Rascasse Audience Intelligence

Geocaching Audience in United States

A data profile of the people who buy, follow and care about Geocaching in United States — modelled from more than twelve digital signal sources. Geocaching has an estimated audience of 407,012 people in United States.

#12234among Topic in United States#932in Games

The average Geocaching fan in United States is 40.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Death Valley National Park, Nature, Rock music, with strongest over-indexing on Death Valley National Park (27.93× the country average).

Demographically, the Geocaching audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Geocaching fan in United States is balanced, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Death Valley National Park.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Geocaching profile in United States.

Audience size
407K
in United States
Gender
52.3%♀
47.7% male
Age
40.9
average years
Country rank
#41218
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Geocaching fans

52.3% are female, 47.7% are male, average age 40.9.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Geocaching audience in United States
MetricValue
Female52.3%
Male47.7%
Average age40.9
Estimated audience size407,012
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Geocaching audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3921%
40-4923%
50+23%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Geocaching audience comes from United States.

Worldwide audience distribution share by country for Geocaching
CountryShare
United States17.2%
United Kingdom13.1%
Germany10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Geocaching audience in United States is strongest.

Fig. 05

Top regions by affinity

Geocaching fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~3K1.84×
02West Virginia~3K1.47×
03Washington~10K1.45×
04Montana~2K1.38×
05Wisconsin~8K1.35×
06Iowa~5K1.35×
07North Dakota~1K1.34×
08Alaska~1K1.30×
09South Dakota~1K1.25×
10Maine~2K1.20×
11Oregon~6K1.19×
12Idaho~2K1.19×
13Minnesota~7K1.15×
14Nebraska~2K1.13×
15Utah~4K1.12×
16Vermont<1K1.12×
17Kansas~4K1.11×
18Michigan~10K1.05×
19Pennsylvania~10K1.03×
20Ohio~10K1.03×
21Indiana~8K1.03×
22Colorado~6K0.99×
23Arkansas~3K0.98×
24Missouri~6K0.92×
25Oklahoma~4K0.92×
26Massachusetts~7K0.91×
27Illinois~10K0.90×
28Arizona~7K0.90×
29Kentucky~5K0.89×
30South Carolina~5K0.87×
31Alabama~5K0.87×
32Delaware<1K0.87×
33Tennessee~7K0.86×
34Virginia~8K0.85×
35New Mexico~2K0.85×
36Hawaii~1K0.84×
37Connecticut~3K0.81×
38Rhode Island~1K0.80×
39North Carolina~10K0.79×
40Georgia~10K0.78×
41Florida~20K0.75×
42Mississippi~3K0.75×
43California~30K0.72×
44Texas~30K0.72×
45Nevada~3K0.72×
46Maryland~5K0.71×
47Louisiana~4K0.71×
48New York~20K0.70×
49New Jersey~7K0.66×
50Washington, District of Columbia<1K0.65×
Fig. 06

Affinity by region

Affinity by region — Geocaching, United States
0.65×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Geocaching audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Geocaching audience
#·InterestCategoryAffinity×
01Death Valley National ParkTravel & Leisure27.93×
02Hammock campingTravel & Leisure10.42×
03Treasure huntingKids & Family5.64×
04BirdwatchingPets & Animals4.41×
05Sportsman's WarehouseShopping4.11×
06Global Positioning SystemTechnology & Electronics3.23×
07The Gilded AgeMovies & TV2.51×
08Psychology TodayHealth2.22×
09NatureHome & Garden2.20×
10Amazon.comShopping2.00×
11FriendshipKids & Family1.97×
12Rock musicMusic & Radio1.80×
13Harry PotterMovies & TV1.79×
14WaterFood & Beverages1.78×
15GmailInternet & Social Media1.67×
16AdventureTravel & Leisure1.65×
17PeacemakerMovies & TV1.57×
18Mitch McConnellPolitics & Society1.53×
19United StatesTravel & Leisure1.51×
20CampingTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Geocaching audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Geocaching audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.85×
TraditionCONSERVATISM1.64×
Urban LifestyleOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Geocaching audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.83×
Luxury OrientationPREMIUM0.85×
Early Adopter MentalityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Geocaching have in United States?

Geocaching has an estimated audience of 407,012 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Geocaching fans?

52.3% of Geocaching fans are female, 47.7% are male, with an average age of 40.9 years.

03

Which brands do Geocaching fans like most?

Geocaching fans show strongest brand affinity for Death Valley National Park (27.93×), Nature (2.2×), and Rock music (1.8×) over the country average.

04

Where do Geocaching fans live in United States?

Geocaching fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Geocaching fans also like?

Beyond Geocaching itself, the audience over-indexes on Nature (2.2×), Rock music (1.8×), United States (1.51×), and Friendship (1.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Geocaching audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Geocaching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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