Hokkaido Nippon-Ham Fighters Audience in United States
Hokkaido Nippon-Ham Fighters has an estimated audience of 291,651 people in United States. 31.2% are female, 68.8% are male, average age 37.2. Top brand affinities: Manny Machado, Kia Sportage, Madrid, Daiso, Baseball glove.
Top brand affinities include Manny Machado, Kia Sportage, Madrid, with strongest over-indexing on Manny Machado (29.93× the country average). Demographically, the Hokkaido Nippon-Ham Fighters audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Spirituality, Luxury Orientation.
Category: Sports · Type: Team · Subtype: Baseball
Demographics of Hokkaido Nippon-Ham Fighters fans
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 37.2 |
| Estimated audience size | 291,651 |
Audience persona
The typical Hokkaido Nippon-Ham Fighters fan in United States is more male, around 37.2 years old, with strong Spirituality tendencies and a notable affinity for Manny Machado.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Manny Machado | 29.93× | Sports |
| Kia Sportage | 22.62× | Cars & Mobility |
| Madrid | 14.06× | Travel & Leisure |
| Daiso | 17.83× | Fashion & Accessoires |
| Baseball glove | 18.92× | Sports |
| Las Vegas | 4.17× | Travel & Leisure |
| Major League Baseball All-Star Game | 8.44× | Sports |
| Web server | 7.18× | Technology & Electronics |
| Moomin | 42.15× | Literature |
| Google Maps | 2.73× | Internet & Social Media |
| FIFA Club World Cup | 12.37× | Sports |
| Minor League Baseball | 6.53× | Sports |
| Internet celebrity | 4.27× | Internet & Social Media |
| Baseball cap | 7.22× | Fashion & Accessoires |
| Houston Astros | 5.54× | Sports |
| Scooby-Doo | 3.35× | Movies & TV |
| Robert Lewandowski | 20× | Sports |
| Ultimate Fighting Championship | 3.06× | Sports |
| Aaron Rodgers | 3.95× | Sports |
| High school | 3.36× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.75 |
| Luxury Orientation | PREMIUM | 1.68 |
| Urban Lifestyle | OPEN | 1.38 |
| Mindfulness | BALANCE | 1.36 |
| Convenience Orientation | PREMIUM | 1.36 |
| Need for Security | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.5% |
| Japan | 18.5% |
| Taiwan | 9.5% |
See Hokkaido Nippon-Ham Fighters audiences in other countries
- Hokkaido Nippon-Ham Fighters — Germany
- Hokkaido Nippon-Ham Fighters — United Kingdom
- Hokkaido Nippon-Ham Fighters — France
- Hokkaido Nippon-Ham Fighters — Italy
- Hokkaido Nippon-Ham Fighters — Spain
- Hokkaido Nippon-Ham Fighters — Brazil
- Hokkaido Nippon-Ham Fighters — Japan
- Hokkaido Nippon-Ham Fighters — South Korea
- Hokkaido Nippon-Ham Fighters — India
More Baseball audiences in United States
- MLB (63,450,411)
- New York Yankees (27,112,314)
- Detroit Tigers (26,562,248)
- Chicago Cubs (20,317,705)
- Los Angeles Dodgers (19,256,138)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hokkaido Nippon-Ham Fighters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.