Independent school Audience in United States
Independent school has an estimated audience of 1,602,813 people in United States. 70.0% are female, 30.0% are male, average age 41.5. Top brand affinities: Private school, Dentistry, Real property, Wells Fargo, Kindergarten.
Top brand affinities include Private school, Dentistry, Real property, with strongest over-indexing on Private school (5.33× the country average). Demographically, the Independent school audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Family Orientation.
Category: Kids & Family · Type: Topic · Subtype: Education
Demographics of Independent school fans
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 41.5 |
| Estimated audience size | 1,602,813 |
Audience persona
The typical Independent school fan in United States is more female, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Private school.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Private school | 5.33× | Kids & Family |
| Dentistry | 2.63× | Business & Career |
| Real property | 2.41× | Home & Garden |
| Wells Fargo | 1.69× | Business & Career |
| Kindergarten | 2.97× | Kids & Family |
| Dollar General | 1.67× | Shopping |
| Bank of America | 1.67× | Business & Career |
| Special education | 6.14× | Business & Career |
| Hormone | 3.19× | Health |
| Distance education | 2.86× | Business & Career |
| Made in USA | 2.32× | Business & Career |
| FAFSA | 3.11× | Business & Career |
| Five Below | 2.07× | Shopping |
| J. C. Penney | 1.87× | Shopping |
| Baby food | 2.59× | Kids & Family |
| The UPS Store | 1.67× | Shopping |
| Livemusic | 1.8× | Music & Radio |
| Kroger | 1.53× | Food & Beverages |
| Chase (bank) | 1.62× | Business & Career |
| Early childhood education | 3.76× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.48 |
| Family Orientation | CONSERVATISM | 1.46 |
| Career Orientation | POWER | 1.4 |
| Community Orientation | OPEN | 1.37 |
| Spirituality | BALANCE | 1.34 |
| Price Sensitivity | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.4% |
| United Kingdom | 15.6% |
| India | 11.4% |
See Independent school audiences in other countries
More Education audiences in United States
- School (73,803,198)
- Kindergarten (20,742,140)
- Pre-kindergarten (13,124,316)
- Secondary education (12,667,525)
- Scholarship (11,634,315)
How to read this data
Audience size is the estimated number of people in United States who actively search for Independent school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.