Hidalgo (state) Audience in United States
Hidalgo (state) has an estimated audience of 1,662,509 people in United States. 41.6% are female, 58.4% are male, average age 36.1. Top brand affinities: Minnesota, Spinal muscular atrophy, JTV (Indonesia), iZombie, Mad About You.
Top brand affinities include Minnesota, Spinal muscular atrophy, JTV (Indonesia), with strongest over-indexing on Minnesota (2.31× the country average). Demographically, the Hidalgo (state) audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Category: Travel & Leisure · Type: POI
Demographics of Hidalgo (state) fans
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 36.1 |
| Estimated audience size | 1,662,509 |
Audience persona
The typical Hidalgo (state) fan in United States is more male, around 36.1 years old, with strong Need for Security tendencies and a notable affinity for Minnesota.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 2.31× | Travel & Leisure |
| Spinal muscular atrophy | 5.84× | Health |
| JTV (Indonesia) | 3.06× | |
| iZombie | 7.06× | Movies & TV |
| Mad About You | 5.16× | Movies & TV |
| Penn & Teller | 2.7× | Movies & TV |
| Toros de Tijuana | 7.62× | Sports |
| Ext JS | 6.9× | Technology & Electronics |
| Stop Bullying | 3.4× | Politics & Society |
| Cultural studies | 2.42× | Business & Career |
| Life of Pi | 1.85× | Movies & TV |
| The Boomtown Rats | 10.74× | Music & Radio |
| My Name Is Khan | 5.13× | Movies & TV |
| Ixtapaluca | 2.83× | Travel & Leisure |
| bumGenius | 6.6× | Kids & Family |
| The Tree of Life (film) | 1.51× | Movies & TV |
| St Matthew Passion | 5.23× | |
| Bus Driver (video game) | 1.97× | Games |
| The Diving Bell and the Butterfly | 2.53× | Movies & TV |
| Sam Bush | 2.65× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.16 |
| Risk Appetite | THRILL | 1.03 |
| Urban Lifestyle | OPEN | 0.96 |
| Price Sensitivity | PREMIUM | 0.92 |
| Social Media Usage | JOY | 0.89 |
| Tradition | CONSERVATISM | 0.88 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 50.4% |
| United States | 21.3% |
| Colombia | 4.3% |
See Hidalgo (state) audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hidalgo (state). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.