Rascasse Audience Intelligence

Key West Audience in United States

A data profile of the people who buy, follow and care about Key West in United States — modelled from more than twelve digital signal sources. Key West has an estimated audience of 2,747,409 people in United States.

#22among Department store in United States#829among POI in United States#889in Travel & Leisure

The average Key West fan in United States is 44.8 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, New York.

Top brand affinities include Jet ski, Rail transport, Non-alcoholic beverage, with strongest over-indexing on Jet ski (4.11× the country average).

Demographically, the Key West audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Key West fan in United States is more female, around 44.8 years old, with strong Career Orientation tendencies and a notable affinity for Jet ski.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Key West profile in United States.

Audience size
2.7M
in United States
Gender
56.2%♀
43.8% male
Age
44.8
average years
Country rank
#11048
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Key West fans

56.2% are female, 43.8% are male, average age 44.8.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Key West audience in United States
MetricValue
Female56.2%
Male43.8%
Average age44.8
Estimated audience size2,747,409
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Key West audience in United States
Age bracketShare%
16-198%
20-2913%
30-3920%
40-4932%
50+27%
Fig. 04

Worldwide distribution

69.7%

of the worldwide Key West audience comes from United States.

Worldwide audience distribution share by country for Key West
CountryShare
United States69.7%
United Kingdom3.9%
Poland3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Key West audience in United States is strongest.

Fig. 05

Top regions by affinity

Key West fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1M5.56×
02Alabama~50K1.35×
03Massachusetts~70K1.31×
04Georgia~100K1.29×
05North Carolina~100K1.24×
06South Carolina~50K1.24×
07New Hampshire~10K1.23×
08Virginia~80K1.21×
09Ohio~100K1.19×
10Kentucky~40K1.18×
11New Jersey~80K1.17×
12Washington, District of Columbia~10K1.16×
13Tennessee~60K1.15×
14Pennsylvania~100K1.11×
15Connecticut~30K1.07×
16Maryland~50K1.05×
17New York~200K1.04×
18Illinois~100K1.04×
19Indiana~50K1.04×
20Delaware~8K1.04×
21Louisiana~40K1.03×
22Maine~10K1.03×
23Rhode Island~9K1.03×
24Missouri~50K1.02×
25Michigan~70K0.99×
26Wisconsin~40K0.96×
27Iowa~20K0.96×
28West Virginia~10K0.93×
29Minnesota~40K0.92×
30Vermont~4K0.89×
31Arkansas~20K0.86×
32Mississippi~20K0.83×
33Kansas~20K0.81×
34Nebraska~10K0.79×
35Texas~200K0.78×
36Colorado~30K0.78×
37North Dakota~4K0.78×
38South Dakota~5K0.77×
39Oklahoma~20K0.76×
40Washington~30K0.64×
41Alaska~4K0.64×
42Montana~5K0.62×
43Utah~10K0.59×
44Arizona~30K0.58×
45Idaho~8K0.58×
46New Mexico~8K0.56×
47Oregon~20K0.52×
48California~100K0.48×
49Nevada~10K0.48×
50Hawaii~6K0.48×
Fig. 06

Affinity by region

Affinity by region — Key West, United States
0.48×1.00×5.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Key West audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Key West audience
#·InterestCategoryAffinity×
01Florida PanthersSports5.36×
02Boat showTravel & Leisure4.81×
03Jet skiSports4.11×
04Tampa Bay RaysSports3.37×
05Hilton Hotels & ResortsTravel & Leisure3.35×
06Best WesternTravel & Leisure3.16×
07Tampa Bay LightningSports2.91×
08Non-alcoholic beverageFood & Beverages2.45×
09Garden centreHome & Garden2.35×
10ButcherFood & Beverages2.23×
11Rail transportTravel & Leisure2.14×
12Garden furnitureHome & Garden2.08×
13Private equityBusiness & Career2.02×
14PubFood & Beverages1.73×
15Hardware storeHome & Garden1.69×
16Charitable organizationPolitics & Society1.66×
17Public transportCars & Mobility1.61×
18Britney SpearsMusic & Radio1.55×
19SteakhouseFood & Beverages1.55×
20EspressoFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Key West audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Key West audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.74×
Community OrientationOPEN1.66×
Quality AwarenessPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Key West audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.36×
ExtroversionTHRILL0.72×
Social Media UsageJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Key West have in United States?

Key West has an estimated audience of 2,747,409 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Key West fans?

56.2% of Key West fans are female, 43.8% are male, with an average age of 44.8 years.

03

Which brands do Key West fans like most?

Key West fans show strongest brand affinity for Jet ski (4.11×), Rail transport (2.14×), and Non-alcoholic beverage (2.45×) over the country average.

04

Where do Key West fans live in United States?

Key West fans in United States are most concentrated in Florida (reach ~1M), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Key West fans also like?

Beyond Key West itself, the audience over-indexes on Rail transport (2.14×), Non-alcoholic beverage (2.45×), Boat show (4.81×), and Florida Panthers (5.36×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Key West. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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