Honolulu (magazine) Audience in United States

Honolulu (magazine) has an estimated audience of 1,522,392 people in United States. 72.3% are female, 27.7% are male, average age 40.3. Top regions: California, Hawaii, Texas. Top brand affinities: Capital One, Indeed.com, Google Maps, Autism Awareness, Diabetes mellitus awareness.

The average Honolulu (magazine) fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Hawaii, Texas. Top brand affinities include Capital One, Indeed.com, Google Maps, with strongest over-indexing on Capital One (7.26× the country average). Demographically, the Honolulu (magazine) audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Honolulu (magazine) fans

Demographic split for Honolulu (magazine) audience in United States
MetricValue
Female72.3%
Male27.7%
Average age40.3
Estimated audience size1,522,392

Audience persona

The typical Honolulu (magazine) fan in United States is more female, around 40.3 years old, with strong Travelling tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Honolulu (magazine) in United States
RegionReachAffinity
California241,2531.44×
Hawaii130,24019.9×
Texas87,7680.67×
Florida54,8000.53×
New York49,8070.59×
Washington44,9581.47×
Illinois32,4210.64×
Arizona26,2840.85×
Georgia25,3530.54×
Pennsylvania22,9000.45×
North Carolina22,4650.49×
Virginia21,9710.59×
Ohio21,8530.47×
Michigan20,5250.52×
New Jersey20,4190.53×
Colorado19,7620.82×
Oregon19,0691.09×
Massachusetts18,6820.62×
Tennessee14,8660.49×
Maryland14,5730.56×
Nevada14,4780.98×
Minnesota13,1360.6×
Indiana12,9450.47×
Utah12,7050.93×
Missouri12,6300.51×
Wisconsin11,5010.5×
South Carolina9,9690.44×
Alabama9,6940.46×
Louisiana8,8000.45×
Oklahoma8,7320.52×
Kentucky8,1300.43×
Connecticut6,9670.46×
Alaska6,9582.14×
Idaho6,4900.85×
Kansas6,3000.53×
Iowa6,1630.49×
Arkansas5,7430.46×
New Mexico5,2420.69×
Mississippi5,0110.4×
Nebraska4,2270.55×
Montana3,0500.72×
Washington, District of Columbia2,9030.63×
New Hampshire2,5270.42×
West Virginia2,2800.32×
Maine2,2590.41×
Rhode Island2,0380.42×
North Dakota1,7910.57×
South Dakota1,7030.48×
Delaware1,5090.36×
Wyoming1,2540.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honolulu (magazine) audience
BrandAffinityCategory
Capital One7.26×Business & Career
Indeed.com6.42×Business & Career
Google Maps5.48×Internet & Social Media
Autism Awareness10.95×Health
Diabetes mellitus awareness7.35×Health
Enterprise Rent-A-Car6.32×Cars & Mobility
Jollibee10.58×Food & Beverages
Khan Academy7.73×Business & Career
CarGurus5.2×Cars & Mobility
Singer-songwriter3.49×Music & Radio
Apple Store6.64×Shopping
Microblogging7.47×Technology & Electronics
Google News4.87×News
Kia Sportage16.59×Cars & Mobility
Financial Times13.79×News
Google Flights3.88×Travel & Leisure
El Corte Inglés16.59×Shopping
Income tax7.77×Business & Career
JD Sports8.23×Shopping
Circle K4.41×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honolulu (magazine) audience
TraitClusterScore
TravellingTHRILL1.94
IndulgenceJOY1.61
Sports ActivityPOWER1.59
Luxury OrientationPREMIUM1.37
LGBTQ+ IdentityOPEN1.34
Early Adopter MentalityPOWER1.34

Worldwide distribution

Worldwide audience distribution share by country for Honolulu (magazine)
CountryShare
United States20.1%
Germany11.0%
Poland6.7%

See Honolulu (magazine) audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Honolulu (magazine) have in United States?

Honolulu (magazine) has an estimated audience of 1,522,392 people in United States, concentrated in California and Hawaii.

What is the gender split and age of Honolulu (magazine) fans?

72.3% of Honolulu (magazine) fans are female, 27.7% are male, with an average age of 40.3 years.

Which brands do Honolulu (magazine) fans like most?

Honolulu (magazine) fans show strongest brand affinity for Capital One (7.26×), Indeed.com (6.42×), and Google Maps (5.48×) over the country average.

Where do Honolulu (magazine) fans live in United States?

Honolulu (magazine) fans in United States are most concentrated in California (reach 241,253), Hawaii (reach 130,240), and Texas (reach 87,768). These three regions account for the largest share of the active audience.

What other brands do Honolulu (magazine) fans also like?

Beyond Honolulu (magazine) itself, the audience over-indexes on Indeed.com (6.42×), Google Maps (5.48×), Autism Awareness (10.95×), and Diabetes mellitus awareness (7.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honolulu (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.