Hospice Audience in United States
Hospice has an estimated audience of 3,550,281 people in United States. 77.1% are female, 22.9% are male, average age 48.0. Top brand affinities: Dollar General, Dentistry, Fox News Channel, Real property, Texas Roadhouse.
Top brand affinities include Dollar General, Dentistry, Fox News Channel, with strongest over-indexing on Dollar General (2.45× the country average). Demographically, the Hospice audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Category: Health · Type: Topic
Demographics of Hospice fans
| Metric | Value |
|---|---|
| Female | 77.1% |
| Male | 22.9% |
| Average age | 48.0 |
| Estimated audience size | 3,550,281 |
Audience persona
The typical Hospice fan in United States is more female, around 48.0 years old, with strong Family Orientation tendencies and a notable affinity for Dollar General.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dollar General | 2.45× | Shopping |
| Dentistry | 3.04× | Business & Career |
| Fox News Channel | 1.63× | Movies & TV |
| Real property | 2.96× | Home & Garden |
| Texas Roadhouse | 2.06× | Food & Beverages |
| Multiple myeloma awareness | 6.71× | Health |
| Chase (bank) | 2.31× | Business & Career |
| Retirement community | 3.81× | Kids & Family |
| Elderly care | 7.62× | Health |
| Kroger | 2.09× | Food & Beverages |
| 1.56× | Internet & Social Media | |
| J. C. Penney | 2.33× | Shopping |
| Dollar Tree | 1.83× | Shopping |
| Menards | 2.24× | Home & Garden |
| Wells Fargo | 1.69× | Business & Career |
| Retirement | 2.86× | Business & Career |
| Breast Cancer awareness | 3.38× | Health |
| Made in USA | 2.46× | Business & Career |
| Publix | 2.22× | Shopping |
| Lung cancer awareness | 4.43× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.67 |
| Community Orientation | OPEN | 1.81 |
| Patriotism | CONSERVATISM | 1.5 |
| Career Orientation | POWER | 1.43 |
| Spirituality | BALANCE | 1.34 |
| Need for Security | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.4% |
| United Kingdom | 25.9% |
| Germany | 4.5% |
See Hospice audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hospice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.