Rascasse Audience Intelligence

Kansas City, Missouri Audience in United States

A data profile of the people who buy, follow and care about Kansas City, Missouri in United States — modelled from more than twelve digital signal sources. Kansas City, Missouri has an estimated audience of 13,429,624 people in United States.

#42among City in United States#150among POI in United States#236in Travel & Leisure

The average Kansas City, Missouri fan in United States is 41.8 years old, balanced, and lives primarily in Missouri.

The audience is concentrated in Missouri, Texas, California.

Top brand affinities include United Airlines, FedEx, Dallas Mavericks, with strongest over-indexing on United Airlines (3.6× the country average).

Demographically, the Kansas City, Missouri audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kansas City, Missouri fan in United States is balanced, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for United Airlines.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kansas City, Missouri profile in United States.

Audience size
13.4M
in United States
Gender
54.7%♀
45.3% male
Age
41.8
average years
Country rank
#2638
POI in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kansas City, Missouri fans

54.7% are female, 45.3% are male, average age 41.8.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Kansas City, Missouri audience in United States
MetricValue
Female54.7%
Male45.3%
Average age41.8
Estimated audience size13,429,624
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Kansas City, Missouri audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3918%
40-4922%
50+27%
Fig. 04

Worldwide distribution

77.5%

of the worldwide Kansas City, Missouri audience comes from United States.

Worldwide audience distribution share by country for Kansas City, Missouri
CountryShare
United States77.5%
United Kingdom3.0%
Canada2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kansas City, Missouri audience in United States is strongest.

Fig. 05

Top regions by affinity

Kansas City, Missouri fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~500K5.03×
02Missouri~1M4.96×
03Nebraska~200K2.27×
04Iowa~200K1.98×
05Arkansas~200K1.44×
06South Dakota~40K1.38×
07Oklahoma~200K1.24×
08Colorado~200K1.04×
09Minnesota~200K0.99×
10Illinois~400K0.97×
11Arizona~300K0.93×
12Hawaii~50K0.92×
13North Dakota~20K0.88×
14Wisconsin~200K0.83×
15Wyoming~20K0.83×
16Texas~900K0.81×
17Indiana~200K0.81×
18Alabama~200K0.81×
19Alaska~20K0.81×
20Washington, District of Columbia~30K0.80×
21New Mexico~50K0.79×
22Louisiana~100K0.77×
23Tennessee~200K0.76×
24Kentucky~100K0.76×
25Ohio~300K0.75×
26Michigan~300K0.74×
27Pennsylvania~300K0.73×
28Massachusetts~200K0.73×
29Maryland~200K0.73×
30Florida~700K0.72×
31Virginia~200K0.72×
32Mississippi~80K0.72×
33North Carolina~300K0.71×
34Nevada~90K0.71×
35Utah~90K0.71×
36New York~500K0.70×
37Washington~200K0.70×
38Georgia~300K0.69×
39Idaho~50K0.69×
40South Carolina~100K0.68×
41Montana~30K0.68×
42New Jersey~200K0.66×
43New Hampshire~40K0.66×
44Oregon~100K0.65×
45Connecticut~90K0.65×
46Maine~30K0.63×
47California~900K0.62×
48Rhode Island~30K0.62×
49West Virginia~40K0.60×
50Delaware~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Kansas City, Missouri, United States
0.58×1.00×5.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kansas City, Missouri audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kansas City, Missouri audience
#·InterestCategoryAffinity×
01Dallas MavericksSports3.84×
02Portland Trail BlazersSports3.77×
03H&R BlockBusiness & Career3.70×
04United AirlinesTravel & Leisure3.60×
05QVCMovies & TV2.89×
06FedExBusiness & Career2.86×
07Sustainable energyHome & Garden2.77×
08First class travelTravel & Leisure2.73×
09Miami HeatSports2.60×
10Renewable energyBusiness & Career2.49×
11Super BowlSports2.35×
12Real propertyHome & Garden2.20×
13NASDAQBusiness & Career2.19×
14Solar energyHome & Garden2.02×
15InnovationBusiness & Career1.95×
16American AirlinesTravel & Leisure1.79×
17Mortgage loansBusiness & Career1.79×
18ExpediaTravel & Leisure1.77×
19AirbnbTravel & Leisure1.54×
20RedditInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kansas City, Missouri audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kansas City, Missouri audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.27×
Family OrientationCONSERVATISM1.79×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kansas City, Missouri audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Luxury OrientationPREMIUM0.80×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kansas City, Missouri have in United States?

Kansas City, Missouri has an estimated audience of 13,429,624 people in United States, concentrated in Missouri and Texas.

02

What is the gender split and age of Kansas City, Missouri fans?

54.7% of Kansas City, Missouri fans are female, 45.3% are male, with an average age of 41.8 years.

03

Which brands do Kansas City, Missouri fans like most?

Kansas City, Missouri fans show strongest brand affinity for United Airlines (3.6×), FedEx (2.86×), and Dallas Mavericks (3.84×) over the country average.

04

Where do Kansas City, Missouri fans live in United States?

Kansas City, Missouri fans in United States are most concentrated in Missouri (reach ~1M), Texas (reach ~900K), and California (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Kansas City, Missouri fans also like?

Beyond Kansas City, Missouri itself, the audience over-indexes on FedEx (2.86×), Dallas Mavericks (3.84×), American Airlines (1.79×), and Super Bowl (2.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kansas City, Missouri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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