Rascasse Audience Intelligence

Hidalgo (state) Audience in United States

A data profile of the people who buy, follow and care about Hidalgo (state) in United States — modelled from more than twelve digital signal sources. Hidalgo (state) has an estimated audience of 1,662,509 people in United States.

#1334among POI in United States#1260in Travel & Leisure

The average Hidalgo (state) fan in United States is 36.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Milwaukee Brewers, Atlético Madrid, Detroit Tigers, with strongest over-indexing on Milwaukee Brewers (6.77× the country average).

Demographically, the Hidalgo (state) audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Need for Security, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hidalgo (state) fan in United States is more male, around 36.1 years old, with strong Need for Security tendencies and a notable affinity for Milwaukee Brewers.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hidalgo (state) profile in United States.

Audience size
1.7M
in United States
Gender
41.6%♀
58.4% male
Age
36.1
average years
Country rank
#16425
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hidalgo (state) fans

41.6% are female, 58.4% are male, average age 36.1.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Hidalgo (state) audience in United States
MetricValue
Female41.6%
Male58.4%
Average age36.1
Estimated audience size1,662,509
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Hidalgo (state) audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3923%
40-4920%
50+11%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Hidalgo (state) audience comes from United States.

Worldwide audience distribution share by country for Hidalgo (state)
CountryShare
Mexico50.4%
United States21.3%
Colombia4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hidalgo (state) audience in United States is strongest.

Fig. 05

Top regions by affinity

Hidalgo (state) fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~40K2.34×
02California~400K2.11×
03Oklahoma~40K1.94×
04Texas~300K1.93×
05Arizona~60K1.90×
06Utah~30K1.77×
07Georgia~90K1.71×
08Iowa~20K1.67×
09Oregon~30K1.65×
10North Carolina~80K1.55×
11Arkansas~20K1.31×
12Illinois~70K1.26×
13Nebraska~10K1.21×
14Washington~40K1.20×
15New Mexico~10K1.20×
16Colorado~30K1.18×
17South Carolina~30K1.15×
18Kansas~10K1.13×
19Idaho~9K1.09×
20Alabama~20K1.06×
21Tennessee~30K1.01×
22Florida~100K1.00×
23Rhode Island~5K0.93×
24Alaska~3K0.93×
25Vermont~3K0.93×
26South Dakota~4K0.92×
27North Dakota~3K0.92×
28Montana~4K0.91×
29Delaware~4K0.89×
30Louisiana~20K0.88×
31Washington, District of Columbia~4K0.88×
32Kentucky~20K0.87×
33West Virginia~7K0.87×
34New Hampshire~6K0.87×
35Maine~5K0.87×
36Mississippi~10K0.86×
37Hawaii~6K0.86×
38Indiana~30K0.85×
39Michigan~40K0.84×
40Wisconsin~20K0.79×
41Minnesota~20K0.79×
42Missouri~20K0.77×
43Virginia~30K0.75×
44Connecticut~10K0.74×
45Maryland~20K0.71×
46New Jersey~30K0.65×
47New York~60K0.61×
48Massachusetts~20K0.61×
49Ohio~30K0.58×
50Pennsylvania~30K0.57×
Fig. 06

Affinity by region

Affinity by region — Hidalgo (state), United States
0.57×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hidalgo (state) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hidalgo (state) audience
#·InterestCategoryAffinity×
01Deportivo AlavésSports22.31×
02Real SociedadSports14.02×
03Atlético MadridSports13.82×
04Colorado RockiesSports9.12×
05San Diego PadresSports8.43×
06Milwaukee BrewersSports6.77×
07Pittsburgh PiratesSports5.79×
08HandballSports5.13×
09Detroit TigersSports4.67×
10FanaticsFashion & Accessoires3.26×
11Real Madrid C.F.Sports3.21×
12Sports clubSports3.16×
13WhataburgerFood & Beverages3.12×
14Public transportCars & Mobility2.98×
15FC BarcelonaSports2.96×
16Street foodFood & Beverages2.43×
17CVS PharmacyShopping2.11×
18WalgreensShopping2.03×
19Used carCars & Mobility1.88×
20TelecommunicationTechnology & Electronics1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hidalgo (state) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hidalgo (state) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.40×
TraditionCONSERVATISM1.37×
Urban LifestyleOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hidalgo (state) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.18×
MindfulnessBALANCE0.52×
Pet OwnershipJOY0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hidalgo (state) have in United States?

Hidalgo (state) has an estimated audience of 1,662,509 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hidalgo (state) fans?

41.6% of Hidalgo (state) fans are female, 58.4% are male, with an average age of 36.1 years.

03

Which brands do Hidalgo (state) fans like most?

Hidalgo (state) fans show strongest brand affinity for Milwaukee Brewers (6.77×), Atlético Madrid (13.82×), and Detroit Tigers (4.67×) over the country average.

04

Where do Hidalgo (state) fans live in United States?

Hidalgo (state) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hidalgo (state) fans also like?

Beyond Hidalgo (state) itself, the audience over-indexes on Atlético Madrid (13.82×), Detroit Tigers (4.67×), San Diego Padres (8.43×), and Colorado Rockies (9.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hidalgo (state). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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