Kansas City, Missouri Audience in United States

Kansas City, Missouri has an estimated audience of 13,429,624 people in United States. 54.7% are female, 45.3% are male, average age 41.8. Top regions: Missouri, Texas, California. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Kansas City, Missouri fan in United States is 41.8 years old, balanced, and lives primarily in Missouri. The audience is concentrated in Missouri, Texas, California. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Kansas City, Missouri audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Kansas City, Missouri fans

Demographic split for Kansas City, Missouri audience in United States
MetricValue
Female54.7%
Male45.3%
Average age41.8
Estimated audience size13,429,624

Audience persona

The typical Kansas City, Missouri fan in United States is balanced, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Kansas City, Missouri in United States
RegionReachAffinity
Missouri1,089,1685.03×
Texas995,4450.86×
California967,4610.66×
Florida670,1450.74×
New York554,1930.74×
Kansas539,1235.09×
Illinois454,2751.02×
Pennsylvania340,5540.75×
Ohio319,5020.77×
North Carolina299,8230.74×
Georgia294,2210.71×
Michigan268,1380.76×
Arizona258,8420.94×
Virginia243,2000.74×
New Jersey233,1100.68×
Colorado225,8561.07×
Iowa217,0041.96×
Tennessee206,1480.77×
Indiana203,3940.83×
Massachusetts200,0410.76×
Minnesota194,7201.01×
Washington193,7430.72×
Oklahoma180,0321.21×
Maryland170,9460.74×
Wisconsin170,7460.85×
Arkansas155,8071.41×
Nebraska150,7862.24×
Alabama150,6320.8×
South Carolina138,9480.69×
Louisiana132,1390.76×
Kentucky128,1570.76×
Oregon100,0260.65×
Nevada92,4800.71×
Connecticut88,1600.65×
Utah85,9150.71×
Mississippi73,6750.67×
Hawaii52,1970.9×
New Mexico51,0570.76×
Idaho44,5670.66×
South Dakota40,8411.32×
West Virginia34,3300.55×
New Hampshire33,7870.64×
Washington, District of Columbia31,1710.77×
Maine28,9440.6×
Rhode Island25,2600.59×
Montana23,8550.64×
North Dakota22,1680.8×
Alaska21,4230.75×
Delaware20,2600.55×
Wyoming14,8260.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kansas City, Missouri audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
MSN3.05×News
Charles, Prince of Wales18.87×Politics & Society
Planet Fitness2.4×Sports
United Airlines3.06×Travel & Leisure
Diaper bag3.8×Kids & Family
Staples (Canada)2.86×Business & Career
Fox News Channel1.52×Movies & TV
Hobby Lobby2×Home & Garden
Non-fiction books3.63×Literature
Great Clips2.87×Beauty & Wellness
Payment card8.17×Fashion & Accessoires
Dallas Mavericks3.53×Sports
American Airlines1.73×Travel & Leisure
Miami Heat2.93×Sports
Ben Stiller5.95×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kansas City, Missouri audience
TraitClusterScore
PatriotismCONSERVATISM1.59
ExtroversionTHRILL1.41
Community OrientationOPEN1.23
Family OrientationCONSERVATISM1.19
Urban LifestyleOPEN1.11
Need for SecurityCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Kansas City, Missouri
CountryShare
United States77.5%
United Kingdom3.0%
Canada2.6%

See Kansas City, Missouri audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Kansas City, Missouri have in United States?

Kansas City, Missouri has an estimated audience of 13,429,624 people in United States, concentrated in Missouri and Texas.

What is the gender split and age of Kansas City, Missouri fans?

54.7% of Kansas City, Missouri fans are female, 45.3% are male, with an average age of 41.8 years.

Which brands do Kansas City, Missouri fans like most?

Kansas City, Missouri fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Kansas City, Missouri fans live in United States?

Kansas City, Missouri fans in United States are most concentrated in Missouri (reach 1,089,168), Texas (reach 995,445), and California (reach 967,461). These three regions account for the largest share of the active audience.

What other brands do Kansas City, Missouri fans also like?

Beyond Kansas City, Missouri itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kansas City, Missouri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.