florida~50K0.83×
50Ohio~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Genre art, United States
0.80×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Genre art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Genre art audience
#·InterestCategoryAffinity×
01Mineral waterFood & Beverages5.32×
02Non-alcoholic beverageFood & Beverages4.58×
03Microwave ovenHome & Garden3.85×
04CappuccinoFood & Beverages3.53×
05HypermarketShopping2.96×
06Rail transportTravel & Leisure2.73×
07Britney SpearsMusic & Radio2.61×
08Discount storesShopping2.31×
09Hardware storeHome & Garden2.18×
10Fast casual restaurantsFood & Beverages2.17×
11Charitable organizationPolitics & Society2.12×
12InnovationBusiness & Career2.09×
13IKEAHome & Garden2.00×
14Vintage clothingFashion & Accessoires2.00×
15TMZInternet & Social Media1.85×
16PharmacyBusiness & Career1.83×
17United Parcel ServiceBusiness & Career1.81×
18Shopping mallsShopping1.62×
19Nonprofit organizationPolitics & Society1.54×
20Organic foodFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Genre art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Genre art audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.74×
Community OrientationOPEN2.12×
Convenience OrientationPREMIUM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Genre art audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.77×
Need for SecurityCONSERVATISM0.83×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Genre art have in United States?

Genre art has an estimated audience of 802,916 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Genre art fans?

86.8% of Genre art fans are female, 13.2% are male, with an average age of 42.3 years.

03

Which brands do Genre art fans like most?

Genre art fans show strongest brand affinity for Mineral water (5.32×), Non-alcoholic beverage (4.58×), and Microwave oven (3.85×) over the country average.

04

Where do Genre art fans live in United States?

Genre art fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Genre art fans also like?

Beyond Genre art itself, the audience over-indexes on Non-alcoholic beverage (4.58×), Microwave oven (3.85×), Britney Spears (2.61×), and IKEA (2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Genre art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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