Homestead, Florida Audience in United States

Homestead, Florida has an estimated audience of 846,514 people in United States. 66.7% are female, 33.3% are male, average age 41.5. Top regions: Florida, Texas, California. Top brand affinities: Florida Panthers, Jet ski, Garden centre, San Diego Padres, Boat show.

The average Homestead, Florida fan in United States is 41.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Florida Panthers, Jet ski, Garden centre, with strongest over-indexing on Florida Panthers (2.35× the country average). Demographically, the Homestead, Florida audience skews more female with an average age of 41.5, and over-indexes on personality traits such as DIY Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Homestead, Florida fans

Demographic split for Homestead, Florida audience in United States
MetricValue
Female66.7%
Male33.3%
Average age41.5
Estimated audience size846,514

Audience persona

The typical Homestead, Florida fan in United States is more female, around 41.5 years old, with strong DIY Mentality tendencies and a notable affinity for Florida Panthers.

Top regions in United States

Top regions ranked by reach for Homestead, Florida in United States
RegionReachAffinity
Florida117,5372.05×
Texas85,2701.17×
California78,7470.85×
New York31,0750.66×
Georgia30,5731.17×
Pennsylvania29,4201.03×
Ohio29,3551.13×
North Carolina27,3341.07×
Michigan24,0601.09×
Illinois23,6080.84×
Virginia22,8981.11×
Indiana19,4171.26×
Tennessee18,2801.08×
Washington16,9231×
New Jersey16,7240.78×
Missouri15,0601.1×
Massachusetts14,9610.9×
Colorado12,8140.96×
South Carolina12,6811×
Wisconsin12,1220.95×
Kentucky12,0851.14×
Maryland11,9650.82×
Oklahoma11,8331.26×
Minnesota11,4360.94×
Utah11,3061.49×
Louisiana10,0150.92×
Arizona9,3140.54×
Kansas8,6401.3×
Nevada8,5621.05×
Idaho8,4051.98×
Oregon8,1850.84×
Arkansas7,5431.08×
Mississippi7,3021.05×
Iowa7,1611.03×
Alabama6,5950.56×
Connecticut5,9890.71×
West Virginia4,2461.08×
Nebraska3,9970.94×
New Mexico3,9070.92×
New Hampshire3,5701.07×
Maine2,9040.96×
Hawaii2,3910.66×
Montana2,2590.96×
Rhode Island2,0250.75×
South Dakota1,8260.93×
Washington, District of Columbia1,6370.64×
Alaska1,6000.88×
Delaware1,4800.63×
North Dakota1,4560.84×
Wyoming1,3271.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Homestead, Florida audience
BrandAffinityCategory
Florida Panthers2.35×Sports
Jet ski1.85×Sports
Garden centre1.51×Home & Garden
San Diego Padres1.53×Sports
Boat show1.97×Travel & Leisure
Atlético Madrid2.12×Sports
Filling station1.53×Cars & Mobility
Miami Marlins1.98×Sports
Monopoly (game)1.79×Games
Handball1.56×Sports
J Balvin1.8×Music & Radio
Dashcam1.73×Cars & Mobility
Edmonton Oilers1.55×Sports
DJ Khaled1.8×Music & Radio
Wizz Air3.43×Travel & Leisure
Franklin Graham1.82×Politics & Society
Glenfiddich1.74×Food & Beverages
Valencia CF1.83×Sports
Road crew2.18×Politics & Society
FC Schalke 041.51×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Homestead, Florida audience
TraitClusterScore
DIY MentalityTHRILL1.18
TraditionCONSERVATISM1.15
Career OrientationPOWER1.14
Need for SecurityCONSERVATISM1.1
Urban LifestyleOPEN1.05
Community OrientationOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for Homestead, Florida
CountryShare
United States68.2%
Portugal21.9%
Germany6.3%

See Homestead, Florida audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Homestead, Florida have in United States?

Homestead, Florida has an estimated audience of 846,514 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Homestead, Florida fans?

66.7% of Homestead, Florida fans are female, 33.3% are male, with an average age of 41.5 years.

Which brands do Homestead, Florida fans like most?

Homestead, Florida fans show strongest brand affinity for Florida Panthers (2.35×), Jet ski (1.85×), and Garden centre (1.51×) over the country average.

Where do Homestead, Florida fans live in United States?

Homestead, Florida fans in United States are most concentrated in Florida (reach 117,537), Texas (reach 85,270), and California (reach 78,747). These three regions account for the largest share of the active audience.

What other brands do Homestead, Florida fans also like?

Beyond Homestead, Florida itself, the audience over-indexes on Jet ski (1.85×), Garden centre (1.51×), San Diego Padres (1.53×), and Boat show (1.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Homestead, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.