Rascasse Audience Intelligence

Graze Target Market in United States

A data profile of the people who buy, follow and care about Graze in United States — modelled from more than twelve digital signal sources. Graze has an estimated audience of 3,525,531 people in United States.

#31among Supermarket in United States#933among Brand in United States#187in Shopping

The average Graze fan in United States is 42.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Washington, California.

Top brand affinities include Mongolia, Livestock, Real property, with strongest over-indexing on Mongolia (9.84× the country average).

Demographically, the Graze audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Graze fan in United States is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Mongolia.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Graze profile in United States.

Audience size
3.5M
in United States
Gender
52.4%♀
47.6% male
Age
42.8
average years
Country rank
#8957
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Graze

52.4% are female, 47.6% are male, average age 42.8.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Graze audience in United States
MetricValue
Female52.4%
Male47.6%
Average age42.8
Estimated audience size3,525,531
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Graze audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3919%
40-4924%
50+29%
Fig. 04

Worldwide distribution

60.0%

of the worldwide Graze audience comes from United States.

Worldwide audience distribution share by country for Graze
CountryShare
United States60.0%
United Kingdom5.5%
Canada4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Graze audience in United States is strongest.

Fig. 05

Top regions by affinity

Graze customers by region in United States
#RegionReachAffinity×
01Wyoming~40K7.63×
02Washington~400K5.39×
03Minnesota~200K3.04×
04Wisconsin~200K2.85×
05Rhode Island~20K1.72×
06Arizona~100K1.68×
07Iowa~50K1.60×
08South Carolina~80K1.59×
09Texas~400K1.31×
10Tennessee~80K1.18×
11Florida~200K0.94×
12New Jersey~80K0.94×
13Oregon~40K0.87×
14New York~200K0.85×
15Alaska~6K0.79×
16Hawaii~10K0.78×
17Idaho~10K0.77×
18North Dakota~5K0.75×
19Washington, District of Columbia~8K0.74×
20South Dakota~6K0.74×
21California~300K0.73×
22Louisiana~30K0.73×
23Nevada~20K0.73×
24Montana~7K0.73×
25Connecticut~20K0.70×
26Maryland~40K0.68×
27Mississippi~20K0.68×
28Delaware~7K0.68×
29Maine~8K0.67×
30Nebraska~10K0.66×
31West Virginia~10K0.66×
32New Mexico~10K0.64×
33New Hampshire~9K0.64×
34North Carolina~70K0.63×
35Virginia~50K0.63×
36Alabama~30K0.63×
37Georgia~70K0.62×
38Kentucky~30K0.62×
39Kansas~20K0.62×
40Illinois~70K0.61×
41Oklahoma~20K0.60×
42Arkansas~20K0.60×
43Massachusetts~40K0.59×
44Utah~20K0.57×
45Indiana~40K0.56×
46Pennsylvania~60K0.55×
47Missouri~30K0.55×
48Colorado~30K0.53×
49Michigan~50K0.52×
50Ohio~60K0.51×
Fig. 06

Affinity by region

Affinity by region — Graze, United States
0.51×1.00×7.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Graze audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Graze audience
#·InterestCategoryAffinity×
01MongoliaTravel & Leisure9.84×
02Genghis KhanPolitics & Society7.08×
03Wrangler (jeans)Fashion & Accessoires5.78×
04FertilizerHome & Garden4.01×
05Mineral waterFood & Beverages3.63×
06Lawn mowerHome & Garden3.49×
07Real propertyHome & Garden3.40×
08Non-alcoholic beverageFood & Beverages3.33×
09Microwave ovenHome & Garden3.11×
10HelicopterCars & Mobility3.00×
11LivestockPets & Animals2.90×
12Rail transportTravel & Leisure2.85×
13Tractor Supply CompanyShopping2.76×
14Hardware storeHome & Garden2.73×
15Veterinary medicineBusiness & Career2.42×
16Subscription business modelShopping2.05×
17Trader Joe'sShopping1.79×
18Nonprofit organizationPolitics & Society1.79×
19MeatFood & Beverages1.64×
20RecreationTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Graze audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Graze audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.26×
Community OrientationOPEN1.79×
Convenience OrientationPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Graze audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
MindfulnessBALANCE0.83×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Graze's target market in United States?

Graze's target market in United States covers an estimated 3,525,531 people, concentrated in Texas and Washington.

02

What is the gender split and age of Graze customers?

52.4% of the Graze audience are female, 47.6% are male, with an average age of 42.8 years.

03

Which brands do Graze fans like most?

Graze fans show strongest brand affinity for Mongolia (9.84×), Livestock (2.9×), and Real property (3.4×) over the country average.

04

Where do Graze fans live in United States?

Graze fans in United States are most concentrated in Texas (reach ~400K), Washington (reach ~400K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Graze fans also like?

Beyond Graze itself, the audience over-indexes on Livestock (2.9×), Real property (3.4×), Hardware store (2.73×), and Microwave oven (3.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Graze audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Graze. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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