Kendra Scott Jewelry Audience in United States

Kendra Scott Jewelry has an estimated audience of 1,014,683 people in United States. 87.4% are female, 12.6% are male, average age 33.0. Top regions: Texas, Florida, California. Top brand affinities: Tory Burch, Buccellati, Kia Sportage, Crocs, Autism Awareness.

The average Kendra Scott Jewelry fan in United States is 33.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Tory Burch, Buccellati, Kia Sportage, with strongest over-indexing on Tory Burch (12.87× the country average). Demographically, the Kendra Scott Jewelry audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

Demographics of Kendra Scott Jewelry fans

Demographic split for Kendra Scott Jewelry audience in United States
MetricValue
Female87.4%
Male12.6%
Average age33.0
Estimated audience size1,014,683

Audience persona

The typical Kendra Scott Jewelry fan in United States is more female, around 33.0 years old, with strong Indulgence tendencies and a notable affinity for Tory Burch.

Top regions in United States

Top regions ranked by reach for Kendra Scott Jewelry in United States
RegionReachAffinity
Texas106,6541.22×
Florida98,7601.44×
California53,6960.48×
Georgia46,0291.47×
North Carolina43,7861.43×
New York42,4440.75×
Illinois41,5981.23×
Pennsylvania40,4581.18×
Ohio36,7751.18×
Tennessee31,8971.57×
Virginia27,9761.13×
Michigan27,7041.04×
New Jersey26,0601.01×
Alabama23,6851.67×
South Carolina21,6731.42×
Kentucky21,6571.7×
Indiana21,1431.14×
Missouri20,3471.24×
Louisiana20,1591.54×
Arizona17,9130.86×
Wisconsin17,4941.15×
Massachusetts17,2210.86×
Arkansas14,8911.78×
Maryland14,5150.83×
Mississippi14,4411.73×
Colorado13,9570.87×
Kansas13,2241.65×
Oklahoma12,8061.14×
Minnesota11,1230.77×
Iowa10,4791.25×
Washington8,9950.44×
Connecticut8,2820.81×
West Virginia6,5341.38×
Nebraska6,0571.19×
Utah4,6060.51×
Oregon4,5870.39×
Nevada4,5540.46×
New Mexico3,9630.78×
New Hampshire3,0990.78×
Delaware2,9901.07×
Idaho2,6420.52×
Maine2,3090.64×
Rhode Island2,0680.64×
South Dakota1,9450.83×
Washington, District of Columbia1,9120.63×
Montana1,6800.6×
North Dakota1,5900.76×
Hawaii1,4470.33×
Vermont9890.55×
Wyoming8810.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kendra Scott Jewelry audience
BrandAffinityCategory
Tory Burch12.87×Fashion & Accessoires
Buccellati55.69×Fashion & Accessoires
Kia Sportage20×Cars & Mobility
Crocs7.74×Fashion & Accessoires
Autism Awareness8.01×Health
Nordstrom3.59×Shopping
Arc'teryx11.05×Fashion & Accessoires
Do it yourself (DIY)2.73×Home & Garden
Diabetes mellitus awareness5.39×Health
Kate Spade7.67×Fashion & Accessoires
Honda HR-V20×Cars & Mobility
Bachelor of Business Administration28.62×Business & Career
Makeup Tutorials5.05×Beauty & Wellness
Lacoste10.13×Fashion & Accessoires
Tommy Hilfiger8.42×Fashion & Accessoires
BB cream7.97×Beauty & Wellness
Singer-songwriter2.72×Music & Radio
Key Food13.09×Shopping
Urban Outfitters4.39×Shopping
ULTA Beauty3.42×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kendra Scott Jewelry audience
TraitClusterScore
IndulgenceJOY2.24
Luxury OrientationPREMIUM2.16
Design AffinityPREMIUM2
Quality AwarenessPREMIUM1.76
Pet OwnershipJOY1.72
DIY MentalityTHRILL1.62

Worldwide distribution

Worldwide audience distribution share by country for Kendra Scott Jewelry
CountryShare
United States94.4%
United Kingdom2.2%
Canada1.5%

See Kendra Scott Jewelry audiences in other countries

More Jewelry audiences in United States

Frequently asked questions

How many fans does Kendra Scott Jewelry have in United States?

Kendra Scott Jewelry has an estimated audience of 1,014,683 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Kendra Scott Jewelry fans?

87.4% of Kendra Scott Jewelry fans are female, 12.6% are male, with an average age of 33.0 years.

Which brands do Kendra Scott Jewelry fans like most?

Kendra Scott Jewelry fans show strongest brand affinity for Tory Burch (12.87×), Buccellati (55.69×), and Kia Sportage (20×) over the country average.

Where do Kendra Scott Jewelry fans live in United States?

Kendra Scott Jewelry fans in United States are most concentrated in Texas (reach 106,654), Florida (reach 98,760), and California (reach 53,696). These three regions account for the largest share of the active audience.

What other brands do Kendra Scott Jewelry fans also like?

Beyond Kendra Scott Jewelry itself, the audience over-indexes on Buccellati (55.69×), Kia Sportage (20×), Crocs (7.74×), and Autism Awareness (8.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kendra Scott Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.