Rascasse Audience Intelligence

Lake Norman Audience in United States

A data profile of the people who buy, follow and care about Lake Norman in United States — modelled from more than twelve digital signal sources. Lake Norman has an estimated audience of 550,546 people in United States.

#10among Lake in United States#3559among POI in United States#2748in Travel & Leisure

The average Lake Norman fan in United States is 41.8 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Florida, Ohio.

Top brand affinities include Toronto Blue Jays, Charlotte Hornets, Carolina Panthers, with strongest over-indexing on Toronto Blue Jays (8.16× the country average).

Demographically, the Lake Norman audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lake Norman fan in United States is more female, around 41.8 years old, with strong Career Orientation tendencies and a notable affinity for Toronto Blue Jays.

Category: Travel & Leisure · Type: POI · Subtype: Lake

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lake Norman profile in United States.

Audience size
551K
in United States
Gender
59.8%♀
40.2% male
Age
41.8
average years
Country rank
#34619
POI in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lake Norman fans

59.8% are female, 40.2% are male, average age 41.8.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Lake Norman audience in United States
MetricValue
Female59.8%
Male40.2%
Average age41.8
Estimated audience size550,546
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Lake Norman audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3921%
40-4928%
50+21%
Fig. 04

Worldwide distribution

98.9%

of the worldwide Lake Norman audience comes from United States.

Worldwide audience distribution share by country for Lake Norman
CountryShare
United States98.9%
Germany0.8%
Italy0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lake Norman audience in United States is strongest.

Fig. 05

Top regions by affinity

Lake Norman fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~200K14.94×
02South Carolina~30K3.32×
03West Virginia~8K3.19×
04Virginia~20K1.80×
05Ohio~30K1.73×
06Pennsylvania~30K1.39×
07Maryland~10K1.18×
08Washington, District of Columbia~2K1.07×
09Georgia~20K1.05×
10Tennessee~10K0.97×
11Delaware~1K0.95×
12New Hampshire~2K0.94×
13Florida~30K0.93×
14Connecticut~5K0.88×
15Vermont<1K0.88×
16Kentucky~6K0.86×
17New Jersey~10K0.85×
18New York~20K0.79×
19Maine~1K0.76×
20Alaska<1K0.73×
21North Dakota<1K0.70×
22Rhode Island~1K0.69×
23Massachusetts~7K0.68×
24South Dakota<1K0.68×
25Indiana~7K0.65×
26Colorado~6K0.65×
27Montana<1K0.65×
28Alabama~5K0.60×
29Hawaii~1K0.58×
30Michigan~8K0.57×
31Illinois~10K0.56×
32Idaho~2K0.56×
33Iowa~2K0.55×
34Mississippi~2K0.55×
35Nebraska~2K0.55×
36New Mexico~2K0.55×
37Minnesota~4K0.53×
38Missouri~5K0.51×
39Utah~3K0.51×
40Arkansas~2K0.51×
41Louisiana~4K0.50×
42Kansas~2K0.50×
43Wisconsin~4K0.49×
44Oklahoma~3K0.49×
45Arizona~5K0.48×
46Nevada~2K0.45×
47Oregon~3K0.41×
48Washington~4K0.36×
49California~20K0.33×
50Texas~10K0.31×
Fig. 06

Affinity by region

Affinity by region — Lake Norman, United States
0.31×1.00×14.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lake Norman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lake Norman audience
#·InterestCategoryAffinity×
01Toronto Blue JaysSports8.16×
02Charlotte HornetsSports5.80×
03Carolina PanthersSports4.68×
04Boat showTravel & Leisure4.51×
05Carolina HurricanesSports3.86×
06Jet skiSports2.93×
07Solar powerHome & Garden2.32×
08Discount TireShopping2.28×
09Atlanta BravesSports2.09×
10Non-alcoholic beverageFood & Beverages2.06×
11Hardware storeHome & Garden2.02×
12Garden furnitureHome & Garden1.96×
13Rail transportTravel & Leisure1.88×
14Charitable organizationPolitics & Society1.70×
15PharmacyBusiness & Career1.69×
16Life insuranceBusiness & Career1.66×
17Veterinary medicineBusiness & Career1.63×
18TraditionPolitics & Society1.60×
19Health insuranceBusiness & Career1.56×
20Nonprofit organizationPolitics & Society1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lake Norman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lake Norman audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.99×
Community OrientationOPEN1.70×
DIY MentalityTHRILL1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lake Norman audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.45×
Sports ActivityPOWER0.69×
ExtroversionTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lake Norman have in United States?

Lake Norman has an estimated audience of 550,546 people in United States, concentrated in North Carolina and Florida.

02

What is the gender split and age of Lake Norman fans?

59.8% of Lake Norman fans are female, 40.2% are male, with an average age of 41.8 years.

03

Which brands do Lake Norman fans like most?

Lake Norman fans show strongest brand affinity for Toronto Blue Jays (8.16×), Charlotte Hornets (5.8×), and Carolina Panthers (4.68×) over the country average.

04

Where do Lake Norman fans live in United States?

Lake Norman fans in United States are most concentrated in North Carolina (reach ~200K), Florida (reach ~30K), and Ohio (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Lake Norman fans also like?

Beyond Lake Norman itself, the audience over-indexes on Charlotte Hornets (5.8×), Carolina Panthers (4.68×), Nonprofit organization (1.55×), and Discount Tire (2.28×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lake Norman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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