Rascasse Audience Intelligence

Kendra Scott Jewelry Target Market in United States

A data profile of the people who buy, follow and care about Kendra Scott Jewelry in United States — modelled from more than twelve digital signal sources. Kendra Scott Jewelry has an estimated audience of 1,261,485 people in United States.

#14among Jewelry in United States#2066among Brand in United States#853in Fashion & Accessoires

The average Kendra Scott Jewelry fan in United States is 33.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Tory Burch, Buccellati, QVC, with strongest over-indexing on Tory Burch (10.45× the country average).

Demographically, the Kendra Scott Jewelry audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kendra Scott Jewelry fan in United States is more female, around 33.0 years old, with strong Indulgence tendencies and a notable affinity for Tory Burch.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kendra Scott Jewelry profile in United States.

Audience size
1.3M
in United States
Gender
87.4%♀
12.6% male
Age
33.0
average years
Country rank
#20135
Brand in United States
Fig. 01

Search interest · 12-month trend

+190%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kendra Scott Jewelry

87.4% are female, 12.6% are male, average age 33.0.

Fig. 02

Gender split

87.4%
Female
12.6%
Male
Demographic split for Kendra Scott Jewelry audience in United States
MetricValue
Female87.4%
Male12.6%
Average age33.0
Estimated audience size1,261,485
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Kendra Scott Jewelry audience in United States
Age bracketShare%
16-1933%
20-2924%
30-3920%
40-4916%
50+7%
Fig. 04

Worldwide distribution

95.2%

of the worldwide Kendra Scott Jewelry audience comes from United States.

Worldwide audience distribution share by country for Kendra Scott Jewelry
CountryShare
United States95.2%
United Kingdom1.8%
Canada1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kendra Scott Jewelry audience in United States is strongest.

Fig. 05

Top regions by affinity

Kendra Scott Jewelry customers by region in United States
#RegionReachAffinity×
01Louisiana~20K1.89×
02Texas~200K1.80×
03Arkansas~20K1.80×
04Mississippi~10K1.79×
05Kentucky~20K1.74×
06Alabama~20K1.71×
07Oklahoma~20K1.70×
08Kansas~10K1.62×
09Tennessee~30K1.51×
10Georgia~40K1.42×
11North Carolina~40K1.41×
12Missouri~20K1.35×
13West Virginia~6K1.35×
14South Carolina~20K1.32×
15Nebraska~7K1.30×
16Iowa~10K1.27×
17Ohio~40K1.17×
18Wisconsin~20K1.13×
19Florida~80K1.12×
20Illinois~40K1.12×
21Virginia~30K1.10×
22Pennsylvania~40K1.09×
23Indiana~20K1.07×
24Delaware~3K0.99×
25Michigan~30K0.94×
26New Jersey~20K0.86×
27South Dakota~2K0.85×
28North Dakota~2K0.85×
29Wyoming~1K0.84×
30Massachusetts~20K0.83×
31New Hampshire~3K0.81×
32Arizona~20K0.80×
33Minnesota~10K0.80×
34New Mexico~4K0.76×
35Colorado~10K0.75×
36Maryland~10K0.74×
37Connecticut~7K0.73×
38Rhode Island~2K0.72×
39Maine~2K0.69×
40New York~40K0.68×
41Montana~2K0.64×
42Washington, District of Columbia~2K0.63×
43Alaska~1K0.59×
44Idaho~3K0.56×
45Nevada~5K0.52×
46Utah~5K0.51×
47California~50K0.46×
48Hawaii~2K0.44×
49Washington~9K0.43×
50Oregon~5K0.41×
Fig. 06

Affinity by region

Affinity by region — Kendra Scott Jewelry, United States
0.41×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kendra Scott Jewelry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kendra Scott Jewelry audience
#·InterestCategoryAffinity×
01BuccellatiFashion & Accessoires55.23×
02BulovaFashion & Accessoires20.00×
03Taron EgertonMovies & TV17.63×
04Key FoodShopping16.10×
05Paperless PostShopping14.85×
06Vera FarmigaMovies & TV12.35×
07Tory BurchFashion & Accessoires10.45×
08BB creamBeauty & Wellness9.75×
09LacosteFashion & Accessoires9.31×
10QVCMovies & TV8.70×
11Arc'teryxFashion & Accessoires8.18×
12Weather forecastingHome & Garden5.61×
13Discount storesShopping4.70×
14Shopping mallsShopping3.45×
15NordstromShopping3.12×
16The UPS StoreShopping2.58×
17PinterestInternet & Social Media2.57×
18Mortgage loansBusiness & Career2.51×
19AirbnbTravel & Leisure2.18×
20FurnitureHome & Garden2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kendra Scott Jewelry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kendra Scott Jewelry audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.05×
Price SensitivityPREMIUM2.22×
Quality AwarenessPREMIUM2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kendra Scott Jewelry audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Need for SecurityCONSERVATISM0.70×
Early Adopter MentalityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kendra Scott Jewelry's target market in United States?

Kendra Scott Jewelry's target market in United States covers an estimated 1,261,485 people, concentrated in Texas and Florida.

02

What is the gender split and age of Kendra Scott Jewelry customers?

87.4% of the Kendra Scott Jewelry audience are female, 12.6% are male, with an average age of 33.0 years.

03

Which brands do Kendra Scott Jewelry fans like most?

Kendra Scott Jewelry fans show strongest brand affinity for Tory Burch (10.45×), Buccellati (55.23×), and QVC (8.7×) over the country average.

04

Where do Kendra Scott Jewelry fans live in United States?

Kendra Scott Jewelry fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~80K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Kendra Scott Jewelry fans also like?

Beyond Kendra Scott Jewelry itself, the audience over-indexes on Buccellati (55.23×), QVC (8.7×), Taron Egerton (17.63×), and Discount stores (4.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Jewelry audiences in United States

See Kendra Scott Jewelry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kendra Scott Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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