Rascasse Audience Intelligence

Ivory Ella Target Market in United States

A data profile of the people who buy, follow and care about Ivory Ella in United States — modelled from more than twelve digital signal sources. Ivory Ella has an estimated audience of 258,373 people in United States.

#23among Apparel in United States#5401among Brand in United States#737in Shopping

The average Ivory Ella fan in United States is 28.7 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Texas, New York.

Top brand affinities include Superman, Birkenstock, Do it yourself (DIY), with strongest over-indexing on Superman (2× the country average).

Demographically, the Ivory Ella audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ivory Ella fan in United States is more female, around 28.7 years old, with strong Community Orientation tendencies and a notable affinity for Superman.

Category: Shopping · Type: Brand · Subtype: Apparel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ivory Ella profile in United States.

Audience size
258K
in United States
Gender
97.1%♀
2.9% male
Age
28.7
average years
Country rank
#52007
Brand in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ivory Ella

97.1% are female, 2.9% are male, average age 28.7.

Fig. 02

Gender split

97.1%
Female
2.9%
Male
Demographic split for Ivory Ella audience in United States
MetricValue
Female97.1%
Male2.9%
Average age28.7
Estimated audience size258,373
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the Ivory Ella audience in United States
Age bracketShare%
16-1954%
20-2915%
30-3912%
40-4915%
50+3%
Fig. 04

Worldwide distribution

99.8%

of the worldwide Ivory Ella audience comes from United States.

Worldwide audience distribution share by country for Ivory Ella
CountryShare
United States99.8%
Germany0.1%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ivory Ella audience in United States is strongest.

Fig. 05

Top regions by affinity

Ivory Ella customers by region in United States
#RegionReachAffinity×
01Rhode Island~3K3.72×
02Connecticut~7K2.62×
03Pennsylvania~20K1.74×
04Massachusetts~8K1.50×
05Iowa~3K1.45×
06Wisconsin~5K1.38×
07New Hampshire~1K1.38×
08Indiana~7K1.36×
09Michigan~9K1.34×
10Ohio~10K1.28×
11Nebraska~2K1.24×
12Maine~1K1.21×
13Illinois~10K1.15×
14Minnesota~4K1.10×
15West Virginia~1K1.10×
16Vermont<1K1.06×
17Kansas~2K1.05×
18Delaware<1K1.05×
19Kentucky~3K1.03×
20Missouri~4K1.01×
21South Dakota<1K0.96×
22North Dakota<1K0.96×
23Alaska<1K0.95×
24New York~10K0.91×
25New Jersey~6K0.91×
26Virginia~6K0.90×
27Montana<1K0.90×
28Arkansas~2K0.89×
29Tennessee~5K0.88×
30Maryland~4K0.87×
31Oklahoma~3K0.87×
32Washington, District of Columbia<1K0.86×
33Mississippi~2K0.85×
34Hawaii<1K0.85×
35Idaho~1K0.84×
36New Mexico~1K0.83×
37Colorado~3K0.81×
38South Carolina~3K0.81×
39Alabama~3K0.79×
40North Carolina~6K0.78×
41Louisiana~2K0.73×
42Utah~2K0.73×
43Nevada~2K0.72×
44Oregon~2K0.70×
45Georgia~5K0.66×
46Arizona~4K0.65×
47Florida~10K0.63×
48Washington~3K0.63×
49Texas~10K0.62×
50California~10K0.44×
Fig. 06

Affinity by region

Affinity by region — Ivory Ella, United States
0.44×1.00×3.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ivory Ella audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ivory Ella audience
#·InterestCategoryAffinity×
01BirkenstockFashion & Accessoires4.45×
02Standup paddleboardingSports3.41×
03Abercrombie & FitchFashion & Accessoires3.32×
04Non-alcoholic beverageFood & Beverages2.68×
05Dunkin' DonutsFood & Beverages2.11×
06Vintage clothingFashion & Accessoires2.08×
07SupermanMovies & TV2.00×
08Britney SpearsMusic & Radio1.96×
09Discount storesShopping1.92×
10Veterinary medicineBusiness & Career1.92×
11SephoraShopping1.88×
12ULTA BeautyBeauty & Wellness1.86×
13EtsyFashion & Accessoires1.83×
14Panera BreadFood & Beverages1.83×
15Taylor SwiftMusic & Radio1.79×
16IKEAHome & Garden1.77×
17Target CorporationShopping1.63×
18Do it yourself (DIY)Home & Garden1.59×
19Shopping mallsShopping1.57×
20NordstromShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ivory Ella audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ivory Ella audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.78×
Price SensitivityPREMIUM1.76×
IndulgenceJOY1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ivory Ella audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Early Adopter MentalityPOWER0.74×
Quality AwarenessPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ivory Ella's target market in United States?

Ivory Ella's target market in United States covers an estimated 258,373 people, concentrated in Pennsylvania and Texas.

02

What is the gender split and age of Ivory Ella customers?

97.1% of the Ivory Ella audience are female, 2.9% are male, with an average age of 28.7 years.

03

Which brands do Ivory Ella fans like most?

Ivory Ella fans show strongest brand affinity for Superman (2×), Birkenstock (4.45×), and Do it yourself (DIY) (1.59×) over the country average.

04

Where do Ivory Ella fans live in United States?

Ivory Ella fans in United States are most concentrated in Pennsylvania (reach ~20K), Texas (reach ~10K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Ivory Ella fans also like?

Beyond Ivory Ella itself, the audience over-indexes on Birkenstock (4.45×), Do it yourself (DIY) (1.59×), Target Corporation (1.63×), and Sephora (1.88×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ivory Ella. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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