Rascasse Audience Intelligence

Honolulu (magazine) Audience in United States

A data profile of the people who buy, follow and care about Honolulu (magazine) in United States — modelled from more than twelve digital signal sources. Honolulu (magazine) has an estimated audience of 1,481,212 people in United States.

#558among Website / Newspaper / Magazine in United States#110in News

The average Honolulu (magazine) fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Hawaii, Texas.

Top brand affinities include Cooking, Recipes, Alcoholic beverages, with strongest over-indexing on Cooking (1.97× the country average).

Demographically, the Honolulu (magazine) audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Honolulu (magazine) fan in United States is more female, around 40.3 years old, with strong Travelling tendencies and a notable affinity for Cooking.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Honolulu (magazine) profile in United States.

Audience size
1.5M
in United States
Gender
72.3%♀
27.7% male
Age
40.3
average years
Country rank
#17940
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Honolulu (magazine)

72.3% are female, 27.7% are male, average age 40.3.

Fig. 02

Gender split

72.3%
Female
27.7%
Male
Demographic split for Honolulu (magazine) audience in United States
MetricValue
Female72.3%
Male27.7%
Average age40.3
Estimated audience size1,481,212
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Honolulu (magazine) audience in United States
Age bracketShare%
16-1912%
20-2922%
30-3925%
40-4923%
50+18%
Fig. 04

Worldwide distribution

19.8%

of the worldwide Honolulu (magazine) audience comes from United States.

Worldwide audience distribution share by country for Honolulu (magazine)
CountryShare
United States19.8%
Germany11.2%
Poland7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Honolulu (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Honolulu (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K20.72×
02Alaska~7K2.23×
03Washington~40K1.36×
04California~200K1.31×
05Oregon~20K1.04×
06Nevada~10K0.94×
07Utah~10K0.91×
08Idaho~6K0.83×
09Arizona~30K0.81×
10Colorado~20K0.77×
11Montana~3K0.75×
12New Mexico~5K0.71×
13Washington, District of Columbia~3K0.65×
14Wyoming~1K0.64×
15North Dakota~2K0.63×
16Texas~80K0.62×
17Illinois~30K0.60×
18Massachusetts~20K0.59×
19Virginia~20K0.57×
20Minnesota~10K0.57×
21Nebraska~4K0.57×
22New York~50K0.55×
23South Dakota~2K0.55×
24Maryland~10K0.54×
25Kansas~6K0.54×
26Florida~50K0.52×
27Georgia~20K0.52×
28Michigan~20K0.51×
29New Jersey~20K0.51×
30Wisconsin~10K0.51×
31Oklahoma~9K0.51×
32Missouri~10K0.50×
33Iowa~6K0.50×
34Tennessee~10K0.48×
35North Carolina~20K0.47×
36Alabama~10K0.47×
37New Hampshire~3K0.47×
38Rhode Island~2K0.47×
39Indiana~10K0.46×
40Louisiana~9K0.46×
41Connecticut~7K0.46×
42Arkansas~6K0.46×
43Maine~2K0.46×
44Kentucky~9K0.45×
45Pennsylvania~20K0.44×
46Ohio~20K0.44×
47South Carolina~10K0.44×
48Mississippi~5K0.44×
49Delaware~2K0.43×
50West Virginia~3K0.39×
Fig. 06

Affinity by region

Affinity by region — Honolulu (magazine), United States
0.39×1.00×20.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Honolulu (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Honolulu (magazine) audience
#·InterestCategoryAffinity×
01JetBlueTravel & Leisure4.29×
02Alaska AirlinesTravel & Leisure4.18×
03BakeryFood & Beverages2.50×
04VeganismFood & Beverages2.39×
05CNNMovies & TV2.16×
06CouponsShopping2.09×
07RecipesFood & Beverages2.08×
08WineFood & Beverages2.06×
09CoffeeFood & Beverages2.01×
10TeaFood & Beverages2.01×
11PinterestInternet & Social Media1.99×
12CookingFood & Beverages1.97×
13Bank of AmericaBusiness & Career1.97×
14Alcoholic beveragesFood & Beverages1.86×
15Home improvementHome & Garden1.83×
16SmartphonesTechnology & Electronics1.83×
17EnergyHome & Garden1.83×
18BarbecueFood & Beverages1.82×
19MedicineBusiness & Career1.70×
20XInternet & Social Media1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Honolulu (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Honolulu (magazine) audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.01×
IndulgenceJOY2.14×
Convenience OrientationPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Honolulu (magazine) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.86×
Pet OwnershipJOY0.89×
ExtroversionTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Honolulu (magazine) have in United States?

Honolulu (magazine) has an estimated audience of 1,481,212 people in United States, concentrated in California and Hawaii.

02

What is the gender split and age of Honolulu (magazine) fans?

72.3% of Honolulu (magazine) fans are female, 27.7% are male, with an average age of 40.3 years.

03

Which brands do Honolulu (magazine) fans like most?

Honolulu (magazine) fans show strongest brand affinity for Cooking (1.97×), Recipes (2.08×), and Alcoholic beverages (1.86×) over the country average.

04

Where do Honolulu (magazine) fans live in United States?

Honolulu (magazine) fans in United States are most concentrated in California (reach ~200K), Hawaii (reach ~100K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Honolulu (magazine) fans also like?

Beyond Honolulu (magazine) itself, the audience over-indexes on Recipes (2.08×), Alcoholic beverages (1.86×), JetBlue (4.29×), and CNN (2.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Honolulu (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Honolulu (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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