Lake Norman Audience in United States

Lake Norman has an estimated audience of 550,546 people in United States. 59.8% are female, 40.2% are male, average age 41.8. Top regions: North Carolina, Florida, Ohio. Top brand affinities: Carolina Panthers, Charlotte Hornets, Toronto Blue Jays, Lowe's, Solar power.

The average Lake Norman fan in United States is 41.8 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, Ohio. Top brand affinities include Carolina Panthers, Charlotte Hornets, Toronto Blue Jays, with strongest over-indexing on Carolina Panthers (6.34× the country average). Demographically, the Lake Norman audience skews more female with an average age of 41.8, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Lake

Demographics of Lake Norman fans

Demographic split for Lake Norman audience in United States
MetricValue
Female59.8%
Male40.2%
Average age41.8
Estimated audience size550,546

Audience persona

The typical Lake Norman fan in United States is more female, around 41.8 years old, with strong DIY Mentality tendencies and a notable affinity for Carolina Panthers.

Top regions in United States

Top regions ranked by reach for Lake Norman in United States
RegionReachAffinity
North Carolina222,92413.46×
Florida36,9420.99×
Ohio32,1321.89×
South Carolina28,9663.5×
Pennsylvania27,8381.5×
New York26,1620.85×
Virginia25,6211.91×
California21,5400.36×
Georgia18,7531.11×
Texas14,5760.31×
Maryland12,4401.31×
New Jersey12,1900.87×
Tennessee11,2411.02×
Illinois11,1030.61×
West Virginia8,3763.27×
Michigan8,3740.58×
Massachusetts7,5460.7×
Indiana6,5950.66×
Kentucky6,2820.91×
Colorado5,6690.65×
Arizona5,2530.47×
Connecticut4,8870.88×
Missouri4,3990.5×
Alabama4,3690.57×
Minnesota4,2520.54×
Wisconsin3,5160.42×
Washington3,2750.3×
Louisiana3,1480.44×
Oklahoma2,3620.39×
Iowa2,1120.47×
Utah2,0030.41×
New Hampshire1,9580.9×
Washington, District of Columbia1,8701.13×
Oregon1,8420.29×
Nevada1,7690.33×
Mississippi1,6450.36×
Kansas1,5470.36×
Arkansas1,4730.32×
Maine1,3580.69×
Delaware1,2870.85×
Nebraska9450.34×
Idaho9400.34×
Rhode Island9150.52×
Vermont7370.76×
Hawaii6080.26×
New Mexico5800.21×
Montana5050.33×
South Dakota4040.32×
North Dakota3660.32×
Alaska2730.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lake Norman audience
BrandAffinityCategory
Carolina Panthers6.34×Sports
Charlotte Hornets5.68×Sports
Toronto Blue Jays5.22×Sports
Lowe's1.56×Shopping
Solar power2.18×Home & Garden
Discount Tire1.63×Shopping
Boat show3.87×Travel & Leisure
Garden furniture1.66×Home & Garden
Atlanta Braves1.59×Sports
Carolina Hurricanes2.98×Sports
Jet ski2.16×Sports
Face powder1.73×Beauty & Wellness
Private school1.65×Kids & Family
Toyota RAV41.69×Cars & Mobility
Holiday Inn1.73×Travel & Leisure
Volkswagen Polo4.48×Cars & Mobility
Mold1.56×Health
Filling station1.51×Cars & Mobility
Keller Williams Realty1.8×Home & Garden
Holiday Inn Express1.61×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lake Norman audience
TraitClusterScore
DIY MentalityTHRILL1.37
Career OrientationPOWER1.28
TraditionCONSERVATISM1.23
Family OrientationCONSERVATISM1.17
Community OrientationOPEN1.16
Price SensitivityPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Lake Norman
CountryShare
United States98.9%
Germany0.8%
Italy0.3%

See Lake Norman audiences in other countries

More Lake audiences in United States

Frequently asked questions

How many fans does Lake Norman have in United States?

Lake Norman has an estimated audience of 550,546 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Lake Norman fans?

59.8% of Lake Norman fans are female, 40.2% are male, with an average age of 41.8 years.

Which brands do Lake Norman fans like most?

Lake Norman fans show strongest brand affinity for Carolina Panthers (6.34×), Charlotte Hornets (5.68×), and Toronto Blue Jays (5.22×) over the country average.

Where do Lake Norman fans live in United States?

Lake Norman fans in United States are most concentrated in North Carolina (reach 222,924), Florida (reach 36,942), and Ohio (reach 32,132). These three regions account for the largest share of the active audience.

What other brands do Lake Norman fans also like?

Beyond Lake Norman itself, the audience over-indexes on Charlotte Hornets (5.68×), Toronto Blue Jays (5.22×), Lowe's (1.56×), and Solar power (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lake Norman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.