Gulf of Mexico Audience in United States

Gulf of Mexico logo

Gulf of Mexico has an estimated audience of 14,579,928 people in United States. 55.0% are female, 45.0% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Meals on Wheels, New Era (Namibia), Enrique Hernández (baseball), Mackenzie Foy.

The average Gulf of Mexico fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Meals on Wheels, New Era (Namibia), with strongest over-indexing on Nationality (2.11× the country average). Demographically, the Gulf of Mexico audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Gulf of Mexico fans

Demographic split for Gulf of Mexico audience in United States
MetricValue
Female55.0%
Male45.0%
Average age41.5
Estimated audience size14,579,928

Audience persona

The typical Gulf of Mexico fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Gulf of Mexico in United States
RegionReachAffinity
California1,737,9591.08×
Texas1,529,1181.22×
Florida1,082,5801.1×
New York719,1960.88×
Illinois561,4111.16×
North Carolina485,6941.11×
Ohio484,8331.08×
Pennsylvania484,5920.99×
Michigan479,1321.26×
Georgia460,1231.02×
Virginia385,1391.08×
Washington360,8681.23×
New Jersey327,6630.88×
Indiana302,1981.13×
Massachusetts297,0431.03×
Missouri279,6581.19×
Colorado277,1331.21×
Tennessee262,0810.9×
Wisconsin261,0471.19×
Maryland253,3651.01×
Oregon242,8021.45×
Minnesota238,0391.14×
Louisiana225,2141.2×
South Carolina211,3880.96×
Kentucky187,0291.02×
Oklahoma157,6160.97×
Iowa149,1271.24×
Connecticut143,8930.98×
Kansas129,7871.13×
Nevada125,9190.89×
Utah122,6740.94×
Arkansas108,0940.9×
Mississippi99,6340.83×
New Mexico92,7661.27×
Nebraska79,8251.09×
Idaho73,9961.01×
New Hampshire72,0471.25×
Maine70,1381.34×
West Virginia66,1990.98×
Hawaii48,6210.78×
Montana44,2041.09×
Rhode Island42,2740.91×
Washington, District of Columbia38,3630.88×
Delaware38,0530.95×
Vermont35,7661.4×
South Dakota27,1640.81×
Alabama26,7910.13×
North Dakota24,8550.83×
Arizona19,3020.06×
Wyoming16,0540.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gulf of Mexico audience
BrandAffinityCategory
Nationality2.11×Politics & Society
Meals on Wheels2.5×Food & Beverages
New Era (Namibia)2.34×News
Enrique Hernández (baseball)3.85×Sports
Mackenzie Foy1.98×Fashion & Accessoires
Bully (2011 film)1.57×Movies & TV
Tierra Cali1.74×Travel & Leisure
Buying a House1.53×Home & Garden
Buying and Selling Real Estate1.7×Home & Garden
Nurse educator1.58×Kids & Family
James Madison University2.58×Business & Career
JDM Cars1.57×Cars & Mobility
Certified diabetes educator2.3×Business & Career
Hattiesburg, Mississippi1.61×Travel & Leisure
EShakti1.7×Shopping
Software widget2.36×Technology & Electronics
La Prensa (Honduras)1.83×News
Ember.js3.33×Technology & Electronics
Embroidery Library2.08×Home & Garden
New York Harbor1.68×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gulf of Mexico audience
TraitClusterScore
PatriotismCONSERVATISM1.31
Quality AwarenessPREMIUM1.3
Luxury OrientationPREMIUM1.23
TravellingTHRILL1.22
SpiritualityBALANCE1.2
Urban LifestyleOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Gulf of Mexico
CountryShare
United States60.7%
Mexico11.9%
Colombia3.1%

See Gulf of Mexico audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Gulf of Mexico have in United States?

Gulf of Mexico has an estimated audience of 14,579,928 people in United States, concentrated in California and Texas.

What is the gender split and age of Gulf of Mexico fans?

55.0% of Gulf of Mexico fans are female, 45.0% are male, with an average age of 41.5 years.

Which brands do Gulf of Mexico fans like most?

Gulf of Mexico fans show strongest brand affinity for Nationality (2.11×), Meals on Wheels (2.5×), and New Era (Namibia) (2.34×) over the country average.

Where do Gulf of Mexico fans live in United States?

Gulf of Mexico fans in United States are most concentrated in California (reach 1,737,959), Texas (reach 1,529,118), and Florida (reach 1,082,580). These three regions account for the largest share of the active audience.

What other brands do Gulf of Mexico fans also like?

Beyond Gulf of Mexico itself, the audience over-indexes on Meals on Wheels (2.5×), New Era (Namibia) (2.34×), Enrique Hernández (baseball) (3.85×), and Mackenzie Foy (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gulf of Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.