Internet Archive Audience in United States

Internet Archive logo

Internet Archive has an estimated audience of 4,835,949 people in United States. 45.8% are female, 54.2% are male, average age 40.6. Top regions: California, Texas, New York. Top brand affinities: LinkedIn, Podcast, Reddit, Museum, Innovation.

The average Internet Archive fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include LinkedIn, Podcast, Reddit, with strongest over-indexing on LinkedIn (1.83× the country average). Demographically, the Internet Archive audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Charity

Demographics of Internet Archive fans

Demographic split for Internet Archive audience in United States
MetricValue
Female45.8%
Male54.2%
Average age40.6
Estimated audience size4,835,949

Audience persona

The typical Internet Archive fan in United States is balanced, around 40.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for LinkedIn.

Top regions in United States

Top regions ranked by reach for Internet Archive in United States
RegionReachAffinity
California638,4881.2×
Texas383,7890.92×
New York326,6651.21×
Florida262,0900.8×
Pennsylvania188,0031.15×
Illinois178,6371.11×
Ohio149,4791×
Virginia143,3441.22×
Washington140,1621.44×
North Carolina136,5420.94×
Georgia135,4340.91×
Michigan131,2321.04×
Massachusetts121,3361.27×
New Jersey121,1710.99×
Tennessee96,9061×
Indiana95,2401.08×
Maryland90,6411.09×
Arizona83,0230.84×
Missouri80,4361.03×
Oregon80,1371.45×
Colorado71,0410.93×
Wisconsin70,2920.97×
Minnesota67,8230.98×
Kentucky63,0371.04×
South Carolina57,5040.79×
Alabama56,7330.84×
Utah55,2461.28×
Oklahoma54,9791.02×
Louisiana53,5670.86×
Connecticut52,7721.09×
Arkansas42,2631.06×
Iowa39,2190.98×
Nevada39,0830.84×
Kansas36,2760.95×
Mississippi31,5070.79×
West Virginia23,4321.04×
Idaho23,3390.96×
Maine21,9711.27×
Washington, District of Columbia21,3421.47×
New Hampshire20,5211.08×
Nebraska20,3920.84×
New Mexico20,2850.84×
Hawaii16,3150.78×
Rhode Island16,2981.06×
Montana12,9480.97×
Vermont9,9181.17×
Delaware8,7680.66×
Alaska8,1030.78×
South Dakota7,6300.68×
North Dakota7,1710.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Internet Archive audience
BrandAffinityCategory
LinkedIn1.83×Internet & Social Media
Podcast1.6×Music & Radio
Reddit1.62×Internet & Social Media
Museum1.85×Arts & Culture
Innovation1.95×Business & Career
Cloud computing1.79×Technology & Electronics
Renewable energy2.13×Business & Career
Bob Dylan3.63×Music & Radio
The New York Times1.99×News
Online newspaper1.62×News
Vintage clothing1.55×Fashion & Accessoires
Film festival2.52×Movies & TV
Art museum1.58×Arts & Culture
Public transport1.77×Cars & Mobility
Data science3.5×Business & Career
Crowdfunding2.22×Business & Career
Sustainable energy1.79×Home & Garden
LGBT community1.51×Politics & Society
Virtual reality1.73×Technology & Electronics
Feminism1.81×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Internet Archive audience
TraitClusterScore
Early Adopter MentalityPOWER1.87
SustainabilityBALANCE1.65
LGBTQ+ IdentityOPEN1.51
Community OrientationOPEN1.5
IndividualismJOY1.49
Family OrientationCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Internet Archive
CountryShare
United States20.8%
India10.4%
Japan7.5%

See Internet Archive audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Internet Archive have in United States?

Internet Archive has an estimated audience of 4,835,949 people in United States, concentrated in California and Texas.

What is the gender split and age of Internet Archive fans?

45.8% of Internet Archive fans are female, 54.2% are male, with an average age of 40.6 years.

Which brands do Internet Archive fans like most?

Internet Archive fans show strongest brand affinity for LinkedIn (1.83×), Podcast (1.6×), and Reddit (1.62×) over the country average.

Where do Internet Archive fans live in United States?

Internet Archive fans in United States are most concentrated in California (reach 638,488), Texas (reach 383,789), and New York (reach 326,665). These three regions account for the largest share of the active audience.

What other brands do Internet Archive fans also like?

Beyond Internet Archive itself, the audience over-indexes on Podcast (1.6×), Reddit (1.62×), Museum (1.85×), and Innovation (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Internet Archive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.