H&M Home Audience in United States
H&M Home has an estimated audience of 502,243 people in United States. 65.8% are female, 34.2% are male, average age 40.3. Top regions: California, New York, Texas. Top brand affinities: Bank account, Elsword, Natural rubber, Goop, Governor of Michigan.
The average H&M Home fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Bank account, Elsword, Natural rubber, with strongest over-indexing on Bank account (2.77× the country average). Demographically, the H&M Home audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Restaurants
Demographics of H&M Home fans
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 40.3 |
| Estimated audience size | 502,243 |
Audience persona
The typical H&M Home fan in United States is more female, around 40.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Bank account.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 98,146 | 1.78× |
| New York | 75,818 | 2.7× |
| Texas | 57,950 | 1.34× |
| Florida | 36,728 | 1.08× |
| Illinois | 22,974 | 1.37× |
| New Jersey | 20,353 | 1.59× |
| Georgia | 17,947 | 1.16× |
| Pennsylvania | 15,852 | 0.94× |
| North Carolina | 15,012 | 0.99× |
| Virginia | 14,812 | 1.21× |
| Washington | 14,589 | 1.45× |
| Massachusetts | 13,346 | 1.35× |
| Ohio | 12,351 | 0.8× |
| Michigan | 11,136 | 0.85× |
| Maryland | 10,777 | 1.25× |
| Colorado | 10,432 | 1.32× |
| Arizona | 9,828 | 0.96× |
| Tennessee | 9,319 | 0.93× |
| Connecticut | 7,344 | 1.46× |
| Minnesota | 7,140 | 0.99× |
| South Carolina | 7,097 | 0.94× |
| Missouri | 6,538 | 0.81× |
| Indiana | 6,465 | 0.7× |
| Oregon | 6,388 | 1.11× |
| Alabama | 5,721 | 0.82× |
| Utah | 5,664 | 1.26× |
| Wisconsin | 5,561 | 0.74× |
| Nevada | 5,406 | 1.11× |
| Louisiana | 5,230 | 0.81× |
| Washington, District of Columbia | 4,483 | 2.97× |
| Kentucky | 3,940 | 0.63× |
| Oklahoma | 3,906 | 0.7× |
| Kansas | 2,985 | 0.75× |
| Arkansas | 2,920 | 0.71× |
| Iowa | 2,461 | 0.59× |
| Mississippi | 2,379 | 0.57× |
| Hawaii | 2,237 | 1.04× |
| Idaho | 2,113 | 0.84× |
| Rhode Island | 1,735 | 1.09× |
| Nebraska | 1,653 | 0.66× |
| New Mexico | 1,589 | 0.63× |
| Maine | 1,408 | 0.78× |
| New Hampshire | 1,249 | 0.63× |
| Delaware | 1,047 | 0.76× |
| West Virginia | 990 | 0.42× |
| Montana | 794 | 0.57× |
| Vermont | 732 | 0.83× |
| North Dakota | 653 | 0.63× |
| Alaska | 640 | 0.6× |
| South Dakota | 465 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bank account | 2.77× | Business & Career |
| Elsword | 15.75× | Games |
| Natural rubber | 1.98× | Cars & Mobility |
| Goop | 5.04× | Internet & Social Media |
| Governor of Michigan | 6.75× | Politics & Society |
| Fairy godmother | 6.59× | Literature |
| Mothercare | 2.68× | Kids & Family |
| Israel | 1.55× | Travel & Leisure |
| Historic site | 2.92× | Arts & Culture |
| JDSU | 2.03× | Business & Career |
| Grinch | 2.57× | Movies & TV |
| Wok | 4.19× | Food & Beverages |
| Hipster | 6.09× | Politics & Society |
| Mathcore | 4.93× | Music & Radio |
| Google Home | 3.88× | Technology & Electronics |
| Hibachi | 4.53× | Food & Beverages |
| headspace | 5.18× | Health |
| Vocal harmony | 2.46× | Music & Radio |
| Cherish (group) | 5.51× | Music & Radio |
| Staycation | 1.64× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.29 |
| Design Affinity | PREMIUM | 2.09 |
| DIY Mentality | THRILL | 1.64 |
| Indulgence | JOY | 1.63 |
| Sustainability | BALANCE | 1.44 |
| Extroversion | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 16.5% |
| United Kingdom | 13.8% |
| France | 11.3% |
See H&M Home audiences in other countries
More Restaurants audiences in United States
- Chick-fil-A (63,480,692)
- Texas Roadhouse (61,841,187)
- Panda Express (41,204,599)
- Panera Bread (37,153,671)
- Buffalo Wild Wings (36,926,113)
Frequently asked questions
How many fans does H&M Home have in United States?
H&M Home has an estimated audience of 502,243 people in United States, concentrated in California and New York.
What is the gender split and age of H&M Home fans?
65.8% of H&M Home fans are female, 34.2% are male, with an average age of 40.3 years.
Which brands do H&M Home fans like most?
H&M Home fans show strongest brand affinity for Bank account (2.77×), Elsword (15.75×), and Natural rubber (1.98×) over the country average.
Where do H&M Home fans live in United States?
H&M Home fans in United States are most concentrated in California (reach 98,146), New York (reach 75,818), and Texas (reach 57,950). These three regions account for the largest share of the active audience.
What other brands do H&M Home fans also like?
Beyond H&M Home itself, the audience over-indexes on Elsword (15.75×), Natural rubber (1.98×), Goop (5.04×), and Governor of Michigan (6.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for H&M Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.