Rascasse Audience Intelligence

La Crosse, Wisconsin Audience in United States

A data profile of the people who buy, follow and care about La Crosse, Wisconsin in United States — modelled from more than twelve digital signal sources. La Crosse, Wisconsin has an estimated audience of 421,988 people in United States.

#252among Department store in United States#4426among POI in United States#3311in Travel & Leisure

The average La Crosse, Wisconsin fan in United States is 39.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Milwaukee Brewers, Green Bay Packers, Milwaukee Bucks, with strongest over-indexing on Milwaukee Brewers (13.61× the country average).

Demographically, the La Crosse, Wisconsin audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical La Crosse, Wisconsin fan in United States is more female, around 39.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Milwaukee Brewers.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the La Crosse, Wisconsin profile in United States.

Audience size
422K
in United States
Gender
61.7%♀
38.3% male
Age
39.0
average years
Country rank
#40393
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of La Crosse, Wisconsin fans

61.7% are female, 38.3% are male, average age 39.0.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for La Crosse, Wisconsin audience in United States
MetricValue
Female61.7%
Male38.3%
Average age39.0
Estimated audience size421,988
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the La Crosse, Wisconsin audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3917%
40-4921%
50+21%
Fig. 04

Worldwide distribution

13.4%

of the worldwide La Crosse, Wisconsin audience comes from United States.

Worldwide audience distribution share by country for La Crosse, Wisconsin
CountryShare
United States13.4%
Canada11.4%
United Kingdom10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the La Crosse, Wisconsin audience in United States is strongest.

Fig. 05

Top regions by affinity

La Crosse, Wisconsin fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~30K4.07×
02Minnesota~10K2.11×
03Iowa~7K1.90×
04South Dakota~1K1.45×
05Maryland~10K1.36×
06Illinois~20K1.24×
07Connecticut~5K1.17×
08Massachusetts~9K1.14×
09Nebraska~2K1.13×
10North Dakota<1K1.12×
11New York~30K1.11×
12Utah~4K1.11×
13New Jersey~10K1.09×
14Washington, District of Columbia~1K1.07×
15Virginia~10K1.06×
16Maine~2K1.06×
17Delaware~1K1.01×
18Pennsylvania~10K0.99×
19Michigan~10K0.98×
20New Hampshire~2K0.97×
21Vermont<1K0.97×
22Florida~30K0.96×
23Washington~8K0.96×
24Georgia~10K0.94×
25Missouri~6K0.94×
26Kentucky~5K0.92×
27Kansas~3K0.92×
28Indiana~7K0.91×
29Rhode Island~1K0.90×
30California~40K0.89×
31Ohio~10K0.89×
32North Carolina~10K0.89×
33Colorado~6K0.89×
34Montana~1K0.89×
35Tennessee~7K0.84×
36South Carolina~5K0.84×
37Idaho~2K0.84×
38Louisiana~4K0.81×
39Oregon~4K0.81×
40Nevada~3K0.80×
41West Virginia~2K0.79×
42Texas~30K0.78×
43Arkansas~3K0.77×
44Alaska<1K0.77×
45Arizona~6K0.74×
46Alabama~4K0.74×
47Oklahoma~3K0.73×
48Mississippi~3K0.73×
49Hawaii~1K0.73×
50New Mexico~1K0.67×
Fig. 06

Affinity by region

Affinity by region — La Crosse, Wisconsin, United States
0.67×1.00×4.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the La Crosse, Wisconsin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for La Crosse, Wisconsin audience
#·InterestCategoryAffinity×
01Milwaukee BrewersSports13.61×
02OktoberfestTravel & Leisure6.72×
03Green Bay PackersSports4.49×
04LacrosseSports3.94×
05ButcherFood & Beverages3.32×
06Milwaukee BucksSports2.99×
07Minnesota VikingsSports2.77×
08Convenience storeFood & Beverages2.76×
09PubFood & Beverages2.49×
10Lawn mowerHome & Garden2.26×
11Hardware storeHome & Garden2.19×
12Microwave ovenHome & Garden2.08×
13Rail transportTravel & Leisure1.89×
14Britney SpearsMusic & Radio1.84×
15Discount TireShopping1.73×
16United Parcel ServiceBusiness & Career1.70×
17Charitable organizationPolitics & Society1.66×
18Veterinary medicineBusiness & Career1.61×
19Nonprofit organizationPolitics & Society1.59×
20SupermarketShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the La Crosse, Wisconsin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by La Crosse, Wisconsin audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.76×
Career OrientationPOWER1.71×
Community OrientationOPEN1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by La Crosse, Wisconsin audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.43×
Design AffinityPREMIUM0.58×
Urban LifestyleOPEN0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does La Crosse, Wisconsin have in United States?

La Crosse, Wisconsin has an estimated audience of 421,988 people in United States, concentrated in California and Texas.

02

What is the gender split and age of La Crosse, Wisconsin fans?

61.7% of La Crosse, Wisconsin fans are female, 38.3% are male, with an average age of 39.0 years.

03

Which brands do La Crosse, Wisconsin fans like most?

La Crosse, Wisconsin fans show strongest brand affinity for Milwaukee Brewers (13.61×), Green Bay Packers (4.49×), and Milwaukee Bucks (2.99×) over the country average.

04

Where do La Crosse, Wisconsin fans live in United States?

La Crosse, Wisconsin fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do La Crosse, Wisconsin fans also like?

Beyond La Crosse, Wisconsin itself, the audience over-indexes on Green Bay Packers (4.49×), Milwaukee Bucks (2.99×), Nonprofit organization (1.59×), and Hardware store (2.19×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for La Crosse, Wisconsin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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