Rascasse Audience Intelligence

Irish Spring Target Market in United States

A data profile of the people who buy, follow and care about Irish Spring in United States — modelled from more than twelve digital signal sources. Irish Spring has an estimated audience of 542,224 people in United States.

#49among Personal care in United States#3588among Brand in United States#386in Beauty & Wellness

The average Irish Spring fan in United States is 44.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include GameStop, Domino's Pizza, Holiday Inn Express, with strongest over-indexing on GameStop (5.62× the country average).

Demographically, the Irish Spring audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Irish Spring fan in United States is more female, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for GameStop.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Irish Spring profile in United States.

Audience size
542K
in United States
Gender
61.4%♀
38.6% male
Age
44.3
average years
Country rank
#34945
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Irish Spring

61.4% are female, 38.6% are male, average age 44.3.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Irish Spring audience in United States
MetricValue
Female61.4%
Male38.6%
Average age44.3
Estimated audience size542,224
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Irish Spring audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3914%
40-4930%
50+30%
Fig. 04

Worldwide distribution

90.7%

of the worldwide Irish Spring audience comes from United States.

Worldwide audience distribution share by country for Irish Spring
CountryShare
United States90.7%
Canada3.9%
United Kingdom0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Irish Spring audience in United States is strongest.

Fig. 05

Top regions by affinity

Irish Spring customers by region in United States
#RegionReachAffinity×
01New York~40K1.33×
02New Jersey~20K1.31×
03Maryland~10K1.23×
04Louisiana~9K1.23×
05Georgia~20K1.22×
06Texas~60K1.20×
07Hawaii~3K1.20×
08California~70K1.19×
09Illinois~20K1.17×
10Connecticut~6K1.17×
11Florida~40K1.15×
12Pennsylvania~20K1.13×
13Virginia~10K1.12×
14Mississippi~5K1.12×
15Massachusetts~10K1.11×
16Indiana~10K1.11×
17Michigan~20K1.10×
18Alabama~8K1.09×
19North Carolina~20K1.08×
20South Carolina~9K1.08×
21Kentucky~7K1.05×
22Delaware~2K1.05×
23Ohio~20K1.02×
24Arkansas~5K1.02×
25Rhode Island~2K1.00×
26Washington, District of Columbia~2K1.00×
27Tennessee~10K0.99×
28Kansas~4K0.97×
29West Virginia~2K0.97×
30Arizona~10K0.96×
31Wisconsin~8K0.96×
32Oklahoma~6K0.96×
33Washington~10K0.95×
34Nevada~5K0.95×
35New Hampshire~2K0.95×
36Alaska~1K0.95×
37Vermont<1K0.95×
38Missouri~8K0.94×
39Minnesota~7K0.93×
40New Mexico~3K0.93×
41Nebraska~2K0.92×
42Iowa~4K0.91×
43South Dakota~1K0.91×
44North Dakota~1K0.91×
45Maine~2K0.90×
46Montana~1K0.89×
47Oregon~5K0.88×
48Idaho~2K0.87×
49Utah~4K0.83×
50Colorado~7K0.82×
Fig. 06

Affinity by region

Affinity by region — Irish Spring, United States
0.82×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Irish Spring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Irish Spring audience
#·InterestCategoryAffinity×
01Holiday Inn ExpressTravel & Leisure12.38×
02Holiday InnTravel & Leisure10.30×
03Party CityKids & Family8.42×
04MakitaHome & Garden6.79×
05GameStopGames5.62×
06Domino's PizzaFood & Beverages3.81×
07SubwayFood & Beverages3.41×
08FedExBusiness & Career3.25×
09Pizza HutFood & Beverages3.17×
10Vehicle insuranceCars & Mobility3.08×
11Discount TireShopping2.95×
12McDonald'sFood & Beverages2.85×
13Solar energyHome & Garden2.84×
14Mortgage loansBusiness & Career2.74×
15Wendy'sFood & Beverages2.45×
16Used carCars & Mobility2.35×
17BankingBusiness & Career2.04×
18InsuranceBusiness & Career1.95×
19StarbucksFood & Beverages1.90×
20BarbecueFood & Beverages1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Irish Spring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Irish Spring audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.89×
Need for SecurityCONSERVATISM1.63×
Career OrientationPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Irish Spring audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
Luxury OrientationPREMIUM0.66×
CreativityOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Irish Spring's target market in United States?

Irish Spring's target market in United States covers an estimated 542,224 people, concentrated in California and Texas.

02

What is the gender split and age of Irish Spring customers?

61.4% of the Irish Spring audience are female, 38.6% are male, with an average age of 44.3 years.

03

Which brands do Irish Spring fans like most?

Irish Spring fans show strongest brand affinity for GameStop (5.62×), Domino's Pizza (3.81×), and Holiday Inn Express (12.38×) over the country average.

04

Where do Irish Spring fans live in United States?

Irish Spring fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Irish Spring fans also like?

Beyond Irish Spring itself, the audience over-indexes on Domino's Pizza (3.81×), Holiday Inn Express (12.38×), Subway (3.41×), and Holiday Inn (10.3×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Irish Spring audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Irish Spring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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