Kindle Store Audience in United States

Kindle Store has an estimated audience of 10,248,152 people in United States. 70.7% are female, 29.3% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Diane Keaton, Wattpad, Google Maps, Google News.

The average Kindle Store fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Diane Keaton, Wattpad, with strongest over-indexing on Capital One (10.85× the country average). Demographically, the Kindle Store audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Tradition, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Website / Newspaper / Magazine

Demographics of Kindle Store fans

Demographic split for Kindle Store audience in United States
MetricValue
Female70.7%
Male29.3%
Average age41.4
Estimated audience size10,248,152

Audience persona

The typical Kindle Store fan in United States is more female, around 41.4 years old, with strong Tradition tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Kindle Store in United States
RegionReachAffinity
California740,3140.66×
Texas699,6790.79×
Florida553,7440.8×
New York377,4990.66×
Pennsylvania326,4760.95×
North Carolina312,5371.01×
Georgia279,7400.89×
Illinois258,0390.76×
Ohio248,2740.79×
Washington242,6191.18×
Tennessee238,2571.16×
Michigan227,2340.85×
Virginia226,3410.91×
Colorado192,6691.19×
Massachusetts175,2120.87×
Arizona171,7310.82×
Kentucky169,5561.32×
New Jersey167,6570.64×
Alabama166,7281.16×
Missouri164,3090.99×
Indiana160,8560.86×
South Carolina152,7730.99×
Utah148,2491.62×
Wisconsin147,5030.96×
Oregon143,6661.22×
Minnesota135,7220.92×
Maryland129,0720.73×
Oklahoma128,5311.13×
Arkansas116,8871.38×
Louisiana109,1480.83×
Mississippi88,5551.05×
Kansas83,5261.03×
Connecticut75,9220.74×
Iowa73,7510.87×
Idaho69,5891.35×
Nevada66,5250.67×
Maine56,4771.54×
Hawaii56,2381.28×
West Virginia49,8061.04×
New Hampshire48,4601.2×
Nebraska48,2220.94×
New Mexico45,6760.89×
Montana43,0261.51×
Alaska30,3401.38×
Vermont25,7581.43×
Rhode Island25,0170.77×
Washington, District of Columbia23,7960.77×
Delaware23,1440.82×
South Dakota19,2630.81×
North Dakota18,5390.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kindle Store audience
BrandAffinityCategory
Capital One10.85×Business & Career
Diane Keaton15.73×Movies & TV
Wattpad25.95×Internet & Social Media
Google Maps9.03×Internet & Social Media
Google News12.26×News
Indeed.com8.17×Business & Career
Beetlejuice9.1×Movies & TV
Billy Bob Thornton14.43×Movies & TV
Clint Eastwood14.69×Movies & TV
Bruce Willis10.98×Movies & TV
AccuWeather9.54×Home & Garden
Charlie Hunnam15.73×Movies & TV
Circle K10.24×Shopping
DeviantArt10.1×Internet & Social Media
Catherine Zeta-Jones15.84×Movies & TV
Demi Moore12.82×Movies & TV
Twin Peaks11.76×Movies & TV
Matthew McConaughey12.36×Movies & TV
Nicole Kidman11.87×Movies & TV
Khan Academy10.73×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kindle Store audience
TraitClusterScore
TraditionCONSERVATISM1.33
Social Media UsageJOY1.25
CreativityOPEN1.17
Price SensitivityPREMIUM1.17
PatriotismCONSERVATISM1.14
Family OrientationCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Kindle Store
CountryShare
United States59.7%
United Kingdom19.0%
Italy6.3%

See Kindle Store audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Kindle Store have in United States?

Kindle Store has an estimated audience of 10,248,152 people in United States, concentrated in California and Texas.

What is the gender split and age of Kindle Store fans?

70.7% of Kindle Store fans are female, 29.3% are male, with an average age of 41.4 years.

Which brands do Kindle Store fans like most?

Kindle Store fans show strongest brand affinity for Capital One (10.85×), Diane Keaton (15.73×), and Wattpad (25.95×) over the country average.

Where do Kindle Store fans live in United States?

Kindle Store fans in United States are most concentrated in California (reach 740,314), Texas (reach 699,679), and Florida (reach 553,744). These three regions account for the largest share of the active audience.

What other brands do Kindle Store fans also like?

Beyond Kindle Store itself, the audience over-indexes on Diane Keaton (15.73×), Wattpad (25.95×), Google Maps (9.03×), and Google News (12.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kindle Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.