Key West Audience in United States
Key West has an estimated audience of 2,747,409 people in United States. 56.2% are female, 43.8% are male, average age 44.8. Top regions: Florida, Texas, New York. Top brand affinities: Florida Panthers, Boat show, Air travel, Jet ski, Standup paddleboarding.
The average Key West fan in United States is 44.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, New York. Top brand affinities include Florida Panthers, Boat show, Air travel, with strongest over-indexing on Florida Panthers (4.8× the country average). Demographically, the Key West audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Key West fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 44.8 |
| Estimated audience size | 2,747,409 |
Audience persona
The typical Key West fan in United States is more female, around 44.8 years old, with strong Quality Awareness tendencies and a notable affinity for Florida Panthers.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 1,034,423 | 5.56× |
| Texas | 193,638 | 0.82× |
| New York | 171,691 | 1.12× |
| California | 152,822 | 0.51× |
| Georgia | 114,489 | 1.35× |
| Pennsylvania | 106,147 | 1.15× |
| North Carolina | 102,290 | 1.24× |
| Ohio | 98,897 | 1.17× |
| Illinois | 95,257 | 1.04× |
| New Jersey | 85,722 | 1.23× |
| Virginia | 84,299 | 1.26× |
| Massachusetts | 75,990 | 1.4× |
| Michigan | 69,336 | 0.97× |
| Tennessee | 63,486 | 1.15× |
| Indiana | 54,914 | 1.09× |
| South Carolina | 53,400 | 1.29× |
| Maryland | 50,987 | 1.08× |
| Alabama | 50,013 | 1.3× |
| Missouri | 43,665 | 0.99× |
| Wisconsin | 40,608 | 0.98× |
| Kentucky | 39,314 | 1.14× |
| Minnesota | 37,821 | 0.96× |
| Louisiana | 36,034 | 1.02× |
| Washington | 35,626 | 0.65× |
| Colorado | 33,198 | 0.77× |
| Arizona | 32,384 | 0.58× |
| Connecticut | 29,320 | 1.06× |
| Oklahoma | 23,290 | 0.76× |
| Iowa | 21,820 | 0.96× |
| Arkansas | 19,084 | 0.84× |
| Kansas | 17,992 | 0.83× |
| Mississippi | 17,673 | 0.78× |
| Oregon | 16,016 | 0.51× |
| Utah | 14,413 | 0.59× |
| Nevada | 12,654 | 0.48× |
| New Hampshire | 12,357 | 1.14× |
| West Virginia | 11,095 | 0.87× |
| Nebraska | 10,784 | 0.78× |
| Maine | 10,260 | 1.04× |
| Washington, District of Columbia | 9,816 | 1.19× |
| Rhode Island | 8,967 | 1.03× |
| Delaware | 7,778 | 1.03× |
| Idaho | 7,212 | 0.52× |
| New Mexico | 6,854 | 0.5× |
| Hawaii | 4,837 | 0.41× |
| South Dakota | 4,399 | 0.69× |
| Montana | 4,332 | 0.57× |
| Vermont | 4,073 | 0.84× |
| North Dakota | 4,066 | 0.72× |
| Alaska | 3,121 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Florida Panthers | 4.8× | Sports |
| Boat show | 4.7× | Travel & Leisure |
| Air travel | 1.5× | Travel & Leisure |
| Jet ski | 3.44× | Sports |
| Standup paddleboarding | 2.57× | Sports |
| Garden furniture | 2.02× | Home & Garden |
| Tampa Bay Rays | 3.17× | Sports |
| Pub | 1.58× | Food & Beverages |
| Tampa Bay Lightning | 2.59× | Sports |
| Business class | 1.83× | Travel & Leisure |
| Hilton Hotels & Resorts | 2.82× | Travel & Leisure |
| Day spa | 1.52× | Beauty & Wellness |
| Booking.com | 1.67× | Travel & Leisure |
| Garden centre | 1.87× | Home & Garden |
| Philadelphia Phillies | 1.76× | Sports |
| Waldorf Astoria Hotels & Resorts | 4.25× | Travel & Leisure |
| Kayaking | 2.46× | Sports |
| Bob Dylan | 1.61× | Music & Radio |
| Kitesurfing | 2.83× | Sports |
| Holiday Inn | 1.87× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.83 |
| Travelling | THRILL | 1.49 |
| Luxury Orientation | PREMIUM | 1.37 |
| DIY Mentality | THRILL | 1.32 |
| Community Orientation | OPEN | 1.29 |
| Career Orientation | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.2% |
| United Kingdom | 4.0% |
| Poland | 3.0% |
See Key West audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
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- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
Frequently asked questions
How many fans does Key West have in United States?
Key West has an estimated audience of 2,747,409 people in United States, concentrated in Florida and Texas.
What is the gender split and age of Key West fans?
56.2% of Key West fans are female, 43.8% are male, with an average age of 44.8 years.
Which brands do Key West fans like most?
Key West fans show strongest brand affinity for Florida Panthers (4.8×), Boat show (4.7×), and Air travel (1.5×) over the country average.
Where do Key West fans live in United States?
Key West fans in United States are most concentrated in Florida (reach 1,034,423), Texas (reach 193,638), and New York (reach 171,691). These three regions account for the largest share of the active audience.
What other brands do Key West fans also like?
Beyond Key West itself, the audience over-indexes on Boat show (4.7×), Air travel (1.5×), Jet ski (3.44×), and Standup paddleboarding (2.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Key West. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.