Good Witch (TV series) Audience in United States

Good Witch (TV series) logo

Good Witch (TV series) has an estimated audience of 305,876 people in United States. 95.3% are female, 4.7% are male, average age 45.1. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Pillow, Jack White, Temple Grandin, Paul Dano.

The average Good Witch (TV series) fan in United States is 45.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Pillow, Jack White, with strongest over-indexing on Whataburger (1.67× the country average). Demographically, the Good Witch (TV series) audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Community Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy

Demographics of Good Witch (TV series) fans

Demographic split for Good Witch (TV series) audience in United States
MetricValue
Female95.3%
Male4.7%
Average age45.1
Estimated audience size305,876

Audience persona

The typical Good Witch (TV series) fan in United States is more female, around 45.1 years old, with strong Community Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Good Witch (TV series) in United States
RegionReachAffinity
California31,2820.93×
Texas27,0491.03×
Florida20,2270.98×
New York13,8530.81×
Ohio10,3351.1×
Pennsylvania10,0340.97×
North Carolina9,9751.08×
Illinois9,5190.93×
Georgia9,1870.97×
Michigan8,5441.07×
Arizona7,1031.14×
Virginia7,0110.94×
Tennessee6,8391.11×
New Jersey6,7470.87×
Washington6,5411.07×
Indiana6,2161.11×
Missouri5,5861.13×
Massachusetts5,1130.85×
Alabama4,9661.16×
South Carolina4,9231.07×
Kentucky4,7651.24×
Colorado4,7590.99×
Maryland4,6530.88×
Wisconsin4,4360.96×
Louisiana4,2891.09×
Oklahoma4,0421.19×
Minnesota4,0100.92×
Oregon3,9961.14×
Utah3,7431.37×
Arkansas3,2211.28×
Nevada2,9030.98×
Connecticut2,8880.94×
Kansas2,7241.13×
Iowa2,5401.01×
Mississippi2,4600.98×
Idaho2,0301.32×
New Mexico1,5951.04×
West Virginia1,5811.11×
Nebraska1,4320.93×
Maine1,2361.13×
New Hampshire1,1350.94×
Hawaii1,0200.78×
Montana8300.98×
Rhode Island7870.81×
Delaware6730.8×
Alaska5550.85×
South Dakota5460.77×
North Dakota5020.8×
Vermont4840.9×
Washington, District of Columbia4680.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Good Witch (TV series) audience
BrandAffinityCategory
Whataburger1.67×Food & Beverages
Pillow1.57×Home & Garden
Jack White1.67×Movies & TV
Temple Grandin2.59×Literature
Paul Dano1.53×Movies & TV
Cachorros3.4×Pets & Animals
Temple Grandin1.9×Literature
Ural Mountains3.07×Travel & Leisure
REO Speedwagon1.73×Music & Radio
Buenavista (Madrid)1.89×Travel & Leisure
Mike Conley, Jr.1.67×Sports
Gary Clark, Jr.2.47×Music & Radio
Cachorros2.13×Pets & Animals
Nielsen Corporation2.96×Business & Career
Oil and gas law in the United States2.33×Politics & Society
Ayrton Senna1.53×Sports
Cacique1.68×Food & Beverages
Cadbury World1.87×Travel & Leisure
Pendleton, Oregon1.67×Travel & Leisure
Tequila Cazadores1.79×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Good Witch (TV series) audience
TraitClusterScore
Community OrientationOPEN1.76
MindfulnessBALANCE1.75
TraditionCONSERVATISM1.58
ExtroversionTHRILL1.39
Pet OwnershipJOY1.31
Price SensitivityPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Good Witch (TV series)
CountryShare
United States35.8%
Germany26.0%
Italy8.2%

See Good Witch (TV series) audiences in other countries

More Fantasy audiences in United States

Frequently asked questions

How many fans does Good Witch (TV series) have in United States?

Good Witch (TV series) has an estimated audience of 305,876 people in United States, concentrated in California and Texas.

What is the gender split and age of Good Witch (TV series) fans?

95.3% of Good Witch (TV series) fans are female, 4.7% are male, with an average age of 45.1 years.

Which brands do Good Witch (TV series) fans like most?

Good Witch (TV series) fans show strongest brand affinity for Whataburger (1.67×), Pillow (1.57×), and Jack White (1.67×) over the country average.

Where do Good Witch (TV series) fans live in United States?

Good Witch (TV series) fans in United States are most concentrated in California (reach 31,282), Texas (reach 27,049), and Florida (reach 20,227). These three regions account for the largest share of the active audience.

What other brands do Good Witch (TV series) fans also like?

Beyond Good Witch (TV series) itself, the audience over-indexes on Pillow (1.57×), Jack White (1.67×), Temple Grandin (2.59×), and Paul Dano (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Good Witch (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.