Key West Audience in United States

Key West logo

Key West has an estimated audience of 2,747,409 people in United States. 56.2% are female, 43.8% are male, average age 44.8. Top regions: Florida, Texas, New York. Top brand affinities: Alaska, Sinaloa, Google Analytics, Diane Sawyer, Google Wallet.

The average Key West fan in United States is 44.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, New York. Top brand affinities include Alaska, Sinaloa, Google Analytics, with strongest over-indexing on Alaska (1.71× the country average). Demographically, the Key West audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Key West fans

Demographic split for Key West audience in United States
MetricValue
Female56.2%
Male43.8%
Average age44.8
Estimated audience size2,747,409

Audience persona

The typical Key West fan in United States is more female, around 44.8 years old, with strong Quality Awareness tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Key West in United States
RegionReachAffinity
Florida1,034,4235.56×
Texas193,6380.82×
New York171,6911.12×
California152,8220.51×
Georgia114,4891.35×
Pennsylvania106,1471.15×
North Carolina102,2901.24×
Ohio98,8971.17×
Illinois95,2571.04×
New Jersey85,7221.23×
Virginia84,2991.26×
Massachusetts75,9901.4×
Michigan69,3360.97×
Tennessee63,4861.15×
Indiana54,9141.09×
South Carolina53,4001.29×
Maryland50,9871.08×
Alabama50,0131.3×
Missouri43,6650.99×
Wisconsin40,6080.98×
Kentucky39,3141.14×
Minnesota37,8210.96×
Louisiana36,0341.02×
Washington35,6260.65×
Colorado33,1980.77×
Arizona32,3840.58×
Connecticut29,3201.06×
Oklahoma23,2900.76×
Iowa21,8200.96×
Arkansas19,0840.84×
Kansas17,9920.83×
Mississippi17,6730.78×
Oregon16,0160.51×
Utah14,4130.59×
Nevada12,6540.48×
New Hampshire12,3571.14×
West Virginia11,0950.87×
Nebraska10,7840.78×
Maine10,2601.04×
Washington, District of Columbia9,8161.19×
Rhode Island8,9671.03×
Delaware7,7781.03×
Idaho7,2120.52×
New Mexico6,8540.5×
Hawaii4,8370.41×
South Dakota4,3990.69×
Montana4,3320.57×
Vermont4,0730.84×
North Dakota4,0660.72×
Alaska3,1210.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Key West audience
BrandAffinityCategory
Alaska1.71×Travel & Leisure
Sinaloa1.59×Travel & Leisure
Google Analytics1.66×Internet & Social Media
Diane Sawyer2.45×Movies & TV
Google Wallet1.71×Technology & Electronics
Cacique1.89×Food & Beverages
Israeli cuisine1.52×Food & Beverages
Jonathan Davis1.53×Music & Radio
Bulacan2.57×Travel & Leisure
Better Off Dead (film)1.56×Movies & TV
Ember.js3.17×Technology & Electronics
Food quality1.84×Food & Beverages
cake decorating shop4.7×Food & Beverages
JBS USA1.5×Food & Beverages
IWeb1.69×
John Key1.94×Politics & Society
Gauri Khan1.54×Movies & TV
Joe the Plumber2.59×Politics & Society
GrabCAD1.5×Technology & Electronics
Keynote (presentation software)1.74×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Key West audience
TraitClusterScore
Quality AwarenessPREMIUM1.83
TravellingTHRILL1.49
Luxury OrientationPREMIUM1.37
DIY MentalityTHRILL1.32
Community OrientationOPEN1.29
Career OrientationPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Key West
CountryShare
United States70.2%
United Kingdom4.0%
Poland3.0%

See Key West audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Key West have in United States?

Key West has an estimated audience of 2,747,409 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Key West fans?

56.2% of Key West fans are female, 43.8% are male, with an average age of 44.8 years.

Which brands do Key West fans like most?

Key West fans show strongest brand affinity for Alaska (1.71×), Sinaloa (1.59×), and Google Analytics (1.66×) over the country average.

Where do Key West fans live in United States?

Key West fans in United States are most concentrated in Florida (reach 1,034,423), Texas (reach 193,638), and New York (reach 171,691). These three regions account for the largest share of the active audience.

What other brands do Key West fans also like?

Beyond Key West itself, the audience over-indexes on Sinaloa (1.59×), Google Analytics (1.66×), Diane Sawyer (2.45×), and Google Wallet (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Key West. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.