Homelessness Audience in United States

Homelessness logo

Homelessness has an estimated audience of 8,672,168 people in United States. 65.6% are female, 34.4% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Israel, Whataburger, Bank account, Jeep Wagoneer, Steampunk.

The average Homelessness fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Whataburger, Bank account, with strongest over-indexing on Israel (2.16× the country average). Demographically, the Homelessness audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Homelessness fans

Demographic split for Homelessness audience in United States
MetricValue
Female65.6%
Male34.4%
Average age43.3
Estimated audience size8,672,168

Audience persona

The typical Homelessness fan in United States is more female, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Homelessness in United States
RegionReachAffinity
California2,108,2162.21×
Texas827,2921.11×
Florida652,9871.11×
New York476,8300.98×
Georgia267,2281×
Illinois255,7980.89×
Arizona252,8541.43×
Pennsylvania247,7490.85×
Washington242,8381.4×
North Carolina235,6040.9×
Ohio208,3420.78×
New Jersey191,3830.87×
Virginia187,0590.89×
Michigan182,2630.8×
Colorado171,3061.25×
Massachusetts163,0800.95×
Tennessee152,2250.88×
Oregon150,3601.51×
Nevada144,8271.73×
Maryland143,1690.96×
Indiana124,7580.79×
Missouri122,3650.88×
South Carolina110,0860.84×
Louisiana109,9350.98×
Oklahoma107,5521.12×
Wisconsin104,0870.8×
Minnesota100,5380.81×
Kentucky97,3130.9×
Alabama93,9480.78×
Utah77,5311×
New Mexico74,9191.72×
Connecticut73,6120.85×
Mississippi65,9930.92×
Arkansas64,3180.9×
Kansas58,5000.86×
Iowa56,7230.79×
Hawaii51,9651.39×
Idaho39,4070.91×
Washington, District of Columbia35,4941.36×
Nebraska33,9350.78×
West Virginia32,9590.82×
Rhode Island28,2781.02×
Maine27,9670.9×
New Hampshire26,8530.79×
Alaska20,9861.13×
Montana20,4340.85×
Delaware18,2260.76×
South Dakota14,4670.72×
North Dakota13,0580.73×
Vermont11,2600.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Homelessness audience
BrandAffinityCategory
Israel2.16×Travel & Leisure
Whataburger1.65×Food & Beverages
Bank account2.13×Business & Career
Jeep Wagoneer4.34×Cars & Mobility
Steampunk3.53×Fashion & Accessoires
Historic site2.74×Arts & Culture
Hibachi5.04×Food & Beverages
Home staging3.23×Home & Garden
Corona (band)3.46×Music & Radio
Goop3.07×Internet & Social Media
Wok3.75×Food & Beverages
Google Home3.52×Technology & Electronics
headspace5.04×Health
Nebraska Cornhuskers football1.87×Sports
Fairy godmother3.85×Literature
Jesse Plemons1.76×Movies & TV
On the Border Mexican Grill & Cantina3.46×Food & Beverages
Grinch1.95×Movies & TV
Urban horticulture1.74×Home & Garden
Governor of Michigan3.41×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Homelessness audience
TraitClusterScore
Community OrientationOPEN1.8
Early Adopter MentalityPOWER1.49
IndividualismJOY1.43
Risk AppetiteTHRILL1.42
PatriotismCONSERVATISM1.39
Need for SecurityCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Homelessness
CountryShare
United States47.8%
United Kingdom13.4%
Australia4.6%

See Homelessness audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Homelessness have in United States?

Homelessness has an estimated audience of 8,672,168 people in United States, concentrated in California and Texas.

What is the gender split and age of Homelessness fans?

65.6% of Homelessness fans are female, 34.4% are male, with an average age of 43.3 years.

Which brands do Homelessness fans like most?

Homelessness fans show strongest brand affinity for Israel (2.16×), Whataburger (1.65×), and Bank account (2.13×) over the country average.

Where do Homelessness fans live in United States?

Homelessness fans in United States are most concentrated in California (reach 2,108,216), Texas (reach 827,292), and Florida (reach 652,987). These three regions account for the largest share of the active audience.

What other brands do Homelessness fans also like?

Beyond Homelessness itself, the audience over-indexes on Whataburger (1.65×), Bank account (2.13×), Jeep Wagoneer (4.34×), and Steampunk (3.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Homelessness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.