A data profile of the people who buy, follow and care about Independent school in United States — modelled from more than twelve digital signal sources. Independent school has an estimated audience of 1,602,813 people in United States.
Independent school has an estimated audience of 1,602,813 people in United States. 70.0% are female, 30.0% are male, average age 41.5. Top brand affinities: Private school, Distance education, Nonprofit organization, Career development, Kindergarten.
Top brand affinities include Private school, Distance education, Nonprofit organization, with strongest over-indexing on Private school (7.09× the country average).
Demographically, the Independent school audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Community Orientation, Patriotism.
The typical Independent school fan in United States is more female, around 41.5 years old, with strong Community Orientation tendencies and a notable affinity for Private school.
The key figures that characterise the Independent school profile in United States.
70.0% are female, 30.0% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 41.5 |
| Estimated audience size | 1,602,813 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 22% |
of the worldwide Independent school audience comes from United States.
| Country | Share |
|---|---|
| United States | 50.4% |
| United Kingdom | 15.6% |
| India | 11.4% |
The strongest cross-interests of the Independent school audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Private school | Kids & Family | 7.09× | ||
| 02 | Picture book | Literature | 5.70× | ||
| 03 | Special education | Business & Career | 4.69× | ||
| 04 | Distance education | Business & Career | 2.94× | ||
| 05 | State school | Kids & Family | 2.91× | ||
| 06 | Pittsburgh Pirates | Sports | 2.82× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 2.44× | ||
| 08 | Career development | Business & Career | 2.41× | ||
| 09 | Kindergarten | Kids & Family | 2.41× | ||
| 10 | Affiliate marketing | Business & Career | 2.38× | ||
| 11 | Master of Business Administration | Business & Career | 2.31× | ||
| 12 | Library | Literature | 2.09× | ||
| 13 | Charitable organization | Politics & Society | 1.91× | ||
| 14 | Real property | Home & Garden | 1.83× | ||
| 15 | Pharmacy | Business & Career | 1.78× | ||
| 16 | Philanthropy | Arts & Culture | 1.71× | ||
| 17 | Ticketmaster | Travel & Leisure | 1.66× | ||
| 18 | Nonprofit organization | Politics & Society | 1.58× | ||
| 19 | Ace Hardware | Home & Garden | 1.58× | ||
| 20 | Five Below | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.91× | |
| Patriotism | CONSERVATISM | 1.83× | |
| Career Orientation | POWER | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.56× | |
| Social Media Usage | JOY | 0.67× | |
| Extroversion | THRILL | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Independent school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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