Rascasse Audience Intelligence

Gulf of Mexico Audience in United States

A data profile of the people who buy, follow and care about Gulf of Mexico in United States — modelled from more than twelve digital signal sources. Gulf of Mexico has an estimated audience of 14,579,928 people in United States.

#47among Region in United States#133among POI in United States#212in Travel & Leisure

The average Gulf of Mexico fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Florida Lottery, Las Vegas, with strongest over-indexing on Real property (2.31× the country average).

Demographically, the Gulf of Mexico audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gulf of Mexico fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Real property.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gulf of Mexico profile in United States.

Audience size
14.6M
in United States
Gender
55.0%♀
45.0% male
Age
41.5
average years
Country rank
#2400
POI in United States
Fig. 01

Search interest · 12-month trend

-53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gulf of Mexico fans

55.0% are female, 45.0% are male, average age 41.5.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Gulf of Mexico audience in United States
MetricValue
Female55.0%
Male45.0%
Average age41.5
Estimated audience size14,579,928
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Gulf of Mexico audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4924%
50+24%
Fig. 04

Worldwide distribution

60.7%

of the worldwide Gulf of Mexico audience comes from United States.

Worldwide audience distribution share by country for Gulf of Mexico
CountryShare
United States60.7%
Mexico11.9%
Colombia3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gulf of Mexico audience in United States is strongest.

Fig. 05

Top regions by affinity

Gulf of Mexico fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~40K1.41×
02Oregon~200K1.39×
03Maine~70K1.33×
04New Mexico~90K1.27×
05Louisiana~200K1.26×
06New Hampshire~70K1.25×
07Texas~1.5M1.23×
08Iowa~100K1.23×
09Michigan~500K1.20×
10Washington~300K1.18×
11Missouri~300K1.16×
12Wisconsin~300K1.16×
13Colorado~300K1.14×
14Kansas~100K1.12×
15Minnesota~200K1.11×
16Florida~1M1.10×
17Indiana~300K1.10×
18Nebraska~80K1.10×
19Montana~40K1.10×
20Illinois~500K1.09×
21Virginia~400K1.06×
22Georgia~500K1.05×
23North Carolina~500K1.05×
24Ohio~500K1.03×
25Idaho~80K1.03×
26California~1.5M1.02×
27West Virginia~70K1.02×
28Kentucky~200K1.01×
29Massachusetts~300K0.99×
30Maryland~200K0.99×
31Oklahoma~200K0.98×
32Delaware~40K0.97×
33Pennsylvania~500K0.96×
34Connecticut~100K0.96×
35South Carolina~200K0.95×
36Utah~100K0.93×
37Arkansas~100K0.93×
38Rhode Island~40K0.93×
39North Dakota~30K0.93×
40Mississippi~100K0.92×
41Tennessee~300K0.90×
42South Dakota~30K0.90×
43Nevada~100K0.88×
44Washington, District of Columbia~40K0.88×
45Alabama~200K0.87×
46New Jersey~300K0.85×
47New York~700K0.82×
48Hawaii~50K0.80×
49Alaska~20K0.80×
50Arizona~200K0.74×
Fig. 06

Affinity by region

Affinity by region — Gulf of Mexico, United States
0.74×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gulf of Mexico audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gulf of Mexico audience
#·InterestCategoryAffinity×
01ShellfishFood & Beverages3.65×
02Florida LotteryGames3.48×
03Tampa Bay RaysSports3.42×
04Seaside resortTravel & Leisure2.96×
05Web serverTechnology & Electronics2.62×
06Real propertyHome & Garden2.31×
07Drudge ReportSports2.00×
08CaribbeanTravel & Leisure1.89×
09TicketmasterTravel & Leisure1.86×
10PublixShopping1.83×
11Las VegasTravel & Leisure1.82×
12Ace HardwareHome & Garden1.74×
13PastryFood & Beverages1.66×
14DentistryBusiness & Career1.63×
15GeneticsKids & Family1.62×
16NASDAQBusiness & Career1.62×
17Made in USABusiness & Career1.60×
18Walt Disney WorldTravel & Leisure1.58×
19Subscription business modelShopping1.57×
20RadioTechnology & Electronics1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gulf of Mexico audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gulf of Mexico audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.86×
SpiritualityBALANCE1.40×
Career OrientationPOWER1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gulf of Mexico audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.46×
Social Media UsageJOY0.64×
Design AffinityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gulf of Mexico have in United States?

Gulf of Mexico has an estimated audience of 14,579,928 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gulf of Mexico fans?

55.0% of Gulf of Mexico fans are female, 45.0% are male, with an average age of 41.5 years.

03

Which brands do Gulf of Mexico fans like most?

Gulf of Mexico fans show strongest brand affinity for Real property (2.31×), Florida Lottery (3.48×), and Las Vegas (1.82×) over the country average.

04

Where do Gulf of Mexico fans live in United States?

Gulf of Mexico fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Gulf of Mexico fans also like?

Beyond Gulf of Mexico itself, the audience over-indexes on Florida Lottery (3.48×), Las Vegas (1.82×), Walt Disney World (1.58×), and Ticketmaster (1.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Gulf of Mexico audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gulf of Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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