Irish Spring Audience in United States

Irish Spring logo

Irish Spring has an estimated audience of 540,317 people in United States. 61.4% are female, 38.6% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: La Opinión, Elsword, Ichiro Suzuki, Nationality, Jingoism.

The average Irish Spring fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include La Opinión, Elsword, Ichiro Suzuki, with strongest over-indexing on La Opinión (14.29× the country average). Demographically, the Irish Spring audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Irish Spring fans

Demographic split for Irish Spring audience in United States
MetricValue
Female61.4%
Male38.6%
Average age44.3
Estimated audience size540,317

Audience persona

The typical Irish Spring fan in United States is more female, around 44.3 years old, with strong Need for Security tendencies and a notable affinity for La Opinión.

Top regions in United States

Top regions ranked by reach for Irish Spring in United States
RegionReachAffinity
California75,6341.27×
Texas57,9271.25×
Florida45,3141.24×
New York44,9681.49×
Illinois22,3731.24×
Pennsylvania21,0981.16×
Georgia20,8381.25×
New Jersey19,8351.44×
North Carolina17,9641.1×
Ohio17,2841.04×
Michigan16,7321.18×
Virginia15,2441.16×
Massachusetts12,7831.2×
Maryland11,8671.28×
Indiana11,6481.18×
Tennessee11,2191.04×
Washington10,8491×
Arizona10,6580.97×
Louisiana8,9971.29×
South Carolina8,7381.07×
Alabama8,0701.07×
Missouri7,8830.91×
Wisconsin7,4640.92×
Minnesota7,3970.96×
Connecticut6,7301.24×
Kentucky6,5550.97×
Colorado6,5360.77×
Oklahoma5,8610.98×
Oregon5,1580.83×
Nevada4,9420.95×
Mississippi4,8451.09×
Arkansas4,2500.95×
Kansas3,8810.91×
Iowa3,8180.86×
Utah3,5770.74×
Hawaii3,1711.37×
West Virginia2,2280.89×
Nebraska2,2060.81×
New Mexico2,1540.79×
Idaho1,7770.66×
New Hampshire1,6270.76×
Washington, District of Columbia1,6150.99×
Rhode Island1,6110.94×
Delaware1,5511.04×
Maine1,5300.79×
Alaska9090.79×
South Dakota7830.63×
Vermont7530.79×
Montana7490.5×
North Dakota7200.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Irish Spring audience
BrandAffinityCategory
La Opinión14.29×News
Elsword25.2×Games
Ichiro Suzuki8.44×Sports
Nationality1.68×Politics & Society
Jingoism1.66×Politics & Society
Tezz5.05×Movies & TV
Regional styles of Mexican music1.83×Music & Radio
Kendra Scott1.85×Fashion & Accessoires
Goop3.34×Internet & Social Media
Governor of Michigan4.61×Politics & Society
The Streets14.29×Music & Radio
Racing1.53×Cars & Mobility
Nurse education1.72×Kids & Family
Software widget7.78×Technology & Electronics
Fairy godmother3.75×Literature
Birthday Gifts1.6×Kids & Family
Mathcore3.95×Music & Radio
Historic site2.1×Arts & Culture
Wok3.06×Food & Beverages
Grinch1.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Irish Spring audience
TraitClusterScore
Need for SecurityCONSERVATISM1.41
Risk AppetiteTHRILL1.37
Price SensitivityPREMIUM1.26
ExtroversionTHRILL1.21
Convenience OrientationPREMIUM1.21
Luxury OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Irish Spring
CountryShare
United States90.9%
Canada3.8%
United Kingdom0.7%

See Irish Spring audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Irish Spring have in United States?

Irish Spring has an estimated audience of 540,317 people in United States, concentrated in California and Texas.

What is the gender split and age of Irish Spring fans?

61.4% of Irish Spring fans are female, 38.6% are male, with an average age of 44.3 years.

Which brands do Irish Spring fans like most?

Irish Spring fans show strongest brand affinity for La Opinión (14.29×), Elsword (25.2×), and Ichiro Suzuki (8.44×) over the country average.

Where do Irish Spring fans live in United States?

Irish Spring fans in United States are most concentrated in California (reach 75,634), Texas (reach 57,927), and Florida (reach 45,314). These three regions account for the largest share of the active audience.

What other brands do Irish Spring fans also like?

Beyond Irish Spring itself, the audience over-indexes on Elsword (25.2×), Ichiro Suzuki (8.44×), Nationality (1.68×), and Jingoism (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Irish Spring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.