Rascasse Audience Intelligence

Homestead, Florida Audience in United States

A data profile of the people who buy, follow and care about Homestead, Florida in United States — modelled from more than twelve digital signal sources. Homestead, Florida has an estimated audience of 846,514 people in United States.

#93among Department store in United States#2467among POI in United States#2004in Travel & Leisure

The average Homestead, Florida fan in United States is 41.5 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Rail transport, Non-alcoholic beverage, Hardware store, with strongest over-indexing on Rail transport (1.98× the country average).

Demographically, the Homestead, Florida audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Homestead, Florida fan in United States is more female, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Rail transport.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Homestead, Florida profile in United States.

Audience size
847K
in United States
Gender
66.7%♀
33.3% male
Age
41.5
average years
Country rank
#26454
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Homestead, Florida fans

66.7% are female, 33.3% are male, average age 41.5.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Homestead, Florida audience in United States
MetricValue
Female66.7%
Male33.3%
Average age41.5
Estimated audience size846,514
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Homestead, Florida audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3921%
40-4926%
50+22%
Fig. 04

Worldwide distribution

63.6%

of the worldwide Homestead, Florida audience comes from United States.

Worldwide audience distribution share by country for Homestead, Florida
CountryShare
United States63.6%
Portugal20.4%
Germany12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Homestead, Florida audience in United States is strongest.

Fig. 05

Top regions by affinity

Homestead, Florida fans by region: top regions in United States
#RegionReachAffinity×
01Florida~300K5.57×
02Idaho~8K1.95×
03Utah~10K1.44×
04Kansas~8K1.25×
05Oklahoma~10K1.21×
06Indiana~20K1.19×
07Georgia~30K1.16×
08Kentucky~10K1.11×
09West Virginia~4K1.11×
10New Hampshire~4K1.09×
11Wyoming~1K1.09×
12Texas~80K1.08×
13Virginia~20K1.08×
14Ohio~30K1.07×
15Arkansas~7K1.07×
16Mississippi~7K1.07×
17Michigan~20K1.06×
18Tennessee~20K1.06×
19Missouri~10K1.06×
20North Carolina~30K1.03×
21Iowa~7K1.02×
22South Carolina~10K1.01×
23Nevada~8K1.01×
24Pennsylvania~30K0.99×
25Montana~2K0.98×
26Maine~3K0.97×
27South Dakota~2K0.97×
28Washington~20K0.95×
29Nebraska~4K0.95×
30Alaska~2K0.95×
31Wisconsin~10K0.93×
32New Mexico~4K0.93×
33Colorado~10K0.92×
34Minnesota~10K0.92×
35Louisiana~10K0.91×
36North Dakota~2K0.90×
37Massachusetts~10K0.88×
38Maryland~10K0.82×
39Oregon~8K0.82×
40Rhode Island~2K0.81×
41Illinois~20K0.80×
42California~70K0.79×
43New Jersey~20K0.77×
44Washington, District of Columbia~2K0.75×
45Connecticut~6K0.74×
46Delaware~2K0.70×
47Hawaii~2K0.69×
48Alabama~8K0.68×
49New York~30K0.66×
50Arizona~9K0.55×
Fig. 06

Affinity by region

Affinity by region — Homestead, Florida, United States
0.55×1.00×5.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Homestead, Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Homestead, Florida audience
#·InterestCategoryAffinity×
01Monopoly (game)Games2.98×
02Miami MarlinsSports2.83×
03Tom HardyMovies & TV2.44×
04Jet skiSports2.37×
05Non-alcoholic beverageFood & Beverages2.32×
06Garden centreHome & Garden2.03×
07Rail transportTravel & Leisure1.98×
08Private equityBusiness & Career1.92×
09Public transportCars & Mobility1.73×
10Ryan GoslingMovies & TV1.68×
11FanaticsFashion & Accessoires1.67×
12Hardware storeHome & Garden1.66×
13Automobile repair shopCars & Mobility1.65×
14Red LobsterFood & Beverages1.58×
15Employment agencyBusiness & Career1.56×
16Online newspaperNews1.55×
17PharmacyBusiness & Career1.54×
18Discount TireShopping1.52×
19Air pollutionHealth1.52×
20Internet celebrityInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Homestead, Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Homestead, Florida audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.66×
Community OrientationOPEN1.44×
TraditionCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Homestead, Florida audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.29×
Sports ActivityPOWER0.58×
MindfulnessBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Homestead, Florida have in United States?

Homestead, Florida has an estimated audience of 846,514 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Homestead, Florida fans?

66.7% of Homestead, Florida fans are female, 33.3% are male, with an average age of 41.5 years.

03

Which brands do Homestead, Florida fans like most?

Homestead, Florida fans show strongest brand affinity for Rail transport (1.98×), Non-alcoholic beverage (2.32×), and Hardware store (1.66×) over the country average.

04

Where do Homestead, Florida fans live in United States?

Homestead, Florida fans in United States are most concentrated in Florida (reach ~300K), Texas (reach ~80K), and California (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Homestead, Florida fans also like?

Beyond Homestead, Florida itself, the audience over-indexes on Non-alcoholic beverage (2.32×), Hardware store (1.66×), Pharmacy (1.54×), and Online newspaper (1.55×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Homestead, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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