Rascasse Audience Intelligence

Kennywood Audience in United States

A data profile of the people who buy, follow and care about Kennywood in United States — modelled from more than twelve digital signal sources. Kennywood has an estimated audience of 254,676 people in United States.

#49among Theme park in United States#6457among POI in United States#4433in Travel & Leisure

The average Kennywood fan in United States is 35.9 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Ohio, West Virginia.

Top brand affinities include Pittsburgh Penguins, Pittsburgh Pirates, Pittsburgh Steelers, with strongest over-indexing on Pittsburgh Penguins (26.25× the country average).

Demographically, the Kennywood audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kennywood fan in United States is more female, around 35.9 years old, with strong Career Orientation tendencies and a notable affinity for Pittsburgh Penguins.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kennywood profile in United States.

Audience size
255K
in United States
Gender
64.2%♀
35.8% male
Age
35.9
average years
Country rank
#52376
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kennywood fans

64.2% are female, 35.8% are male, average age 35.9.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Kennywood audience in United States
MetricValue
Female64.2%
Male35.8%
Average age35.9
Estimated audience size254,676
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Kennywood audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3921%
40-4921%
50+12%
Fig. 04

Worldwide distribution

98.1%

of the worldwide Kennywood audience comes from United States.

Worldwide audience distribution share by country for Kennywood
CountryShare
United States98.1%
Germany1.6%
Italy0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kennywood audience in United States is strongest.

Fig. 05

Top regions by affinity

Kennywood fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~200K20.32×
02West Virginia~20K13.11×
03Ohio~30K3.36×
04Maryland~3K0.76×
05Wyoming<1K0.71×
06North Dakota<1K0.68×
07Alaska<1K0.67×
08Hawaii<1K0.64×
09South Dakota<1K0.64×
10Idaho<1K0.63×
11Delaware<1K0.63×
12New Mexico<1K0.62×
13New Hampshire<1K0.59×
14Virginia~4K0.57×
15Washington, District of Columbia<1K0.56×
16Montana<1K0.55×
17Kentucky~2K0.51×
18Rhode Island<1K0.48×
19Maine<1K0.46×
20Nebraska<1K0.45×
21North Carolina~3K0.43×
22Alabama~2K0.43×
23Michigan~3K0.42×
24Mississippi<1K0.42×
25Tennessee~2K0.39×
26Arkansas<1K0.39×
27South Carolina~1K0.38×
28Missouri~2K0.37×
29Kansas<1K0.37×
30Indiana~2K0.36×
31New Jersey~2K0.35×
32Connecticut<1K0.35×
33Iowa<1K0.35×
34New York~5K0.34×
35Colorado~1K0.34×
36Oklahoma<1K0.34×
37Utah<1K0.33×
38Louisiana~1K0.32×
39Nevada<1K0.31×
40Illinois~2K0.29×
41Oregon<1K0.29×
42Florida~5K0.28×
43Massachusetts~1K0.27×
44Wisconsin~1K0.27×
45Minnesota<1K0.26×
46Georgia~2K0.25×
47Arizona~1K0.23×
48Washington~1K0.22×
49Texas~3K0.15×
50California~4K0.14×
Fig. 06

Affinity by region

Affinity by region — Kennywood, United States
0.14×1.00×20.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kennywood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kennywood audience
#·InterestCategoryAffinity×
01Pittsburgh PenguinsSports26.25×
02Pittsburgh PiratesSports18.38×
03Vegas Golden KnightsSports12.47×
04Pittsburgh SteelersSports6.51×
05Cleveland GuardiansSports3.28×
06Red LobsterFood & Beverages2.85×
07Britney SpearsMusic & Radio2.40×
08Non-alcoholic beverageFood & Beverages2.22×
09Rail transportTravel & Leisure2.01×
10PubFood & Beverages1.97×
11ZooKids & Family1.92×
12Ice hockeySports1.86×
13Hardware storeHome & Garden1.74×
14Panera BreadFood & Beverages1.69×
15Veterinary medicineBusiness & Career1.66×
16BakeryFood & Beverages1.64×
17Charitable organizationPolitics & Society1.64×
18Soft drinksFood & Beverages1.61×
19Snack foodFood & Beverages1.58×
20PharmacyBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kennywood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kennywood audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.74×
IndividualismJOY1.67×
Community OrientationOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kennywood audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.54×
Quality AwarenessPREMIUM0.59×
Sports ActivityPOWER0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kennywood have in United States?

Kennywood has an estimated audience of 254,676 people in United States, concentrated in Pennsylvania and Ohio.

02

What is the gender split and age of Kennywood fans?

64.2% of Kennywood fans are female, 35.8% are male, with an average age of 35.9 years.

03

Which brands do Kennywood fans like most?

Kennywood fans show strongest brand affinity for Pittsburgh Penguins (26.25×), Pittsburgh Pirates (18.38×), and Pittsburgh Steelers (6.51×) over the country average.

04

Where do Kennywood fans live in United States?

Kennywood fans in United States are most concentrated in Pennsylvania (reach ~200K), Ohio (reach ~30K), and West Virginia (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Kennywood fans also like?

Beyond Kennywood itself, the audience over-indexes on Pittsburgh Pirates (18.38×), Pittsburgh Steelers (6.51×), Vegas Golden Knights (12.47×), and Britney Spears (2.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Theme park audiences in United States

See Kennywood audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kennywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →