Irish Spring Audience in United States

Irish Spring has an estimated audience of 540,317 people in United States. 61.4% are female, 38.6% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Kia Sportage, Capital One, Indeed.com, Party City.

The average Irish Spring fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Kia Sportage, Capital One, with strongest over-indexing on Google Maps (5.13× the country average). Demographically, the Irish Spring audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Irish Spring fans

Demographic split for Irish Spring audience in United States
MetricValue
Female61.4%
Male38.6%
Average age44.3
Estimated audience size540,317

Audience persona

The typical Irish Spring fan in United States is more female, around 44.3 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Irish Spring in United States
RegionReachAffinity
California75,6341.27×
Texas57,9271.25×
Florida45,3141.24×
New York44,9681.49×
Illinois22,3731.24×
Pennsylvania21,0981.16×
Georgia20,8381.25×
New Jersey19,8351.44×
North Carolina17,9641.1×
Ohio17,2841.04×
Michigan16,7321.18×
Virginia15,2441.16×
Massachusetts12,7831.2×
Maryland11,8671.28×
Indiana11,6481.18×
Tennessee11,2191.04×
Washington10,8491×
Arizona10,6580.97×
Louisiana8,9971.29×
South Carolina8,7381.07×
Alabama8,0701.07×
Missouri7,8830.91×
Wisconsin7,4640.92×
Minnesota7,3970.96×
Connecticut6,7301.24×
Kentucky6,5550.97×
Colorado6,5360.77×
Oklahoma5,8610.98×
Oregon5,1580.83×
Nevada4,9420.95×
Mississippi4,8451.09×
Arkansas4,2500.95×
Kansas3,8810.91×
Iowa3,8180.86×
Utah3,5770.74×
Hawaii3,1711.37×
West Virginia2,2280.89×
Nebraska2,2060.81×
New Mexico2,1540.79×
Idaho1,7770.66×
New Hampshire1,6270.76×
Washington, District of Columbia1,6150.99×
Rhode Island1,6110.94×
Delaware1,5511.04×
Maine1,5300.79×
Alaska9090.79×
South Dakota7830.63×
Vermont7530.79×
Montana7490.5×
North Dakota7200.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Irish Spring audience
BrandAffinityCategory
Google Maps5.13×Internet & Social Media
Kia Sportage25.2×Cars & Mobility
Capital One4.73×Business & Career
Indeed.com4.4×Business & Career
Party City12.39×Kids & Family
Circle K7.32×Shopping
Hilton Garden Inn14.29×Travel & Leisure
GameStop4.63×Games
Enterprise Rent-A-Car4.6×Cars & Mobility
Honda HR-V17.6×Cars & Mobility
CarGurus4×Cars & Mobility
Google News4×News
Choice Hotels10.44×Travel & Leisure
Online food ordering4.49×Food & Beverages
MSN2.38×News
Dollar General2.31×Shopping
AccuWeather3.67×Home & Garden
Aaron Rodgers3.63×Sports
Days Inn14.29×Travel & Leisure
Alan Tudyk8.91×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Irish Spring audience
TraitClusterScore
Need for SecurityCONSERVATISM1.41
Risk AppetiteTHRILL1.37
Price SensitivityPREMIUM1.26
ExtroversionTHRILL1.21
Convenience OrientationPREMIUM1.21
Luxury OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Irish Spring
CountryShare
United States90.9%
Canada3.8%
United Kingdom0.7%

See Irish Spring audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Irish Spring have in United States?

Irish Spring has an estimated audience of 540,317 people in United States, concentrated in California and Texas.

What is the gender split and age of Irish Spring fans?

61.4% of Irish Spring fans are female, 38.6% are male, with an average age of 44.3 years.

Which brands do Irish Spring fans like most?

Irish Spring fans show strongest brand affinity for Google Maps (5.13×), Kia Sportage (25.2×), and Capital One (4.73×) over the country average.

Where do Irish Spring fans live in United States?

Irish Spring fans in United States are most concentrated in California (reach 75,634), Texas (reach 57,927), and Florida (reach 45,314). These three regions account for the largest share of the active audience.

What other brands do Irish Spring fans also like?

Beyond Irish Spring itself, the audience over-indexes on Kia Sportage (25.2×), Capital One (4.73×), Indeed.com (4.4×), and Party City (12.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Irish Spring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.