Rascasse Audience Intelligence

Good Witch (TV series) Audience in United States

A data profile of the people who buy, follow and care about Good Witch (TV series) in United States — modelled from more than twelve digital signal sources. Good Witch (TV series) has an estimated audience of 310,893 people in United States.

#31among Fantasy in United States#4258among Movie / TV Show / Series in United States#8607in Movies & TV

The average Good Witch (TV series) fan in United States is 45.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include QVC, Pinterest, FedEx, with strongest over-indexing on QVC (8.15× the country average).

Demographically, the Good Witch (TV series) audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Good Witch (TV series) fan in United States is more female, around 45.1 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Good Witch (TV series) profile in United States.

Audience size
311K
in United States
Gender
95.3%♀
4.7% male
Age
45.1
average years
Country rank
#47452
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Good Witch (TV series) viewers

95.3% are female, 4.7% are male, average age 45.1.

Fig. 02

Gender split

95.3%
Female
4.7%
Male
Demographic split for Good Witch (TV series) audience in United States
MetricValue
Female95.3%
Male4.7%
Average age45.1
Estimated audience size310,893
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Good Witch (TV series) audience in United States
Age bracketShare%
16-194%
20-2913%
30-3922%
40-4938%
50+23%
Fig. 04

Worldwide distribution

35.7%

of the worldwide Good Witch (TV series) audience comes from United States.

Worldwide audience distribution share by country for Good Witch (TV series)
CountryShare
United States35.7%
Germany26.2%
Italy8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Good Witch (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Good Witch (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~2K1.31×
02Utah~4K1.30×
03Arkansas~3K1.23×
04Kentucky~5K1.20×
05West Virginia~2K1.17×
06Tennessee~7K1.14×
07Alabama~5K1.14×
08Oklahoma~4K1.14×
09Indiana~6K1.13×
10Ohio~10K1.11×
11Missouri~5K1.11×
12Mississippi~3K1.10×
13Kansas~3K1.10×
14Arizona~7K1.09×
15Michigan~9K1.08×
16South Carolina~5K1.07×
17Oregon~4K1.07×
18Maine~1K1.07×
19Montana<1K1.06×
20North Carolina~10K1.05×
21Louisiana~4K1.04×
22New Mexico~2K1.04×
23Iowa~3K1.03×
24Wisconsin~5K1.00×
25Vermont<1K1.00×
26Pennsylvania~10K0.98×
27Washington~6K0.98×
28New Hampshire~1K0.98×
29Alaska<1K0.96×
30Texas~20K0.95×
31Florida~20K0.95×
32Georgia~9K0.95×
33Nevada~3K0.95×
34Nebraska~1K0.95×
35Connecticut~3K0.94×
36South Dakota<1K0.94×
37Minnesota~4K0.93×
38Virginia~7K0.92×
39Colorado~4K0.92×
40North Dakota<1K0.91×
41Rhode Island<1K0.90×
42Delaware<1K0.90×
43Maryland~5K0.89×
44Illinois~9K0.88×
45California~30K0.84×
46Massachusetts~5K0.84×
47New Jersey~6K0.83×
48Hawaii~1K0.83×
49New York~10K0.76×
50Washington, District of Columbia<1K0.68×
Fig. 06

Affinity by region

Affinity by region — Good Witch (TV series), United States
0.68×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Good Witch (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Good Witch (TV series) audience
#·InterestCategoryAffinity×
01QVCMovies & TV8.15×
02Minions (film)Movies & TV6.72×
03Weather forecastingHome & Garden6.71×
04FedExBusiness & Career5.19×
05Non-alcoholic beverageFood & Beverages4.95×
06Sustainable energyHome & Garden4.55×
07Renewable energyBusiness & Career4.40×
08Discount storesShopping4.25×
09Britney SpearsMusic & Radio3.85×
10PinterestInternet & Social Media3.58×
11Shopping mallsShopping3.29×
12SubwayFood & Beverages2.84×
13McDonald'sFood & Beverages2.75×
14Mortgage loansBusiness & Career2.74×
15Pizza HutFood & Beverages2.59×
16RedditInternet & Social Media2.39×
17Organic foodFood & Beverages2.34×
18StarbucksFood & Beverages2.19×
19BarbecueFood & Beverages2.06×
20FurnitureHome & Garden2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Good Witch (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Good Witch (TV series) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.66×
Price SensitivityPREMIUM2.66×
Convenience OrientationPREMIUM2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Good Witch (TV series) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.49×
Luxury OrientationPREMIUM0.54×
Design AffinityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Good Witch (TV series) have in United States?

Good Witch (TV series) has an estimated audience of 310,893 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Good Witch (TV series) viewers?

95.3% of Good Witch (TV series) fans are female, 4.7% are male, with an average age of 45.1 years.

03

Which brands do Good Witch (TV series) fans like most?

Good Witch (TV series) fans show strongest brand affinity for QVC (8.15×), Pinterest (3.58×), and FedEx (5.19×) over the country average.

04

Where do Good Witch (TV series) fans live in United States?

Good Witch (TV series) fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Good Witch (TV series) fans also like?

Beyond Good Witch (TV series) itself, the audience over-indexes on Pinterest (3.58×), FedEx (5.19×), Weather forecasting (6.71×), and Discount stores (4.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Good Witch (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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