Rascasse Audience Intelligence

Internet Archive Audience in United States

A data profile of the people who buy, follow and care about Internet Archive in United States — modelled from more than twelve digital signal sources. Internet Archive has an estimated audience of 5,381,631 people in United States.

#163among Website / Newspaper / Magazine in United States#86in Internet & Social Media

The average Internet Archive fan in United States is 40.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Innovation, Bob Dylan, Renewable energy, with strongest over-indexing on Innovation (3.83× the country average).

Demographically, the Internet Archive audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Internet Archive fan in United States is balanced, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Innovation.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Internet Archive profile in United States.

Audience size
5.4M
in United States
Gender
45.8%♀
54.2% male
Age
40.6
average years
Country rank
#6259
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Internet Archive

45.8% are female, 54.2% are male, average age 40.6.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Internet Archive audience in United States
MetricValue
Female45.8%
Male54.2%
Average age40.6
Estimated audience size5,381,631
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Internet Archive audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4925%
50+21%
Fig. 04

Worldwide distribution

22.3%

of the worldwide Internet Archive audience comes from United States.

Worldwide audience distribution share by country for Internet Archive
CountryShare
United States22.3%
India10.1%
Japan7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Internet Archive audience in United States is strongest.

Fig. 05

Top regions by affinity

Internet Archive fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~80K1.40×
02Washington, District of Columbia~20K1.36×
03Washington~100K1.30×
04Maine~20K1.30×
05Vermont~10K1.27×
06Massachusetts~100K1.22×
07Arkansas~50K1.21×
08Utah~50K1.20×
09New York~300K1.15×
10California~600K1.11×
11Virginia~100K1.11×
12Kentucky~70K1.09×
13West Virginia~20K1.09×
14Rhode Island~20K1.09×
15Pennsylvania~200K1.07×
16Oklahoma~60K1.07×
17New Hampshire~20K1.07×
18Missouri~80K1.05×
19Indiana~90K1.03×
20Maryland~90K1.03×
21Connecticut~50K1.03×
22Illinois~200K1.02×
23Idaho~20K1.02×
24Iowa~40K1.01×
25Michigan~100K1.00×
26Wisconsin~70K0.98×
27Kansas~40K0.98×
28Ohio~100K0.96×
29New Jersey~100K0.95×
30Minnesota~70K0.95×
31Montana~10K0.95×
32Texas~400K0.94×
33Tennessee~90K0.94×
34Alabama~60K0.94×
35Louisiana~60K0.93×
36North Carolina~100K0.92×
37Georgia~100K0.90×
38New Mexico~20K0.90×
39Nebraska~20K0.89×
40Alaska~9K0.88×
41Arizona~90K0.87×
42Colorado~70K0.87×
43Mississippi~30K0.86×
44North Dakota~8K0.83×
45Nevada~40K0.81×
46Delaware~10K0.80×
47South Carolina~60K0.79×
48Hawaii~20K0.78×
49Florida~300K0.77×
50South Dakota~9K0.76×
Fig. 06

Affinity by region

Affinity by region — Internet Archive, United States
0.76×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Internet Archive audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Internet Archive audience
#·InterestCategoryAffinity×
01Bob DylanMusic & Radio8.31×
02Data scienceBusiness & Career6.94×
03Art DecoArts & Culture6.00×
04Renewable energyBusiness & Career4.18×
05Weather forecastingHome & Garden3.84×
06InnovationBusiness & Career3.83×
07Public transportCars & Mobility3.75×
08Virtual realityTechnology & Electronics3.42×
09Cloud computingTechnology & Electronics3.10×
10RedditInternet & Social Media2.55×
11Nonprofit organizationPolitics & Society2.44×
12CNNMovies & TV2.22×
13PodcastMusic & Radio2.04×
14WineFood & Beverages1.73×
15Donald TrumpPolitics & Society1.72×
16Health careBusiness & Career1.68×
17PinterestInternet & Social Media1.67×
18SmartphonesTechnology & Electronics1.60×
19XInternet & Social Media1.58×
20Alcoholic beveragesFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Internet Archive audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Internet Archive audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.04×
TraditionCONSERVATISM2.01×
Early Adopter MentalityPOWER1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Internet Archive audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.38×
ExtroversionTHRILL0.46×
Risk AppetiteTHRILL0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Internet Archive have in United States?

Internet Archive has an estimated audience of 5,381,631 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Internet Archive fans?

45.8% of Internet Archive fans are female, 54.2% are male, with an average age of 40.6 years.

03

Which brands do Internet Archive fans like most?

Internet Archive fans show strongest brand affinity for Innovation (3.83×), Bob Dylan (8.31×), and Renewable energy (4.18×) over the country average.

04

Where do Internet Archive fans live in United States?

Internet Archive fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Internet Archive fans also like?

Beyond Internet Archive itself, the audience over-indexes on Bob Dylan (8.31×), Renewable energy (4.18×), Reddit (2.55×), and CNN (2.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Internet Archive audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Internet Archive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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