Graze Audience in United States

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Graze has an estimated audience of 3,532,515 people in United States. 52.4% are female, 47.6% are male, average age 42.8. Top regions: Washington, California, Texas. Top brand affinities: Elsword, Israel, Halsey, Oregon, Who Wants to Be a Millionaire?, Pillow.

The average Graze fan in United States is 42.8 years old, balanced, and lives primarily in Washington. The audience is concentrated in Washington, California, Texas. Top brand affinities include Elsword, Israel, Halsey, Oregon, with strongest over-indexing on Elsword (25× the country average). Demographically, the Graze audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Graze fans

Demographic split for Graze audience in United States
MetricValue
Female52.4%
Male47.6%
Average age42.8
Estimated audience size3,532,515

Audience persona

The typical Graze fan in United States is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Graze in United States
RegionReachAffinity
Washington451,6876.37×
California310,0830.8×
Texas296,8720.98×
Florida260,7371.09×
Minnesota184,2793.64×
New York176,5240.89×
Wisconsin168,5343.17×
Arizona141,4361.96×
Tennessee97,7111.38×
New Jersey95,0491.06×
South Carolina94,1371.77×
Illinois78,8120.67×
North Carolina73,3230.69×
Georgia70,1450.64×
Pennsylvania66,9450.56×
Virginia59,1850.69×
Ohio53,4930.49×
Michigan48,0070.52×
Maryland46,1700.76×
Iowa45,0211.55×
Massachusetts41,4460.6×
Oregon37,8570.93×
Indiana35,1830.55×
Alabama31,7190.64×
Louisiana30,7090.67×
Missouri29,3270.52×
Colorado29,1530.52×
Nevada27,1310.79×
Kentucky23,5470.53×
Connecticut23,2760.66×
Oklahoma21,0350.54×
Rhode Island19,9721.78×
Mississippi17,7850.61×
Wyoming16,4753.15×
Utah15,9150.5×
Arkansas14,2710.49×
Kansas13,2990.48×
Hawaii11,6150.76×
Idaho10,3220.58×
Nebraska9,2480.52×
New Mexico8,7430.49×
Washington, District of Columbia7,9440.75×
West Virginia7,5780.46×
Maine6,6280.52×
New Hampshire6,0880.44×
Montana4,6150.47×
Alaska4,4430.59×
Delaware4,3200.44×
South Dakota3,4160.42×
North Dakota3,1680.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Graze audience
BrandAffinityCategory
Elsword25×Games
Israel3.06×Travel & Leisure
Halsey, Oregon10.77×Travel & Leisure
Who Wants to Be a Millionaire?10.77×Movies & TV
Pillow2.43×Home & Garden
Tech News9.7×Technology & Electronics
Minnesota1.55×Travel & Leisure
Jeep Wagoneer5.01×Cars & Mobility
Throne of Glass6.12×Literature
Nebraska1.92×Travel & Leisure
jordy nelson8.55×Sports
MK1.79×Music & Radio
Home staging2.17×Home & Garden
Voter registration1.96×Politics & Society
Keeper (password manager)2.59×Technology & Electronics
JamBase4.62×Music & Radio
Sailor1.85×Travel & Leisure
Centurion (film)4.25×Movies & TV
Infiniti QX566.21×Cars & Mobility
Corona (band)1.96×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Graze audience
TraitClusterScore
PatriotismCONSERVATISM1.62
Community OrientationOPEN1.42
ExtroversionTHRILL1.41
DIY MentalityTHRILL1.41
Convenience OrientationPREMIUM1.35
IndividualismJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Graze
CountryShare
United States60.2%
United Kingdom5.4%
Canada4.2%

See Graze audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Graze have in United States?

Graze has an estimated audience of 3,532,515 people in United States, concentrated in Washington and California.

What is the gender split and age of Graze fans?

52.4% of Graze fans are female, 47.6% are male, with an average age of 42.8 years.

Which brands do Graze fans like most?

Graze fans show strongest brand affinity for Elsword (25×), Israel (3.06×), and Halsey, Oregon (10.77×) over the country average.

Where do Graze fans live in United States?

Graze fans in United States are most concentrated in Washington (reach 451,687), California (reach 310,083), and Texas (reach 296,872). These three regions account for the largest share of the active audience.

What other brands do Graze fans also like?

Beyond Graze itself, the audience over-indexes on Israel (3.06×), Halsey, Oregon (10.77×), Who Wants to Be a Millionaire? (10.77×), and Pillow (2.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Graze. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.