Rascasse Audience Intelligence

Glitter Audience in United States

A data profile of the people who buy, follow and care about Glitter in United States — modelled from more than twelve digital signal sources. Glitter has an estimated audience of 5,667,458 people in United States.

#3484among Topic in United States#285in Fashion & Accessoires

The average Glitter fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Do it yourself (DIY), Five Below, Planet Fitness, with strongest over-indexing on Do it yourself (DIY) (2.19× the country average).

Demographically, the Glitter audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Extroversion, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Glitter fan in United States is more female, around 34.8 years old, with strong Extroversion tendencies and a notable affinity for Do it yourself (DIY).

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Glitter profile in United States.

Audience size
5.7M
in United States
Gender
85.8%♀
14.2% male
Age
34.8
average years
Country rank
#5980
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Glitter fans

85.8% are female, 14.2% are male, average age 34.8.

Fig. 02

Gender split

85.8%
Female
14.2%
Male
Demographic split for Glitter audience in United States
MetricValue
Female85.8%
Male14.2%
Average age34.8
Estimated audience size5,667,458
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Glitter audience in United States
Age bracketShare%
16-1929%
20-2924%
30-3920%
40-4917%
50+11%
Fig. 04

Worldwide distribution

29.7%

of the worldwide Glitter audience comes from United States.

Worldwide audience distribution share by country for Glitter
CountryShare
United States29.7%
United Kingdom7.8%
Brazil7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Glitter audience in United States is strongest.

Fig. 05

Top regions by affinity

Glitter fans by region: top regions in United States
#RegionReachAffinity×
01Texas~700K1.39×
02Louisiana~100K1.33×
03California~800K1.27×
04Alabama~90K1.20×
05New Mexico~30K1.20×
06Arizona~100K1.19×
07Kansas~50K1.18×
08Mississippi~50K1.16×
09Oklahoma~70K1.15×
10Georgia~200K1.10×
11Nevada~60K1.10×
12New York~300K1.08×
13Florida~400K1.07×
14Illinois~200K1.07×
15Kentucky~80K1.06×
16Oregon~70K1.04×
17New Jersey~100K1.03×
18Arkansas~50K1.03×
19Pennsylvania~200K1.02×
20Virginia~100K1.02×
21Indiana~100K1.02×
22South Carolina~90K1.02×
23North Carolina~200K1.01×
24Maryland~100K1.01×
25Missouri~90K1.01×
26Nebraska~30K1.01×
27Massachusetts~100K1.00×
28Washington~100K0.98×
29West Virginia~30K0.98×
30Tennessee~100K0.97×
31Utah~50K0.97×
32Alaska~10K0.97×
33Ohio~200K0.95×
34Wisconsin~80K0.94×
35Idaho~30K0.94×
36Colorado~80K0.93×
37Minnesota~80K0.93×
38Connecticut~50K0.93×
39Iowa~40K0.92×
40Rhode Island~20K0.92×
41Hawaii~20K0.91×
42Michigan~100K0.90×
43Delaware~10K0.90×
44Washington, District of Columbia~20K0.89×
45South Dakota~10K0.88×
46North Dakota~10K0.87×
47Montana~10K0.82×
48Maine~20K0.81×
49Vermont~8K0.80×
50New Hampshire~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Glitter, United States
0.77×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Glitter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Glitter audience
#·InterestCategoryAffinity×
01ReindeerPets & Animals10.63×
02Diaper bagKids & Family3.13×
03Eyelash extensionsBeauty & Wellness2.68×
04Five BelowShopping2.52×
05Makeup TutorialsBeauty & Wellness2.49×
06Natural skin careBeauty & Wellness2.46×
07ManicureBeauty & Wellness2.41×
08PastryFood & Beverages2.24×
09Do it yourself (DIY)Home & Garden2.19×
10Planet FitnessSports1.90×
11Subscription business modelShopping1.89×
12DrawingHome & Garden1.80×
13Hobby LobbyHome & Garden1.78×
14HairstyleBeauty & Wellness1.78×
15SephoraShopping1.78×
16Taylor SwiftMusic & Radio1.74×
17TrousersFashion & Accessoires1.72×
18Skin careBeauty & Wellness1.66×
19Harry PotterMovies & TV1.55×
20Dollar TreeShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Glitter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Glitter audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.79×
DIY MentalityTHRILL1.46×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Glitter audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
Need for SecurityCONSERVATISM0.92×
PatriotismCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Glitter have in United States?

Glitter has an estimated audience of 5,667,458 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Glitter fans?

85.8% of Glitter fans are female, 14.2% are male, with an average age of 34.8 years.

03

Which brands do Glitter fans like most?

Glitter fans show strongest brand affinity for Do it yourself (DIY) (2.19×), Five Below (2.52×), and Planet Fitness (1.9×) over the country average.

04

Where do Glitter fans live in United States?

Glitter fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Glitter fans also like?

Beyond Glitter itself, the audience over-indexes on Five Below (2.52×), Planet Fitness (1.9×), Reindeer (10.63×), and Diaper bag (3.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Glitter audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Glitter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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