Rascasse Audience Intelligence

Hispanic Society of America Audience in United States

A data profile of the people who buy, follow and care about Hispanic Society of America in United States — modelled from more than twelve digital signal sources. Hispanic Society of America has an estimated audience of 1,409,587 people in United States.

#42among Newspaper in United States#7515among Topic in United States#120in News

The average Hispanic Society of America fan in United States is 44.2 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Bargain Hunters, Milwaukee Brewers, Las Vegas, with strongest over-indexing on Bargain Hunters (11.44× the country average).

Demographically, the Hispanic Society of America audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hispanic Society of America fan in United States is balanced, around 44.2 years old, with strong Spirituality tendencies and a notable affinity for Bargain Hunters.

Category: News · Type: Topic · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hispanic Society of America profile in United States.

Audience size
1.4M
in United States
Gender
50.3%♀
49.7% male
Age
44.2
average years
Country rank
#18596
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hispanic Society of America fans

50.3% are female, 49.7% are male, average age 44.2.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Hispanic Society of America audience in United States
MetricValue
Female50.3%
Male49.7%
Average age44.2
Estimated audience size1,409,587
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Hispanic Society of America audience in United States
Age bracketShare%
16-1910%
20-2918%
30-3918%
40-4921%
50+34%
Fig. 04

Worldwide distribution

86.1%

of the worldwide Hispanic Society of America audience comes from United States.

Worldwide audience distribution share by country for Hispanic Society of America
CountryShare
United States86.1%
Brazil1.8%
Spain1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hispanic Society of America audience in United States is strongest.

Fig. 05

Top regions by affinity

Hispanic Society of America fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M13.94×
02New Jersey~100K2.99×
03Washington, District of Columbia~9K2.13×
04Connecticut~30K1.83×
05Vermont~3K1.16×
06Alaska~3K1.11×
07Rhode Island~5K1.05×
08Delaware~4K1.04×
09Massachusetts~30K1.01×
10Maine~5K1.01×
11Montana~4K1.00×
12New Hampshire~5K0.99×
13South Dakota~3K0.99×
14North Dakota~3K0.99×
15West Virginia~6K0.98×
16Hawaii~6K0.98×
17New Mexico~7K0.97×
18Idaho~7K0.95×
19Nebraska~7K0.94×
20Mississippi~10K0.93×
21Arkansas~10K0.92×
22Kansas~10K0.91×
23Iowa~10K0.90×
24Oklahoma~10K0.89×
25Maryland~20K0.88×
26Louisiana~20K0.88×
27Kentucky~20K0.88×
28Nevada~10K0.88×
29Utah~10K0.88×
30Alabama~20K0.87×
31Oregon~10K0.86×
32Missouri~20K0.85×
33South Carolina~20K0.85×
34Wisconsin~20K0.85×
35Tennessee~20K0.84×
36Indiana~20K0.84×
37Minnesota~20K0.84×
38Arizona~20K0.83×
39Virginia~30K0.81×
40Colorado~20K0.81×
41Pennsylvania~40K0.80×
42Washington~20K0.79×
43Ohio~30K0.77×
44Michigan~30K0.77×
45Georgia~30K0.74×
46North Carolina~30K0.73×
47Florida~70K0.71×
48Illinois~30K0.70×
49Texas~70K0.57×
50California~90K0.55×
Fig. 06

Affinity by region

Affinity by region — Hispanic Society of America, United States
0.55×1.00×13.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hispanic Society of America audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hispanic Society of America audience
#·InterestCategoryAffinity×
01Bargain HuntersShopping11.44×
02FIFA Club World CupSports11.44×
03Arabic coffeeFood & Beverages10.74×
04Vanessa HudgensMovies & TV10.64×
05Atlético MadridSports9.05×
06MadridTravel & Leisure7.31×
07MariachiMusic & Radio6.19×
08Web serverTechnology & Electronics6.12×
09Milwaukee BrewersSports5.93×
10Pittsburgh PiratesSports5.03×
11La LigaSports4.65×
12Detroit TigersSports3.84×
13Las VegasTravel & Leisure3.48×
14PedicureBeauty & Wellness3.48×
15ActivismPolitics & Society2.62×
16RadioTechnology & Electronics2.23×
17CNNMovies & TV1.93×
18FIFA World CupSports1.78×
19Hair productsBeauty & Wellness1.67×
20Donald TrumpPolitics & Society1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hispanic Society of America audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hispanic Society of America audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.31×
IndulgenceJOY1.62×
MindfulnessBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hispanic Society of America audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Pet OwnershipJOY0.87×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hispanic Society of America have in United States?

Hispanic Society of America has an estimated audience of 1,409,587 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Hispanic Society of America fans?

50.3% of Hispanic Society of America fans are female, 49.7% are male, with an average age of 44.2 years.

03

Which brands do Hispanic Society of America fans like most?

Hispanic Society of America fans show strongest brand affinity for Bargain Hunters (11.44×), Milwaukee Brewers (5.93×), and Las Vegas (3.48×) over the country average.

04

Where do Hispanic Society of America fans live in United States?

Hispanic Society of America fans in United States are most concentrated in New York (reach ~1M), New Jersey (reach ~100K), and California (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Hispanic Society of America fans also like?

Beyond Hispanic Society of America itself, the audience over-indexes on Milwaukee Brewers (5.93×), Las Vegas (3.48×), Web server (6.12×), and Vanessa Hudgens (10.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See Hispanic Society of America audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hispanic Society of America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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