Glitter Audience in United States

Glitter logo

Glitter has an estimated audience of 5,667,458 people in United States. 85.8% are female, 14.2% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Bank account, Product design, Mothercare, Nebraska Cornhuskers football.

The average Glitter fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Bank account, Product design, with strongest over-indexing on Combat sport (2.2× the country average). Demographically, the Glitter audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic · Subtype: Record label

Demographics of Glitter fans

Demographic split for Glitter audience in United States
MetricValue
Female85.8%
Male14.2%
Average age34.8
Estimated audience size5,667,458

Audience persona

The typical Glitter fan in United States is more female, around 34.8 years old, with strong Extroversion tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Glitter in United States
RegionReachAffinity
California839,6281.35×
Texas702,5451.44×
Florida433,1171.13×
New York363,9181.15×
Illinois211,8421.12×
Georgia201,3011.15×
Pennsylvania190,1971×
North Carolina177,8031.04×
Ohio162,7720.93×
Arizona148,7351.29×
New Jersey147,2901.02×
Virginia145,1311.05×
Michigan133,9040.9×
Washington114,9731.01×
Tennessee114,8751.01×
Massachusetts112,4551.01×
Indiana108,6791.05×
Maryland102,1091.05×
Alabama101,2991.28×
Louisiana98,3931.35×
Missouri90,7860.99×
South Carolina85,5731×
Colorado85,2780.95×
Wisconsin78,5210.92×
Minnesota74,2700.91×
Oklahoma73,9971.18×
Kentucky73,6181.04×
Oregon69,1281.06×
Nevada61,9391.13×
Mississippi53,0101.14×
Kansas52,5871.18×
Connecticut52,5460.92×
Utah46,9960.93×
Arkansas46,8681×
Iowa42,1020.9×
New Mexico35,0691.23×
Nebraska27,1000.95×
Idaho25,4830.9×
West Virginia24,9470.95×
Hawaii21,5150.88×
Washington, District of Columbia15,7380.92×
Rhode Island15,6350.87×
New Hampshire15,2730.68×
Maine14,6280.72×
Delaware12,8100.82×
Montana11,5180.73×
Alaska10,9870.91×
South Dakota10,2320.78×
North Dakota8,5640.74×
Vermont6,2710.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Glitter audience
BrandAffinityCategory
Combat sport2.2×Sports
Bank account2.57×Business & Career
Product design1.55×Business & Career
Mothercare2.09×Kids & Family
Nebraska Cornhuskers football2.2×Sports
Google Photos1.51×Technology & Electronics
Tierra Cali4.37×Travel & Leisure
Jesse Plemons1.88×Movies & TV
Hayward, California5.85×Travel & Leisure
Joshua Jackson2.33×Movies & TV
Urban horticulture1.79×Home & Garden
Charlamagne Tha God4.68×Movies & TV
UK garage2.48×Music & Radio
Guy Fieri1.71×Movies & TV
Home staging2.27×Home & Garden
Go Go's4.23×Music & Radio
Iron Man (film)1.72×Movies & TV
Isometric exercise3.13×Sports
HomeSense1.88×Home & Garden
Vicky Kaushal4.68×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Glitter audience
TraitClusterScore
ExtroversionTHRILL1.91
MindfulnessBALANCE1.35
DIY MentalityTHRILL1.3
CreativityOPEN1.29
Price SensitivityPREMIUM1.28
Healthy LifestyleBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Glitter
CountryShare
United States29.7%
United Kingdom7.8%
Brazil7.8%

See Glitter audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Glitter have in United States?

Glitter has an estimated audience of 5,667,458 people in United States, concentrated in California and Texas.

What is the gender split and age of Glitter fans?

85.8% of Glitter fans are female, 14.2% are male, with an average age of 34.8 years.

Which brands do Glitter fans like most?

Glitter fans show strongest brand affinity for Combat sport (2.2×), Bank account (2.57×), and Product design (1.55×) over the country average.

Where do Glitter fans live in United States?

Glitter fans in United States are most concentrated in California (reach 839,628), Texas (reach 702,545), and Florida (reach 433,117). These three regions account for the largest share of the active audience.

What other brands do Glitter fans also like?

Beyond Glitter itself, the audience over-indexes on Bank account (2.57×), Product design (1.55×), Mothercare (2.09×), and Nebraska Cornhuskers football (2.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Glitter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.