Hispanic Society of America Audience in United States

Hispanic Society of America has an estimated audience of 1,409,587 people in United States. 50.3% are female, 49.7% are male, average age 44.2. Top regions: New York, New Jersey, Florida. Top brand affinities: Google Maps, Indeed.com, Capital One, Autism Awareness, Diabetes mellitus awareness.

The average Hispanic Society of America fan in United States is 44.2 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, New Jersey, Florida. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (10.73× the country average). Demographically, the Hispanic Society of America audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: News · Type: Topic · Subtype: Newspaper

Demographics of Hispanic Society of America fans

Demographic split for Hispanic Society of America audience in United States
MetricValue
Female50.3%
Male49.7%
Average age44.2
Estimated audience size1,409,587

Audience persona

The typical Hispanic Society of America fan in United States is balanced, around 44.2 years old, with strong Risk Appetite tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Hispanic Society of America in United States
RegionReachAffinity
New York1,057,19013.9×
New Jersey116,2493.24×
Florida65,3340.68×
California62,9080.41×
Texas40,3800.33×
Connecticut30,8412.18×
Pennsylvania28,2710.6×
Massachusetts27,9361.01×
Virginia19,3910.56×
Illinois19,3190.41×
Maryland16,2060.67×
North Carolina14,0950.33×
Washington, District of Columbia12,5332.96×
Georgia10,1680.23×
Michigan8,8930.24×
Ohio8,5080.2×
South Carolina7,5430.36×
Washington7,2720.26×
Mississippi7,2270.62×
Colorado6,8890.31×
Tennessee6,6480.24×
Louisiana6,4260.35×
Arkansas6,4200.55×
Oklahoma6,2790.4×
Kentucky6,1790.35×
New Mexico5,9860.85×
Alabama5,9810.3×
Indiana5,9720.23×
West Virginia5,9660.91×
Alaska5,9541.97×
Wisconsin5,8970.28×
Arizona5,6790.2×
Kansas5,5110.5×
Idaho5,5090.78×
Utah5,4650.43×
Missouri5,3380.23×
Hawaii5,2630.87×
Iowa5,2320.45×
Rhode Island5,1421.15×
New Hampshire4,9160.89×
Minnesota4,8920.24×
Nebraska4,8140.68×
Nevada4,7730.35×
Maine4,7440.94×
Oregon4,7120.29×
Vermont4,6691.89×
Delaware4,6051.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hispanic Society of America audience
BrandAffinityCategory
Google Maps10.73×Internet & Social Media
Indeed.com9.65×Business & Career
Capital One9.38×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Circle K11.87×Shopping
CarGurus8.64×Cars & Mobility
Microblogging12.67×Technology & Electronics
Enterprise Rent-A-Car8.52×Cars & Mobility
Horoscope13.08×Health
Idris Elba18.17×Movies & TV
Singer-songwriter5.51×Music & Radio
DeviantArt9.47×Internet & Social Media
Beetlejuice6.27×Movies & TV
Vanessa Hudgens20.21×Movies & TV
Khan Academy10.32×Business & Career
Cillian Murphy13.67×Movies & TV
Dakota Johnson10.92×Movies & TV
Billy Bob Thornton9.54×Movies & TV
Income tax13.19×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hispanic Society of America audience
TraitClusterScore
Risk AppetiteTHRILL1.82
Luxury OrientationPREMIUM1.72
MindfulnessBALANCE1.43
SpiritualityBALANCE1.4
Community OrientationOPEN1.23
LGBTQ+ IdentityOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Hispanic Society of America
CountryShare
United States86.1%
Brazil1.8%
Spain1.5%

See Hispanic Society of America audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Hispanic Society of America have in United States?

Hispanic Society of America has an estimated audience of 1,409,587 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Hispanic Society of America fans?

50.3% of Hispanic Society of America fans are female, 49.7% are male, with an average age of 44.2 years.

Which brands do Hispanic Society of America fans like most?

Hispanic Society of America fans show strongest brand affinity for Google Maps (10.73×), Indeed.com (9.65×), and Capital One (9.38×) over the country average.

Where do Hispanic Society of America fans live in United States?

Hispanic Society of America fans in United States are most concentrated in New York (reach 1,057,190), New Jersey (reach 116,249), and Florida (reach 65,334). These three regions account for the largest share of the active audience.

What other brands do Hispanic Society of America fans also like?

Beyond Hispanic Society of America itself, the audience over-indexes on Indeed.com (9.65×), Capital One (9.38×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hispanic Society of America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.