Kiwanis Audience in United States

Kiwanis logo

Kiwanis has an estimated audience of 558,787 people in United States. 68.7% are female, 31.3% are male, average age 42.4. Top regions: California, Florida, Michigan. Top brand affinities: Pharmacy, Charitable organization, Hardware store, Garden centre, Hypermarket.

The average Kiwanis fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Michigan. Top brand affinities include Pharmacy, Charitable organization, Hardware store, with strongest over-indexing on Pharmacy (1.63× the country average). Demographically, the Kiwanis audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Kiwanis fans

Demographic split for Kiwanis audience in United States
MetricValue
Female68.7%
Male31.3%
Average age42.4
Estimated audience size558,787

Audience persona

The typical Kiwanis fan in United States is more female, around 42.4 years old, with strong Family Orientation tendencies and a notable affinity for Pharmacy.

Top regions in United States

Top regions ranked by reach for Kiwanis in United States
RegionReachAffinity
California50,3080.82×
Florida43,2851.14×
Michigan36,4312.49×
Arizona25,3282.22×
Ohio23,0201.34×
New York22,9120.73×
Texas22,0460.46×
Washington18,2301.63×
North Carolina17,8191.06×
Illinois16,0660.86×
Georgia14,6570.85×
Indiana14,6171.43×
Pennsylvania13,6730.73×
Virginia11,3180.83×
Wisconsin10,3251.23×
Tennessee9,5540.85×
New Jersey9,3470.66×
Colorado9,2741.05×
Oregon9,0991.42×
Missouri7,8390.87×
Minnesota7,6590.96×
Iowa7,4201.61×
Massachusetts6,9940.64×
Alabama6,5240.84×
Oklahoma6,2681.01×
Kentucky6,2640.89×
Louisiana6,1670.86×
Maryland4,6580.48×
South Carolina4,6010.55×
Kansas4,5671.04×
Arkansas4,1570.9×
Idaho3,3981.21×
Utah3,3400.67×
Connecticut3,3350.59×
Mississippi3,1750.69×
Nevada3,0910.57×
Nebraska2,7830.99×
Maine2,7791.39×
New Mexico2,6760.96×
New Hampshire2,3311.06×
West Virginia2,3000.88×
Montana2,2801.47×
North Dakota1,9611.71×
South Dakota1,9351.5×
Wyoming1,4701.77×
Hawaii1,1970.5×
Washington, District of Columbia1,1120.66×
Delaware7860.51×
Alaska6880.58×
Vermont5580.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kiwanis audience
BrandAffinityCategory
Pharmacy1.63×Business & Career
Charitable organization1.68×Politics & Society
Hardware store1.66×Home & Garden
Garden centre2.82×Home & Garden
Hypermarket1.83×Shopping
QVC1.71×Movies & TV
Weather forecasting1.78×Home & Garden
Lawn mower1.63×Home & Garden
Ryder Cup1.93×Sports
Slow cooker1.57×Food & Beverages
Greenhouse1.94×Home & Garden
Birkenstock1.57×Fashion & Accessoires
Crocs1.55×Fashion & Accessoires
Flea market1.67×Home & Garden
Cider1.67×Food & Beverages
Day spa1.58×Beauty & Wellness
Private equity1.67×Business & Career
Cleveland Guardians1.55×Sports
Children's literature1.6×Literature
Butcher1.73×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kiwanis audience
TraitClusterScore
Family OrientationCONSERVATISM1.73
Community OrientationOPEN1.68
Career OrientationPOWER1.39
DIY MentalityTHRILL1.23
Price SensitivityPREMIUM1.22
Convenience OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Kiwanis
CountryShare
United States63.7%
Canada7.0%
France5.6%

See Kiwanis audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Kiwanis have in United States?

Kiwanis has an estimated audience of 558,787 people in United States, concentrated in California and Florida.

What is the gender split and age of Kiwanis fans?

68.7% of Kiwanis fans are female, 31.3% are male, with an average age of 42.4 years.

Which brands do Kiwanis fans like most?

Kiwanis fans show strongest brand affinity for Pharmacy (1.63×), Charitable organization (1.68×), and Hardware store (1.66×) over the country average.

Where do Kiwanis fans live in United States?

Kiwanis fans in United States are most concentrated in California (reach 50,308), Florida (reach 43,285), and Michigan (reach 36,431). These three regions account for the largest share of the active audience.

What other brands do Kiwanis fans also like?

Beyond Kiwanis itself, the audience over-indexes on Charitable organization (1.68×), Hardware store (1.66×), Garden centre (2.82×), and Hypermarket (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kiwanis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.