Kiwanis Audience in United States

Kiwanis logo

Kiwanis has an estimated audience of 558,787 people in United States. 68.7% are female, 31.3% are male, average age 42.4. Top regions: California, Florida, Michigan. Top brand affinities: Pillow, Sinaloa, Saving, Necktie, WFTS-TV.

The average Kiwanis fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Michigan. Top brand affinities include Pillow, Sinaloa, Saving, with strongest over-indexing on Pillow (1.78× the country average). Demographically, the Kiwanis audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Kiwanis fans

Demographic split for Kiwanis audience in United States
MetricValue
Female68.7%
Male31.3%
Average age42.4
Estimated audience size558,787

Audience persona

The typical Kiwanis fan in United States is more female, around 42.4 years old, with strong Family Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Kiwanis in United States
RegionReachAffinity
California50,3080.82×
Florida43,2851.14×
Michigan36,4312.49×
Arizona25,3282.22×
Ohio23,0201.34×
New York22,9120.73×
Texas22,0460.46×
Washington18,2301.63×
North Carolina17,8191.06×
Illinois16,0660.86×
Georgia14,6570.85×
Indiana14,6171.43×
Pennsylvania13,6730.73×
Virginia11,3180.83×
Wisconsin10,3251.23×
Tennessee9,5540.85×
New Jersey9,3470.66×
Colorado9,2741.05×
Oregon9,0991.42×
Missouri7,8390.87×
Minnesota7,6590.96×
Iowa7,4201.61×
Massachusetts6,9940.64×
Alabama6,5240.84×
Oklahoma6,2681.01×
Kentucky6,2640.89×
Louisiana6,1670.86×
Maryland4,6580.48×
South Carolina4,6010.55×
Kansas4,5671.04×
Arkansas4,1570.9×
Idaho3,3981.21×
Utah3,3400.67×
Connecticut3,3350.59×
Mississippi3,1750.69×
Nevada3,0910.57×
Nebraska2,7830.99×
Maine2,7791.39×
New Mexico2,6760.96×
New Hampshire2,3311.06×
West Virginia2,3000.88×
Montana2,2801.47×
North Dakota1,9611.71×
South Dakota1,9351.5×
Wyoming1,4701.77×
Hawaii1,1970.5×
Washington, District of Columbia1,1120.66×
Delaware7860.51×
Alaska6880.58×
Vermont5580.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kiwanis audience
BrandAffinityCategory
Pillow1.78×Home & Garden
Sinaloa2.08×Travel & Leisure
Saving1.65×Business & Career
Necktie1.77×Fashion & Accessoires
WFTS-TV1.73×Movies & TV
WGN-TV1.56×Movies & TV
English literature1.81×Literature
Mariel Hemingway2.13×Fashion & Accessoires
International University of Business Agriculture and Technology1.83×Business & Career
Parma1.63×Travel & Leisure
Gemma Ward2.04×Fashion & Accessoires
Food quality1.52×Food & Beverages
Jorja Fox1.7×Movies & TV
Gauri Khan2.02×Movies & TV
The Finder (U.S. TV series)2.02×Movies & TV
WFLA-TV1.54×Movies & TV
John Key1.9×Politics & Society
FOX13 & myfoxtampabay.com1.86×Movies & TV
All You Need Is Love1.85×Music & Radio
Cagayan1.74×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kiwanis audience
TraitClusterScore
Family OrientationCONSERVATISM1.73
Community OrientationOPEN1.68
Career OrientationPOWER1.39
DIY MentalityTHRILL1.23
Price SensitivityPREMIUM1.22
Convenience OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Kiwanis
CountryShare
United States63.7%
Canada7.0%
France5.6%

See Kiwanis audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Kiwanis have in United States?

Kiwanis has an estimated audience of 558,787 people in United States, concentrated in California and Florida.

What is the gender split and age of Kiwanis fans?

68.7% of Kiwanis fans are female, 31.3% are male, with an average age of 42.4 years.

Which brands do Kiwanis fans like most?

Kiwanis fans show strongest brand affinity for Pillow (1.78×), Sinaloa (2.08×), and Saving (1.65×) over the country average.

Where do Kiwanis fans live in United States?

Kiwanis fans in United States are most concentrated in California (reach 50,308), Florida (reach 43,285), and Michigan (reach 36,431). These three regions account for the largest share of the active audience.

What other brands do Kiwanis fans also like?

Beyond Kiwanis itself, the audience over-indexes on Sinaloa (2.08×), Saving (1.65×), Necktie (1.77×), and WFTS-TV (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kiwanis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.