Google Nest Audience in United States

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Google Nest has an estimated audience of 1,291,671 people in United States. 25.6% are female, 74.4% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Israel, Vocal harmony, Governor of Michigan, Fairy godmother, Goop.

The average Google Nest fan in United States is 44.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Vocal harmony, Governor of Michigan, with strongest over-indexing on Israel (3.28× the country average). Demographically, the Google Nest audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Google Nest fans

Demographic split for Google Nest audience in United States
MetricValue
Female25.6%
Male74.4%
Average age44.0
Estimated audience size1,291,671

Audience persona

The typical Google Nest fan in United States is more male, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Google Nest in United States
RegionReachAffinity
California177,7161.25×
Texas128,6501.16×
Florida92,4571.06×
New York75,6201.05×
Illinois50,0291.16×
Georgia48,2131.21×
North Carolina46,4551.2×
Ohio42,6491.07×
Pennsylvania41,4670.95×
New Jersey38,5921.17×
Michigan35,4341.05×
Virginia35,0551.11×
Washington28,7451.11×
Massachusetts26,5521.04×
Tennessee26,1771.01×
Colorado24,5531.21×
Arizona24,1040.91×
Missouri22,6511.09×
Indiana22,3300.95×
Maryland21,3080.96×
Wisconsin19,7671.02×
South Carolina19,3060.99×
Alabama18,8631.05×
Minnesota18,4901×
Kentucky16,2541×
Oregon15,3351.04×
Louisiana15,2480.92×
Nevada13,8161.11×
Oklahoma13,0740.91×
Connecticut12,9961×
Utah12,7861.11×
Kansas11,4741.13×
Iowa11,3141.06×
Arkansas11,1451.05×
Mississippi9,3260.88×
Nebraska6,3210.98×
Idaho6,3000.97×
New Mexico5,6490.87×
New Hampshire5,2391.03×
West Virginia5,1260.85×
Maine4,5780.99×
Hawaii4,1260.74×
Washington, District of Columbia3,8400.99×
Rhode Island3,4970.85×
Montana3,1010.87×
Delaware2,7670.78×
South Dakota2,3670.79×
Alaska2,2240.81×
North Dakota2,1120.8×
Vermont2,0540.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Google Nest audience
BrandAffinityCategory
Israel3.28×Travel & Leisure
Vocal harmony5×Music & Radio
Governor of Michigan8×Politics & Society
Fairy godmother6.45×Literature
Goop4.49×Internet & Social Media
Grinch3.19×Movies & TV
Elsword12.51×Games
Wok4.75×Food & Beverages
Hipster6.92×Politics & Society
Wikia2.37×Internet & Social Media
Cherish (group)7.46×Music & Radio
Historic site2.8×Arts & Culture
Hibachi4.87×Food & Beverages
JDSU1.82×Business & Career
Google Home3.7×Technology & Electronics
headspace5.32×Health
MK2.32×Music & Radio
El Paso County, Colorado7.07×Travel & Leisure
Home staging2.63×Home & Garden
Jeep Wagoneer2.82×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Google Nest audience
TraitClusterScore
Need for SecurityCONSERVATISM2.1
Convenience OrientationPREMIUM1.89
Quality AwarenessPREMIUM1.58
SustainabilityBALANCE1.53
Price SensitivityPREMIUM1.38
Career OrientationPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Google Nest
CountryShare
United States34.7%
United Kingdom9.6%
Canada7.1%

See Google Nest audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Google Nest have in United States?

Google Nest has an estimated audience of 1,291,671 people in United States, concentrated in California and Texas.

What is the gender split and age of Google Nest fans?

25.6% of Google Nest fans are female, 74.4% are male, with an average age of 44.0 years.

Which brands do Google Nest fans like most?

Google Nest fans show strongest brand affinity for Israel (3.28×), Vocal harmony (5×), and Governor of Michigan (8×) over the country average.

Where do Google Nest fans live in United States?

Google Nest fans in United States are most concentrated in California (reach 177,716), Texas (reach 128,650), and Florida (reach 92,457). These three regions account for the largest share of the active audience.

What other brands do Google Nest fans also like?

Beyond Google Nest itself, the audience over-indexes on Vocal harmony (5×), Governor of Michigan (8×), Fairy godmother (6.45×), and Goop (4.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Nest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.