Geocaching Audience in United States

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Geocaching has an estimated audience of 407,012 people in United States. 52.3% are female, 47.7% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Death Valley National Park, Nature, Rock music, United States, Friendship.

The average Geocaching fan in United States is 40.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Death Valley National Park, Nature, Rock music, with strongest over-indexing on Death Valley National Park (27.93× the country average). Demographically, the Geocaching audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Geocaching fans

Demographic split for Geocaching audience in United States
MetricValue
Female52.3%
Male47.7%
Average age40.9
Estimated audience size407,012

Audience persona

The typical Geocaching fan in United States is balanced, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for Death Valley National Park.

Top regions in United States

Top regions ranked by reach for Geocaching in United States
RegionReachAffinity
California33,3110.74×
Texas26,8540.77×
Florida21,5960.78×
New York16,5790.73×
Pennsylvania14,7531.08×
Ohio13,6341.09×
Michigan11,8971.12×
Washington11,8901.46×
Illinois11,6500.86×
Georgia10,4180.83×
North Carolina10,0600.82×
Virginia8,8820.9×
Wisconsin8,1991.34×
Arizona7,8690.95×
Indiana7,7491.04×
Massachusetts7,7090.96×
New Jersey7,2430.7×
Tennessee7,1480.88×
Minnesota6,8611.18×
Colorado6,3280.99×
Missouri6,1480.94×
South Carolina5,6770.93×
Oregon5,5541.19×
Maryland5,1070.73×
Alabama4,9350.87×
Kentucky4,6970.92×
Oklahoma4,3860.97×
Iowa4,3051.28×
Utah4,0771.12×
Louisiana3,5260.67×
Connecticut3,4170.84×
Kansas3,4031.06×
Arkansas3,1550.94×
Nevada2,8830.73×
New Hampshire2,8441.77×
West Virginia2,5131.33×
Mississippi2,4190.72×
Nebraska2,2961.12×
Idaho2,2821.12×
New Mexico1,7480.86×
Maine1,7111.17×
Montana1,5941.41×
Hawaii1,4570.83×
South Dakota1,1611.23×
North Dakota1,0951.31×
Rhode Island1,0370.8×
Alaska1,0041.15×
Delaware9950.89×
Vermont7951.11×
Washington, District of Columbia7550.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Geocaching audience
BrandAffinityCategory
Death Valley National Park27.93×Travel & Leisure
Nature2.2×Home & Garden
Rock music1.8×Music & Radio
United States1.51×Travel & Leisure
Friendship1.97×Kids & Family
Water1.78×Food & Beverages
Harry Potter1.79×Movies & TV
The Gilded Age2.51×Movies & TV
Amazon.com2×Shopping
Treasure hunting5.64×Kids & Family
Adventure1.65×Travel & Leisure
Global Positioning System3.23×Technology & Electronics
Birdwatching4.41×Pets & Animals
Camping1.51×Travel & Leisure
Peacemaker1.57×Movies & TV
Hammock camping10.42×Travel & Leisure
Gmail1.67×Internet & Social Media
Reddit1.57×Internet & Social Media
AutoZone1.53×Cars & Mobility
Wikipedia1.75×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Geocaching audience
TraitClusterScore
Need for SecurityCONSERVATISM2.31
PatriotismCONSERVATISM1.41
SustainabilityBALANCE1.32
DIY MentalityTHRILL1.32
TravellingTHRILL1.31
Risk AppetiteTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Geocaching
CountryShare
United States17.3%
United Kingdom13.2%
Germany11.0%

See Geocaching audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Geocaching have in United States?

Geocaching has an estimated audience of 407,012 people in United States, concentrated in California and Texas.

What is the gender split and age of Geocaching fans?

52.3% of Geocaching fans are female, 47.7% are male, with an average age of 40.9 years.

Which brands do Geocaching fans like most?

Geocaching fans show strongest brand affinity for Death Valley National Park (27.93×), Nature (2.2×), and Rock music (1.8×) over the country average.

Where do Geocaching fans live in United States?

Geocaching fans in United States are most concentrated in California (reach 33,311), Texas (reach 26,854), and Florida (reach 21,596). These three regions account for the largest share of the active audience.

What other brands do Geocaching fans also like?

Beyond Geocaching itself, the audience over-indexes on Nature (2.2×), Rock music (1.8×), United States (1.51×), and Friendship (1.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Geocaching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.