Rascasse Audience Intelligence

Kiwanis Audience in United States

A data profile of the people who buy, follow and care about Kiwanis in United States — modelled from more than twelve digital signal sources. Kiwanis has an estimated audience of 561,417 people in United States.

#76among Charity in United States#377among NGO / Political Party in United States#1954in Politics & Society

The average Kiwanis fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Michigan.

Top brand affinities include Nonprofit organization, Charitable organization, Hardware store, with strongest over-indexing on Nonprofit organization (1.88× the country average).

Demographically, the Kiwanis audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kiwanis fan in United States is more female, around 42.4 years old, with strong Community Orientation tendencies and a notable affinity for Nonprofit organization.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kiwanis profile in United States.

Audience size
561K
in United States
Gender
68.7%♀
31.3% male
Age
42.4
average years
Country rank
#34224
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kiwanis fans

68.7% are female, 31.3% are male, average age 42.4.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for Kiwanis audience in United States
MetricValue
Female68.7%
Male31.3%
Average age42.4
Estimated audience size561,417
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Kiwanis audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3922%
40-4926%
50+24%
Fig. 04

Worldwide distribution

63.8%

of the worldwide Kiwanis audience comes from United States.

Worldwide audience distribution share by country for Kiwanis
CountryShare
United States63.8%
Canada7.0%
France5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kiwanis audience in United States is strongest.

Fig. 05

Top regions by affinity

Kiwanis fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~40K2.42×
02Arizona~30K2.21×
03Wyoming~1K1.53×
04Iowa~7K1.50×
05Washington~20K1.49×
06Montana~2K1.46×
07North Dakota~2K1.42×
08Indiana~10K1.39×
09South Dakota~2K1.39×
10Oregon~9K1.33×
11Ohio~20K1.29×
12Maine~2K1.23×
13Idaho~3K1.21×
14Wisconsin~10K1.17×
15Florida~40K1.15×
16New Hampshire~2K1.07×
17Arkansas~5K1.06×
18Nebraska~3K1.06×
19North Carolina~20K1.04×
20Kansas~5K1.03×
21Oklahoma~6K0.99×
22New Mexico~3K0.97×
23Colorado~8K0.94×
24Minnesota~8K0.94×
25Missouri~8K0.92×
26Kentucky~6K0.92×
27West Virginia~2K0.92×
28Alabama~7K0.89×
29Louisiana~6K0.89×
30Georgia~10K0.87×
31Alaska~1K0.87×
32Tennessee~10K0.86×
33Illinois~20K0.83×
34Virginia~10K0.82×
35California~50K0.81×
36Mississippi~4K0.77×
37Washington, District of Columbia~1K0.77×
38Delaware~1K0.76×
39Pennsylvania~10K0.74×
40Rhode Island~1K0.74×
41Utah~4K0.73×
42Hawaii~2K0.72×
43New York~20K0.70×
44New Jersey~10K0.68×
45Connecticut~4K0.68×
46Nevada~4K0.66×
47Massachusetts~7K0.64×
48South Carolina~5K0.63×
49Maryland~5K0.55×
50Texas~20K0.47×
Fig. 06

Affinity by region

Affinity by region — Kiwanis, United States
0.47×1.00×2.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kiwanis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kiwanis audience
#·InterestCategoryAffinity×
01Garden centreHome & Garden3.71×
02Non-alcoholic beverageFood & Beverages3.17×
03Mineral waterFood & Beverages2.77×
04HypermarketShopping2.61×
05Charitable organizationPolitics & Society2.52×
06Hardware storeHome & Garden2.49×
07Weather forecastingHome & Garden2.39×
08Rail transportTravel & Leisure2.38×
09Microwave ovenHome & Garden2.37×
10PharmacyBusiness & Career2.30×
11Masters TournamentSports1.99×
12United Parcel ServiceBusiness & Career1.90×
13Nonprofit organizationPolitics & Society1.88×
14Discount storesShopping1.87×
15Veterinary medicineBusiness & Career1.79×
16BakeryFood & Beverages1.77×
17SupermarketShopping1.69×
18Britney SpearsMusic & Radio1.63×
19Pizza HutFood & Beverages1.56×
20TraditionPolitics & Society1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kiwanis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kiwanis audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.52×
Career OrientationPOWER2.22×
Family OrientationCONSERVATISM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kiwanis audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
ExtroversionTHRILL0.77×
Risk AppetiteTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kiwanis have in United States?

Kiwanis has an estimated audience of 561,417 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Kiwanis fans?

68.7% of Kiwanis fans are female, 31.3% are male, with an average age of 42.4 years.

03

Which brands do Kiwanis fans like most?

Kiwanis fans show strongest brand affinity for Nonprofit organization (1.88×), Charitable organization (2.52×), and Hardware store (2.49×) over the country average.

04

Where do Kiwanis fans live in United States?

Kiwanis fans in United States are most concentrated in California (reach ~50K), Florida (reach ~40K), and Michigan (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Kiwanis fans also like?

Beyond Kiwanis itself, the audience over-indexes on Charitable organization (2.52×), Hardware store (2.49×), Pharmacy (2.3×), and Non-alcoholic beverage (3.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Charity audiences in United States

See Kiwanis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kiwanis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →