La Crosse, Wisconsin Audience in United States

La Crosse, Wisconsin logo

La Crosse, Wisconsin has an estimated audience of 421,988 people in United States. 61.7% are female, 38.3% are male, average age 39.0. Top regions: Wisconsin, California, Minnesota. Top brand affinities: Milwaukee Brewers, Green Bay Packers, Minnesota Vikings, Milwaukee Bucks, Lacrosse.

The average La Crosse, Wisconsin fan in United States is 39.0 years old, more female, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, California, Minnesota. Top brand affinities include Milwaukee Brewers, Green Bay Packers, Minnesota Vikings, with strongest over-indexing on Milwaukee Brewers (10.96× the country average). Demographically, the La Crosse, Wisconsin audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of La Crosse, Wisconsin fans

Demographic split for La Crosse, Wisconsin audience in United States
MetricValue
Female61.7%
Male38.3%
Average age39.0
Estimated audience size421,988

Audience persona

The typical La Crosse, Wisconsin fan in United States is more female, around 39.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Milwaukee Brewers.

Top regions in United States

Top regions ranked by reach for La Crosse, Wisconsin in United States
RegionReachAffinity
Wisconsin64,42510.15×
California41,5510.9×
Minnesota28,8224.77×
Texas28,0360.77×
Florida26,8210.94×
New York26,6511.13×
Illinois22,9041.63×
Pennsylvania13,9440.98×
Georgia12,1430.93×
Iowa11,8233.4×
New Jersey11,8221.1×
North Carolina11,1470.88×
Ohio11,1270.86×
Virginia10,6821.04×
Michigan10,2040.92×
Maryland9,7321.34×
Massachusetts9,3531.12×
Washington7,9090.93×
Tennessee6,6580.79×
Indiana6,5990.86×
Missouri6,0000.88×
Arizona5,7010.66×
Colorado5,5160.83×
South Carolina5,1090.8×
Connecticut4,8451.14×
Kentucky4,5550.86×
Louisiana4,1010.75×
Alabama4,0420.69×
Utah4,0301.07×
Oregon3,6300.75×
Oklahoma3,0990.66×
Nevada3,0380.74×
Kansas2,8320.85×
Arkansas2,4020.69×
Mississippi2,1850.63×
Nebraska2,0030.95×
South Dakota1,9802.03×
Idaho1,5690.74×
Maine1,5030.99×
New Hampshire1,4950.9×
West Virginia1,3480.69×
Washington, District of Columbia1,2530.99×
North Dakota1,2081.39×
Hawaii1,1860.65×
New Mexico1,1530.54×
Rhode Island1,0980.82×
Delaware1,0950.94×
Montana9040.77×
Vermont6400.86×
Alaska5240.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for La Crosse, Wisconsin audience
BrandAffinityCategory
Milwaukee Brewers10.96×Sports
Green Bay Packers5.73×Sports
Minnesota Vikings3.91×Sports
Milwaukee Bucks2.31×Sports
Lacrosse3.86×Sports
Chicago Bears1.57×Sports
Lawn mower1.96×Home & Garden
Chicago Cubs1.75×Sports
Pub1.75×Food & Beverages
Minnesota Wild2.64×Sports
Minnesota Timberwolves1.94×Sports
Oktoberfest3.94×Travel & Leisure
Greenhouse2.03×Home & Garden
Birkenstock1.61×Fashion & Accessoires
Minnesota Twins1.83×Sports
Dishwasher1.78×Home & Garden
Minnesota United FC6.38×Sports
Garden centre1.94×Home & Garden
Butcher1.89×Food & Beverages
Cider1.53×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by La Crosse, Wisconsin audience
TraitClusterScore
Convenience OrientationPREMIUM1.5
Family OrientationCONSERVATISM1.17
DIY MentalityTHRILL1.1
Need for SecurityCONSERVATISM1.04
Community OrientationOPEN1
Price SensitivityPREMIUM0.98

Worldwide distribution

Worldwide audience distribution share by country for La Crosse, Wisconsin
CountryShare
United States13.7%
Canada11.6%
United Kingdom10.4%

See La Crosse, Wisconsin audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does La Crosse, Wisconsin have in United States?

La Crosse, Wisconsin has an estimated audience of 421,988 people in United States, concentrated in Wisconsin and California.

What is the gender split and age of La Crosse, Wisconsin fans?

61.7% of La Crosse, Wisconsin fans are female, 38.3% are male, with an average age of 39.0 years.

Which brands do La Crosse, Wisconsin fans like most?

La Crosse, Wisconsin fans show strongest brand affinity for Milwaukee Brewers (10.96×), Green Bay Packers (5.73×), and Minnesota Vikings (3.91×) over the country average.

Where do La Crosse, Wisconsin fans live in United States?

La Crosse, Wisconsin fans in United States are most concentrated in Wisconsin (reach 64,425), California (reach 41,551), and Minnesota (reach 28,822). These three regions account for the largest share of the active audience.

What other brands do La Crosse, Wisconsin fans also like?

Beyond La Crosse, Wisconsin itself, the audience over-indexes on Green Bay Packers (5.73×), Minnesota Vikings (3.91×), Milwaukee Bucks (2.31×), and Lacrosse (3.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for La Crosse, Wisconsin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.