Rascasse Audience Intelligence

Google Nest Target Market in United States

A data profile of the people who buy, follow and care about Google Nest in United States — modelled from more than twelve digital signal sources. Google Nest has an estimated audience of 1,253,545 people in United States.

#2072among Brand in United States#669in Technology & Electronics

The average Google Nest fan in United States is 43.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Photovoltaics, Home automation, Sustainable energy, with strongest over-indexing on Photovoltaics (11.18× the country average).

Demographically, the Google Nest audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Google Nest fan in United States is more male, around 43.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Photovoltaics.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google Nest profile in United States.

Audience size
1.3M
in United States
Gender
22.6%♀
77.4% male
Age
43.7
average years
Country rank
#20226
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Google Nest

22.6% are female, 77.4% are male, average age 43.7.

Fig. 02

Gender split

22.6%
Female
77.4%
Male
Demographic split for Google Nest audience in United States
MetricValue
Female22.6%
Male77.4%
Average age43.7
Estimated audience size1,253,545
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Google Nest audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3922%
40-4926%
50+28%
Fig. 04

Worldwide distribution

33.3%

of the worldwide Google Nest audience comes from United States.

Worldwide audience distribution share by country for Google Nest
CountryShare
United States33.3%
United Kingdom8.6%
Canada7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Nest audience in United States is strongest.

Fig. 05

Top regions by affinity

Google Nest customers by region in United States
#RegionReachAffinity×
01California~200K1.18×
02Georgia~50K1.15×
03Colorado~20K1.15×
04North Carolina~40K1.13×
05New Jersey~40K1.13×
06Illinois~50K1.11×
07Missouri~20K1.11×
08Kansas~10K1.11×
09Nevada~10K1.10×
10Texas~100K1.09×
11Virginia~30K1.09×
12New Hampshire~5K1.09×
13Washington~30K1.08×
14Utah~10K1.08×
15Arkansas~10K1.07×
16Iowa~10K1.07×
17Alabama~20K1.05×
18Wisconsin~20K1.04×
19Ohio~40K1.03×
20Massachusetts~30K1.03×
21Florida~90K1.02×
22Connecticut~10K1.02×
23Maine~5K1.02×
24Tennessee~30K1.01×
25Nebraska~6K1.01×
26New York~70K1.00×
27Michigan~30K1.00×
28Minnesota~20K1.00×
29Kentucky~20K1.00×
30Idaho~6K1.00×
31Oregon~10K0.99×
32South Carolina~20K0.98×
33Vermont~2K0.98×
34Washington, District of Columbia~4K0.97×
35Maryland~20K0.96×
36West Virginia~6K0.95×
37Pennsylvania~40K0.93×
38Indiana~20K0.93×
39Oklahoma~10K0.92×
40Arizona~20K0.91×
41New Mexico~6K0.91×
42Louisiana~10K0.90×
43Mississippi~9K0.90×
44Rhode Island~4K0.90×
45North Dakota~2K0.90×
46Montana~3K0.88×
47Alaska~2K0.88×
48South Dakota~3K0.87×
49Delaware~3K0.84×
50Hawaii~4K0.77×
Fig. 06

Affinity by region

Affinity by region — Google Nest, United States
0.77×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Google Nest audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Google Nest audience
#·InterestCategoryAffinity×
01PhotovoltaicsHome & Garden11.18×
02Home automationTechnology & Electronics7.62×
03Sustainable energyHome & Garden6.38×
04Renewable energyBusiness & Career5.14×
05Homeowner associationBusiness & Career4.96×
06Efficient energy useTechnology & Electronics4.69×
07Solar energyHome & Garden4.32×
08Solar powerHome & Garden3.24×
09FedExBusiness & Career3.21×
10Mortgage loansBusiness & Career2.88×
11Vehicle insuranceCars & Mobility2.73×
12SubwayFood & Beverages1.98×
13Home AppliancesHome & Garden1.93×
14PinterestInternet & Social Media1.68×
15McDonald'sFood & Beverages1.67×
16EnergyHome & Garden1.65×
17AirbnbTravel & Leisure1.64×
18T-MobileTechnology & Electronics1.63×
19FurnitureHome & Garden1.60×
20BarbecueFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Google Nest audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Google Nest audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.68×
Need for SecurityCONSERVATISM2.47×
SustainabilityBALANCE1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Google Nest audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
Healthy LifestyleBALANCE0.85×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Google Nest's target market in United States?

Google Nest's target market in United States covers an estimated 1,253,545 people, concentrated in California and Texas.

02

What is the gender split and age of Google Nest customers?

22.6% of the Google Nest audience are female, 77.4% are male, with an average age of 43.7 years.

03

Which brands do Google Nest fans like most?

Google Nest fans show strongest brand affinity for Photovoltaics (11.18×), Home automation (7.62×), and Sustainable energy (6.38×) over the country average.

04

Where do Google Nest fans live in United States?

Google Nest fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Google Nest fans also like?

Beyond Google Nest itself, the audience over-indexes on Home automation (7.62×), Sustainable energy (6.38×), Renewable energy (5.14×), and Solar energy (4.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Google Nest audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Nest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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