Jayson Tatum Audience in United States

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Jayson Tatum has an estimated audience of 7,566,500 people in United States. 9.8% are female, 90.2% are male, average age 31.1. Top regions: California, Massachusetts, Texas. Top brand affinities: Graham Greene, Alaska, Chili con carne, Finding Your Roots, Pro-Ject.

The average Jayson Tatum fan in United States is 31.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Massachusetts, Texas. Top brand affinities include Graham Greene, Alaska, Chili con carne, with strongest over-indexing on Graham Greene (15.03× the country average). Demographically, the Jayson Tatum audience skews more male with an average age of 31.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Jayson Tatum fans

Demographic split for Jayson Tatum audience in United States
MetricValue
Female9.8%
Male90.2%
Average age31.1
Estimated audience size7,566,500

Audience persona

The typical Jayson Tatum fan in United States is more male, around 31.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Graham Greene.

Top regions in United States

Top regions ranked by reach for Jayson Tatum in United States
RegionReachAffinity
California698,0230.84×
Massachusetts620,8814.16×
Texas569,2590.88×
Florida541,0381.06×
New York527,4171.25×
North Carolina276,9511.22×
Illinois273,2861.08×
Georgia267,2431.15×
Pennsylvania238,3200.94×
Ohio222,1480.95×
New Jersey214,4051.11×
Virginia188,6251.02×
Michigan174,7180.88×
Maryland170,2751.31×
Tennessee146,8820.97×
Missouri138,0801.13×
Arizona125,4750.81×
Indiana124,5790.9×
Louisiana120,3421.23×
Connecticut120,2451.58×
South Carolina112,8270.99×
Alabama87,0420.82×
Minnesota82,1220.76×
Washington81,2200.54×
Colorado80,3330.67×
Kentucky79,7580.84×
New Hampshire76,8882.58×
Wisconsin72,3420.64×
Rhode Island65,4142.72×
Mississippi62,8271.01×
Nevada55,9310.76×
Oklahoma55,0610.66×
Maine54,6892.02×
Oregon51,0430.59×
Arkansas46,7160.75×
Kansas41,6310.7×
Iowa39,5230.63×
Utah31,5930.47×
Washington, District of Columbia28,8581.27×
Nebraska22,1120.58×
West Virginia21,4340.61×
Hawaii21,1650.65×
New Mexico20,0090.53×
Delaware18,5480.89×
Vermont15,8221.19×
Idaho13,9370.37×
Montana9,0770.43×
South Dakota8,7130.5×
North Dakota8,6220.55×
Alaska7,2180.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jayson Tatum audience
BrandAffinityCategory
Graham Greene15.03×Literature
Alaska3.3×Travel & Leisure
Chili con carne15.16×Food & Beverages
Finding Your Roots18.44×Movies & TV
Pro-Ject4.73×Music & Radio
Combat sport1.84×Sports
Consequence (rapper)6.58×Music & Radio
Elsword16.56×Games
Litter box2.02×Pets & Animals
Thom Browne8.81×Fashion & Accessoires
Quiche9.34×Food & Beverages
Nick Jr. (Australia)6.46×Kids & Family
Surf kayaking10.49×Sports
Racing1.79×Cars & Mobility
henry louis gates jr17.9×Movies & TV
Iowa Lottery6.16×Games
Noodle (Gorillaz)2.11×Music & Radio
Highland games4.86×Sports
Staycation1.76×Home & Garden
Vocal harmony2.33×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jayson Tatum audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.95
Early Adopter MentalityPOWER1.49
Family OrientationCONSERVATISM1.28
SustainabilityBALANCE1.18
Social Media UsageJOY1.17
IndulgenceJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Jayson Tatum
CountryShare
United States72.5%
Philippines2.1%
China2.1%

See Jayson Tatum audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Jayson Tatum have in United States?

Jayson Tatum has an estimated audience of 7,566,500 people in United States, concentrated in California and Massachusetts.

What is the gender split and age of Jayson Tatum fans?

9.8% of Jayson Tatum fans are female, 90.2% are male, with an average age of 31.1 years.

Which brands do Jayson Tatum fans like most?

Jayson Tatum fans show strongest brand affinity for Graham Greene (15.03×), Alaska (3.3×), and Chili con carne (15.16×) over the country average.

Where do Jayson Tatum fans live in United States?

Jayson Tatum fans in United States are most concentrated in California (reach 698,023), Massachusetts (reach 620,881), and Texas (reach 569,259). These three regions account for the largest share of the active audience.

What other brands do Jayson Tatum fans also like?

Beyond Jayson Tatum itself, the audience over-indexes on Alaska (3.3×), Chili con carne (15.16×), Finding Your Roots (18.44×), and Pro-Ject (4.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jayson Tatum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.