Kansas City, Missouri Audience in United States

Kansas City, Missouri logo

Kansas City, Missouri has an estimated audience of 13,429,624 people in United States. 54.7% are female, 45.3% are male, average age 41.8. Top regions: Missouri, Texas, California. Top brand affinities: Pro-Ject, Google Photos, Israel, Product design, Urban Outfitters.

The average Kansas City, Missouri fan in United States is 41.8 years old, balanced, and lives primarily in Missouri. The audience is concentrated in Missouri, Texas, California. Top brand affinities include Pro-Ject, Google Photos, Israel, with strongest over-indexing on Pro-Ject (6.27× the country average). Demographically, the Kansas City, Missouri audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Kansas City, Missouri fans

Demographic split for Kansas City, Missouri audience in United States
MetricValue
Female54.7%
Male45.3%
Average age41.8
Estimated audience size13,429,624

Audience persona

The typical Kansas City, Missouri fan in United States is balanced, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Kansas City, Missouri in United States
RegionReachAffinity
Missouri1,089,1685.03×
Texas995,4450.86×
California967,4610.66×
Florida670,1450.74×
New York554,1930.74×
Kansas539,1235.09×
Illinois454,2751.02×
Pennsylvania340,5540.75×
Ohio319,5020.77×
North Carolina299,8230.74×
Georgia294,2210.71×
Michigan268,1380.76×
Arizona258,8420.94×
Virginia243,2000.74×
New Jersey233,1100.68×
Colorado225,8561.07×
Iowa217,0041.96×
Tennessee206,1480.77×
Indiana203,3940.83×
Massachusetts200,0410.76×
Minnesota194,7201.01×
Washington193,7430.72×
Oklahoma180,0321.21×
Maryland170,9460.74×
Wisconsin170,7460.85×
Arkansas155,8071.41×
Nebraska150,7862.24×
Alabama150,6320.8×
South Carolina138,9480.69×
Louisiana132,1390.76×
Kentucky128,1570.76×
Oregon100,0260.65×
Nevada92,4800.71×
Connecticut88,1600.65×
Utah85,9150.71×
Mississippi73,6750.67×
Hawaii52,1970.9×
New Mexico51,0570.76×
Idaho44,5670.66×
South Dakota40,8411.32×
West Virginia34,3300.55×
New Hampshire33,7870.64×
Washington, District of Columbia31,1710.77×
Maine28,9440.6×
Rhode Island25,2600.59×
Montana23,8550.64×
North Dakota22,1680.8×
Alaska21,4230.75×
Delaware20,2600.55×
Wyoming14,8260.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kansas City, Missouri audience
BrandAffinityCategory
Pro-Ject6.27×Music & Radio
Google Photos3.08×Technology & Electronics
Israel2.44×Travel & Leisure
Product design1.98×Business & Career
Urban Outfitters1.65×Shopping
Nebraska1.96×Travel & Leisure
Jeep Grand Cherokee (WJ)3.52×Cars & Mobility
Jesse Plemons1.93×Movies & TV
Jeep Wagoneer2.87×Cars & Mobility
Nebraska Cornhuskers football1.8×Sports
Public speaking1.67×Politics & Society
edureka15.09×Business & Career
Home staging2.1×Home & Garden
Glossier1.9×Beauty & Wellness
Charlamagne Tha God3.25×Movies & TV
Kenosha, Wisconsin3.86×Travel & Leisure
Jezebel (film)2.04×Movies & TV
Mustard seed2.56×Food & Beverages
Keeper (password manager)1.77×Technology & Electronics
Nipsey Hussle1.52×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kansas City, Missouri audience
TraitClusterScore
PatriotismCONSERVATISM1.59
ExtroversionTHRILL1.41
Community OrientationOPEN1.23
Family OrientationCONSERVATISM1.19
Urban LifestyleOPEN1.11
Need for SecurityCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Kansas City, Missouri
CountryShare
United States77.5%
United Kingdom3.0%
Canada2.6%

See Kansas City, Missouri audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Kansas City, Missouri have in United States?

Kansas City, Missouri has an estimated audience of 13,429,624 people in United States, concentrated in Missouri and Texas.

What is the gender split and age of Kansas City, Missouri fans?

54.7% of Kansas City, Missouri fans are female, 45.3% are male, with an average age of 41.8 years.

Which brands do Kansas City, Missouri fans like most?

Kansas City, Missouri fans show strongest brand affinity for Pro-Ject (6.27×), Google Photos (3.08×), and Israel (2.44×) over the country average.

Where do Kansas City, Missouri fans live in United States?

Kansas City, Missouri fans in United States are most concentrated in Missouri (reach 1,089,168), Texas (reach 995,445), and California (reach 967,461). These three regions account for the largest share of the active audience.

What other brands do Kansas City, Missouri fans also like?

Beyond Kansas City, Missouri itself, the audience over-indexes on Google Photos (3.08×), Israel (2.44×), Product design (1.98×), and Urban Outfitters (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kansas City, Missouri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.