Rascasse Audience Intelligence

Jayson Tatum Audience in United States

A data profile of the people who buy, follow and care about Jayson Tatum in United States — modelled from more than twelve digital signal sources. Jayson Tatum has an estimated audience of 5,447,637 people in United States.

#70among Basketball in United States#613among Person in United States#532in Sports

The average Jayson Tatum fan in United States is 31.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Massachusetts, Texas.

Top brand affinities include Philadelphia 76ers, Indiana Pacers, New Orleans Pelicans, with strongest over-indexing on Philadelphia 76ers (14.66× the country average).

Demographically, the Jayson Tatum audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jayson Tatum fan in United States is more male, around 31.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Philadelphia 76ers.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jayson Tatum profile in United States.

Audience size
5.4M
in United States
Gender
9.8%♀
90.2% male
Age
31.1
average years
Country rank
#6192
Person in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jayson Tatum fans

9.8% are female, 90.2% are male, average age 31.1.

Fig. 02

Gender split

9.8%
Female
90.2%
Male
Demographic split for Jayson Tatum audience in United States
MetricValue
Female9.8%
Male90.2%
Average age31.1
Estimated audience size5,447,637
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Jayson Tatum audience in United States
Age bracketShare%
16-1934%
20-2936%
30-3912%
40-4910%
50+8%
Fig. 04

Worldwide distribution

65.1%

of the worldwide Jayson Tatum audience comes from United States.

Worldwide audience distribution share by country for Jayson Tatum
CountryShare
United States65.1%
Philippines2.7%
China2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jayson Tatum audience in United States is strongest.

Fig. 05

Top regions by affinity

Jayson Tatum fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~600K4.24×
02Rhode Island~70K2.95×
03New Hampshire~90K2.94×
04Maine~60K2.37×
05Connecticut~100K1.67×
06Vermont~20K1.40×
07Maryland~200K1.23×
08Washington, District of Columbia~30K1.20×
09New York~500K1.18×
10Louisiana~100K1.14×
11North Carolina~300K1.12×
12Georgia~300K1.08×
13New Jersey~200K1.08×
14Missouri~100K1.08×
15Mississippi~60K1.00×
16Illinois~200K0.98×
17Florida~500K0.97×
18Virginia~200K0.97×
19South Carolina~100K0.97×
20Delaware~20K0.94×
21Pennsylvania~200K0.93×
22Ohio~200K0.91×
23Tennessee~100K0.89×
24Indiana~100K0.88×
25Michigan~200K0.83×
26Alabama~90K0.83×
27Kentucky~80K0.82×
28Texas~500K0.79×
29California~600K0.77×
30Arizona~100K0.76×
31Arkansas~50K0.76×
32Nevada~50K0.72×
33Minnesota~80K0.71×
34Hawaii~20K0.69×
35Oklahoma~60K0.68×
36Kansas~40K0.66×
37West Virginia~20K0.65×
38Colorado~70K0.63×
39Iowa~40K0.63×
40Wisconsin~70K0.62×
41North Dakota~10K0.61×
42Nebraska~20K0.60×
43Oregon~50K0.57×
44South Dakota~10K0.57×
45New Mexico~20K0.55×
46Alaska~8K0.53×
47Washington~80K0.52×
48Utah~30K0.48×
49Montana~10K0.48×
50Idaho~20K0.41×
Fig. 06

Affinity by region

Affinity by region — Jayson Tatum, United States
0.41×1.00×4.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jayson Tatum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jayson Tatum audience
#·InterestCategoryAffinity×
01Indiana PacersSports16.56×
02Tobias HarrisSports16.19×
03Philadelphia 76ersSports14.66×
04New Orleans PelicansSports13.40×
05Larry BirdSports10.36×
06Chris PaulSports10.10×
07Klay ThompsonSports9.06×
08Luka DončićSports8.44×
09Houston RocketsSports8.04×
10Carmelo AnthonySports7.94×
11Minnesota TimberwolvesSports7.67×
12Washington WizardsSports7.11×
13Charlotte HornetsSports6.94×
14Sneaker collectingFashion & Accessoires6.88×
15Giannis AntetokounmpoSports6.76×
16San Antonio SpursSports6.70×
17Brooklyn NetsSports5.92×
18Boston CelticsSports4.47×
19LeBron JamesSports3.92×
20Domino's PizzaFood & Beverages3.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jayson Tatum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jayson Tatum audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.85×
IndulgenceJOY1.59×
Family OrientationCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jayson Tatum audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.52×
CreativityOPEN0.61×
IndividualismJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jayson Tatum have in United States?

Jayson Tatum has an estimated audience of 5,447,637 people in United States, concentrated in California and Massachusetts.

02

What is the gender split and age of Jayson Tatum fans?

9.8% of Jayson Tatum fans are female, 90.2% are male, with an average age of 31.1 years.

03

Which brands do Jayson Tatum fans like most?

Jayson Tatum fans show strongest brand affinity for Philadelphia 76ers (14.66×), Indiana Pacers (16.56×), and New Orleans Pelicans (13.4×) over the country average.

04

Where do Jayson Tatum fans live in United States?

Jayson Tatum fans in United States are most concentrated in California (reach ~600K), Massachusetts (reach ~600K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Jayson Tatum fans also like?

Beyond Jayson Tatum itself, the audience over-indexes on Indiana Pacers (16.56×), New Orleans Pelicans (13.4×), Sneaker collecting (6.88×), and Houston Rockets (8.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jayson Tatum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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