Rascasse Audience Intelligence

Kindle Store Audience in United States

A data profile of the people who buy, follow and care about Kindle Store in United States — modelled from more than twelve digital signal sources. Kindle Store has an estimated audience of 371,606 people in United States.

#1400among Website / Newspaper / Magazine in United States#1090in Literature

The average Kindle Store fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Amazon Kindle, Planet Fitness, Goodreads, with strongest over-indexing on Amazon Kindle (7.77× the country average).

Demographically, the Kindle Store audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kindle Store fan in United States is more female, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Amazon Kindle.

Category: Literature · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kindle Store profile in United States.

Audience size
372K
in United States
Gender
70.7%♀
29.3% male
Age
41.4
average years
Country rank
#43235
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Kindle Store

70.7% are female, 29.3% are male, average age 41.4.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for Kindle Store audience in United States
MetricValue
Female70.7%
Male29.3%
Average age41.4
Estimated audience size371,606
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Kindle Store audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3915%
40-4918%
50+31%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Kindle Store audience comes from United States.

Worldwide audience distribution share by country for Kindle Store
CountryShare
United Kingdom45.6%
Italy15.1%
Canada11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kindle Store audience in United States is strongest.

Fig. 05

Top regions by affinity

Kindle Store fans by region: top regions in United States
#RegionReachAffinity×
01Montana~50K1.64×
02Maine~60K1.55×
03Utah~100K1.51×
04Vermont~20K1.39×
05Arkansas~100K1.38×
06Alaska~30K1.37×
07Idaho~70K1.35×
08Kentucky~200K1.25×
09New Hampshire~50K1.25×
10Alabama~200K1.23×
11Oregon~100K1.21×
12Hawaii~50K1.18×
13Washington~200K1.17×
14Colorado~200K1.15×
15West Virginia~50K1.11×
16Tennessee~200K1.10×
17Oklahoma~100K1.06×
18Mississippi~90K1.06×
19North Dakota~20K1.02×
20Kansas~80K1.00×
21North Carolina~300K0.98×
22Nebraska~50K0.98×
23Missouri~200K0.97×
24South Carolina~100K0.95×
25Wisconsin~100K0.94×
26Minnesota~100K0.93×
27New Mexico~50K0.91×
28Pennsylvania~300K0.90×
29Iowa~80K0.90×
30Virginia~200K0.88×
31Delaware~20K0.88×
32Massachusetts~200K0.86×
33South Dakota~20K0.86×
34Georgia~300K0.85×
35Rhode Island~30K0.84×
36Michigan~200K0.83×
37Indiana~200K0.83×
38Connecticut~90K0.83×
39Arizona~200K0.81×
40Louisiana~100K0.81×
41Washington, District of Columbia~30K0.81×
42Maryland~100K0.78×
43Florida~500K0.77×
44Ohio~200K0.76×
45Texas~700K0.74×
46Illinois~200K0.72×
47Nevada~70K0.67×
48New York~400K0.66×
49California~700K0.65×
50New Jersey~200K0.63×
Fig. 06

Affinity by region

Affinity by region — Kindle Store, United States
0.63×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kindle Store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kindle Store audience
#·InterestCategoryAffinity×
01Amazon KindleLiterature7.77×
02GoodreadsLiterature6.94×
03Crime fictionLiterature4.23×
04Book discussion clubLiterature4.19×
05BestsellerLiterature3.80×
06Diaper bagKids & Family3.77×
07Romance novelsLiterature3.61×
08BluetoothTechnology & Electronics2.87×
09MetaphysicsBusiness & Career2.86×
10Planet FitnessSports2.67×
11NostalgiaHome & Garden2.49×
12RedditInternet & Social Media2.38×
13PharmacyBusiness & Career2.30×
14TraditionPolitics & Society2.00×
15Fiction booksLiterature1.95×
16IKEAHome & Garden1.90×
17Nonprofit organizationPolitics & Society1.84×
18McDonald'sFood & Beverages1.64×
19PinterestInternet & Social Media1.61×
20Health careBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kindle Store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kindle Store audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.86×
TraditionCONSERVATISM1.62×
SpiritualityBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kindle Store audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Pet OwnershipJOY0.94×
Healthy LifestyleBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kindle Store have in United States?

Kindle Store has an estimated audience of 371,606 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kindle Store fans?

70.7% of Kindle Store fans are female, 29.3% are male, with an average age of 41.4 years.

03

Which brands do Kindle Store fans like most?

Kindle Store fans show strongest brand affinity for Amazon Kindle (7.77×), Planet Fitness (2.67×), and Goodreads (6.94×) over the country average.

04

Where do Kindle Store fans live in United States?

Kindle Store fans in United States are most concentrated in California (reach ~700K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Kindle Store fans also like?

Beyond Kindle Store itself, the audience over-indexes on Planet Fitness (2.67×), Goodreads (6.94×), Romance novels (3.61×), and Reddit (2.38×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Kindle Store audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kindle Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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