Highclere Castle Audience in United States

Highclere Castle has an estimated audience of 1,540,111 people in United States. 87.2% are female, 12.8% are male, average age 47.8. Top regions: California, Texas, Florida. Top brand affinities: Panera Bread, Royal family, True Detective, Lane Bryant, Meryl Streep.

The average Highclere Castle fan in United States is 47.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Panera Bread, Royal family, True Detective, with strongest over-indexing on Panera Bread (1.76× the country average). Demographically, the Highclere Castle audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Quality Awareness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Highclere Castle fans

Demographic split for Highclere Castle audience in United States
MetricValue
Female87.2%
Male12.8%
Average age47.8
Estimated audience size1,540,111

Audience persona

The typical Highclere Castle fan in United States is more female, around 47.8 years old, with strong Quality Awareness tendencies and a notable affinity for Panera Bread.

Top regions in United States

Top regions ranked by reach for Highclere Castle in United States
RegionReachAffinity
California142,0460.84×
Texas115,2120.87×
Florida94,9730.91×
New York73,4510.85×
North Carolina56,9381.23×
Georgia51,8971.09×
Virginia50,3001.34×
Pennsylvania47,8090.92×
Ohio46,8540.99×
Illinois44,8420.87×
Tennessee39,7561.29×
Washington39,6121.28×
Massachusetts36,6171.21×
Michigan34,4370.86×
New Jersey30,8410.79×
Maryland29,9891.13×
Arizona27,3500.87×
Indiana26,7950.95×
South Carolina26,6921.15×
Colorado25,3181.04×
Alabama25,1411.17×
Missouri23,2780.94×
Wisconsin22,9080.99×
Kentucky22,2631.15×
Minnesota21,1130.96×
Oregon21,0871.19×
Utah20,4921.49×
Connecticut18,6911.21×
Oklahoma16,5170.97×
Louisiana16,3520.82×
Arkansas12,3920.98×
Iowa10,7710.85×
Kansas10,7150.88×
Nevada10,7140.72×
Idaho9,3731.21×
Mississippi9,0920.72×
New Hampshire8,1531.34×
Washington, District of Columbia7,9871.73×
Maine7,0541.28×
West Virginia5,8000.81×
Rhode Island5,5651.14×
Nebraska5,5060.71×
Hawaii5,1170.77×
New Mexico4,9290.64×
Vermont3,8051.41×
Montana3,7840.89×
Delaware3,4640.82×
Alaska2,8090.85×
South Dakota2,3440.66×
North Dakota1,7120.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Highclere Castle audience
BrandAffinityCategory
Panera Bread1.76×Food & Beverages
Royal family2.83×Politics & Society
True Detective1.67×Movies & TV
Lane Bryant2.07×Fashion & Accessoires
Meryl Streep2.82×Movies & TV
Business class1.89×Travel & Leisure
Julia Roberts2.26×Movies & TV
Amazon Kindle1.91×Literature
Slow cooker1.56×Food & Beverages
Garden centre2.15×Home & Garden
Sacramento Kings1.86×Sports
Arnold Schwarzenegger1.76×Movies & TV
Luxury Lifestyle1.57×Shopping
Zulily2.41×Kids & Family
Modern Family1.83×Movies & TV
Kate Winslet2.42×Movies & TV
Jennifer Lawrence1.55×Movies & TV
Bruce Springsteen1.85×Music & Radio
Phil Collins2×Music & Radio
Pier 1 Imports2.39×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Highclere Castle audience
TraitClusterScore
Quality AwarenessPREMIUM1.89
Community OrientationOPEN1.46
TravellingTHRILL1.39
TraditionCONSERVATISM1.23
MindfulnessBALANCE1.21
CreativityOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Highclere Castle
CountryShare
United States55.1%
United Kingdom17.3%
Germany4.8%

See Highclere Castle audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Highclere Castle have in United States?

Highclere Castle has an estimated audience of 1,540,111 people in United States, concentrated in California and Texas.

What is the gender split and age of Highclere Castle fans?

87.2% of Highclere Castle fans are female, 12.8% are male, with an average age of 47.8 years.

Which brands do Highclere Castle fans like most?

Highclere Castle fans show strongest brand affinity for Panera Bread (1.76×), Royal family (2.83×), and True Detective (1.67×) over the country average.

Where do Highclere Castle fans live in United States?

Highclere Castle fans in United States are most concentrated in California (reach 142,046), Texas (reach 115,212), and Florida (reach 94,973). These three regions account for the largest share of the active audience.

What other brands do Highclere Castle fans also like?

Beyond Highclere Castle itself, the audience over-indexes on Royal family (2.83×), True Detective (1.67×), Lane Bryant (2.07×), and Meryl Streep (2.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Highclere Castle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.