Rascasse Audience Intelligence

Homelessness Audience in United States

A data profile of the people who buy, follow and care about Homelessness in United States — modelled from more than twelve digital signal sources. Homelessness has an estimated audience of 8,672,168 people in United States.

#2571among Topic in United States#252in Politics & Society

The average Homelessness fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nonprofit organization, Charitable organization, Philanthropy, with strongest over-indexing on Nonprofit organization (1.98× the country average).

Demographically, the Homelessness audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Homelessness fan in United States is more female, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Nonprofit organization.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Homelessness profile in United States.

Audience size
8.7M
in United States
Gender
65.6%♀
34.4% male
Age
43.3
average years
Country rank
#4101
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Homelessness fans

65.6% are female, 34.4% are male, average age 43.3.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Homelessness audience in United States
MetricValue
Female65.6%
Male34.4%
Average age43.3
Estimated audience size8,672,168
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Homelessness audience in United States
Age bracketShare%
16-1915%
20-2913%
30-3916%
40-4923%
50+32%
Fig. 04

Worldwide distribution

47.8%

of the worldwide Homelessness audience comes from United States.

Worldwide audience distribution share by country for Homelessness
CountryShare
United States47.8%
United Kingdom13.4%
Australia4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Homelessness audience in United States is strongest.

Fig. 05

Top regions by affinity

Homelessness fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.88×
02Indiana~300K1.72×
03New Mexico~70K1.57×
04Hawaii~60K1.56×
05Nevada~100K1.50×
06Oregon~100K1.39×
07Washington, District of Columbia~40K1.38×
08Arizona~200K1.30×
09Washington~200K1.30×
10Colorado~200K1.11×
11Alaska~20K1.09×
12Nebraska~50K1.08×
13Oklahoma~100K1.07×
14Texas~800K1.04×
15Maryland~200K1.01×
16Maine~30K1.01×
17Rhode Island~30K1.00×
18Florida~600K0.99×
19Georgia~300K0.98×
20Utah~80K0.98×
21Louisiana~100K0.94×
22New York~500K0.93×
23North Carolina~200K0.92×
24Massachusetts~200K0.92×
25Virginia~200K0.91×
26Kentucky~100K0.91×
27Kansas~60K0.91×
28Vermont~10K0.91×
29Illinois~300K0.89×
30Mississippi~60K0.89×
31Idaho~40K0.88×
32Pennsylvania~300K0.87×
33Delaware~20K0.87×
34Wisconsin~100K0.86×
35Montana~20K0.86×
36New Jersey~200K0.85×
37Missouri~100K0.85×
38Connecticut~70K0.85×
39Arkansas~60K0.85×
40North Dakota~20K0.85×
41Minnesota~100K0.84×
42South Carolina~100K0.83×
43South Dakota~20K0.83×
44Ohio~200K0.82×
45Iowa~60K0.82×
46West Virginia~30K0.82×
47Tennessee~100K0.81×
48Alabama~100K0.81×
49Michigan~200K0.80×
50New Hampshire~30K0.80×
Fig. 06

Affinity by region

Affinity by region — Homelessness, United States
0.80×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Homelessness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Homelessness audience
#·InterestCategoryAffinity×
01Retirement planningBusiness & Career2.90×
02Drudge ReportSports2.71×
03Robert RedfordMovies & TV2.67×
04PhilanthropyArts & Culture2.63×
05Charitable organizationPolitics & Society2.50×
06New York PostNews2.33×
07LibraryLiterature2.32×
08Diane KeatonMovies & TV2.27×
09PBSMovies & TV2.25×
10RetirementBusiness & Career2.23×
11Nonprofit organizationPolitics & Society1.98×
12Real propertyHome & Garden1.94×
13PharmacyBusiness & Career1.75×
14Veterinary medicineBusiness & Career1.75×
15Joe BidenPolitics & Society1.73×
16Ace HardwareHome & Garden1.71×
17NostalgiaHome & Garden1.70×
18Fox News ChannelMovies & TV1.65×
19GeneticsKids & Family1.65×
20TraditionPolitics & Society1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Homelessness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Homelessness audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.29×
PatriotismCONSERVATISM2.06×
IndividualismJOY1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Homelessness audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Pet OwnershipJOY0.88×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Homelessness have in United States?

Homelessness has an estimated audience of 8,672,168 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Homelessness fans?

65.6% of Homelessness fans are female, 34.4% are male, with an average age of 43.3 years.

03

Which brands do Homelessness fans like most?

Homelessness fans show strongest brand affinity for Nonprofit organization (1.98×), Charitable organization (2.5×), and Philanthropy (2.63×) over the country average.

04

Where do Homelessness fans live in United States?

Homelessness fans in United States are most concentrated in California (reach ~2M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Homelessness fans also like?

Beyond Homelessness itself, the audience over-indexes on Charitable organization (2.5×), Philanthropy (2.63×), Diane Keaton (2.27×), and Robert Redford (2.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Homelessness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Homelessness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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