Lake Norman Audience in United States
Lake Norman has an estimated audience of 550,546 people in United States. 59.8% are female, 40.2% are male, average age 41.8. Top regions: North Carolina, Florida, Ohio. Top brand affinities: Pat's King of Steaks, IWeb, The Tree of Life (film), JBS USA, cake decorating shop.
The average Lake Norman fan in United States is 41.8 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, Ohio. Top brand affinities include Pat's King of Steaks, IWeb, The Tree of Life (film), with strongest over-indexing on Pat's King of Steaks (5.68× the country average). Demographically, the Lake Norman audience skews more female with an average age of 41.8, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Lake
Demographics of Lake Norman fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 41.8 |
| Estimated audience size | 550,546 |
Audience persona
The typical Lake Norman fan in United States is more female, around 41.8 years old, with strong DIY Mentality tendencies and a notable affinity for Pat's King of Steaks.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| North Carolina | 222,924 | 13.46× |
| Florida | 36,942 | 0.99× |
| Ohio | 32,132 | 1.89× |
| South Carolina | 28,966 | 3.5× |
| Pennsylvania | 27,838 | 1.5× |
| New York | 26,162 | 0.85× |
| Virginia | 25,621 | 1.91× |
| California | 21,540 | 0.36× |
| Georgia | 18,753 | 1.11× |
| Texas | 14,576 | 0.31× |
| Maryland | 12,440 | 1.31× |
| New Jersey | 12,190 | 0.87× |
| Tennessee | 11,241 | 1.02× |
| Illinois | 11,103 | 0.61× |
| West Virginia | 8,376 | 3.27× |
| Michigan | 8,374 | 0.58× |
| Massachusetts | 7,546 | 0.7× |
| Indiana | 6,595 | 0.66× |
| Kentucky | 6,282 | 0.91× |
| Colorado | 5,669 | 0.65× |
| Arizona | 5,253 | 0.47× |
| Connecticut | 4,887 | 0.88× |
| Missouri | 4,399 | 0.5× |
| Alabama | 4,369 | 0.57× |
| Minnesota | 4,252 | 0.54× |
| Wisconsin | 3,516 | 0.42× |
| Washington | 3,275 | 0.3× |
| Louisiana | 3,148 | 0.44× |
| Oklahoma | 2,362 | 0.39× |
| Iowa | 2,112 | 0.47× |
| Utah | 2,003 | 0.41× |
| New Hampshire | 1,958 | 0.9× |
| Washington, District of Columbia | 1,870 | 1.13× |
| Oregon | 1,842 | 0.29× |
| Nevada | 1,769 | 0.33× |
| Mississippi | 1,645 | 0.36× |
| Kansas | 1,547 | 0.36× |
| Arkansas | 1,473 | 0.32× |
| Maine | 1,358 | 0.69× |
| Delaware | 1,287 | 0.85× |
| Nebraska | 945 | 0.34× |
| Idaho | 940 | 0.34× |
| Rhode Island | 915 | 0.52× |
| Vermont | 737 | 0.76× |
| Hawaii | 608 | 0.26× |
| New Mexico | 580 | 0.21× |
| Montana | 505 | 0.33× |
| South Dakota | 404 | 0.32× |
| North Dakota | 366 | 0.32× |
| Alaska | 273 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pat's King of Steaks | 5.68× | |
| IWeb | 3.02× | |
| The Tree of Life (film) | 1.68× | Movies & TV |
| JBS USA | 1.8× | Food & Beverages |
| cake decorating shop | 3.87× | Food & Beverages |
| William F. Buckley, Jr. | 1.59× | |
| Jbc | 2.14× | Kids & Family |
| Cagayan | 1.61× | Travel & Leisure |
| Industrial Workers of the World | 1.55× | Travel & Leisure |
| Grammy Award for Best Pop Vocal Album | 1.69× | Music & Radio |
| Mark Ingram, Jr. | 6.34× | Sports |
| Primetime Emmy Award for Outstanding Drama Series | 1.68× | Movies & TV |
| Jumbo (band) | 2.98× | Music & Radio |
| Sligo | 1.56× | Travel & Leisure |
| JC | 2.09× | |
| Brive-la-Gaillarde | 2.08× | |
| Argenteuil | 1.62× | Travel & Leisure |
| Tate St Ives | 2.23× | |
| Hisashi Iwakuma | 1.57× | Sports |
| Iwa K | 4.48× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.37 |
| Career Orientation | POWER | 1.28 |
| Tradition | CONSERVATISM | 1.23 |
| Family Orientation | CONSERVATISM | 1.17 |
| Community Orientation | OPEN | 1.16 |
| Price Sensitivity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.9% |
| Germany | 0.8% |
| Italy | 0.3% |
See Lake Norman audiences in other countries
More Lake audiences in United States
- Lake Michigan (5,970,640)
- Lake Erie (1,822,285)
- Lake Superior (1,095,806)
- Lake Union (868,239)
- Lake Baikal (867,800)
Frequently asked questions
How many fans does Lake Norman have in United States?
Lake Norman has an estimated audience of 550,546 people in United States, concentrated in North Carolina and Florida.
What is the gender split and age of Lake Norman fans?
59.8% of Lake Norman fans are female, 40.2% are male, with an average age of 41.8 years.
Which brands do Lake Norman fans like most?
Lake Norman fans show strongest brand affinity for Pat's King of Steaks (5.68×), IWeb (3.02×), and The Tree of Life (film) (1.68×) over the country average.
Where do Lake Norman fans live in United States?
Lake Norman fans in United States are most concentrated in North Carolina (reach 222,924), Florida (reach 36,942), and Ohio (reach 32,132). These three regions account for the largest share of the active audience.
What other brands do Lake Norman fans also like?
Beyond Lake Norman itself, the audience over-indexes on IWeb (3.02×), The Tree of Life (film) (1.68×), JBS USA (1.8×), and cake decorating shop (3.87×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Lake Norman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.