Kennywood Audience in United States

Kennywood has an estimated audience of 254,676 people in United States. 64.2% are female, 35.8% are male, average age 35.9. Top regions: Pennsylvania, Ohio, West Virginia. Top brand affinities: Pittsburgh Penguins, Pittsburgh Steelers, Pittsburgh Pirates, Vegas Golden Knights, Taylor Swift.

The average Kennywood fan in United States is 35.9 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Ohio, West Virginia. Top brand affinities include Pittsburgh Penguins, Pittsburgh Steelers, Pittsburgh Pirates, with strongest over-indexing on Pittsburgh Penguins (21.74× the country average). Demographically, the Kennywood audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of Kennywood fans

Demographic split for Kennywood audience in United States
MetricValue
Female64.2%
Male35.8%
Average age35.9
Estimated audience size254,676

Audience persona

The typical Kennywood fan in United States is more female, around 35.9 years old, with strong Extroversion tendencies and a notable affinity for Pittsburgh Penguins.

Top regions in United States

Top regions ranked by reach for Kennywood in United States
RegionReachAffinity
Pennsylvania179,82720.97×
Ohio27,3523.49×
West Virginia16,90814.26×
New York5,5660.39×
Florida5,3840.31×
Maryland4,0160.92×
Virginia3,9740.64×
California3,5370.13×
Texas3,2320.15×
North Carolina3,1860.42×
Michigan2,5270.38×
New Jersey2,4480.38×
Tennessee2,1730.43×
Illinois2,0380.24×
Georgia1,8900.24×
Indiana1,7350.37×
South Carolina1,4750.39×
Kentucky1,3660.43×
Massachusetts1,2290.25×
Missouri8740.21×
Arizona7850.15×
Washington7780.15×
Connecticut7770.3×
Wisconsin6920.18×
Colorado6760.17×
Alabama4680.13×
Nevada4680.19×
Minnesota4570.13×
Louisiana4440.14×
Iowa4380.21×
Washington, District of Columbia4240.55×
Oregon4160.14×
Delaware3880.55×
Oklahoma3840.14×
Arkansas3470.17×
Kansas3180.16×
Utah3160.14×
Mississippi2840.14×
New Hampshire2740.27×
Maine2420.27×
Rhode Island1990.25×
Idaho1780.14×
Nebraska1650.13×
Hawaii1590.14×
New Mexico1520.12×
Vermont1370.31×
Montana1280.18×
Alaska720.13×
South Dakota690.12×
North Dakota650.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kennywood audience
BrandAffinityCategory
Pittsburgh Penguins21.74×Sports
Pittsburgh Steelers9.21×Sports
Pittsburgh Pirates15.12×Sports
Vegas Golden Knights9.55×Sports
Taylor Swift1.53×Music & Radio
Cleveland Browns2.42×Sports
Panera Bread1.67×Food & Beverages
Ice hockey1.88×Sports
Red Lobster2.37×Food & Beverages
Toronto Raptors3.4×Sports
Cleveland Guardians2.68×Sports
New England Patriots1.67×Sports
GameStop1.58×Games
Pub1.6×Food & Beverages
Toronto Maple Leafs3.8×Sports
Crocs1.74×Fashion & Accessoires
British Airways2.84×Travel & Leisure
Mobile payment2.02×Business & Career
Katy Perry1.94×Music & Radio
Slow cooker1.54×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kennywood audience
TraitClusterScore
ExtroversionTHRILL1.25
IndividualismJOY1.23
Community OrientationOPEN1.14
Career OrientationPOWER1.14
Family OrientationCONSERVATISM1.14
CreativityOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Kennywood
CountryShare
United States98.1%
Germany1.5%
Italy0.3%

See Kennywood audiences in other countries

More Theme park audiences in United States

Frequently asked questions

How many fans does Kennywood have in United States?

Kennywood has an estimated audience of 254,676 people in United States, concentrated in Pennsylvania and Ohio.

What is the gender split and age of Kennywood fans?

64.2% of Kennywood fans are female, 35.8% are male, with an average age of 35.9 years.

Which brands do Kennywood fans like most?

Kennywood fans show strongest brand affinity for Pittsburgh Penguins (21.74×), Pittsburgh Steelers (9.21×), and Pittsburgh Pirates (15.12×) over the country average.

Where do Kennywood fans live in United States?

Kennywood fans in United States are most concentrated in Pennsylvania (reach 179,827), Ohio (reach 27,352), and West Virginia (reach 16,908). These three regions account for the largest share of the active audience.

What other brands do Kennywood fans also like?

Beyond Kennywood itself, the audience over-indexes on Pittsburgh Steelers (9.21×), Pittsburgh Pirates (15.12×), Vegas Golden Knights (9.55×), and Taylor Swift (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kennywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.